• Journal of Distribution Science
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• v.18 no.2
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• pp.5-15
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• 2020

Purpose : Today's retailers are integrating new VR technology into their new marketing strategies. Thus, this research aims to understand the role of virtual experiences in the circumstance of sales channels. Research design, data and methodology : Our model hypothesizes that five key factors determine the consumer experience of VR in the virtual retailing context: smartness, vividness, interactivity, playfulness, escape. Information access and flow are mediating variables that connect key drivers and VR satisfaction. Information access and flow then give influence to satisfaction towards VR. Satisfaction serves as a mediator that determines changes in consumer's dual intention: intention to revisit VR and intention to visit the real site. Results : According to the test results, every path except the relationship between information access and satisfaction of VR is accepted as expected at the significance level of 0.05. Conclusions : This research emphasizes the potential importance of VR and continue VR marketing research as an advent research area. Through the dual-path model, this study found that the primary function of VR is information access and flow experience. This result shows that most VR users value emotional benefits rather than rational benefits provided by VR. Finally, the satisfaction of VR can stimulate both the intention to use the VR and the intention to visit real mall.

• Korean Journal of Computational Design and Engineering
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• v.13 no.2
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• pp.77-88
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• 2008

Nowadays personal users create a variety of multi-media contents and share them with others through various devices over the Internet since the concept of user created content (UCC) has been widely accepted as a new paradigm in today's multi-media market, which has broken the boundary of contents providers and consumers. This paradigm shift has also introduced a new business model that makes it possible for them to create their own multi-media contents for commercial purpose. This paper proposes a tangible virtual studio using augmented reality to author multi-media contents easily and intuitively for personal broadcasting and personal content generation. It provides a set of tangible interfaces and devices such as visual markers, cameras, movable and rotatable arms carrying cameras, and miniaturized set. They can offer an easy-to-use interface in an immersive environment and an easy switching mechanism between tangible environment and virtual environment. This paper also discusses how to remove inconsistency between real objects and virtual objects during the AR-enabled visualization with a context-adaptable tracking method. The context-adaptable tracking method not only adjusts the locations of invisible markers by interpolating the locations of existing reference markers, but also removes a jumping effect of movable virtual objects when their references are changed from one marker to another.

• Journal of the Korea Society of Computer and Information
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• v.25 no.11
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• pp.59-65
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• 2020

Lately the VR (Virtual Reality) game genre is becoming increasingly more popular and it has been cementing its place in the market as its own independent game genre. The key advantage of VR is that it lowers the barrier between player and the virtual world, thus creating an immersive experience. The suggested method develops a game that allows the player to experience what it is like to be visually impaired using the unique characteristics of VR. A distinctive feature of this game is that the character is provided only a limited range of sight, which is created using silhouette outlines. This restrictive visual field is then grafted onto VR and the player can indirectly experience blindness in a highly immersive manner. The silhouette outline along with the particle system is created using Oculus Rift, a headset highly used in VR game development, and Unity 3D game engine. We will also explain in detail regarding the removal of borders between the objects.

• International conference on construction engineering and project management
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• 2020.12a
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• pp.137-145
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• 2020

Providing safety training to construction workers is essential to reduce safety accidents at the construction site. With the prosperity of visualization technologies, Immersive Virtual Reality (IVR) has been adopted for construction safety training by providing interactive learning experiences in a virtual environment. Previous research efforts on IVR-based training have found that the level of fidelity of interaction between real and virtual worlds is one of the important factors contributing to the sense of presence that would affect training performance. Various interactive devices that link activities between real and virtual worlds have been applied in IVR-based training, ranging from existing computer input devices (e.g., keyboard, mouse, joystick, etc.) to specially designed devices such as high-end VR simulators. However, the need for high-fidelity interactive devices may hinder the applicability of IVR-based training as they would be more expensive than IVR headsets. In this regard, this study aims to understand the impact of the level of fidelity of interactive devices in the sense of presence in a virtual environment and the training performance during IVR-based forklift safety training. We conducted a comparative study by recruiting sixty participants, splitting them into two groups, and then providing different interactive devices such as a keyboard for a low fidelity group and a steering wheel and pedals for a high-fidelity group. The results showed that there was no significant difference between the two groups in terms of the sense of presence and task performance. These results indicate that the use of low-fidelity interactive devices would be acceptable for IVR-based safety training as safety training focuses on delivering safety knowledge, and thus would be different from skill transferring training that may need more realistic interaction between real and virtual worlds.

• Geophysics and Geophysical Exploration
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• v.7 no.2
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• pp.105-108
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• 2004

Immersive virtual reality has been used in areas of oil and gas exploration for visualization and analysis of various spatial data, such as wireline logs, 3-dimensional seismic data volume, formational boundaries, fault, and some other reservoir characteristics. Although virtual reality is a valuable tool in this area, in most cases, it requires a large budget. This paper describes the construction of a single screen, passive stereo, virtual reality, display system based on commodity, or otherwise, low-cost components. The core elements of the system are a PC with a two-channel 3-D graphics, two projects, and a polarized stereo. There are many options available for the major elements of such a system, and the basic system can be modified or adapted to many different styles of use.

