• Title/Summary/Keyword: Image Use

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Consumer responses towards mobile coupon characteristics perception and causal relationships among variables (모바일 쿠폰 특성 지각에 따른 소비자 반응과 변인간 인과관계 연구)

  • Kim, Jae-Hee;Yoh, Eunah
    • The Research Journal of the Costume Culture
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    • v.28 no.1
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    • pp.15-29
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    • 2020
  • Purpose of the study is to explore the effect of the types of mobile coupons(text- vs. image-focused coupons; free-gift vs. discount coupons) on characteristic perception of mobile coupons, and the causal relationships among characteristic perception, attitude, and use intention of mobile coupons. A total of 140 university students participated in experiments with questionnaires including one of the four stimuli. Important findings are as follows. First, image-focused mobile coupons generated more enjoyment than did text-focused coupons. However, the text/image-focused coupons were not different in perception of informativeness and credibility of mobile coupons. Second, enjoyment perception was significantly increased when image-focused contents were combined with discount coupons whereas enjoyment perception was decreased when text-focused contents were combined with free-gift coupons. This interaction effect reflects that the level of enjoyment of consumers can be changed in terms of the combination of the value-provision types of coupons and the text-image focused contents. Third, it was found that consumer perception of coupon characteristics formed attitudes toward mobile coupons, and use intention of mobile coupons was determined by attitudes toward mobile coupons. Study findings may fill the void of research investigating the effect of text-image contents and the types of coupons on consumer reponses toward mobile coupons. Mobile coupons have limited quantity of information within a small size of mobile phone screen, therefore, the results were not consistent with prior research tested with mobile advertisements indicating the effect of text-image contents on perception of informativeness and credibility.

CONSTRAINING COSMOLOGICAL PARAMETERS WITH IMAGE SEPARATION STATISTICS OF GRAVITATIONALLY LENSED SDSS QUASARS: MEAN IMAGE SEPARATION AND LIKELIHOOD INCORPORATING LENS GALAXY BRIGHTNESS

  • Han, Du-Hwan;Park, Myeong-Gu
    • Journal of The Korean Astronomical Society
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    • v.48 no.1
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    • pp.83-92
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    • 2015
  • Recent large scale surveys such as Sloan Digital Sky Survey have produced homogeneous samples of multiple-image gravitationally lensed quasars with well-defined selection effects. Statistical analysis on these can yield independent constraints on cosmological parameters. Here we use the image separation statistics of lensed quasars from Sloan Digital Sky Survey Quasar Lens Search (SQLS) to derive constraints on cosmological parameters. Our analysis does not require knowledge of the magnification bias, which can only be estimated from the detailed knowledge on the quasar luminosity function at all redshifts, and includes the consideration for the bias against small image separation quasars due to selection against faint lens galaxy in the follow-up observations for confirmation. We first use the mean image separation of the lensed quasars as a function of redshift to find that cosmological models with extreme curvature are inconsistent with observed lensed quasars. We then apply the maximum likelihood test to the statistical sample of 16 lensed quasars that have both measured redshift and magnitude of lens galaxy. The likelihood incorporates the probability that the observed image separation is realized given the luminosity of the lens galaxy in the same manner as Im et al. (1997). We find that the 95% confidence range for the cosmological constant (i.e., the vacuum energy density) is $0.72{\leq}{\Omega}_{\Lambda}{\leq}1.0$ for a flat universe. We also find that the equation of state parameter can be consistent with -1 as long as the matter density ${\Omega}_m{\leq}0.4$ (95% confidence range). We conclude that the image separation statistics incorporating the brightness of lens galaxies can provide robust constraints on the cosmological parameters.

Image Fusion Based on Statistical Hypothesis Test Using Wavelet Transform (웨이블렛 변환을 이용한 통계적 가설검정에 의한 영상융합)

  • Park, Min-Joon;Kwon, Min-Jun;Kim, Gi-Hun;Shim, Han-Seul;Lim, Dong-Hoon
    • The Korean Journal of Applied Statistics
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    • v.24 no.4
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    • pp.695-708
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    • 2011
  • Image fusion is the process of combining multiple images of the same scene into a single fused image with application to many fields, such as remote sensing, computer vision, robotics, medical imaging and military affairs. The widely used image fusion rules that use wavelet transform have been based on a simple comparison with the activity measures of local windows such as mean and standard deviation. In this case, information features from the original images are excluded in the fusion image and distorted fusion images are obtained for noisy images. In this paper, we propose the use of a nonparametric squared ranks test on the quality of variance for two samples in order to overcome the influence of the noise and guarantee the homogeneity of the fused image. We evaluate the method both quantitatively and qualitatively for image fusion as well as compare it to some existing fusion methods. Experimental results indicate that the proposed method is effective and provides satisfactory fusion results.

