• 제목/요약/키워드: Impact speed

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A Study on the Differences of Information Diffusion Based on the Type of Media and Information (매체와 정보유형에 따른 정보확산 차이에 대한 연구)

  • Lee, Sang-Gun;Kim, Jin-Hwa;Baek, Heon;Lee, Eui-Bang
    • Journal of Intelligence and Information Systems
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    • 제19권4호
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    • pp.133-146
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    • 2013
  • While the use of internet is routine nowadays, users receive and share information through a variety of media. Through the use of internet, information delivery media is diversifying from traditional media of one-way communication, such as newspaper, TV, and radio, into media of two-way communication. In contrast of traditional media, blogs enable individuals to directly upload and share news, which can be considered to have a differential speed of information diffusion than news media that convey information unilaterally. Therefore this Study focused on the difference between online news and social media blogs. Moreover, there are variations in the speed of information diffusion because that information closely related to one person boosts communications between individuals. We believe that users' standard of evaluation would change based on the types of information. As well, the speed of information diffusion would change based on the level of proximity. Therefore, the purpose of this study is to examine the differences in information diffusion based on the types of media. And then information is segmentalized and an examination is done to see how information diffusion differentiates based on the types of information. This study used the Bass diffusion model, which has been frequently used because this model has higher explanatory power than other models by explaining diffusion of market through innovation effect and imitation effect. Also this model has been applied a lot in other information diffusion related studies. The Bass diffusion model includes an innovation effect and an imitation effect. Innovation effect measures the early-stage impact, while the imitation effect measures the impact of word of mouth at the later stage. According to Mahajan et al. (2000), Innovation effect is emphasized by usefulness and ease-of-use, as well Imitation effect is emphasized by subjective norm and word-of-mouth. Also, according to Lee et al. (2011), Innovation effect is emphasized by mass communication. According to Moore and Benbasat (1996), Innovation effect is emphasized by relative advantage. Because Imitation effect is adopted by within-group influences and Innovation effects is adopted by product's or service's innovation. Therefore, ours study compared online news and social media blogs to examine the differences between media. We also choose different types of information including entertainment related information "Psy Gentelman", Current affair news "Earthquake in Sichuan, China", and product related information "Galaxy S4" in order to examine the variations on information diffusion. We considered that users' information proximity alters based on the types of information. Hence, we chose the three types of information mentioned above, which have different level of proximity from users' standpoint, in order to examine the flow of information diffusion. The first conclusion of this study is that different media has similar effect on information diffusion, even the types of media of information provider are different. Information diffusion has only been distinguished by a disparity between proximity of information. Second, information diffusions differ based on types of information. From the standpoint of users, product and entertainment related information has high imitation effect because of word of mouth. On the other hand, imitation effect dominates innovation effect on Current affair news. From the results of this study, the flow changes of information diffusion is examined and be applied to practical use. This study has some limitations, and those limitations would be able to provide opportunities and suggestions for future research. Presenting the difference of Information diffusion according to media and proximity has difficulties for generalization of theory due to small sample size. Therefore, if further studies adopt to a request for an increase of sample size and media diversity, difference of the information diffusion according to media type and information proximity could be understood more detailed.

A Study on 'Verfremdung' effects in visual advertisements with a special reference to the <017-I-Touch series, The Hand Transformed into a Web >, mobile network advertisement (동영상 광고에서 나타나는 '소격화' 효과에 관한 연구 - 광고 <017-I-Touch편 (손이 물갈퀴) >를 중심으로 -관어영시광고중소출현적‘맥생화’효과적연구(關於影視廣告中所出現的‘陌生化’效果的硏究))

