• 복식문화연구
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• 제16권3호
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• pp.588-594
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• 2008

Lookism is spread largely because many people think beautiful people are treated better and receive more favors. This trend has been influenced by mass media and impacted by commercial marketing strategy. The expectation for the beauty have risen higher than ever. People expect beautiful body and beautiful face which are more difficult to meet the standard of beauty. People desire tall and skinny body. The purpuse of this study was to find out body image from college females in the age which they are very sensitive to appearance. This research focused to find out how they perceived their own body shape and their perception of the most ideal body shape. Measuring tool for the research was 9 pictures of body silhouette from very skinny to very fat. To analyse the respondents' objective body image, Body Mass Index were employed. The result of this research indicated that there were distinct differences between their subjective body images and ideal body images. This result indicated that they were not satisfied with their own body shape and hence they were not confident towards their body images. Even though their objective bodies were normal or under weight, they still felt they were over weight. This meant their body images were misrepresented. They preferred thinner bodies even though their bodies were perfectly normal and healthy. But these misrepresented body images could be unhealthy physically, psychologically, or socially. These results showed that college females were overly obsessive with superficial appearance rather than improving ones capability to be more competitive in the society. From this research, I tried to find out perception of body image and it's distortion which was debated a lot in our society. I also want to provide basic reference material for establishing the body image study.

• 패션비즈니스
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• 제14권4호
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• pp.146-160
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• 2010

The influence of mass media on the consumers who want to purchase fashion products might be very important. Especially fashion magazine, a media of providing professional information and opinion about fashion, not only provides the information of products or fashion trend, but is used as an advertising media for publicizing products. The purpose of this study is to investigate how such fashion magazine affects consumers. In this study, questionnaire survey was administrated to understand the status of subscription of fashion magazine and consumers' influence. To analyze the garment style comparatively, the pictures that were taken on Dongseong Street from December 2007 to November 2008, and the pictures in fashion magazine Vogue Korea were analyzed to the content. Followings are the results of the study. consumers receive the information of products and new style through fashion magazine, but mostly wear the garment style that emphasizes convenience in practical life. In other words, the fashion magazine provides consumers with the information of fashion products and has the influence as the source of fashion style information and the fashion trend, but is not yet spreaded to people as much as generalized and accepted on the street. It is because the information in fashion magazine is differentiated information that is first received by particular readers, that is, the fashion leaders sensitive and much interested in the fashion. Fashion magazine is used as a means of getting information of fashion and style and satisfying the desire of novelty, and tend to be a sensuous media of delivering information through image. It, however, must be a mass media that shows the trend and leads the fashion.

• 한국의류산업학회지
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• 제14권6호
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• pp.906-917
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• 2012

The purpose of this study is to examine the characteristics of expression and their effects of New painting in fashion illustration since 1990s. This study is focused on searching for the development in expressional techniques of the fashion illustration on the basis of various techniques of New painting. New painting as a trend of new expressionism in America was developed in opposition to the minimalism in the 1980s when the discussion of the post-modernism was most widely. The artists of New painting attempted to resurrect figure through the representation of figure and concrete image, rich in color and strong in image. They also expressed the realistic scene of life with the various kind of medium, materials and styles and appropriation of image from mass media and popular culture. The representation of fashion figure and image through the various kind of painting medium, techniques and styles can express the realistic and sensitive image and increase the communication ability in fashion illustration. It could also deliver the fashion message more clearly through the appropriation of image. These findings indicate that fashion illustrations accept variety by interacting with fine arts and expand the scope of expression.

• 한국의류학회지
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• 제30권1호
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• pp.59-70
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• 2006

This study has analyzed females' motives and psychological experiences related to appearance-enhancement seeking behavior(weight control practice and cosmetic surgery). In this study, in-depth interviews were carried out to 11 females who had experienced weight control practices and cosmetic surgery in June 2001. There is social standard in ideal body image. One perceive a physical idea and own body through society(mass media, reference group), others and clothing, and recognize the ideal body and internalize the social standard as own worth. The discrepancies between ideal body image internalized as standards of own worth and real body image became a setup for body dissatisfaction. Increasing in body dissatisfaction, rejection of own body grow, furthermore body is perceived with distortion. In order to remove a negative body image and to reach ideal body image, appearance-enhancement seeking behavior such as weight control and cosmetic surgery is made. By appearance enhancing, one come to closer to ideal image of which one pursuit oneself. Therefore body satisfaction feeling increase, self·esteem rise, manner of life and character change to with affirmation. Otherwise, strengthening of appearance-concern and of appearance enhancement seeking desire has the possibility of developing into bulimia and cosmetic surgery addiction. Also, the standard of beauty in appearance rise by degrees, and that produces motives of appearance-enhancement seeking behavior.

