• The Journal of Asian Finance, Economics and Business
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• 제8권5호
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• pp.455-463
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• 2021

The main objective of this research was to analyze the influence of digital marketing on purchasing decisions. The research was guided by specific aims; to evaluate numerous digital marketing platforms in Jordan that can affect the purchasing decisions and identify product categories purchased by customers on digital media platforms. Furthermore, questionnaires were given based on a simple sampling technique and acquired in the Jordanian market. 300 questionnaires were distributed, and 220 available samples were gathered, except for incomplete questionnaires, resulting in a 73% response rate to all those who selected to participate. Descriptive analysis, reliability test, correlation test, and multiple regressions were used in this research. Moreover, this study's results demonstrated that digital marketing, such as social media marketing and mobile marketing, has a profound impact on consumer purchasing decisions. However, hypothesis testing demonstrated that there are many patronized digital media platforms in Jordan that affect student behavior. Jordanian students buy various product categories on digital media platforms, and digital marketing affects student decision-making. Finally, the results of this study suggest that firms should adopt strategies to leverage the digital world and technology, increase brand awareness through digital platforms to continue competing in today's commercial environment.

• Journal of Information Technology Applications and Management
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• 제26권1호
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• pp.39-51
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• 2019

As data grows rapidly, the provision of appropriate information needed by individuals has become an area of new services, and customized services which is enabling the analysis of optimal services through collecting, storing, and analyzing personal data are emerging in many fields. However, due to the characteristics of customized services based on various information collected by customers during the use of the service, the problem of privacy infringement is raised at the same time, and many studies are being actively conducted to solve this problem. This study seeks to explore how the customer's in-depth and customized services has an impact on their customers, which has not been derived from quantitative research using the grounded theory methodology. Through this, 84 concepts, 33 subcategories, 13 Categories and paradigm models were derived. In addition, 'Understanding and acceptance of online behavioral advertising (OBA)' was derived as a core category, and finally, acceptance types of OBA were classified into 'positive acceptance type', 'indifferent type', 'calculating type', and 'active resistance type' based on the key categories. This study divides the acceptance types of online behavioral advertising through the emotions and behaviors of the consumers throughout the procedure of online behavioral advertising experiences. In addition to the statistical and quantitative information currently used for providing behavioral advertising, it provides new criteria to reflect the refinement of behavioral advertising and personal tendencies or characteristics.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.1101-1111
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• 2021

The current study aims to investigate the influence of different categories of ownership held by different types of board members on bank performance. The study uses a sample of Saudi listed banks for the period from 2011 to 2018. The results of the panel data analysis using firm fixed-effects regression model indicate that bank performance is significantly and positively affected by the chairman ownership and the CEO ownership. However, board independent members' ownership has a negative influence on bank performance. While non-executive board members' ownership and family board members have an insignificant impact on bank performance. Control variables, including board size, non-executive board members, government ownership, leverage, and bank size are significantly associated with bank performance. Overall, the results indicate that Saudi bank performance is higher in smaller banks that have smaller boards with lower non-executive members, lower portion of shares held by independent board members, higher portion of shares held by the chairman, CEO, and government, and higher leverage. The results of this study provide important implications for regulatory authorities and market participants in Saudi Arabia and countries with ownership concentration to understand the actual role of different categories of board ownership on firm performance in addition to optimize board ownership.

• 의학교육논단
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• 제24권3호
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• pp.180-192
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• 2022

Research suggests that medical students frequently experience mental health problems such as stress, burnout, and depression, which may, in turn, affect suicidal ideation and behaviors. Since mental health problems profoundly impact academic achievement and professionalism, it is vital to understand factors influencing students' mental health and identify strategies to provide the necessary support. Some relevant influencing factors range from the personal level, including gender, personality traits, perfectionism, and social support, to the environmental level, including the grading system, educational phases, exposure to patients' death, mistreatment, and culture of medicine. In this regard, a comprehensive mental health support system that encompasses environmental interventions, as well as personal-level support, is needed. Simultaneously, proactive approaches that address the improvement of self-care and alleviation of systemic burdens are essential, together with the predominant reactive approaches focusing on problems and deficits. Altogether, we proposed a framework for enhancing mental health constructed by four categories (personal-reactive, environmental-reactive, personal-proactive, environmental-proactive) based on the intervention level and goal of support. All four categories have important implications, and one cannot replace the other, but expanding environmental-proactive support will allow more students to learn how to pursue health independently. We expect that this comprehensive framework for enhancing mental health could expand support systems for medical students' personal and professional development.