Evaluation of User Satisfaction and Image Preference of University Students for Cherry Blossom Campus Trail (대학생들의 캠퍼스 벚꽃터널 산책로 이용 만족도와 이미지 선호도 평가)

  • Lee, In-Gyu;Eom, Boong-Hoon
    • Journal of Environmental Science International
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    • v.28 no.12
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    • pp.1101-1110
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    • 2019
  • This study investigated Post-Occupancy Evaluation (POE) of cherry blossom trails 'Cherry Road' in Daegu Catholic Univ. campus, at Gyeonsan-city, Korea. The evaluation focused on image preference and satisfaction of users i.e., students, using questionnaire surveys. A total 201 questionnaire samples were analyzed and most of the respondents were in the age group of 20. Frequency analysis was conducted on demographics, use behavior, reliability, and means. Factor analysis and multiple regression analysis were conducted for user satisfaction and image preference. Over 80% of visitors came with companions during daytime. The most common motives for use were strolling and walking, event and meeting, passing. For user satisfaction the mean scores were highest for landscape beauty (4.22), image improvement (4.14), campus image (4.08). Night lighting facility received the lowest score (3.32). Factor analysis concerning user satisfaction was categorized into environment-human behavior and physical factors. Multiple regression analysis showed that the overall satisfaction of user was significantly influenced by five independent variables: 'harmonious' (β=.214), 'night lighting facility' (β=.173), 'landscape beauty' (β=.208), 'lawn care' (β=.154), and 'walking trails' (β=.123). The mean scores of image variables were highest for 'beautiful' (5.81), 'bright' (5.67), and 'open' (5.64). The lowest scores was for 'quiet' (4.47). Exploratory factor analysis led to three factors being categorized: aesthetics, comforts, and simplicity. Result of multiple regression analysis indicated that the preference of space image was significantly influenced by five variables: 'bright' (β=.397), 'refreshing' (β=.211), 'cool' (β=.219), 'clean' (β=.182), and 'natural' (β=.-142). Hence, Cherry Road has a high level of user satisfaction and image evaluation, which is interpreted as having various cultural events and value for students on campus. To improve the satisfaction of Cherry Road in the future, it is necessary to secure night lighting, to manage trash cans, and to secure rest space.

Policy Direction for Promoting the Satellite Data Use in Public Sector

  • Kim, Young-Pyo;Sakong, Hosang;Park, Sung-Mi
    • Proceedings of the KSRS Conference
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    • 1999.11a
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    • pp.355-362
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    • 1999
  • With the ready access to the high resolution satellite image data, users of and areas covered by satellite image data are constantly on the rise world-wide. Korea will also be able to take full advantage of the satellite data once the KOMPSAT is successfully launched. Harmonizing satellite data production and application technology and users' needs, along with the guiding policy is essential for promoting satellite data use. Up to now, the Korean government has mainly concentrated on developing production technology for the satellite units. However, the imminent task of independent satellite data production demands a promotion policy for satellite data use. In this context, the policy is defined as an important medium for identifying the role and status of satellite image information at the national level and also Preparing the legal as well as systematic foundation for producing, building, distributing, and packaging satellite data. For example, in the countries with the advanced satellite technology, such as the United States, the United Kingdom, and Australia, digital ortho image and digital elevation model (DEM) are mandatorily included in the National Geographic Framework Data through policy measures. In addition, in order for the efficient provision of the satellite data, separate organization or agency is being in operation for the exclusive production and distribution of the satellite data. The present paper aims to examine the role and status of the satellite data as well as their current status and problems in Korea in reference to the National Spatial Data Infrastructure, and finally to provide the policy directions to promote the satellite data use in public sector on the basis of the preceding analyses.

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Automatic Camera Pose Determination from a Single Face Image

  • Wei, Li;Lee, Eung-Joo;Ok, Soo-Yol;Bae, Sung-Ho;Lee, Suk-Hwan;Choo, Young-Yeol;Kwon, Ki-Ryong
    • Journal of Korea Multimedia Society
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    • v.10 no.12
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    • pp.1566-1576
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    • 2007
  • Camera pose information from 2D face image is very important for making virtual 3D face model synchronize with the real face. It is also very important for any other uses such as: human computer interface, 3D object estimation, automatic camera control etc. In this paper, we have presented a camera position determination algorithm from a single 2D face image using the relationship between mouth position information and face region boundary information. Our algorithm first corrects the color bias by a lighting compensation algorithm, then we nonlinearly transformed the image into $YC_bC_r$ color space and use the visible chrominance feature of face in this color space to detect human face region. And then for face candidate, use the nearly reversed relationship information between $C_b\;and\;C_r$ cluster of face feature to detect mouth position. And then we use the geometrical relationship between mouth position information and face region boundary information to determine rotation angles in both x-axis and y-axis of camera position and use the relationship between face region size information and Camera-Face distance information to determine the camera-face distance. Experimental results demonstrate the validity of our algorithm and the correct determination rate is accredited for applying it into practice.

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3-D image display by use projection technique (프로젝션 기술을 이용한 3차원 입체영상 표시)

  • Park, Sang-gug
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2012.10a
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    • pp.665-668
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    • 2012
  • This paper describes research results that 2-D contents, which display in smart phone or tablet PC to be able to see the 3-D stereoscopic by use projection technique. For this research, we have construct four brown-glass into pyramid shape, project each of the four LCD monitors that output from the PC screen into of the four inverted pyramid-shaped mirror and display the 3-D image to the center of the mirror system. For the test, We use tablet PC and server PC(desktop PC) connected by wireless network, tablet PC select contents which is displayed in the server PC, and displayed selected contents into the 3-D image to the center of the mirror system. Through the test, we have showed that it is possible to display 3-D stereoscopic to the 2-D contents by use projection technique. Although, display image is depending on the observer's viewing angle.