  • Jin, Ri-Long;Ahn, Sang-Soo;Kim, Jong-Deok
    • Archives of design research
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    • 제18권2호
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    • pp.37-46
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    • 2005
  • Today's advertisement is dominated by visual images, which deliver messages in the most efficient and engaging way. Vivid and live images, through multimedia, attract the viewer to consume the products being advertised. In this course, the effect of 'Verfremdung' or alienation is often detected. This terminology was at first used in a epic play of Bertolt Brecht to signify a specific effect to block the empathy of the audience by reminding them of their position as the audience separate from the play. 'Verfremdung' helps them to have a sense of objectivity and critical attitude toward the performance. Multimedia commercials nowadays exhibit such a quality together with 'viewer participation:' criticism on reality: and 'speed.' In an advertisement for Shinsegi Communications' mobile system titled <017-I-Touch series, the hand transformed into a web>, the copy, 'my blood type is 'i', ' is accompanied by six unrelated fictitious scenes in which the same ocean appears as a common denominator. Because there is no connection between the scenes, free imagination of the viewer has to be involved and thus plays a significant role in making them into a context. This fact dearly exhibit some characteristics of post- modern advertisement. Momentary 'Gap' and 'Difference' between scenes contribute to 'Verfremdung' or alienation' that makes it hard for the consumers to comprehend the content on the spot. Such an uneasy situation, however, keeps the viewers thinking about the advertisement itself. While repeatedly exposed to the alienated images, the viewers come to get involved in the advertisement, trying to make the fragmented images into a coherent context. In addition, the leaps between the scenes produce a sense of 'speed' in a context, which adds more impact to the way of delivering messages using multimedia. With the help of multimedia, 'Verfremdung: which was originally intended to bring about objective and critical altitude of the audience in a play, plays a crucial role in attracting the viewer's attention and conveying a specific message in a moment in contemporary advertisement.

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Development and Analysis of COMS AMV Target Tracking Algorithm using Gaussian Cluster Analysis (가우시안 군집분석을 이용한 천리안 위성의 대기운동벡터 표적추적 알고리듬 개발 및 분석)

  • Oh, Yurim;Kim, Jae Hwan;Park, Hyungmin;Baek, Kanghyun
    • Korean Journal of Remote Sensing
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    • 제31권6호
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    • pp.531-548
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    • 2015
  • Atmospheric Motion Vector (AMV) from satellite images have shown Slow Speed Bias (SSB) in comparison with rawinsonde. The causes of SSB are originated from tracking, selection, and height assignment error, which is known to be the leading error. However, recent works have shown that height assignment error cannot be fully explained the cause of SSB. This paper attempts a new approach to examine the possibility of SSB reduction of COMS AMV by using a new target tracking algorithm. Tracking error can be caused by averaging of various wind patterns within a target and changing of cloud shape in searching process over time. To overcome this problem, Gaussian Mixture Model (GMM) has been adopted to extract the coldest cluster as target since the shape of such target is less subject to transformation. Then, an image filtering scheme is applied to weigh more on the selected coldest pixels than the other, which makes it easy to track the target. When AMV derived from our algorithm with sum of squared distance method and current COMS are compared with rawindsonde, our products show noticeable improvement over COMS products in mean wind speed by an increase of $2.7ms^{-1}$ and SSB reduction by 29%. However, the statistics regarding the bias show negative impact for mid/low level with our algorithm, and the number of vectors are reduced by 40% relative to COMS. Therefore, further study is required to improve accuracy for mid/low level winds and increase the number of AMV vectors.

Influence of Artificial Rainfall on Wheat Grain Quality During Ripening by Using the Speed-breeding System (세대단축시스템을 이용한 국내 밀 품종의 등숙기 강우에 의한 품질변이 평가)