• 동아시아경상학회지
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• 제10권1호
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• pp.23-34
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• 2022

Purpose - Once individuals in an organization don't comprehend with each other's culture and their interaction context differ, there is a bigger danger of poor communication in the organizations. Therefore, people must have a sufficiently comparable interpretation of data, communicative acts and the office itself. For this reason, the purpose of this study is to investigate the relationship between organizational culture and employee communication. Research design, Data, and methodology - The present researcher used categorization matrix development to review data for content. Additionally, the present researcher coded the data to correspond with the identified categories. The role of the categorization matrix is to ensure that the categories hardly represent the concepts and thus validating the findings of the study. Result - The findings from prior resources shows that the role of organizational culture on employee communication satisfaction is a pertinent issue that must be addressed and analyzed to help organizations make the desired profits and productivity. This study provides five solutions between organizational culture and employee communication satisfaction. Conclusion - This study concludes that every employee performs well where they think they are being appreciated and their efforts are rewarded. On the other hand, different organizations have instilled different organizational cultures to ensure they promote the level of satisfaction of their employees in order to yield them an improved employee performance and overall organizational performance.

• 한국IT서비스학회지
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• 제17권3호
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• pp.117-138
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• 2018

The purpose of this study is to empirically analyze the relationships between the Boundary Spanning Activities (BSA) of project team and system performance in ERP system development projects. We could theoretically classify the BSA in the ERP development projects into five categories on the basis of existing studies on the BSA in the research fields of organization theory, new product development, and information systems development. These five categories are 'Ambassador' activities, 'Task-coordinator' activities, 'Scout' activities, 'Sentry' activities and 'Guard' activities. And the relationship between the implementation level of activities included in each category and the project performance (system usage and users' satisfaction) was hypothesized with respect to five BSA categories. In order to test the hypotheses, we conducted on/offline survey of the participants who were involved in the ERP system development projects, and received 345 valid responses. The unit of analysis was the project team, and the total number of teams that survey participants belonged to were 103 ones. The Structural Equation Model Analysis using the SMART PLS 3.0 was applied to statistically testing the hypotheses. The results showed that 10 hypotheses among 12 hypotheses could be supported. The theoretical implications of this study can be summarized as following; first, redefining and categorizing the BSA (Boundary Spanning Activities) in the ERP system development projects, secondly, deriving measurement indicators of the implementation level for each BSA category and statistically proving the validity and the reliability of them, and finally, suggesting the theoretical background of expanding the management area of ERP systems development projects. Furthermore, the practical implication of this study is that concrete BSA items which are empirically derived can be utilized as effective guidelines for successfully implementing the BSA in the process of managing the ERP system development projects.

• 디자인학연구
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• 제16권4호
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• pp.101-110
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• 2003

본 연구는 화상디자인의 유사성 판단을 중심으로 정량적인 판단을 위한 체크리스트를 제안하고, 체크리스트 항목 중 영향력 있는 요소를 도출하기 위함을 목적으로 한다. 우선 화상디자인에서 유사성이 나타날 수 있는 경우에 대하여 기초조사를 진행하였다. 제안된 체크리스트는 개념요소, 형태요소, 색상요소, 관계요소, 그리고 멀티미디어 요소의 5개 부분으로 구성되어 있으며, 본 연구에서는 형태요소, 색상요소, 관계요소 부분에서 추출된 11가지 체크리스트 항목을 바탕으로 설문조사를 진행하였다. 설문 조사는 웹 상에서 진행되었으며, 설문에서 얻고자한 결과는 크게 두 가지이다. 첫째, 도출된 체크리스트 항목이 평가자의 직업군과 무관하게 일관된 평가결과를 가져올 수 있는 지와 둘째, 도출된 체크리스트 중에서 평가결과에 더 큰 영향력을 미치는 항목은 어떤 것인지 알아보기 위함이다. 결과 분석에서 추출된 체크리스트는 응답자의 직업군과는 무관한 일관된 결과를 가져올 수 있으며, 유사성의 판단에서는 외관형태, 구성요소, 제작방법이 가장 큰 영향을 미치는 것으로 나타났다. 이와 같은 정량적 평가 방법은 평가과정을 용이하고, 객관적으로 만들어 줄 수 있으며, 향후 화상디자인 작업과정에도 기준이 될 수 있을 것이다.