• 한국HCI학회:학술대회논문집
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• 2006.02a
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• pp.251-256
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• 2006

본 논문에서는 분산 촉각 가상 환경(DHVE; Distributed Haptic Virtual Environments)에서 촉각(haptic) 데이터가 어느 정도의 네트워크 트래픽을 가지며 또 효율적으로 통신 하는지에 대하여 실험하고 그 결과를 기술한다. 본 연구에서 제시하는 실험 데이터는 차세대 인터페이스로 떠오르는 촉각 장치의 높은 전송량과 실시간성을 요구하는 데이터가 분산 환경에서 서비스될 때 어떤 문제점을 가지는지에 대한 실질적이고 의미 있는 자료로 활용될 수 있을 것이다. 본 논문을 통해 우리는 기존의 분산 가상 환경들의 주요 논쟁점인 확장성(scalability), 안정성(safety) 등이 촉각 가상 환경에서는 어떻게 달라지는지 예측하고, 분산 가상 환경에서의 촉각 장치 활용의 유용성, 효율적인 네트워크 사용 방법, 촉각 기반 가상 환경이 구동될 수 있는 최저의 조건에 대해 고찰해 볼 수 있다. 본 논문은 차세대 인터페이스인 촉각 장치를 기존의 시스템에 안정적으로 추가하는 작업에 도움을 주며, 미래의 실감형 네트워크 가상 현실(Immersive Network Virtual Environment) 연구에 기초자료로 활용할 수 있을 것이다.

• Journal of the Korea Computer Graphics Society
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• v.22 no.3
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• pp.43-52
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• 2016

This paper is to study techniques of a virtual reality to maximize the depth of the users' immersion based on differentiated interactive contents using korean traditional fairy tale. In order to increase more interests in korean traditional fairy tale, we produce a interactive 3D contents and propose a new approach to a system designing applying a virtual realities such as HMD, Leap motion. First, using Korean traditional fairy tale, we generate interactive contents consisting of scenes intensifying user's tensions while interaction of game process. Based on the interactive contents generated, we design scene generation using Oculus HMD, the gaze based input processes and a hand interface using Leap motion, in order to provide a multi dimensional scene transmission and an input process method to intensify the sense of the reality. We will verify through diverse tests whether the proposed virtual reality contents based on a technique of an input process will actually intensify the immersion in the virtual reality or not while minimizing the motion sickness of the users.

• Journal of Internet Computing and Services
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• v.22 no.2
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• pp.51-58
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• 2021

Three degrees of freedom plus(3DoF+) and six degrees of freedom(6DoF) system, which supports a user's movements in graphical and natural scene-based virtual reality, requires multiple high-quality and high-resolution videos to provide immersive media. Previous video quality assessment methods are not appropriate for the 3DoF+ and 6DoF system assessment because different types of artifacts occur in these systems which are not shown in the traditional video compression. This paper provides the performance assessments of several quality assessment methods in 3DoF+ system. Furthermore, this paper presents a super metric, which combines multiple quality assessment methods, thereby it showed a higher correlation coefficient with the subjective quality assessment than the previous methods. Experimental results on 3DoF+ immersive video showed 0.4513 gain on correlation coefficient with subjective quality assessment compared to that of peak signal-to-noise ratio(PSNR).

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.10a
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• pp.553-554
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• 2014

경제수준의 향상과 삶의 질의 향상으로 인하여 일반인들의 건강 및 운동에 대한 관심이 증대되었다. 이런 사회적 기대에 부응하여 바쁜 현대인들을 위한 게임 기반 및 스마트폰 기반의 헬스케어 시스템이 등장하고 있다. 최근에는 가상현실을 통한 현실세계와 유산한 운동효과를 추구하는 형태로 발전하고 있다. 따라서 본 연구는 가상세계의 현실과 같은 몰입감에 주목하고, 아이큐브(I-cube)를 활용하여 가상현실을 구축한 다음 가상의 트레이너를 통해서 원하는 운동효과를 제공하는데 목적이 있다. 운동 및 자극 부위, 지도 효율성의 정보 등을 제공하여, 운동효과와 정보를 한눈에 봄과 동시에 운동에 대한 올바른 자세를 가상현실을 이용해 직접적으로 배울 수 있도록 하였다.

• Journal of the Korea Institute of Military Science and Technology
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• v.10 no.4
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• pp.97-104
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• 2007

In this paper, we have proposed an integrated aircraft development environment which can support virtual design and development for Systems Engineering and IPPD(Integrated Product and Process Development). We have also proposed the ViMS(Virtual Mockup System) which can perform a system design review on an integrated aircraft development environment. The ViMS is an integrated virtual design support system with immersive design review functionality to make a virtual mockup instead of a physical mockup through the virtual reality technology. The functionality of the ViMS consists design data management, design technology, design verification, and design assessment. We have described the detailed development artifact, case studies and conclusions of using the ViMS functionality.