  • Hyeonjin Park;Jin-Kyung Cha;So-Myeong Lee;Youngho Kwon;Jisu Choi;Ki-Won Oh;Jong-Hee Lee
    • KOREAN JOURNAL OF CROP SCIENCE
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    • 제68권3호
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    • pp.188-196
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    • 2023
  • Wheat (Triticum aestivum L.) is an important crop in Korea, with a per capita consumption of 31.6 kg in 2019. In the southern region, wheat is grown after paddy rice, and it is harvested during the rainy season in mid-June. This timing, in combination with high humidity and untimely rainfall, activates the enzyme alpha-amylase, which breaks down starch in the wheat grains. As a result, sprouted grains have lower quality and value for flour. However, seeds that absorb water before sprouting are expected to maintain better quality. The aim of the study was to identify the critical period during wheat maturation when rainfall has the greatest impact on grain quality, to prevent price declines due to quality deterioration. Two wheat cultivars, Jokyoung and Hwanggeumal, were grown in a speed breeding room, and artificial rainfall was applied at different times after heading (30, 35, 40, 45, 50, and 55 days). The proportion of vitreous grains decreased from 40 to 55 days after heading (DAH). Both cultivars had chalky grain sections from 35 DAH, with Hwanggeumal having a higher proportion of vitreous grains. Starch degradation was observed using FE-SEM (Field Emission Scanning Electron Microscope) at 40 DAH for Jokyoung and 50 DAH for Hwanggeumal. Color measurements indicated increased L and E values from 40 DAH, with rain treatment at 55 DAH leading to a significant increase in L values for both cultivars. Ash content increased at 45 DAH, whereas SDSS decreased at 35 DAH. Overall, grain quality from 40 DAH until harvest was found to be affected to the greatest extent by direct exposure of the spikes to moisture. Red wheat showed better quality than white wheat. These findings have implications for the cultivation of high-quality wheat and can guide future research efforts in this area.

Comparison of Air Pollution Characteristics in the Center Lane-Bus Stop and the Surrounding Areas (중앙차선 버스 정류장과 주변지역의 대기오염 특성 비교)

  • Lee, Yong-Ki;Kim, Woong-Soo;Hong, Soon-Mo;Shin, Eun-Sang
    • Journal of Korean Society for Atmospheric Environment
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    • 제30권4호
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    • pp.378-386
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    • 2014
  • The use of bus stop in the center lane has reduced the emissions of exhaust gas on the road due to the improvement of the traffic speed but has caused a health problem for the citizens who are waiting for the bus in the platform, and thus the air pollution control of bus stop in the center lane is emerging as a more important part. This study was conducted to investigate the air pollution degree for the center lane-bus stops in four regions using mobile air measuring vehicle, and to evaluate the characteristics of air pollution by comparing with the data measured at the urban air monitoring site close to the bus stops. In addition, the correlation analysis was performed to analyze the impact to neighboring region by vehicle exhaust gas. The regional mean concentration of nitrogen dioxide in the center lane-bus stops ranged from 0.025 to 0.043 ppm which shows from 2.5 times to 5.3 times higher than the values of urban air monitoring site selected as a control group. The regional mean concentration of ozone in the center lane-bus stops ranged from 0.023 to 0.034 ppm which shows from 3% to 28% lower than the values of urban air monitoring site selected as a control group. The concentrations of nitrogen dioxide and ozone for the sampling regions did not exceed one hour-air quality environmental standard (0.1 ppm). The mean concentration of particulate matter for four center lane-bus stops was $28{\mu}g/m^3$ which shows about 27% higher than the values of urban air monitoring site selected as a control group, and that of particulate matter did not exceed one day-air quality environmental standard ($100{\mu}g/m^3$). In the results of correlation analysis between data from center lane-bus stops and data from urban air monitoring sites, the correlation coefficient (r) of nitrogen dioxide was relatively low as 0.316 to 0.416, and the correlation coefficient was high as the distance was close and vice versa. However, the correlation coefficient of ozone ranged from 0.167 to 0.658 and the correlation coefficient was high as the distance was far and vice versa.

