• 제목/요약/키워드: Image of mass media

검색결과 179건 처리시간 0.029초

고등학생의 자아존중감, 신체이미지 및 체형에 대한 외적 요인이 다이어트 실행에 미치는 영향 (Effect of self-esteem, body image and external factors of body type on dieting behavior of high school students)

  • 김효정;김미라
    • 한국가정과교육학회지
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    • 제22권4호
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    • pp.65-75
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    • 2010
  • 본 연구는 청소년들이 가지고 있는 다이어트에 대한 태도를 파악하고 올바른 다이어트를 실행하는데 도움을 주기 위한 기초자료를 제공하기 위하여 인구통계학적 특성과 체질량지수, 다이어트에 대한 관심도, 다이어트에 대한 인식도, 자아존중감, 신체이미지, 체형에 대한 부모, 친구, 대중매체 영향요인이 다이어트 실행에 미치는 영향력에 대하여 살펴보았다. 본 연구의 자료는 경북지역의 고등학생으로부터 설문지를 통해 수집되었으며, 최종 360부의 설문지가 최종분석자료로 이용되었다. 다이어트 실행집단과 비실행집단 간의 체질량지수, 다이어트에 대한 관심도, 다이어트에 대한 인식도, 자아존중감, 신체이미지, 체형에 대한 부모, 친구, 대중매체 영향요인을 비교해보면, 다이어트 실행집단은 비실행집단에 비해 체질량지수가 높고 다이어트에 대한 관심이 많으며 다이어트에 보다 긍정적으로 인식하고 있고 자아존중감과 신체이미지에 대한 만족도가 낮으며 체형에 대한 부모, 친구와 대중매체의 영향을 많이 받고 있는 것으로 나타났다. 또한 로지스틱 회귀분석 결과, 체질량지수, 다이어트에 대한 인식도, 신체이미지, 체형에 대한 친구의 영향, 체형에 대한 대중매체의 영향이 다이어트 실행 여부에 유의한 것으로 나타났다.

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신문.잡지광고에 있어서 헤드라인 서체의 활용에 따른 비교 연구 (A Study on Headline Typography in Newspaper & Magazine Advertisement)

  • 문영만
    • 디자인학연구
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    • 제21권
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    • pp.77-86
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    • 1997
  • 현대사회는 매스미디어에 의한 이미지의 시대이다. 광고매체는 이러한 현대사회의 일상생활에서의 각종 시각정보전달 매체 물을 통한 수용자의 이미지의 접촉과 반도에 지대한 자극과 영향을 준다. 신문, 잡지광고 텍스트 제작에 있어서 서체(typeface)선택의 활용에 따른 시각이미지(시심상, visual image)의 비교 연구를 통하여 볼 때, 헤드라인 서체의 선택은 광고카피의 중요성 못지 않게, 광고 컨셉에 맞는 발신자(광고주, client)와 수용자(소비자, consumer)의 관계에서 보다 효율적인 대 소비자를 향한 광고효과의 증대를 위해 중시되어져야 한다. 한편 이러한 헤드라인 서체의 시각이미지(시심상, visual image)는 다른 시각화상정보 전달요소(그림, 시진 등)들과 '심리적 조화의 일치' 라는 관점에서 행하여져야 한다. 이는 모든 인간들이 각자의 얼굴을 지니고, 각기 맡은바 역할에 맞추어 살아가는 것과 같이, 서체(typeface)도 각기 서체가 갖는 이미지의 '심리적 조화의 일치'하에 활용될 때 서체의 개성과 역할이 배가되어지기 때문이다.

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FRACTAL 영상 압축 Decoder 설계 (Design of FRACTAL Image Compression Decoder)

  • 김용배;박형근;임순자;김용환
    • 대한전자공학회:학술대회논문집
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    • 대한전자공학회 1999년도 하계종합학술대회 논문집
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    • pp.623-626
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    • 1999
  • As the information society is advanced, the needs for mass information storage and retrieval grows. Digital image information is stored in retrieval systems, broadcasting in television transmission and exchanged over several kinds of telecommunication media. A major problem is that digital images are represented with large amount of data. The useful feature of image compression is that transmitting rapidly a lot of data in less time. Therefore we proposed a parallel Fractal trans-formation unit in Fractal Image compression system.

