• Journal of Information Technology Applications and Management
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• 제22권3호
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• pp.19-33
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• 2015

SNS is perceived as an effective tool for sharing news and enabling news content to reach many more users than before. And some users think that SNS is an important source to get news. This study's purpose is to understand the key factors contributing to behavior of news consumption on social network sites in Cambodia and its influence. We identified three key factors including convenience, recency, and variety; however, recency showed less significant effect on news consumption on SNS. Besides the key factors, it also seeks to understand the impact of news consumption on social engagement and government's transparency in Cambodia. The analytical results achieved through the Partial Least Squares (PLS) approach.

• 한국유통학회지:유통연구
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• 제17권3호
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• pp.115-132
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• 2012

본 연구의 목적은 최근 급격하게 확산되고 있는 기업형 슈퍼마켓(SSM)의 시장 진입이 국내 소매업 경쟁구조에 미친 영향을 실증하는데 있다. 자료의 분석기간은 2000년 1월부터 2010년 12월까지이며, 기업형 슈퍼마켓이 월별로 진입한 점포수, 누적 점포수, 신규 SSM 사업체 중 $165m^2$ 미만 점포비율이 분석모형에 고려되어 소매업태별 상대적 시장점유율에 미치는 효과가 분석되었다. 한국표준산업분류 코드에서 종합소매업에 속해 있는 백화점, 대형마트, 슈퍼마켓, 체인화 편의점, 기타 음식료품 위주 종합 소매업으로 구분된 소매업태간 시장점유율은 매월 각 소매업태별 판매액을 합산하여 월별 총 소매판매액을 계산한 후, 각 소매업태의 판매액이 총 소매판매액에서 차지하는 비율로 측정하였다. 통제변수로 소매업태별 종사자 수, 통화량(M2)이 모형에 추가되어 분석되었다. 분석결과, 신규 SSM 시장진입으로 인한 소매업태별 시장점유율 변화는 대형마트에서만 통계적으로 유의한 결과가 도출되었다. SSM의 누적 점포수는 모든 소매업태의 시장점유율 변화에 유의한 영향을 미쳤으나 그 영향력에 대한 방향성이 소매업태별로 다르게 나타났다. 먼저 SSM의 확산은 대형마트와 편의점의 시장점유율을 감소시킨 반면에 백화점, 슈퍼마켓, 기타 음식료품 위주 종합 소매점의 시장점유율에는 긍정적인 공헌을 한 것으로 나타났다. 이러한 결과에 대한 논의, 시사점, 그리고 향후 연구 방향이 제시되었다.

• The Journal of Asian Finance, Economics and Business
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• 제6권3호
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• pp.225-234
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• 2019

The study aims to explore key dimensions of service quality of E-Retailing of Islamic banks in the Kingdom of Saudi Arabia. The convenience sample size consists of 373 respondents who regularly use online Islamic banking facilities in Saudi Arabia was used. For measuring the consumers' perspective, a four-factor E-SERVQUAL scale; namely efficiency, system availability, fulfillment, and privacy was used. Exploratory Factor Analysis and Confirmatory Factor Analysis are used to test the model fitness. Structural equation modelling is utilized to determine the impact of E-service quality dimensions on customers' satisfaction. The results of the study reveal that 1) reliability as a dimension of E-retailing of Islamic banks made a significant impact on customers' overall satisfaction; 2) there is a positive significant relationship between responsiveness and customers' overall satisfaction. One unit increased in responsive leads to 0.763 unit increases in the overall satisfaction of the customer; and 3) ease of use is the most important dimensions of service quality of E-retailing of Islamic banks. One unit increases in Security/ Privacy leads to 0.473 unit increases in overall satisfaction. There is a positive impact of good E-service on customers' satisfaction, but it does not override unsatisfactory performance in other areas.