• 한국철도학회논문집
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• 제12권1호
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• pp.144-150
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• 2009

환경 친화적인 철도 노선선정 예 관련된 전문가의 의견을 설문조사하여, 철도노선 환경에 영향을 미치는 주요 환경 영향인자를 연구하였으며, 주요 영향인자와 관련된 7개의 환경항목은 환경 친화적인 철도 노선의 대안 선정을 위한 6개 분야 20개 환경영향평가 항목에서 추출하였다. 최적의 철도노선을 선정하기 위해서는, 여러 대안은 비교되어야 하고 각 대안의 환경성 평가는 7개의 환경영향인자를 모두 고려하는 포괄적인 평가에 의해 행해져야 한다. 이 문제를 해결하기 위하여 본 연구에서는 계층구조를 이용하여 복잡한 문제를 간단하고 객관적으로 결론을 내리는데 용이한 AHP 기법을 이용하였다. 이에 따라 전문가에 의한 환경평가항목의 가중치를 기본 값으로 정하고 GUI를 활용한 정량화시스템을 개발하였다.

• 마케팅과학연구
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• 제13권
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• pp.89-111
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• 2004

본 연구는 국제복합상표 제휴에서 소비자태도 결정요인에 관한 연구모형을 설정하고, 이를 4개의 국제복합상표에 적용하여 관련 연구문제를 검정하였다. 모형 본석의 결과를 토대로 다음과 같은 결론이 도출되었다. 첫째, 주상표가 부상표보다 복합상표에 대한 소비자태도에 더 큰 영향을 미치는데, 이는 선행연구의 연구결과를 지지하고 있다. 또한 주상표와 부상표가 복합상표에 대한 소비자태도에 미치는 영향은 구성상표간의 제품법주거리가 멀어질수록 그 영향력이 적어진다는 것을 확인하였다. 둘째, 구성상표간의 제품범주거리가 가까운 경우에는 구성상표간의 상표속성 보완성이, 먼 경우에는 원상표와 복합상표간의 적합성이 복합상표에 대한 소비자태도에 더 큰 영향을 미친다는 점이 밝혀졌다. 이러한 분석을 바탕으로 관리적 시사점을 도출하였다.

• 한국농촌건축학회논문집
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• 제18권4호
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• pp.53-60
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• 2016

The purpose of this study is to evaluate user satisfaction with village bathhouses, selected from a two-year pilot project of common facilities for seniors in rural areas from 2014 to 2015. A survey was conducted using a questionnaire to evaluate user satisfaction, and 96 questionnaires were collected from 10 village bathhouses. User satisfaction was evaluated in five categories with a five-point scale: location and spatial composition; emotions and intimacy; safety; hygiene and equipment; and maintenance and management. The results are as follows. First, scores on hygiene and equipment stood at four points or higher, indicating higher user satisfaction. However, scores on the other four categories were below four points. But when overall user satisfaction was evaluated on a five-point scale, the average score stood at 4.13out of five points and 89.5 out of 100 points. These findings suggest that users were generally satisfied with the bathhouses. Second, a comparison of bathing patterns from before and after bathhouse construction in villages revealed that 42.7% of residents had previously gone to neighboring villages to bathe. Local bathhouse construction led to an increase in overall bathing frequency, exerting a beneficial effect on hygiene. Third, general user satisfaction correlated more closely with items related to location and spatial composition than items of other categories, indicating that the architectural elements of the bathhouses have a major impact. Finally, access to a bathhouse at all times showed strong correlation with satisfaction levels, suggesting a need for the establishment of more bathhouses throughout rural areas.