• Culinary science and hospitality research
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• v.23 no.5
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• pp.77-86
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• 2017

The purpose of this study is to investigate the impact of selection attributes of dessert cafes on experience value and revisit intention. A survey was conducted from June 3, 2017 to the June 27th, 2017 with dessert cafe users. Out of 200 responses collected, a total of 157 responses was included for the data analysis. The results from this study are as follows. First, it was found that, the menu features of selective attributes of dessert cafes only affected experience value. However, healthy menu, price, and atmosphere of selective attributes of dessert cafes didn't impact on experience value. Second, experience value of dessert cafes significantly influenced revisit intention. As a result, managers of dessert cafes need to develop an effective marketing strategy to improve the customer experience value so that customers can revisit their dessert cafe and will also develop the unique menu.

• Fashion & Textile Research Journal
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• v.12 no.1
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• pp.60-67
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• 2010

The purposes of this study were to investigate the impacts of shopping value, customer satisfaction, and switching barrier on consumer loyalty to website. For this purpose, the study tested covariance structural model which set relationships among independent variable(shopping value), meditated variables(customer satisfaction and switching barrier), and dependent variable(website loyalty). The data were collected from a sample of 239 internet shopper of college female students. The covariance structural model and research hypothesis analyzed by using SPSS 16.0 and AMOS 5.0 program. The results are as follows: First, the structural model is accepted significantly. Second, shopping value had a positive influence on customer satisfaction and switching barrier. Third, shopping value, shopping satisfaction of customer, and switching barrier had a positive impact on website loyalty. Forth, shopping value had a positive impact on website loyalty directly, it was found to have a indirect effect on website loyalty through customer satisfaction and switching barrier.

• Journal of Agricultural Extension & Community Development
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• v.21 no.3
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• pp.155-179
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• 2014

Input-output(I-O) analysis is now widely used to examine the economic impact of tourism. The study aims to demonstrate the impact of agri-tourism development project on local development in terms of income and employment. Based on the I-O transactions tables developed by Bank of Korea (2011), rural tourism related sectoral multipliers were derived with respect to output, income, employment, and value-added tax. The results of the I-O model indicate that in 2011, rural tourism development generated 1,387 billion Won of output impact, 287 billion Won of income impact, 275 billion Won of value-added impact, and 41,127 full-time jobs, respectively throughout direct, indirect, and induced effects. In particular, the restaurant sector had relative higher output and employment multipliers as compared to other industries, whereas they had lower multipliers of income and value-added than any other industries. The findings imply that the restaurant sector was relatively labor-intensive industry, generating high impact of employment effects.

• Journal of Korean Society of Forest Science
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• v.100 no.2
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• pp.218-225
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• 2011

The purpose of this study is to estimate the economic impacts of National Natural Recreation Forests using a regional input-output (I-O) model. Based on the regional I-O transactions tables developed by Bank of Korea (2009), National Natural Recreation Forests related sectional multipliers were derived with respect to output, income, employment, and value-added. Furthermore, surveys questioned National Natural Recreation Forests visitors in order to estimate per capita expenditures. The result shows that one National Natural Recreation Forests generated 3,380 million Won of output impact, 328 million Won of income impact, 1,017 million Won of value-added impact, and 22 full-time jobs within local effect, respectively. Also, one National Natural Recreation Forests generated 687 million Won of output impact, 85 million Won of income impact, 245 million Won of value-added impact, and 6 full-time jobs outside local effect, respectively.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.4
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• pp.618-630
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• 2013

This study investigates the influence of consumption value on attitude and the repurchase intention of secondhand fashion goods. In addition, this study examines the effect of consumption value on attitudes according to self-confidence in fashion coordination. Questionnaire data from 220 university students who made purchases of secondhand fashion goods were analyzed. The results were as follows. First, there were 5 factor solutions for the consumption value of secondhand fashion goods: rare value, emotional value, functional value, social contribution value, and economic value. Second, rare value, social contribution value and economic value had a positive impact on the attitude toward secondhand fashion goods. Third, attitude had positive impact on the repurchase intention of secondhand fashion goods. Fourth, there was a significant difference in the magnitude of the effect of consumption value on attitude according to self-confidence in fashion coordination. The results of this study provide various guidelines for marketers or retailers who are interested in secondhand fashion goods.

