• Title/Summary/Keyword: Image of the Organization

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The Impact of e-Learning System Characteristics on Learner Committment and Satisfaction (e-러닝 시스템 특성이 학습자 몰입과 학습만족에 미치는 영향)

  • Jang, Jung-Ju;Ko, Il-Sang;Jeong, Cheol
    • Journal of Information Technology Applications and Management
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    • v.15 no.1
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    • pp.99-116
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    • 2008
  • This study explores the impacts of e-learning system characteristics on learner committment and satisfaction by surveying the firms utilizing e-learning systems for learning. In the study, we have, first, drawn the key factors and instruments to measure e-learning system characteristics through intensive literature review. Second, we have investigated whether the characteristics contribute to increasing learner's commitment and satisfaction. Finally, we have examined the mediating effect of learner's commitment between the characteristics of e-learning system and learner satisfaction. We have conducted a survey on the employees having experience in using e-learning systems for learning, and collected a total of 93 responses. The results of a statistical analysis show the following: First, expression and interaction affect the learner's commitment. The results indicate that a learner should engage in e-learning and ultimately be more committed on it when there is a coherence in design and organization of learning contents, and when the system offers various multimedia options including audio, sound, image, graphics, etc. Second, leaner's commitment leads to higher learning satisfaction. Finally, our results show that the commitment plays a mediating role between learner characteristics (expression, control, and trust) and learner satisfaction.

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A Study on the Differentiation of a City image with City Identity (CI(City Identity)에 의한 도시이미지 차별화를 위한 연구)

  • 이충훈
    • Archives of design research
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    • v.15 no.4
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    • pp.57-66
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    • 2002
  • With the advanced localization followed by the settlement of the local autonomous systems, every city has faced new realities that it is inevitable to change its environment and image designs which have been uniformly made without consideration of its characteristics. Accordingly, they have failed to effectively achieve the development goal which make them distinctive.. The identity of a city means an image rather than its attribute. It can be drawn only when the city has its own municipality as well as the superiority to others. For Corporate Identity(CI) to function effectively as a comprehensive medium of communication, We should take into consideration all the situations which surround the city. It should be emphasized on the culture and environment oriented image. To do so we first of all have to analyze in detail the current situations and characteristics of the city. Hence, this paper tried to propose the strategies of making the CI which expresses the unique identity and communication of the city applying the CI program which have been used as the way of business management. The creation of the CI of the city takes the following steps. First, find the potentials for the image of the city through the survey of its resources. Second, provide the motive for citizens to actively participate in making plans with a dear vision for the improvement of the city image, physical development and so on. Third, provide with the events and the projects for specialized goods of the city to strengthen the ability of delivering the information, to design the city image and the street environment of the city. Fourth, apply the communication design system to use actively the administration organization, to enhance the citizenship, and to differentiate the city image. To do so, a variety of efforts should be followed to integrate and promote the regional culture, develope the structure and the facility functions of the city connecting those factors effectively. The establishment of the city identity is required a variety of activities to make the environment of the city, and the agreeable residential environment for a better life by differentiating the characteristics the city has.

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A Study on Promotional Plans of Local Business by using SNS (Social Network Service): Focused on Naver Band, Blog, Kakao Talk and Facebook

  • Jang, Yu-Ri;Youn, Won Bae
    • The Journal of Economics, Marketing and Management
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    • v.2 no.2
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    • pp.1-9
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    • 2014
  • This study investigated solutions of not only weak organization but also poor communication with customers from point of view of SNS such as Naver blog, Naver band, Kakao Talk and Facebook to promote local business market. The study gave strategies: First, SNS marketing strategy shall be used to do public relations and communicate in accordance with features of each SNS. Naver Blog that is opened SNS shall be used to do public relations and to invite new customers, and Kakao Talk that is closed SNS shall be used to increase customers having high loyalty, and Facebook that has both properties of SNS, that is to say, openness and closure, shall be used to raise effects of word-of-mouth to make use of new sales window. The communication can find out customers' needs to provide customers with customized services. Second, Naver Band and/or cafe shall be opened to increase link and friendliness and to have community consciousness realizing common goal and to destroy merchants' helplessness and individualism and to make change of the market for the place of community. Changes among the merchants may get better ideas to do events continuously and to get more SNS marketing effects and synergy. Third, the merchants shall make change not momentarily but continuously by making efforts steadily. Good communication in and out of the market may create inherent brand value to differ from super chain and/or SSM and to increase sales as well as traditional market image and to attain customers' loyalty.

Corporate Social Responsibility and its Relationship with Increasing Company Value

  • KANG, Sun-Kyung;JUNG, Ha-Yong
    • The Journal of Industrial Distribution & Business
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    • v.13 no.10
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    • pp.23-30
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    • 2022
  • Purpose: The advantages of corporate social responsibility (CSR) include stronger recognition and reputation, which lead to a company's good public image, increased customer loyalty, operational cost saving, and employee retention. The purpose of the present research is to take a close look at the association between CSR and organization's value. Research design, data and methodology: The authors tried to obtain the high-quality textual data from mostly peer-reviewed journals using a PRISMA ((Preferred Reporting Items for Systematic Reviews and Meta-Analyses). The authors was to figure out adequate solutions from limited range of the current literature (only peer-reviewed research) regarding CSR and corporate value. Results: Our investigation indicates that CSR is essential to all businesses as it ensures they keep in touch with society, retaining top personnel, and achieving top financial success. Companies and organizations can engage in four corporate social responsibility initiatives to increase value, including environmental projects, charitable work, honest labor practices, and volunteer activity. Conclusions: An organizations should be involved in the community and consider how its actions affect the environment and society. Small or large businesses are expected to lead in developing a progressive CSR program that benefits people and the environment and continuously changes depending on the social and economic environment.