• 한국경영과학회지
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• 제29권4호
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• pp.159-173
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• 2004

Instant Messenger is a communication tool which allows instant real-time connection between parties through Internet Compared to the most popular Internet communication tool. email. the messenger allows people to check network presence of other parties and to connect in real time among multiple parties. Mostly due to the convenience it provides. use of instant messengers has increased tremendously not only for personal purpose but also for business purpose. However. firms are agonizing about the real impact of instant messenger usage among employees. whether the impact is positive or negative in terms of the productivity, Applying the theory of reasoned action (TRA) and technology acceptance model (TAM). this study sets UP perceived ease of use. perceived usefulness and cultural orientation of individuals as antecedents of adoption and use of the messenger application, Also. the impacts of messenger usage are measured as task productivity and intimacy among colleagues. This study presents several findings about the instant messenger, First. perceived ease of use. and usefulness play important roles in raising the adoption level of instant messenger. Also. culture propensity also maintains strong influence towards the actual usage of the messenger. Among cultural variables. innovativeness, supportiveness and outcome orientation reveal strong positive impacts on adoption and use of the messenger. On the dependent side. use of instant messenger seems to have a strong direct impact on task productivity as well as indirect impact through intimacy. Implications are discussed.

• 유통과학연구
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• 제12권3호
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• pp.17-24
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• 2014

Purpose - This study investigated the main variables of consumer food choice motive and how they affect attitude and purchase intention toward organic foods. The study involved a multiple regression analysis to verify the influence of food choice motive on attitude toward organic food. Research Design, Data, and Methodology - Data was collected through surveys of 280 students and ordinary citizens in Seoul and the Gyeonggi region, using sampling. A multiple regression analysis was performed to confirm the impact of food choice motive on attitude toward organic food, and a regression analysis was performed to identify the impact of attitude toward organic food on purchase intention. Results - Health and environment, among food choice motives, had significant positive influence on attitude toward organic food, whereas convenience, price, and familiarity had no impact. Attitude toward organic food had significant positive influence on organic food purchase intention. Conclusions - As this study identified the impact of organic food choice motive, it may provide baseline data for marketing strategies, to understand consumer attitude toward organic food and purchase intention, and to satisfy consumer needs.

• The Journal of Asian Finance, Economics and Business
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• 제9권5호
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• pp.75-86
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• 2022

The service industry has been acknowledged as a critical part of mobile banking services in recent years. This study examines the impact of e-service quality and loyalty on the intention to use and use behavior of mobile banking services in Mongolia, a Central Asian country. As a result, based on past research, a conceptual model was suggested. This study comprises 209 completed questionnaires from young Mongolians who own a bank account and a smartphone. The data was collected based on convenience sampling, and it was analyzed with SmartPLS software using a partial least squares-structural equation modeling (PLS-SEM) technique. The findings indicate that system quality, interface design, and security assurance have a significant positive impact on service quality; service quality has a positive impact on loyalty. Moreover, the results reveal that service quality and loyalty have a significant influence on the intention to use mobile banking services. The findings of this study suggest that local or international banks and financial institutions in Mongolia should consider system quality, interface design, and security concerns as key successors to building perceived security quality to retain current mobile banking users and attract new customers.

• 한국치위생학회지
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• 제24권1호
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• pp.35-43
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• 2024

Objectives: Previous research on turnover has been conducted from the organization's perspective. However, for the long-term retention of dental hygienists, it is necessary to conduct research from an individual's perspective. The purpose of this study is to examine the impact of achievement motivation on the intention to stay of dental hygienists. Methods: This study conducted an online survey targeting dental hygienists working in dental healthcare institutions, using convenience sampling from September, 2023. The analysis included 152 participants with long-term work experience and 121 participants with shorter work experience. Multiple regression analysis was conducted to identify factors influencing retention intentions (PASW Statistics ver. 23.0, p<0.05). Results: Factors influencing intention to stay for long-term dental hygienists included the number of dental hygienists and achievement motivation (responsibility, challenge, task orientation), with a significant impact (adj. R²=0.317). For shorter-term dental hygienists, achievement motivation (challenge, task orientation) demonstrated a significant impact (adj. R²=0.164). Conclusions: It was observed that intrinsic factors, particularly achievement motivation, had a significant impact on intention to stay. Consequently, exploring strategies to satisfy intrinsic motivation, such as achievement motivation, is deemed necessary.

