• 디자인학연구
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• 제20권1호
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• pp.219-228
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• 2007

인쇄 광고는 이미지 기호와 언어 기호로 구성된 상업적 정보전달 텍스트의 집합체이다. 이는 그림을 통한 시각적 자극과 글자를 통한 언어적 소구가 복합되어 정보를 전달하게 됨을 의미한다. 타이포그래피는 인쇄 광고에서 언어적 소구를 시각화하는 과정이다. 따라서 인쇄 광고에서 시각적 표현 요소로서 타이포그래피에 대한 연구는 중요하다. 한국 인쇄 광고의 타이포그래피 표현은 1990년대를 거치면서 2000년 이후 급속한 질적 성장을 이루었다. 이 연구에서는 2000년 이후의 한국 인쇄 광고 타이포그래피의 표현 경향을 표현 구조의 변화, 표현 규칙의 변화, 표현 방법의 변화 등으로 밝혀 내었고, 그 분류에 따라서 각각 3가지 방향으로 특징적 분석 기준을 도출하였다. 그리고 이에 따른 사례연구를 통해 인쇄 광고 타이포그래피 표현의 발전적 방향을 제시하고 있다.

• 전기학회논문지
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• 제56권1호
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• pp.206-213
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• 2007

In this paper, The monitoring system for TV advertisement is implemented using video watermark. The functions of the advertisement monitoring system are monitoring the time, length, and index of the on-air advertisement, saving the log data, and reporting the monitoring result. The performance of the video watermark used in this paper is tested for TV advertisement monitoring. This test includes LAB test and field test. LAB test is done in laboratory environment and field test in actually broadcasting environment. LAB test includes PSNR, distortion measure in image, and the watermark detection rate in the various attack environment such as AD/DA(analog to digital and digital to analog) conversion, noise addition, and MPEG compression. The result of LAB test is good for the TV advertisement monitoring. KOBACO and SBS are participated in the field test. The watermark detection rate is 100% in both the real-time processing and the saved the processing. The average deviation of the watermark detection time is 0.2 second, which is good because the permissible average error is 0.5 second.

• 디지털융복합연구
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• 제18권7호
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• pp.369-374
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• 2020

제품을 홍보하는 영상 광고에는 다양한 감각 요소가 사용된다. 시각적 요소와 청각적 요소를 활용한 영상 광고는 마케팅의 대표적인 수단이라 할 수 있다. 이와 같은 감각 요소를 활용하여 제품을 홍보하는 광고 영상은 로고 혹은 특정 이미지, 문구 등 시각적 요소를 지속적으로 또는 반복적으로 노출시키며 시청자에게 각인시킨다. 그러한 시각적 이미지는 브랜드 이미지를 효과적으로 심벌화하는데 효과적인 방법으로 사용되고 있다. 대부분의 자동차 브랜드의 광고 영상에서 시각적인 요소를 심벌화하였다면, 기아 자동차 K5의 광고 영상에서는 청각적인 요소 즉 사운드를 심벌화하여 K5만의 차별화된 광고 영상을 제작하였다. 본 논문은 청각적 요소를 심벌화한 기아 자동차의 K5 광고 영상을 타사의 자동차 브랜드 광고 영상과 비교 분석하였으며, 광고 영상 제작에 활용된 기법과 효과를 연구하였다.

• 복식
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• 제57권7호
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• pp.53-69
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• 2007

Advertisements create the illusion about the ideal body utilizing body beauty as well as come to influence in formation of the social beauty standard. Commodity advertisements using the body have been considered as the most effective advertisement method because of the fluidity and the dynamic, which are understood as organic body's characteristics. Especially, advertisement strategies utilizing body painting draw customer's attention because of the properties liberally performed on the living body. This thesis attends to study on the J. Deleuze's 'becoming' Phenomenon expressed in body painting, and to analyze about the body becomes fashion and commodity and is positively utilized as effective advertisement tools. J. Deleuze's 'becoming' Phenomenon expressed in advertisement utilized body which painting is classified as follows as; becoming fashion of the body, becoming commodity of the body, becoming advertisement sign board of the body, becoming animals and plants of the body, and becoming image of the body. The result of this study on the J. Deleuze's 'becoming' Phenomenon expressed in advertisements utilizing body painting shows multiple commodity's characteristics in order to satisfy with customer's various anxieties being changed continuously, and represents the characteristics of 21C advertisements utilizing the body being changed any other thing. Consequently, this thesis is aimed at new consideration about the body beauty, which has been extended to other sphere.

• 한국조리학회지
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• 제10권4호
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• pp.201-214
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• 2004

The brand image had an effect on customer loyalty degree "Traditional characteristic", "Reliability", "Future events sliced raw fish directivity". With it appears, causing the effect which is powerful in customer loyalty degree "Traditional characteristic or reputation of restaurant", "Reliability of advertisement". The brand image had an effect on customer satisfaction "Reliability", "Customer directivity", "Traditional characteristic". With appears and with it is referred from above together "Traditional characteristic of restaurant" or "Reliability of advertisement public information", "Policy of the restaurant management customer first of all poem".