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Application of the High Resolution Aerial Images to Estimate Nonpoint Pollution Loads in the Unit Load Approach (원단위법에 의한 비점오염부하량 산정 시 토지피복 특성을 반영하는 고해상도 항공영상의 활용방안)

  • Lee, Bum-Yeon;Lee, Chang-Hee;Lee, Su-Woong;Ha, Do
    • Journal of Environmental Impact Assessment
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    • v.18 no.5
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    • pp.281-291
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    • 2009
  • In Total Water Pollutant Load Management System of Korea, unit load approach based on land register data is currently used for the estimation of non-point pollutant load. However, a problem raised that land register data could not always reflect the actual land surface coverages which determine runoff characteristics of non-point pollution sources. As a way to overcome this, we tried to establish quantitative relationships between the aerial images (0.4m resolution) which reflect actual land surface coverages and the land registration maps according to the 19 major designated land-use categories in Kyeongan watershed. Analyses showed different relationships according to the land-use categories. Only a few land-use categories including forestry, road and river showed essentially identical and some categories such as orchard, parking lot and sport utility site showed no relationships at all between image data and land register data. Except for the two cases, all the other categories showed statistically significant linear relationships between image data and land register data. The analyses indicate that using high resolution aerial maps is a better way to estimate non-point pollutant load. If the aerial maps are not available, application of the linear relationships as conversion factors of land register data to image data could be an possible option to estimate non-point pollutant loads for the specific land-use categories in Kyeongan watershed.

Influence of Foreigners' Cultural Characteristics on National Image, the Image of Korean Medical Services, and Behavioral Intention to use Korean Medical Services - Focused on Chinese & Russians - (외국인의 문화적 특성이 국가 이미지, 한국의료서비스 이미지와 한국의료서비스 행동의도에 미치는 영향 - 중국인, 러시아인을 중심으로 -)

  • Kim, Mi-Kyoung;Cho, Duk-Young;Kim, Yun-Jin
    • The Journal of the Korea Contents Association
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    • v.16 no.1
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    • pp.595-610
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    • 2016
  • This study investigates the parameters that affect the choice of Korean medical services, as well as the relationship between the cultural characteristics and the behavioral intention to use Korean medical services. The cultural characteristics of Chinese and Russian individuals have an impact on the national image and image of Korea's medical services, and that this affects their behavioral intention to use Korean medical services. Nevertheless, there were differences among the cultural characteristics, in terms of specific elements. Among Chinese individuals, the national image is affected by 'power distance', 'individualism-collectivism', and 'long-term orientation'; for Russians, it is affected by 'individualism-collectivism', 'power distance', 'uncertainty avoidance', and 'long-term orientation'. On the other hand, for Chinese, the image of Korean medical services is affected by 'power distance' and 'long-term orientation', while for Russians it is affected by 'power distance' and 'uncertainty avoidance'. These in turn influence their behavioral intention to use Korean medical services. As such, by recognizing these cultural properties, and by designing and offering suitable services with these in mind, Korean medical institutions can nurture among foreign visitors greater satisfaction and a desire to revisit.

A Study on Image Identity of Re-Branding Fashion House Focus on Celine (리 브랜딩 된 Celine의 패션하우스 이미지 아이덴티티에 대한 연구)

  • Lee, Hye Yeon;Park, Hee Jeong;Kan, Ho Sup
    • Journal of the Korean Society of Costume
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    • v.65 no.3
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    • pp.91-103
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    • 2015
  • This study examined the image identity of the Celine fashion house, which went through a successful re-branding using its tradition and succession, a process that was heavily influenced by their new designer, Phoebe Philo. The purpose of this study is as follows: first, to encourage the use of the fashion house in a domestic fashion market. Second, to increase awareness about image identity. Third, to provide suggestions of maintaining sustainable brand by examining a fashion house, which does not follow fast-changing fashion trends but rather leads and creates fashion styles. The study extracted the characteristics of the Celine fashion house by analyzing data, which were collected from fashion literature, its designs, and its marketing. From the data, the study found ways that a brand could use to develop continually. Phoebe Philo re-branded the Celine by using minimalism to redesign its logo and create a new brand image. Her method included the use of diverse and vivid colors via color-blocking, a feature of modern minimalism. This is a modern minimalism, which differentiates itself from others with the elaborate tailoring and delicate detailing effectively. The modern minimalism like this has, caused the new mood beyond the flow of certain art trends and led the revolution, not the advent, of the minimalism in the 1990s. This study believes that the aspect of the fashion-house following and succeeding the tradition is not just in the fashion house. This study should be seen as a significant step forward at a time when we desperately need the continuation of the unique brand recognized as fashion house in the long-term domestically.