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일 대학병원 간호사 이미지에 관한 연구 (A Study on Nurse' Image in a Medical Center)

  • 한상숙;손인순;이명해;최경순
    • 동서간호학연구지
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    • 제8권1호
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    • pp.113-125
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    • 2003
  • This study is a descriptive investigation into the image of nurses, and attempted to help to advance the profession of nursing and to provide basic data for developing strategies to improve the image of nurses. The Subject of this study was a group of 380 persons from a K Medical Centre in Seoul, including the hospital patients and their guardians, as well as the doctors, assistants and hospital administrative staff. The data have been collected from the 10th to the 30th of May, 2003. We have developed a research tool of 40 questions divided into three categories using a tool developed by Kim, H.J and KIm, H.O.(2001) verifying its construct validity. The reliability of the tool was Cronbache's ${\alpha}=.97$, and by categories, Cronbach's ${\alpha}=.86$ for service image, Cronbach's ${\alpha}=.96$ for professional image and Cronbache's ${\alpha}=.90$ for social image. The collected data have been analysed according to the purpose of this study using SPSS WIN 11.0 for real number, percentage, factors analysis, multiple regression analysis, ANOVA and $x^2$-test, and the results are as follows: 1) There was a significant difference in the image of nurses by job series of the subjects; from patients and guardians for 4.01 to doctors 3.62, assistants 3.54 and staff members 3.41 (F=36.14, p=.000). As well, there was a significant difference in service, professional and social image categories according to the position of the subjects ($F=20.36{\sim}42.35$, p=.000). 2) The main factors that affect on formation the nurse's imaging came by direct experiences with nurses at hospitals for 81.3%, by looking at the every life of the nurses that the subjects personally know for 15.5%, by mass media for 1.6% and by the accounts from the others for 1.6%. 3) 78.4% of the subjects considered that the image of nurses on mass media is described better than for real, 8.2% believed that the image is described worse than for real, and only 13.2% of the subjects perceived that the image of nurses on mass media corresponds the image of nurses in actual life. 4) 74.5% of the subjects said that they got a better image of nurses after their hospitalization while 2% got a worse one and 23.5% said to have had no changes, and the period of hospitalization had no relevance to the image of nurses (X2=5.04, P=.489). However, while 16.8% of the subjects who spent less than one week in hospital said that they got a better image of nurses, 27.5% of those who spent longer than four weeks got a better image of nurses. 5) There was a significant difference in the total image points of nurses by the patients and their guardians according to the period of hospitalization; 4.14 for 1 to 2 weeks, 4.07 for 2 to 4 weeks, 4.02 for 4 weeks and longer and 3.80 for less than a week (F=3.40, P=.019). Upon the results stated above, I should like to propose as below: 1) An investigative enquiry is needed to improve the image of nurses as though being a nurse is very hard and difficult. 2) A continuous monitoring in mass media is needed to create a positive image of nurses.

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디지털 매체를 활용한 한국적 이미지 패션 디자인 개발 - Maya(Qualoth) 프로그램을 활용한 3차원 모델링 - (The Development of Fashion Design with Korean Images Using Digital Media - 3D Modeling Based On Maya (Qualoth) Program -)

  • 이윤경;김민자
    • 복식
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    • 제58권6호
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    • pp.42-53
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    • 2008
  • This study is about the development of Fashion Design using of Korean Motive applied Digital Medium. With rapid change during the 21st century, digital media has emerged as the most important communication tool to facilitate speedy and interactive conversation. The recent emergence of 'Mass Customization' is a good reflection of digital transition's interactive features, realizing product variation and customization through flexibility and immediate responsiveness. In this so-called digital era, fashion is a tool that facilitates the use of digital media, while acting as the object, or the purpose, where digital media can be applied. This study looked at the development situations and future utilization method regarding digital fashion, which was recreated through digital media. In this study, a new design process was developed through digital media and actually manufactured Korean image clothing to reflect the motif of plant found in Korean folk paintings. Three-Dimensional(3D) digital shape was dressed in virtual clothing for comparison, thereby adding some features of textile design to three-Dimensional(3D) shape. Through the process, the study can provide various potential accesses to future development of fashion design utilizing digital media.

