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Study of the corporate image and product attitude in view of consumer perception of corporate social responsibility ; - focus on the moderating effect of self-image accordance (사회적기업의 책임활동에 대한 소비자 인식이 기업이미지와 제품 태도에 미치는 영향에 관한 연구 - 자아이미지 일치성의 조절효과를 중심으로 -)

  • Jin, Yong-Sam;Lee, Jae Kwang
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.12
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    • pp.7077-7092
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    • 2014
  • This study examined that how the corporate social responsibilities of a social enterprise affect their image and product attitude. In particular, separating into a real self-image and social self-image, the moderate effects of the accordance of self-image were tested. The results showed that each corporate social responsibility of a social enterprise affects their image except for social image. In addition, an accordance of the real self-image moderates the effect of the corporate activity image and social contribution activity image on the product attitude.

A Study on the Image of a Brand Apartment and Self-Image Consentaneity (브랜드 아파트의 이미지와 자아이미지의 일치성에 관한 연구)

  • Kim, Jin-Hwa;Lee, Youn-Jung;Jeong, Jun-Hyun
    • Journal of the Korean housing association
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    • v.21 no.2
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    • pp.31-39
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    • 2010
  • The trend in which an apartment is regarded as not only a substantial property or 'residence' but also as a 'means of self-expression' for consumers is increasing in the present housing marketing, and thus, the apartment brand image has become an important field of marketing management. Therefore, the present study aimed to verify the difference between the image of a housing brand and the self-image of consumers in order to propose a singular direction of strategies for the formation of a differentiated brand image. As a result of research, analysis showed that there is a trend in which consumers show a more positive attitude towards a brand apartment that has a brand image closer to an ideal selfimage. Even if this trend is weak, it was confirmed that the consentaneity between a brand image and the self-image of housing products can become a variable having some influence on brand attitude. The survey method compared a brand image and a self-image by using Likert's 5-point scale on the apartment brands of the top three companies according to the study result of a national brand competitiveness index (NBCI). Self-consentaneity was determined by using the distance measurement model of self-consentaneity proposed by Sirgy (1982). The study data was collected from 210 persons and the PASW program was used for statistical data analysis.

The Effects of Facing Plan on Store Image and Preference of Young Casual Fashion Store (영 캐주얼 의류매장의 상품진열방법이 점포이미지와 선호도에 미치는 영향)

  • Lee, Mi-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.3
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    • pp.500-510
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    • 2009
  • The purpose of this study was to examine the effects of facing plan on store image and preference of young casual fashion store. The subjects were 545 male and female university students in Chungnam province. The measuring instruments were 7 stimuli manipulated by facing plan, an important VMD element, and self-administrated questionnaire consisted of store image, store preference and subject's demographic characteristics. The data were analyzed by t-test, ANOVA and Duncan's multiple range test, using SPSS program. The results were as follows. First, facing type significantly affected consumer' store image; folded type had more neat and elegant image than other facing types, and face out type had most comfort image, whereas sleeve out type had discomfort image. Second, arrangement of facing types also affected store image; style arrangement had more sophisticated image than color arrangement in sleeve out type, and vertical and horizontal arrangement had more neat, sophisticated, attractive and comfort image than separate arrangement in folded type. Third, facing type affected store preference; folded type showed higher store preference than sleeve out type. Forth, arrangement of folded type affected store preference; vertical and horizontal arrangement showed higher store preference than separate arrangement. Fifth, store image and preference were different by subject's sex; male subjects perceived style arrangement as more elegant, characteristic and attractive image, and showed higher store preference than female subjects on separate arrangement of folded type.

Watermarking Technique using Image Characteristics

  • Jung, Soo-Mok
    • International Journal of Internet, Broadcasting and Communication
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    • v.13 no.1
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    • pp.187-193
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    • 2021
  • In this paper, we propose an image watermarking technique that effectively hides confidential data in the LSB of image pixels by utilizing the characteristics of the image. In the proposed technique, the image is precisely divided into boundary surface and normal region other than the boundary surface and performs different processing. The boundary surface existing in the image is created by meeting different regions and contains important information of the image. One bit of confidential data is concealed in the LSB of the pixel at the boundary surface to preserve the characteristics of the boundary surface. In normal region other than the boundary surface, the pixel values are similar, and the change with the adjacent pixel values is smooth. Based on this property, even if the 2 bits of confidential data are hidden in the lower 2 bits of the pixel in the normal region, the difference cannot be visually distinguished. When confidential data is concealed in an image as described above, the amount of confidential data concealed in an image can be increased while maintaining excellent image quality. Concealing confidential data by applying the proposed method increases the amount of confidential data concealed by up to 84.6% compared to the existing method. The proposed technique can be effectively used for commercial image watermarking that hides copyright information.

Spatial Frequency Coverage and Image Reconstruction for Photonic Integrated Interferometric Imaging System

  • Zhang, Wang;Ma, Hongliu;Huang, Kang
    • Current Optics and Photonics
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    • v.5 no.6
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    • pp.606-616
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    • 2021
  • A photonic integrated interferometric imaging system possesses the characteristics of small-scale, low weight, low power consumption, and better image quality. It has potential application for replacing conventional large space telescopes. In this paper, the principle of photonic integrated interferometric imaging is investigated. A novel lenslet array arrangement and lenslet pairing approach are proposed, which are helpful in improving spatial frequency coverage. For the novel lenslet array arrangement, two short interference arms were evenly distributed between two adjacent long interference arms. Each lenslet in the array would be paired twice through the novel lenslet pairing approach. Moreover, the image reconstruction model for optical interferometric imaging based on compressed sensing was established. Image simulation results show that the peak signal to noise ratio (PSNR) of the reconstructed image based on compressive sensing is about 10 dB higher than that of the direct restored image. Meanwhile, the normalized mean square error (NMSE) of the direct restored image is approximately 0.38 higher than that of the reconstructed image. Structural similarity index measure (SSIM) of the reconstructed image based on compressed sensing is about 0.33 higher than that of the direct restored image. The increased spatial frequency coverage and image reconstruction approach jointly contribute to better image quality of the photonic integrated interferometric imaging system.

