• International journal of advanced smart convergence
• /
• 제10권2호
• /
• pp.138-144
• /
• 2021

The purpose of this study is to analyze the relationship among selection attributes, consumption value brand attitude, fun, brand loyalty and quality of life. The subjects of the empirical study were selected by the Korea Fashion Industry Research Institute using the convention sampling method and the quota sampling method for 241 consumers who have purchased brands classified as "athleisure" within the past year For each variable constructed to verify reliability and validity of the measurement model, reliability tests using Cronbach' alpha were performed using IBM SPSS Win Ver. 23.0. To verify the unidimensionality of the measurements, we conducted a confirmatory factor analysis using AMOS 22.0 and a structural equation model to determine the structural relationship between variables. As a result of the study, First, both intrinsic and extrinsic attributes, which are sub-factors of selection attributes, have been shown to have a significant effect on consumption value. Second, consumption value has been shown to have a significant impact on brand attitude and fun. Third, brand attitudes have been shown to have a significant impact on brand loyalty. Finally, fun has been shown to have a significant impact on quality of life.

• Asia Marketing Journal
• /
• 제16권1호
• /
• pp.149-168
• /
• 2014

This study investigates the effect of perceived risk on attitude toward mobile Social Network Services (SNSs). First, we understand that perceived risk of SNSs is a multidimensional concept, and we study the relationship between attitude and perceived risk such as social risk, performance risk, and privacy risk in SNS environments. Subsequently, the relationships between these multidimensional concepts of perceived risk and attitude are investigated. The result indicates that social, performance, and privacy risk have negative effects on attitude. In addition, the moderated effect of individual characteristic variables such as hedonic value and self-construal are confirmed as mitigating factors that alleviate the negative impact of perceived risk. The Findings show that customers who perceive SNSs to be risky are more likely to have a negative attitude toward SNSs. However, the negative impact of perceived risk on their attitude toward SNSs is alleviated in customers with high hedonic value. Similarly, the negative impact of perceived risk on their attitude toward SNS is weaker with customers in interdependent self-construal. This paper presents effective segmentation variables, such as consumer's motivation (hedonic value) and psychological variable (self-construal), which mitigate the risk perception of customers. Therefore, it provides practical guidelines for the marketing managers in terms of who to target and what kind of strategies to implement in terms of these segmentation variables to approach consumers more efficiently.

• 한국IT서비스학회지
• /
• 제14권2호
• /
• pp.1-14
• /
• 2015

As mobile distribution environment is changing rapidly and competition is more intensive in businesses today, technology based self service have been changed and developed. Among the change, financial institutes and consumers are interested in mobile banking services. This study attempted to investigate the impact of service convenience value on customer satisfaction and re-usage intention, and investigated the moderate effect of technology anxiety in the relationship between service convenience value and mobile banking service usage. For this study, data were gathered from respondents who have experience using mobile banking service and analyzed by structural equation model. A convenience value affected consumer satisfaction and re-usage intention toward mobile banking service. Also, this study found that the more technology anxiety, the less re-usage intention. The results show that management and investment to improve convenience value and to reduce technology anxiety make consumers' satisfaction and re-usage intention toward mobile banking service.

• 복식문화연구
• /
• 제16권6호
• /
• pp.1126-1141
• /
• 2008

The purposes of this study identify how attributes of the website impact on consumer attitude toward the website. For this purpose, the study tested covariance structural model which set relationships among independent variables (interactivity and shopping value), meditated variables(relationship commitment), and dependent variables(attitude toward website). The data were collected from a sample of 239 internet shopper of college female students. The covariance structural model and research hypothesis analyzed by using SPSS 16.0 and AMOS 5.0 program. The results are as follows: First, the structural model is accepted significantly. Second, interactivity and shopping value of website have a positive influence on relationship commitment. Third, interactivity, shopping value of website, and relationship commitment have a positive impact on attitude toward the website. Forth, even if shopping value has not a positive influence on attitude toward the website, it was found to have a significant effect on attitude toward the website through the relationship commitment.

• Asia Marketing Journal
• /
• 제23권1호
• /
• pp.63-94
• /
• 2021

Unidimensional construct of conspicuous consumption which focuses on the ostentation of the economic assets are limited in describing today's consumers. We propose that both ostentation of social status and demonstration of uniqueness through overt consumption should be considered in the realm of conspicuous consumption. This research aims to examine the two dimensions of conspicuous consumption tendencies and their impact on new product adoption intention, which is mediated through the perceived value of the new products. This research empirically validates the theoretical conjecture by conducting an online survey (N=272). Our empirical findings reveal that ostentation of social status influences new product adoption intention both directly and indirectly through perceived social value, while demonstration of uniqueness improves new product adoption intention only indirectly through perceived utilitarian and hedonic value. This research identifies the ostentation of social status and demonstration of uniqueness as two dimensions of conspicuous consumption and refines scales to measure them. In addition, this research identifies conspicuous consumption as a driver of new product adoption intention and recognizes the mediating role of perceived value.