A Study on the Women Image Expressions of Cosmetic Advertisements through the Digital Media

  • Han, Chung-Ah
    • 패션비즈니스
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    • 제8권3호
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    • pp.70-83
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    • 2004
  • The female image has been changed incessantly with age and has been eminently represented in cosmetic advertisement. The female images are changed from the classical images to the active and professional images with the historical current of cyber, digital, and fusion. These changes in the expression of female image are largely due to the spread of post-modernism, feminism, de-construction (Kim, 1994), digital information revolution, and increase of income. The female images in cosmetic advertisement have been expressed very variously with fashion, marketing target, and characteristics of articles. (Im, 1997) The cosmetic advertisements of pure and graceful images were popular in the past. But nowadays individual image, womanly image, and unchanged beautiful image are in vogue. Individual image is very popular in young generation with very short fashion period. Active career woman image represents passion and beauty with extension of women' social roles. Unchanged beautiful image in modern industrial pollution stands for the desire of keeping the beauty in youth. Brand is very important factor to consumers in purchasing. Brand is no larger the simple concept in the past, and accepted as reflection of the image, social status, service, and life-style(Lee, 1998) consumers are very favorable to foreign cosmetics with the increase of overseas travels and import. This phenomenon is considered as very natural, especially in young generation. To create a successful brand image, the harmony of quality, psychological preference, advertisement, and reasonable price are required. According to the questionnaire research implemented by the subject of college women students in five universities in Seoul, the majority of college women students purchase domestic cosmetic brands in cosmetic specialty stores and depend on the tips of acquaintances. Quality, skin-trouble, and brand are considered as special regards for purchasing. Especially, internet shopping in purchasing marks high growth rate and preference for foreign cosmetics is very ardent. It can be expected that the 21st century is the epoch of various small production different from the mass-production in the 20th century. Female image will be probably expressed with individual, emotional, and professional image in the media of digital, fusion, cyber, and technology culture. It can be said that the tendency of cosmetic purchasing in the future will be more focused on brand image and life style.

긍정적인 제품 이미지 향상을 위한 미디어 마케팅 전략 방안 (Mass Media Marketing Strategy for Positive Product Image)

  • 문성준;오세종
    • 디자인학연구
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    • 제18권4호
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    • pp.205-214
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    • 2005
  • 이 연구의 목적은 미디어 채널의 관점에서 효율적인 마케팅 전략 방안을 수립할 것인가를 사례연구를 이용하여 체계적으로 분석하고자 하는 것이다. 과거의 연구 결과들을 보면 기업의 이미지를 묘사하는 TV, 신문, 라디오, 잡지 등의 미디어는 소비자들의 선호도, 전문성, 신뢰성으로 구성된 브랜드 행위에 중요한 영향을 미친다는 것을 보여 주었다 즉, 기업은 효율적인 홍보 방안을 수립하기 위하여 체계적인 미디어 선택 전략을 지녀야 한다. 이러한 점을 고려하여 본 논문에서는 계층회귀분석을 실시하여 실증적인 분석을 시도하였다. 결과적으로 기업 홍보 전략을 수립 할 때 TV와 라디오는 소비자들에게 기업의 긍정적인 선호도를 증진하는데 신문과 잡지보다 뛰어나고, 신문과 잡지는 기업의 전문성을 증진하는데 유용하다는 것을 보여 주었다. 그리고 신문과 잡지는 기업의 신뢰도를 향상시키는데 TV와 라디오보다 뛰어난 매체임을 보여 준다. 이 결과는 영상매체가 흥미를 보다 유발하고, 지면 매첸가 신뢰성을 더욱 유발한다는 기존의 이론과도 일치되는 것으로 밝혀졌다.

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현대패션쇼의 대중문화적 특성(제1보) -1990년대 중반이후 기성복컬렉션을 중심으로- (The Characteristics of the Popular Culture Contemporary Fashion Shows -Focus on Pret-a-Porter collections after the mid of 1990s-)