Investigation of Stiffness Characteristics of Subgrade Soils under Tracks Based on Stress and Strain Levels (응력 및 변형률 수준을 고려한 궤도 흙노반의 변형계수 특성 분석)

  • Lim, Yujin;Kim, DaeSung;Cho, Hojin;Sagong, Myoung
    • Journal of the Korean Society for Railway
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    • 제16권5호
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    • pp.386-393
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    • 2013
  • In this study, the so-called repeated plate load bearing test (RPBT) used to get $E_{v2}$ values in order to check the degree of compaction of subgrade, and to get design parameters for determining the thickness of the trackbed foundation, is investigated. The test procedure of the RPBT method is scrutinized in detail. $E_{v2}$ values obtained from the field were verified in order to check the reliability of the test data. The $E_{v2}$ values obtained from high-speed rail construction sites were compared to converted modulus values obtained from resonant column (RC) test results. For these tests, medium-size samples composed of the same soils from the field were used after analyzing stress and strain levels existing in the soil below the repeated loading plates. Finite element analyses, using the PLAXIS and ABAQUS programs, were performed in order to investigate the impact of the strain influence coefficient. This was done by getting newly computed $I_z$ to get the precise strain level predicted on the subgrade surface in the full track structure; under wheel loading. It was verified that it is necessary to use precise loading steps to construct nonlinear load-settlement curves from RPBT in order to get correct $E_{v2}$ values at the proper strain levels.

Analysis of the influence of ship traffic and marine weather information on underwater ambient noise using public data (공공데이터를 활용한 선박 통행량 및 해양기상정보의 수중 주변소음에 대한 영향성 분석)

  • Kim, Yong Guk;Kook, Young Min;Kim, Dong Gwan;Kim, Kyucheol;Youn, Sang Ki;Choi, Chang-Ho;Kim, Hong Kook
    • The Journal of the Acoustical Society of Korea
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    • 제39권6호
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    • pp.606-614
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    • 2020
  • In this paper, we analyze the influences of ship traffic and marine weather information on underwater ambient noise. Ambient noise is an important environmental factor that greatly affects the detection performance of underwater sonar systems. In order to implement an automated system such as prediction of detection performance using artificial intelligence technology, which has been recently studied, it is necessary to obtain and analyze major data related to these. The main sources of ambient noise have various causes. In the case of sonar systems operating in offshore seas, the detection performance is greatly affected by the noise caused by ship traffic and marine weather. Therefore, in this paper, the impact of each data was analyzed using the measurement results of ambient noise obtained in coastal area of the East Sea of Korea, and public data of nearby ship traffic and ocean weather information. As a result, it was observed that the underwater ambient noise was highly correlated with the change of the ship's traffic volume, and that marine environment factors such as wind speed, wave height, and rainfall had an effect on a specific frequency band.

Difference of holding power of concrete weight used in shellfish shell fishery by its shape characteristics (패류껍질어업에서 사용 중인 멍의 형태적 특성에 따른 고정력의 차이)

  • LEE, Gun-Ho;CHO, Sam-Kwang;KIM, In-Ok;CHA, Bong-Jin;JUNG, Seong-Jae
    • Journal of the Korean Society of Fisheries and Ocean Technology
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    • 제54권1호
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    • pp.25-31
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    • 2018
  • In this study, the differences of holding power according to the shape and weight distribution of concrete weight used in shellfish shell fishery were investigated through the experiments. To investigate the differences in shape, five bar-shaped concrete weights with the same length and different cross-sectional shapes were produced. The sectional shape of each weight was square, triangle, circle, small cross, and large cross (SQ, TR, CI, CR-S, CR-L). Ten rectangular parallelepiped weights with different bottom area and cross-sectional area were produced. To investigate the differences by the weight distribution, the holding power on the square model (SQ) with six 50 g weights at different positions was investigated. All the holding power was obtained by measuring the tensile force generated when the concrete weight was pulled at a constant speed on the sand. As a result, there were no differences in holding power between the ten rectangular weights. However, the experiment on weights with different cross-sectional shapes showed differences in holding power. The holding power was higher in the order of CR-L > CR-S > CI > TR > SQ. In the weight distribution test, the holding power was higher as the front side of the weight was heavier. Generally, the frictional force is the same even if the shape is different, when two objects have the same value in the weight and the roughness. On the other hand, it seems to have a large impact when the shape of the bottom is deformed in the course of pulling the object. Particularly, the larger the degree of protrusion like cruciform weights, the more the holding power increased while deeply digging the bottom. It is also likely that the holding power increases as the front weight increases.

