• The Research Journal of the Costume Culture
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• v.24 no.3
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• pp.324-335
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• 2016

The fashion product image preference changes depending on one's lifestyle and personal inclination. Women want to show the fashion product image preference, often through their clothing and makeup choices. Brand image includes those elements related to the brand. Advertising is the primary method for introducing brands. This study was conducted to investigate the effects of fashion product image preference on emphasis of brand image and advertising factor evaluation targeting working women in their 20s and 30s. The fashion product image preference was s sophisticated image. Preference for a sophisticated image has a significant effect on emphasis of brand image when selecting fashion products. Emphasis of brand image has a notable effect on the brand direct advertising factor evaluation. Fashion product image preference has a significant effect on both brand's direct and indirect advertising factor evaluation. When selecting a fashion product (clothing and cosmetics), brand image importance was found to have a positive effect on a brand's direct advertising factor evaluation. Therefore, fashion companies should take advantage of their brand logo. Companies should also pay attention to clothing and product containers used in advertising to show the brand. In addition, every company should create an advertising image that represents their overall brand, by using a combination of detailed advertising factor evaluation.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.13 no.7
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• pp.3620-3637
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• 2019

Since the birth of Synthetic Aperture Radar (SAR), it has been widely used in the military field and so on. However, the existence of speckle noise makes a good deal inconvenience for the subsequent image processing. The continuous development of sparse representation (SR) opens a new field for the speckle suppressing of SAR image. Although the SR de-noising may be effective, the over-smooth phenomenon still has bad influence on the integrity of the image information. In this paper, one novel SAR image de-noising method based on residual image fusion and sparse representation is proposed. Firstly we can get the similar block groups by the non-local similar block matching method (NLS-BM). Then SR de-noising based on the adaptive K-means singular value decomposition (K-SVD) is adopted to obtain the initial de-noised image and residual image. The residual image is processed by Shearlet transform (ST), and the corresponding de-noising methods are applied on it. Finally, in ST domain the low-frequency and high-frequency components of the initial de-noised and residual image are fused respectively by relevant fusion rules. The final de-noised image can be recovered by inverse ST. Experimental results show the proposed method can not only suppress the speckle effectively, but also save more details and other useful information of the original SAR image, which could provide more authentic and credible records for the follow-up image processing.

• Journal of the Korea Institute of Military Science and Technology
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• v.19 no.3
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• pp.288-293
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• 2016

Electronic Image Stabilization(EIS) is widely used as a technique for correcting a shake of an image. The case requiring the EIS function has been increased in high magnification thermal image observation on portable military equipment. Projection Algorithm(PA) for EIS is easy to implement but its performance is sensitive to the projection area. Especially, projection profiles of thermal image have very modest change and are difficult to extract image shifts between frames. In this paper, we proposed algorithm to extract a feature image for the thermal image and compared Block Matching Algorithm(BMA) with PA using our proposed feature image. When using our proposed feature image, BMA was simply implemented using FPGA's internal small memory. And we were able to obtain 30 % PSNR improved results compared to PA.

• Fashion & Textile Research Journal
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• v.17 no.3
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• pp.392-404
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• 2015

This study investigated how the image exaggeration influence consumer attitude toward product in mobile shopping. Image exaggeration was manipulated by adding light effects on image and adjusting the width for slender mirror effect. Subjects were randomly allocated to four mock-mobile website stimuli. The overall results showed that the image exaggeration had negative effect on product attitude mediated by diagnositicity. First, the mediation effect of diagnositicity between exaggeration and product attitude was tested by bootstap method. The diagnositicity fully mediated between two variables and exaggeration had negative total effect on diagnositicity. The image exaggeration had no direct effect on product attitude. Second, to test the moderating effect of image congruence between the image exaggeration and diagnositicity, conditional indirect effect of diagnositicity was analyzed. As a result, the moderating effect of image congruence was significant. When consumers perceived high self-image congruence with picture image on mobile website, the exaggeration had no negative effect on product attitude. This indicates self-image congruence counteracts the negative effect of the exaggeration on diagositicity. And the moderating effect of image aesthetics between the image exaggeration and product attitude was examinated by the conditional direct effect model. The analysis found that image aesthetics had significant moderating effects particularly on high or low levels of aesthetics. When image aesthetics was perceived as high, image exaggeration had negative effect on product attitude, whereas image aesthetics was low, image exaggeration had positive effect on product attitude. This result indicated that the positive exaggeration effects existed when images were aesthetically appealing.