Development of radar cross section analysis system of naval ships

  • Kim, Kook-Hyun;Kim, Jin-Hyeong;Choi, Tae-Muk;Cho, Dae-Seung
    • International Journal of Naval Architecture and Ocean Engineering
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    • v.4 no.1
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    • pp.20-32
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    • 2012
  • A software system for a complex object scattering analysis, named SYSCOS, has been developed for a systematic radar cross section (RCS) analysis and reduction design. The system is based on the high frequency analysis methods of physical optics, geometrical optics, and physical theory of diffraction, which are suitable for RCS analysis of electromagnetically large and complex targets as like naval ships. In addition, a direct scattering center analysis function has been included, which gives relatively simple and intuitive way to discriminate problem areas in design stage when comparing with conventional image-based approaches. In this paper, the theoretical background and the organization of the SYSCOS system are presented. To verify its accuracy and to demonstrate its applicability, numerical analyses for a square plate, a sphere and a cylinder, a weapon system and a virtual naval ship have been carried out, of which results have been compared with analytic solutions and those obtained by the other existing software.

Influences of Suanbo Spa Festival Evaluation on Visitors' Recommend Intentions (수안보 온천축제의 평가가 추천의도에 미치는 영향)

  • Chung, Hyun-Young
    • The Journal of the Korea Contents Association
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    • v.7 no.12
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    • pp.191-198
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    • 2007
  • The main purpose of the study is to figure out visitors' intentions for the Suanbo Spa Festival after they participated the events, programs offered from the Suanbo Festival organization. The visitors were also asked to evaluate contents, images, and convenience facilities of the festival. The study found that only visitors over 60s of age positively evaluate the festival, therefore, products such as traditional tea-making, herb-massage will attract old aged group. The findings suggests that event image and convenient facilities have impact on tourists' responses and intentions to their neighbors. The result of the study also recommend traditional participations such as horseback-riding, GaMa-riding, Korean traditional archery shooting to be added to the participating program.

A Study on Archival methodology for Oral History Management (구술사료의 기록학적 관리방법 연구)

  • Kwon, Mihyun
    • The Korean Journal of Archival Studies
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    • no.10
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    • pp.112-144
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    • 2004
  • Oral history has value that steps over the class consciousness and party feeling that records have, and enables a general representation of a human experience. Beside, It must be managed urgently because a collection of oral history has unique and limited. However, domestic related institution do not keep management for release and use of oral history in their mind are only concentrating on accession. Lately, National History Compilation Committee passes through faithful planning procedures and is collecting an oral history collection project. A merit of this project is to have attempted an image photographing. This study is propose that to examines over the all steps to say oral history collection activity to information service and a preservation from collection planning of organization. However, this study is insufficient in the management method how it is connected if does in order to manage the oral history which is collected with a part of a record in a archival institution because this study was only for the purpose of management of oral history. This problem will be studied through a process of checking the real thing of oral history. This study proposed general methodology for oral history management, if institution had a plan of collection and management or had some collection result.

A Two-Stage Document Page Segmentation Method using Morphological Distance Map and RBF Network (거리 사상 함수 및 RBF 네트워크의 2단계 알고리즘을 적용한 서류 레이아웃 분할 방법)

  • Shin, Hyun-Kyung
    • Journal of KIISE:Software and Applications
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    • v.35 no.9
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    • pp.547-553
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    • 2008
  • We propose a two-stage document layout segmentation method. At the first stage, as top-down segmentation, morphological distance map algorithm extracts a collection of rectangular regions from a given input image. This preliminary result from the first stage is employed as input parameters for the process of next stage. At the second stage, a machine-learning algorithm is adopted RBF network, one of neural networks based on statistical model, is selected. In order for constructing the hidden layer of RBF network, a data clustering technique bared on the self-organizing property of Kohonen network is utilized. We present a result showing that the supervised neural network, trained by 300 number of sample data, improves the preliminary results of the first stage.

Managing Relationship Marketing between Football Club Organization, Players, and the Fans Club Community

  • Hidayat, Z.;Bagastara, Ian;Irawan, Rahmat Edi
    • Journal of Sport and Applied Science
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    • v.6 no.2
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    • pp.9-18
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    • 2022
  • Purpose: This research aims to analyze the relationship marketing between football club organizations, players, and the fans club community. Research design, data, and methodology: An ethnographic approach was used to observe for eight months in the community, interviews, and documents analysis in Bonek Mania community fans club and Persebaya, a football club management in Surabaya, Indonesia. Results: The results show that the management of the football club has maintained the football high-end brand image in the national league. Stakeholders have endeavored to build the values and shared meaning with the public and cohesively with Bonek Mania. The struggles and achievements are intended to maintain the local collective memory of Surabaya's patriotism as the "city of heroes." Sustainable relationships were built by professional football club managers, players, and the fans club to foster the spirit, economic resources, and sustainable development. Conclusions: This research implies that it can provide direction for the management of football clubs by paying attention to relationship marketing, developing unique local values to build the customers' loyalty. Further implications were discussed.

Improvement Schemes of IIC’s MIC-NET Management (정보통신부 기반망 운영개선 방안)

  • 최종호
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.8 no.5
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    • pp.1129-1133
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    • 2004
  • The MIC-NET of 3,010 circuits to process on-line business on post, insurance, finance, electromagnetic wave, and so forth has the problems on spending of bandwidth for the lack of flexibility of leased-line service band. In this paper, it is suggested to establish the efficient 3 steps conversion plan through analysis and comparison with economical efficiency on MIC-NET. The promoting policy proposed in this paper, both MIC and local post office will raise image as financial institute and provide high level service with reliability and security as distinguished government organization.