• The Journal of Asian Finance, Economics and Business
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• 제5권3호
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• pp.81-93
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• 2018

This study developed and tested the impact of hallyu 4.0, social media, and consumer ethnocentrism on the decision to purchase Korean products of Generation C in Vietnam. Both qualitative and quantitative methodologies were utilized in this study. Qualitative research was first carried out with in-depth interview, conducted to derive measurement items for the interested constructs. Quantitative research used cross-sectional field design by pilot study and official study. The model was tested and developed using data collected by questionnaires, from a sample of 575 respondents, by both electronic and paper surveys with non-probability and convenience sampling techniques. SPSS 20 and AMOS 20 software were employed to analyze the data. The results of structural equation modeling showed that hallyu 4.0, social media, and consumer ethnocentrism influenced the intermediates variables: subject norms, trust, attitude and behavioral intention and influenced purchase decision. The hallyu 4.0, social media, and consumer ethnocentrism are independent variables. They impact purchase decision through mediating variables such as trust, subjective norms, attitude and behavioral intention. Social media influences not only to trust but also to subjective norms. Subjective norms influence on purchase decision. This study also discovers an interesting fact that trust and attitude variables have an impact on behavioral intention and purchase decision.

• 디지털융복합연구
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• 제14권3호
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• pp.63-69
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• 2016

최근 통신 시장의 가장 큰 이슈는 스마트폰의 폭발적인 보급이다. 서비스경영에 있어 스마트폰이 이렇게 급속도로 보급될 수 있었던 이유는 기존의 공급자가 선정한 기능만을 탑재한 피처폰과는 달리 사용자가 개인의 취향에 맞춤화(customizing)되도록 구성하여 시간과 장소에 구애 받지 않고 즉시 온라인상에 접속 가능하게 되었다는 점이고 또 하나의 이유는 애플리케이션 때문이다. 본 연구는 서비스경영에 있어 모바일 애플리케이션의 각기 다른 편익 유형들이 사용량과 사용다양성에 어떤 영향을 주는지 실증적으로 파악하여, 모바일 애플리케이션의 사용확산 과정에 대해 고찰하며, 또한 편익유형 간에 사용-확산에 미치는 영향력에 차이가 있는지도 알아 보고자 하였다. 본 연구에 대한 분석 결과는 첫째, 편익 유형에 따라 사용-확산에 미치는 영향은 다른 것으로 나타났으며 둘째, 모바일 애플리케이션의 다양한 기능을 사용할수록 사용양은 증가한 것으로 나타났다.

• 한국프랜차이즈경영연구
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• 제13권1호
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• pp.35-46
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• 2022

Purpose: With the rapid changes in the technical development and the trend of consumption trend, the convenience store industry is facing an unprecedented competitive situation in the consumption environment where the boundary between online and offline is broken due to the stagnation of offline distribution channels and the spread of online shopping. The biggest innovation strategy of the major convenience store brands in recent years are introducing the O2O (Online to Offline) platform and presenting new products and services beyond the boundaries of online and offline to transform themselves into Omni Channel stores. The study is designed to analyze the effect of innovativeness of convenience store as a stimulus in O2O platform which customers perceive on store loyalty, the final response to external stimuli, through customer engagement with convenience store brands. Specifically, the innovativeness of convenience stores was divided into types of core activities in corporate marketing and focused on innovations in services, products(proposals), promotions and experiences. Research design, data, and methodology: Various hypotheses have been developed to achieve this research purpose. The data were collected from 1,128 questionnaires the age between 15 and 60 who had experience using retail store apps and delivery apps and were analyzed using SPSS 22.0 and SmartPLS 3.3.7 program. Measurement model analysis was carried out to assess convergent and discriminant validity. Also, common method bias was tested using the values of VIF (variance inflation factor). The hypotheses were tested using structural equation modeling with SmartPLS 3.3.7 program. Results: First, service innovation has a positive effect on cognitive engagement. Second, product, promotion and experience innovation have a positive effect on cognitive and affective engagement. Third, cognitive influences affective engagement. Finally, both cognitive and affective engagement affect store loyalty, but affective engagement has a stronger effect on store loyalty than cognitive engagement. Conclusions: All four types of innovation and cognitive engagement have a positive effect on emotional engagement, which has a stronger effect on store loyalty than cognitive engagement. Thus, while innovation can build loyalty through emotional engagement, innovation strategies must be designed and pursued with caution in terms of impact through cognitive engagement may not achieve the planned goals.