• 패션비즈니스
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• 제17권2호
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• pp.117-135
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• 2013

With the growth of mass media, professional baseball teams have strived to keep up team's tradition and individuality and build a distinctive image through sports marketing using visual identity. Among others, a baseball uniform is used as a sports marketing tool more than an uniform. Uniform color acts as a distinctive element in team's uniform design and is effective to raise attention, manifest a positive image to spectators, and increase trust and affinity. This study aims to compare and analyze color characteristics and images of professional baseball uniforms in America, Japan, and Korea as visual identity. For this, literature review was made on the history of baseball, uniforms, sports marketing, and visual identity, and then color characteristics and images were analyzed on professional baseball away uniforms in Korea, America, and Japan collected in Internet and official web sites. The results are as follows. First, for color characteristics of professional baseball uniforms, the most frequently used color was R(V) color in Korea, ltGy color in America, and Bk color in Japan. Second, for color images of professional baseball uniforms, the most frequently used image was a casual image in Korea, a dandy image in America, and a modern image in Japan.

• 유통과학연구
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• 제19권2호
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• pp.15-24
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• 2021

Purpose: The research is to find out the perception of consumers for the convenience store (c - store) image in an emerging market, with a sample from Ho Chi Minh City. Research design, data, and methodology: Data were collected using a 24 - item structured questionnaire into six factors, namely: store atmospheric, merchandise, supplementary service, customer convenience, sales personnel, promotion. Five hundred consumers shopped at the different c - stores were collected for a multidimensional scaling technique that creates a perceptual map illustrating of c - store image. Results: The results point out that consumers' perception of a different c - store is different. The trend of c- stores are focusing on the dimensions of the function aspect. The customers also put their attention on the psychological dimension, which, in this case, is customer convenience with a sharp point. Almost all stores are bad on store atmospheric in customer- based. Conclusions: The modern retail store chains need to focus on elements to create a store image positioning and improve the perceptions of the consumers towards the store. Besides, customers not only visit the stores, not due to its convenient location, mass media or shopping experience, but also a strong identity for the store's brand image.

• 한국언론정보학보
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• 제44권
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• pp.108-143
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• 2008

후보자 이미지는 다양한 차원의 속성들로 구성되는 후보자에 대한 총체적 인상이다. 본 연구는 온 오프라인 뉴스미디어, 정치광고, 텔레비전 토론회, 후보자 웹사이트 등의 캠페인 미디어, 그리고 대인 간 정치 대화가 후보자의 개인적 품성과 직무수행 및 정책능력에 대한 이미지에 어떠한 영향력을 행사하는지를 분석하고, 더 나아가 정치적 의사결정 과정에서 이미지가 담당하는 역할을 탐색했다. 분석은 2007년 12월 실시된 17대 대통령 선거에서 50% 가까운 득표를 통해 당선된 이명박 후보를 중심으로 수행되었다. 주요 분석 결과는 다음과 같다. 첫째, 신문 뉴스 열독은 개인 품성 이미지에 긍정적 효과를 보였으나, 인터넷신문 이용은 직무수행과 정책능력 이미지에 부정적 영향력을 행사했다. 둘째, 캠페인 미디어 중 특히 텔레비전 정치광고와 후보자 웹사이트는 다양한 차원에서 긍정적인 이미지 형성에 매우 높은 효과를 나타냈지만 투표 행위에 대해서는 직접적인 효과를 보이지 않음으로써, 주로 간접적 경로로 정치적 선택에 영향력을 행사했음을 알 수 있었다. 텔레비전 후보 토론회의 경우, 1, 2, 3차 토론회가 각각 상이한 방식으로 이미지 형성과 정치적 행위에 영향을 미친 것으로 관찰되었다. 셋째, 정치 대화의 빈도와 규모는 각각 개인적 품성과 경제정책능력에 대한 평가에 부정적인 효과를 보였으나, 대화 규모는 이명박 투표에 긍정적인 효과를 나타났다. 넷째, 다양한 차원의 후보자 이미지는 투표 행위에 매우 높은 설명력을 보였는데, 특히 이명박 후보의 도덕성, 정직성, 신뢰성, 서민성 등 개인적 품성에 대한 이미지가 그에 대한 투표 행위에 가장 중요한 예측 요인이었던 것으로 나타났다.