• Journal of the Korean Society of Costume
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• v.50 no.4
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• pp.131-146
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• 2000

The starting point of this study was that the Orientalism reflected in the modern clothing is realized the different view by Western and Eastern. Based on this regard, this study semiotically analyse that clothing is creating the cultural values and signification and that the western designers are reproducing an ideology as orientalism being the western-oriented thought when expressing the Asian image in the modern clothing. The theoretical sides are based on the semiotic analyses of F. Saussure, C. Peirce, and R. Barthes. By the result observed through this study, the Orientalism reflected in the modern clothing designed by Western designers are discriminative image, mystic image, past-oriented image, natural image, and complex-eclectic image. The discriminative image is reproduced as a savage and uncivilized image. In addition, it regarded as a decorative and superficial image is expressed as if it is an uncharacterized and underdeveloped image in the modern clothing. The mystic image is reproduced as a romantic image to stimulate Westerners'curiosity. That is, Asian image is regarded as a dream and magical image rather than a scientific and rational image. The past-oriented image is expressed through restricting Asian positive image in Asian historical glory. The natural image differs from Western image based on science in the modern clothing. The modern clothing regards the natural image as a primitive and instinctive image. The complex-eclectic image is the pastish pattern through selecting and distributing heterogeneous materials in the modern clothing. This study critically analyzes the western-oriented thought of orientalism in the modern clothing. The results of the study imply that it is critical that we provide a new contact point for the East and the West in the context of our Asian values and traditions.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.2
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• pp.296-306
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• 1999

This study reflects the aim of analyzing the fashion design connection with ecology. Ecology has been linked to human life through its changing relations with environment. In order to recover eco-system ecology-nature oriented methodology and technology oriented approach will suffice. On the modern design field Green design Recycling and Green marketing resulted in increasing rates of environment-friendly production and an effort to deliver environment-friendly corporate image. Based on above research ecological image on fashion design during the year 1990 to 1995 represents the following conclusion. In the fashion design field natural image primitive image nature -harmonious image material-recyling image culture-recycling image are proposed. In the technology field clean image and high-tech image are proposed. In the marketing field happy image harmonious image serious image and realistic image are proposed.

• ETRI Journal
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• v.29 no.2
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• pp.246-248
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• 2007

Query-by-example (QBE) is a well-known method for image retrieval. In reality, however, an example image to be used for the query is rarely available. Therefore, it is often necessary to find a good example image to be used for the query before applying the QBE method. Query-by-layout (QBL) is our proposal for that purpose. In particular, we make use of the visual descriptors such as the edge histogram descriptor (EHD) and the color layout descriptor (CLD) in MPEG-7. Since image features of the CLD and the EHD can be localized in terms of a$4{\times}4$ sub-image, we can specify image features such as color and edge distribution on each sub-image separately for image retrieval without a query image. Experimental results show that the proposed query method can be used to retrieve a good image as a starting point for further QBE-based image retrieval.

• Journal of the Korean Society of Costume
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• v.52 no.5
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• pp.31-45
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• 2002

In this paper. the focus is laid on identifying preferred wedding dress image and its co-relationship with self image of female university students. the biggest potential customer group in the industry. As for the research method. it conducted both review of literature and empirical research method. Through the former approach, four main research questions were derived : 1) What is the preferred wedding dress image of female university students\ulcorner 2) What is the relationship between real self-image and preferred wedding dress image\ulcorner and 3) that between ideal self-image and preferred wedding dress image\ulcorner 4)What is the relationship between the consistency level of the two self-images and preferred wedding dress image\ulcorner In the empirical mode of research, 404 surveys were counted in the final analysis among 450 questionnaires completed by female undergraduate students in Seoul and Chun-an city. Collected data analyzed using factor analysis. frequency analysis. descriptive analysis. scheffe test. multiple-regression analysis and t-test. Results are as follows: first, the sophisticated image was most preferred among female students, followed by elegant splendor. lovable and chaste, feminine and decorative, and characteristic and sexy image. This result indicates how wedding dress trend has a keen sensibility to general fashion trend just like the trend of outfits for everyday life. Secondly, the research results indicated consistent level of co-relationship among the real and ideal self-image and the preference of wedding dress image. And the last the level of consistence between the ideal self-image and the real self-image directly related to the preference level of wedding dress image, showing almost no significance.

• Proceedings of the Korean Radioactive Waste Society Conference
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• 2004.11a
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• pp.205-209
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• 2004

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.1
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• pp.24-33
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• 2000

The purpose of this study was to investigate the characteristic and image of oriental costume design on represented among three countries, Korea, China and Japan. The specific objectives were; 1) to identify the design characteristics of oriental costume. 2) to investigate the hierarchic structure of oriental costume image and the meaning structure of oriental costume image. The stimulus were 75 costume design of contemporary costume which represented the traditional image of orient. The main survey of questionary consisted of their evaluation of the oriental costume image by 26 semantic differential bi-polar scales and the subjects were 99 female students majoring in clothing and textiles. The data were analyze by Cluster analysis. Factor analysis, ANOVA, Scheffe test. The major findings were as follows; 1) As a result of design analysis, costume design of Korea, China, Japan had differences on form, color, texture, pattern, ornament, etc. 2) The hierarchic structure of oriental costume image consisted of elegance, sexy, feminine. Through factor analysis about oriental costume image 7 factors were identified; Attention, Attractiveness, Sexiness, Activeness, Weightness, Classics, Classics, Maturity. It was found out strongly that Korean costume image was simple and comfort image, Chinese costume image was sexy and feminine image, Japanese costume image was luxurious and mature image.