Sensitivity Analysis for Railway Development Areas Using Land Cover Map (토지피복지도를 활용한 철도개발지의 민감도 분석)

  • Kim, Min-Kyeong;Kim, Dong-Yoeb
    • Journal of the Korean Society for Railway
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    • 제20권1호
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    • pp.76-84
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    • 2017
  • Recently, the 'Ecological Network Restoration Project at Chupungnyeong' has been placed; this project is located at the center of the Baekdu mountain spine, the core of the ecological network of the Korean Peninsula. In the process of industrialization since the early 1900s, this area has been under railroad and road construction; as such, wildlife movements have been interrupted and many cases of road-kill have been found. The investment in railroads has increased because railroads are an environmentally sound means of transportation. Single track railways have been converted to double track electric railways and track reforming projects are underway in order to speed up the current railway system. This study suggests to take land use as a standard for assessing the ecological weaknesses of the domestic geo-spaces that are to be affected by rapid extension of railway lines. The land cover map issued by the Ministry of Environment was overlapped with the Korean Railway Line Map for analysis. The results showed that five items were high in sensitivity: paddy fields, fields, deciduous forests, bare land, and inland waters. It seems to be necessary to set weights for highly sensitive land use types; also, specific evaluation criteria need to be reestablished.

Changes of Ground Reaction Forces by the Change of Club Length in Golf Swing (클럽의 길이 변화에 따른 골프 스윙의 지면반력 변화)

  • Sung, Rak-Joon
    • Korean Journal of Applied Biomechanics
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    • 제17권2호
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    • pp.31-40
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    • 2007
  • Proper weight shifting is essential for a successful shot in golf swing and this could be described by means of the ground forces between the feet and ground. It is assumed that the ground forces would different according to the club used because the length and swing weight of each club is different. But, in present, it is not clear what changes are made by the change of clubs and this affect the swing motion. Therefore this study focused on the investigation of the changes of the ground forces and ground reaction forces (GRF) by the change of club length. The subjects were three professional male golfers. Four swings (driver, iron 3, iron 5, and iron 7) for each subject were taken by two high speed video cameras and two AMTI force platforms were used to measure the GRF simultaneously. Kwon GRF 2.0 and Mathcad 13 software were used to post processing the data. Changes of the three major component of GRF (Vertical, lateral, anterior-posterior force) at 10 predefined events were analyzed including the maximum. Major findings of this study were as follows. 1. Vertical forces; - There were no significant changes until the top of backswing. - Maximum was occurred at the club horizontal position in the downswing for both feet. The shorter club produced more maximum forces than longer ones in the left foot, but reverse were true for the right foot. - Maximum forces at impact shows the same patterns. 2. Lateral forces; Maximum was occurred at the club horizontal position for both feet, but there were no lateral forces because the direction of two forces was different. Maximum force pattern by different clubs was same as the vertical component. 3. Anterior-posterior forces; - This component made a counter-clock wise moment about a vertical axis located between two foot until the club vertical position was reached during the backswing, and reverse moment were produced when the club reached horizontal at the downswing. - Also this component made a forward moment about a horizontal axis located in the CG during the fore half of the downswing, and a reverse moment until the club reached vertical at the follow through phase. Maximum was occurred at the club vertical in the downswing for both feet. The longer club produced more maximum forces than shorter ones for both feet.