• 한국의류학회지
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• 제43권2호
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• pp.255-273
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• 2019

Perceptions of beauty change and are shared with others in the media of emotional words. In the modern age, a mix of traditional and modern make-up cultures has changed the standards of beauty. Therefore, an analysis using emotional words (an image that consumers have for certain subjects) and an image scale that intuitively shows them can be an important means for understanding changes in the "beauty of the time". This paper considered changes in typical aesthetic characteristics that women pursued through make-up by analyzing emotional words in white make-up powder advertisement texts from the 1920s through the 1930s. Imported modern technologies changed cosmetic manufacturing techniques and advertising methods to create a momentum that changed women's make-up culture from light to heavy make-up or from white to color make-up. Such changes have led to changes in the perception of beauty and were expressed through sensitive vocabularies such as pure, new, fresh, lofty, lively, healthy, and cheery. Such changes reflect social aspects such as women's aspirations for high status, pursuit of security, or women's roles under the wartime regime to show a change from beauty with an attribute of [+cool] to that of [+soft].

• 복식문화연구
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• 제6권2호
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• pp.203-216
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• 1998

In the study, conceiving that signifying processes like model, setting, advertisement and description are important to promote the purchase of clothes that would satisfy consumer's desire by their expressing mode, I considered the processes of components of which fashion ads consist. As for the methods to study, I regarded the results presented from prior researches of clothing & textiles and other disciplines for the components of fashion ads and objectified their image that may be interpreted subjectively: and then, I adopted to analyse them using advertisement-semiological method to make clear the signifying processes. The results are as follow: 1. Fashion ad, one of visual symbols to transfer brand image, conveys the image with which various components are combined like model, clothes, setting and description as signs. ① the image of clothes amy be differently expressed according to social, cultural norm and individual characteristics, in the case of clothes, therefore, the signified can be regarded as the transferred image by design of the clothes① sign, and the abstract conception which may be rise to mind by the image in a ceratin culture. ② Each signifier such as countenance, line of vision, attitude and hairstyle of a model conveys different image, or the signified, respectively, and it amy operate as a sign that can express the brand image symbolically. ③ The signifiers like background, color and property symbolize the advertised merchandise of clothes and define it attribute.. 2. In the case of fashion ads, key referent systems are fashion phenomena, contemporary role image, social psychology, common morality, and social, economical and milieu.

• 한국콘텐츠학회논문지
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• 제14권1호
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• pp.109-118
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• 2014

본 연구는 언더웨어 브랜드 광고를 직접적 섹스어필 광고와 은유적 섹스어필 광고로 구분하여 비교 분석을 시도하였다. 섹스어필 광고 표현의 차이에 따른, 광고태도, 브랜드 태도, 구매의도를 성별, 디자인 전공 여부를 중심으로 통계 분석하여 효과적인 광고 표현의 가능성을 모색하였다. 연구결과 언더웨어 브랜드의 특성상 직접적 섹스어필 광고가 여성에게 효과가 높다는 결론을 도출하였다. 또한 은유적 섹스어필 광고에 대해 남성이 광고 태도 및 브랜드 태도, 구매의도에 높은 호감도를 나타내는 것을 알 수 있었다. 디자인 전공 여부에 따라서는 직접적 섹스어필 광고와 은유적 섹스어필 광고 선호도는 차이가 없는 것으로 나타났다. 결과적으로 언더웨어 광고에서 직접적 섹스어필 광고의 경우 섹스어필이 상품의 이미지와 조화될 때 여성에게 효과를 극대화 시킬 수 있다는 점을 확인할 수 있었으며, 남성은 언더웨어 브랜드광고에서 은유적 섹스어필 표현에 관심을 보이고 있음을 알 수 있었다.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2004년도 추계 학술발표대회 논문집
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• pp.108-109
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• 2004

• 대한전기학회:학술대회논문집
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• 대한전기학회 2004년도 학술대회 논문집 정보 및 제어부문
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• pp.15-18
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• 2004

In this paper, it is implemented the monitoring system for TV advertisement using video watermark. The functions of an advertisement monitoring system are automatically monitoring for the time, length, and index of the on-air advertisement, saving the log data, and reporting the monitoring result. The performance of the video watermark used in this paper is tested for TV advertisement monitoring. This test includes LAB test and field test. LAB test is done in laboratory environment and field test in actually broadcasting environment. LAB test includes PSNR, distortion measure in image, and the watermark detection rate in the various attack environment such as AD/DA(analog to digital and digital to analog) conversion, noise addition, and MPEG compression The result of LAB test is good for the TV advertisement monitoring. KOBACO and SBS are participated in the field test. The watermark detection rate is 100% in both the real-time processing and the saved file processing. The average deviation of the watermark detection time is 0.2 second, which is good because the permissible average error is 0.5 second.