• 한국실내디자인학회논문집
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• 제15권3호
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• pp.83-91
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• 2006

Our human society is rapidly changing into the world of advanced visual information with the development of image industry, the advent of satellite and terrestrial DMB, and the opening of Ubiquitous era. Like this, we are living in the space of overflowing media contents. Jean Baudrillad anticipated that the influential power of image would dominate our reality in 'Simulation'. Noticing the indication of our time, which is organized by various information media including the mass media, Baudrillad predicted that the 21st century would be an era of symbol and image due to the development of television, computer, and internet. This paper attempts to find the physical and conceptual peculiarities of the space change according to the use of display, by analyzing SF films, where future daily life is a major setting, under the judgement that the exploration of space change is significant. Through findings, it tries to lead the visual expansion, which recognizes display as space itself rather than object of space and changes unmoving space into moving space, and suggest the future space design by using digital space. It suggests case studies, which use digital display in the real space, as a study method and it examines the features, influences, and roles of digital display through investigating literatures and cases. In addition, it attempts to find a correlation of digital display and space by selecting films, which can give the affluent resources of analysis on the digital display among SF films. Therefore, it will come to a conclusion that space change should be dealt with in the space design.

• 한국정보통신학회:학술대회논문집
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• 한국해양정보통신학회 2010년도 춘계학술대회
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• pp.347-350
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• 2010

뉴 미디어 시대의 도래로 우리는 움직이는 영상 이미지의 세계에 살고 있다고 해도 과언이 아니다. 매체의 발달과 함께 일상에서는 이미지와 함께 순간을 지나며 느끼며 그것을 일부처럼 공존하며 소통하고 있다. 이러한 시대에 논리적이고 현실적인 사고보다 감각적이고 형상적인 이미지가 더 많은 것을 전달하고 설명하기도 한다. 움직이는 이미지를 보는 행위는 언어적이고 개념적인 의미의 전달 이전에 색채와 화면을 구성하고 있는 조형적인 요소와 그것들이 만들어내는 변화가 먼저 인식된다. 특히 서사의 구조를 가지는 영화영상 애니메이션에서는 그 영역이 더욱 크게 작용하며 이러한 장면의 이미지를 연결시키는 트랜지션의 기법 역시 본연의 단순한 기능에서 의미소통의 기능으로 확대되고 있다. 이러한 트랜지션 효과는 단순한 장면전환의 전통적 기법에서 시각적 유희성을 제공하고 서사의 흐름에 도움을 주는 내러티브 기능으로 수행되는 관점에서 시각적 표현의 연구는 지속되어야 한다.

• 한국의류학회지
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• 제33권5호
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• pp.691-700
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• 2009

"Lolita," a novel by a Russian-American novelist, Vladimir Nabokov, has been the center of controversy since its first publication in 1955. As it gained wide fame across culture, it has exercised a great influence, altered or developed to diverse forms. Lolita, the title of the novel as well as the heroine's name, now takes a significant part in our society through all cultures and is used as various meanings and symbols. The purpose of this study is to reanalyze and reinterpret the current use of Lolita based on the characteristics initially portrayed in Nabokov's novel. The traits of the heroine were categorized into purity, seductiveness, and dualism and the commercial use of each in the mass media and fashion in Korea was closely examined. First, purity was interpreted as the archetypal image of a 12-year-old girl, while seductiveness was construed to involve temptation and enticement, ultimately leading a man astray. The dualism of an under-aged sexualized nymphet delineated in the novel as a poor little girl as well as a depraved temptress was stated as another trait of Lolita.