• The Journal of Information Systems
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• v.30 no.2
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• pp.215-241
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• 2021

Purpose The purpose of this study is to analyze the impact of perceived value on the intention of continuous use of food delivery app services form the perspective of restaurant owners. We adopt the value-based acceptance model (VAM) in order to derive influential factors (i.e., perceived benefits and perceived sacrifices) that affect perceived value, which in turn leads to the continuous use of food delivery app services. In addition, the moderating role of restaurant type in the relationship between perceived benefits/sacrifices and perceived value. Design/methodology/approach An online survey was conducted on restaurant owners who are using domestic food delivery app services. Samples were collected using the quota sampling method in accordance with the current market share of food delivery app services. A total of 235 participants (restaurant owners) were identified as a valid sample and used for the final analysis. Findings Research findings of the study are as follows. First, sales increase and operational effort decrease among perceived benefits had a significant positive impact on perceived value. Second, perceived cost among perceived sacrifices had a significant negative impact on perceived value. Third, perceived value had a significant positive effect on the intention of continuous use. Finally, the moderating role of restaurant type was found only in the effect of operational effort decrease on perceived value.

• The Journal of the Korea Contents Association
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• v.22 no.2
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• pp.630-646
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• 2022

This study examines online art platforms as a new type of informational technology and seeks to verify the impact of the user's perceived value and acceptance of new technologies on the behavioral intention about art platforms. For this, it was conducted to survey 489 users of the online art platform. Several emotional value, functional value, social value, and value for money were selected as perceived value variables, and performance expectancy, effort expectancy, and facilitating conditions were set as variables of new technology adaptation. As evident in the correlation with perceived values, emotional value and social value have a significant impact on all parameters of new technology adaptation, while functional values and value for money only affect facilitating conditions and behavioral intention, respectively. Furthermore, the impact of acceptance of new technologies confirms that performance expectancy and facilitating conditions affect behavioral intention. This study demonstrates the perceived value of online art platform users and the acceptance of new technologies. Therefore, it is expected that platform providers will be able to use it as primary data to understand and reflect user requirements.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.3
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• pp.63-72
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• 2020

The study aims to investigate the impact level of earnings quality on firm value. The study has used data with 3,910 observations at listed firms on Vietnam Stock Exchange for the period from 2010 to 2018, and GLS regression analysis is employed in this research. Earnings quality is measured in the aspects of earnings management, earnings persistence, and timeliness of profitability. This study also considers a number of controlled variables that positively influence the firm's value such as firm size, fixed asset investment rate and dividend payout ratio. The results show that earnings quality is positively associated with firm value with having statistical significance. In contrast, some determinants negatively influence firm value such as financial leverage, ratio of market value to book value, and revenue growth. Determinants of firm size, the rate of investment in fixed assets, the rate of dividend payment positively affect the firm value. In contrast, determinants of financial leverage, revenue growth rate and market value to book value ratio are inversely related to firm value according to economic value, Tobin's Q or Price. Based on the findings, some recommendations are proposed for investors, management and policy makers as well in the context of emerging countries including Vietnam.

• Asian Journal of Business Environment
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• v.6 no.3
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• pp.21-31
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• 2016

Purpose - The purpose of this research is to determine the impact of word of mouth on customer perceived value for restaurants in Malaysia. The objectives of this research include determining how word of mouth (WoM) factors - frequency of word of mouth messages, reputation of word of mouth messenger, richness of word of mouth message, dispersion of word of mouth conversations and manner of word of mouth delivery impact customer perceived value in Malaysian restaurant industry. Research Design, Data, and Methodology - The research follows causal / explanatory research method based on quantitative data. A sample of 150 restaurant customers in Kuala Lumpur, Malaysia was selected using convenience sampling technique. Likert scale questionnaire is used to collect data and data is analysed using regression analysis through SPSS 22. Results - The statistical analysis revealed that independent variable 'manner of delivery' significantly and positively impacts customer perceived value for restaurants in Malaysia. Conclusions - To build strong positive customer perception, Malaysian restaurants can enhance word of mouth campaigns' 'manner of delivery' by making them passionate, exciting and with high emotional appeal.

• Knowledge Management Research
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• v.13 no.5
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• pp.139-160
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• 2012

Win-win growth between large companies and small and medium enterprises (SMEs) become a critical encomic and social issue in Korea. Korea government has been attempted to establish strong policy to build right win-win relationship between large companies and SMEs. Along with this strong drive from Korea government, a variety of strategies that enhance win-win relationships between large companies and SMEs have been adopted. Win-win growth policy is expected to provide positive impact on sustainable competitive advantage of firms. Therefore, many studies have focused on the win-win growth policy success factors, type of the policy, and the results of the policy. Although there is much literature on the win-win growth policy, the effects of win-win policy on firm value is not well understood. We addressed this issue by exploring how win-win growth policy influences a firm's market value using event study methodology. We evaluated the cumulative abnormal returns for win-win growth policy announced by Korean large firms from 2004 to 2012. The results of this study insisted that the announcements of win-win growth policy show negative impact on firm's market value, which is not consistent with previous studies. The findings of this study offer insights that may help government policy makers and managers to revise their policy for better outcomes of their win-win growth policy.