  • 장안화;박민여
    • 복식
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    • 제54권4호
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    • pp.1-14
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    • 2004
  • This study suggests the popular culture theory as a basic framework to find out the characteristics of contemporary fashion show meeting the popular culture, and describes that the show is the popular culture of this generation. The culture is the way of our life unifying the world at common area of human being. The popular culture is to subdivide it into the public culture that shares aesthetic taste, and to borrow each other and develop it mutually because of the collapse of dichotomous boundary with high quality culture, and to represent the people’s thought and behaviour expanding their areas. The author has examined the characteristics of popular culture of modern fashion show by four collections, that is, commercialism, mass media, political relationship and interaction, etc: Firstly, at the commercialism, the fashion show combines it with other genre organically to do mass production and sales and produces cultural consumption goods supplying a lot of sight-seeing. Secondly, at the mass media, the image of contemporary fashion show has been spread out with mass media such as fashion magazines, cable TV and Internet beyond time and space to produce advertisement effects and makes new fashion and bring democratic culture. Thirdly, at political relationship, the fashion in its peak can make a big stream of wealth, so that it plays important roles under governmental regulations in this era and governments make efforts to support and develop it. Lastly, at interaction, the fashion show shares media functions to let users participate in the program and to exchange information as a feedback to influence each other.

팝 아트와 텍스타일 디자인의 상호관계 (The Interrelationship between Pop Art and Textile Design)

  • 차임선
    • 디자인학연구
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    • 제13권
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    • pp.177-200
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    • 1996
  • The purpose of this study is to show the textile designers how to be creative and how to accept other ideas which are not necessarily of their own, and to show what exactly creating anything means. During the 1950's and'60s. America and Europe reached their peak in developing their consumption culture. After World War II, America achieved an astonished feat in developing its thechnology and industry to cause the economy to a rapid ascendence. The U.S. government adopted the Keynsian theory in its economic policy. The Keynsian theory advocates the consumer spending. And during this time period the American public developed consumption habit. Mass production and mass media went in hand to induce the public to buy. The public became an important target for the advertising stratages of the industry. In order for the industry to advertise the mass produced products, it had to utilize the mass media such as television, newspaper, and magazine. And mass media came into play an important role not to advertise the products, but to imform and educate the public about the products. This corporate stratege is further enhanced by the desire of the American public to climb up the ladder by way of material possession. Pop Art was born not only in reflecting the ideology of the consumption culture, but acted as a catalyst for more spending. The subjects of Pop Art are cars, foods, comics, Hollywood actors and movie scenes, the famous singers or persons. Andy Warhol specifically used the chosen image repeatedly to emphasize the redundacy of the image. The common factors which exist between Andy Warhol's Pop Art and textile design is the repetition in form, and the way of transferring an image to a canvas - Warhol used the frotttage technique to transfer an image to a canvas and textile design is transferred to a paper by way of transferring technique. Also the way Warhol thought of his paintings as a decorative elements and made a couple of his paintings into wallpapers or exhibits his painstings wall to wall demonstrates his close alliance with the textile design, let alone his comercial design background. In this study, I examined the inter-relationship between textile design and Pop Art. To carry out this study, I examined the comsumption culture: and the biomorphic relationship of culture and art: and Pop art and its transience stage. The major finding of this study is there exists a common denomenator between textile design and Pop Art, especially of Andy Warhol's.

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현대 패션에 나타나는 대중문화의 영향에 관한 연구 -Fashion Icon을 중심으로- (A Study on the Effect of Popular Culture in Modern Fashion -Focused on the Fashion Icon-)

  • 김영삼
    • 복식
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    • 제56권7호
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    • pp.58-67
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    • 2006
  • This study of popular culture is in based on an academic point of view and based thereon an investigation of popular culture from a fashion standpoint follows. This study is to suggest that the popular culture theory can be a basic framework to examine the characteristics of fashion Icon and to verify that the characteristics of Fashion Icon is similar to the codes of the popular culture of today, This study considers the characteristics of popular culture as commercialism, mass-media relationship and a symbolic interaction. The images of movie stars projected through diverse entertainment media are the very fashion icons and strong role models that are copied by consumers. Now, the public take the lead in cultural industry, and they create new images as positive receivers of the images of fashion icons, not as mere imitators or followers. Fashion irons have contributed to diversifying the styles of ideal feminine beauty, and their lift pattern and image are one of the major sources to stir up the imagination and inspiration of people. Thus, the times, fashion and entertainment media have continued to evolve, closely affecting one another, and fashion icons play a role of fashion leader, through entertainment media, who takes the initiative in mass fashion without just being confined to the field of entertainment. This study meaningful from the aspect that discussion of popular culture has been placed in a position that recognizes the entity of and interest in popular culture. through this study, I hope that the scope of interest in Fashion design will expand and that approaches to popular culture will become more diversified.