A study on DR image restoration using dual sensor (이중센서를 이용한 DR 영상 개선에 관한 연구)

  • 백승권;이태수;민병구
    • 제어로봇시스템학회:학술대회논문집
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    • 1988.10a
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    • pp.725-728
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    • 1988
  • Image restoration technique using dual sensor is presented in this paper. Digital Radiography image (1024xlO24) is obtained by conventional resolution sensor. We also obtain local DR image data by high resolution sensor. Two dimensional maximum entropy power spectrum estimation (2-D ME PSE) is applied to low resolution image and high resolution image for the purpose of the power spectrum estimation of each image. A class of linear algebraic restoration filter, parametric projection filter (PPF), is derived from the power spectrums of each image. It is shown that the noise energy may be considerably reduced through the PPF.

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Watermarking Algorithm using LSB for Color Image with Spatial Encryption

  • Jung, Soo-Mok
    • International Journal of Advanced Culture Technology
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    • v.7 no.4
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    • pp.242-245
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    • 2019
  • In this paper, watermark embedding technique was proposed to securely conceal the watermark in color cover image by applying the spatial encryption technique. The embedded watermak can be extracted from stego-image without loss. The quality of the stego-image is very good. So it is not possible to visually distinguish the difference between the original cover image and the stego-image. The validity of the proposed technique was verified by mathematical analysis. The proposed watermark embedding technique can be used for intellectual property protection, military, and medical applications that require high security.

A High Image Compression for Computer Storage and Communication

  • Jang, Jong-Whan
    • The Journal of Natural Sciences
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    • v.4
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    • pp.191-220
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    • 1991
  • A new texture segmentation-based image coding technique which performs segmentation based on roughness of textural regions and properties of the human visual system (HVS) is presented. This method solves the problems of a segmentation-based image coding technique with constant segments by proposing a methodology for segmenting an image texturally homogeneous regions with respect to the degree of roughness as perceived by the HVS. The fractal dimension is used to measure the roughness of the textural regions. The segmentation is accomplished by thresholding the fractal dimension so that textural regions are classified into three texture classes; perceived constant intensity, smooth texture, and rough texture. An image coding system with high compression and good image quality is achieved by developing an efficient coding technique for each segment boundary and each texture class. For the boundaries, a binary image representing all the boundaries is created. For regions belonging to perceived constant intensity, only the mean intensity values need to be transmitted. The smooth and rough texture regions are modeled first using polynomial functions, so only the coefficients characterizing the polynomial functions need to be transmitted. The bounda-ries, the means and the polynomial functions are then each encoded using an errorless coding scheme. Good quality reconstructed images are obtained with about 0.08 to 0.3 bit per pixel for three different types of imagery ; a head and shoulder image with little texture variation, a complex image with many edges, and a natural outdoor image with highly textured areas.

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Content-Based Image Retrieval System using Feature Extraction of Image Objects (영상 객체의 특징 추출을 이용한 내용 기반 영상 검색 시스템)

  • Jung Seh-Hwan;Seo Kwang-Kyu
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.27 no.3
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    • pp.59-65
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    • 2004
  • This paper explores an image segmentation and representation method using Vector Quantization(VQ) on color and texture for content-based image retrieval system. The basic idea is a transformation from the raw pixel data to a small set of image regions which are coherent in color and texture space. These schemes are used for object-based image retrieval. Features for image retrieval are three color features from HSV color model and five texture features from Gray-level co-occurrence matrices. Once the feature extraction scheme is performed in the image, 8-dimensional feature vectors represent each pixel in the image. VQ algorithm is used to cluster each pixel data into groups. A representative feature table based on the dominant groups is obtained and used to retrieve similar images according to object within the image. The proposed method can retrieve similar images even in the case that the objects are translated, scaled, and rotated.

A Study on the Fashion Image Coordination of Modern Men (현대 남성의 패션이미지 연출에 관한 연구)

  • Lee, Eun-Sook;Kim, Sae-Bom
    • Journal of the Korea Fashion and Costume Design Association
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    • v.14 no.3
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    • pp.93-109
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    • 2012
  • The purpose of this study is to examine the modern men's fashion coordination to see the image in the center of TV dramas in terms of Habitu that is formed within hierarchy and class. The subjects range is included fashion style, color, accessories, hairstyle and appearance. 950 pictures used in the analysis sheet. In research methods, content analysis and basic statistics were used. The results of this study were as follows. First, the hierarchy image formed by Habitus is significant difference. The upper layer is coordinating elite luxurious and prestigious image of the fashion styles. The middle layer is coordinating neat and capable image. The lower layer does not care about the appearance and image appearing weary life is coordinating. Second, the class image formed by Habitus, CEO often interests in fashion image coordination. Senior executive is represented clean and luxurious image. General white color dresses in a suite such as office look. Blue color does not care about the fashion coordination and is expressed an easy dress for labor. Architects of the unstructured free-spirited image is represented. Physician and resident physician dress in shirts, no pattern tie, pants, robe. And they is coordinating neat and tidy attire to represent professional and reliable image.

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