• 동력기계공학회지
• /
• 제13권6호
• /
• pp.123-128
• /
• 2009

The effects of temperature and initial crack length on the impact fracture behavior for the side plate material of FRP ship were investigated. And the effects of the counterpart roughness and sliding distance on the volumetric wear of same material were investigated as well. Impact fracture toughness of GF/PE composites displayed maximum value when the temperature of specimen is room temperature and $50^{\circ}C$, and with decreasing the temperature of specimen, impact fracture toughness decreased. Impact fracture energy of GF/EP composites decreased with increasing the initial crack length of specimen, and this value decreased rapidly when the temperature of specimen is lowest, $-25^{\circ}C$. It is believed that sensitivity of notch on impact fracture energy were increased with decreasing the temperature of specimen. With increasing the sliding distance, the transition sliding distance, which displayed different aspect on the friction coefficient and the volumetric wear loss, were found out. Counterpart roughness had a big influence on the wear rate at running in period, however the effect of counterpart roughness became smaller with sliding speed increase in. Volumetric wear loss were increased with increasing the applied load and the counterpart roughness.

• 한국환경과학회지
• /
• 제16권7호
• /
• pp.847-853
• /
• 2007

In Korean coastal areas, land reclamations are main development projects that should be based on environmental impact assessment(EIA), because those human interventions can change coastlines, damage tidal flats, and pollute adjacent areas to threat seafood safety and devaluate overall ecosystem service value. Existing procedures of the EIA for land reclamation projects were diagnosed and evaluated to enhance them. Problems were identified in the designation of survey areas, the consistency in survey sites and periods, the standardization of survey methods and reports, the confidence of survey results and the verification of predictions. Lack of integration was noticeable and could be improved by synthesizing different assessments from topography geography, marine physics, marine chemistry and marine biology. We suggest that successful precautionary marine environment management requires readjusting the cost of EIA, recruiting experts in marine environment, constructing database and establishing specialized assessment system.

• Structural Engineering and Mechanics
• /
• 제82권1호
• /
• pp.81-92
• /
• 2022

Ultra-high performance fiber reinforced concrete (UHPFRC) is a composite building material with high ductility, fatigue resistance, fracture toughness, durability, and energy absorption capacity. The aim of this study is to develop a nonlinear finite element model that can simulate the response of the UHPFRC beam exposed to impact loads. A nonlinear finite element model was developed in ABAQUS to simulate the real response of UHPFRC beams. The numerical results showed that the model was highly successful to capture the experimental results of selected beams from the literature. A parametric study was carried out to investigate the effects of reinforcement ratio and impact velocity on the response of the UHPFRC beam in terms of midpoint displacement, impact load value, and residual load-carrying capacity. In the parametric study, the nonlinear analysis was performed in two steps for 12 different finite element models. In the first step, dynamic analysis was performed to monitor the response of the UHPFRC beam under impact loads. In the second step, static analysis was conducted to determine the residual load-carrying capacity of the beams. The parametric study has shown that the reinforcement ratio and the impact velocity affect maximum and residual displacement value substantially.

• 열처리공학회지
• /
• 제30권3호
• /
• pp.99-105
• /
• 2017

This study was carried out to investigate the effect of heat treatment on the microstructure and mechanical properties in 90% hot forged Incoloy 825 alloy. With increasing solution treatment temperature, the grain size increased and the volume fraction of total precipitates decreased, and the precipitates disappeared at $1,000^{\circ}C$. With increasing aging time at $700^{\circ}C$, the volume fraction of precipitate increased and the precipitates size increased. Most of the precipitates consist $Cr_{23}C_6$ carbide, and a small amount of TiC carbide was also observed. With decreasing solution treatment temperature and increasing aging time, tensile strength and hardness increased, and the elongation and impact value decreased. With increasing aging time, the impact value decreased sharply by the increased of the precipitate size.

• 한국해양공학회지
• /
• 제23권3호
• /
• pp.40-45
• /
• 2009

With the increase in the annealing temperature, the volume fraction of austenite phase increased and the volume fraction of ferrite phase decreased. In compliance with the addition of N, not only the volume fraction of austenite phase was increased but also the austenite structure was made larger. Volume fraction of ${\sigma}$ phase was increased by decreasing of the volume fraction of ferrite phase, with the increase in the aging time and in compliance with the addition of N. As increasing in volume fraction of ${\sigma}$ phase, tensile strength and hardness increased, while elongation and impact value decreased. Elongation slowly decreased and impact value rapidly decreased at the early stage of aging. By the added N, tensile strength, elongation, hardness and impact value was increased.