• 제목/요약/키워드: Image Distribution

검색결과 2,823건 처리시간 0.027초

중국에서 외국산 유아식품의 구매의도에 관한 연구 (Examination of Consumer Purchase Intention for Foreign Infant Foods in China)

  • 무시원;윤기창
    • 유통과학연구
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    • 제15권3호
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    • pp.49-60
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    • 2017
  • Purpose - The aims of this study are follows. We investigated to find out how country image and brand image affect the consumer perceived value, consumer attitude, and purchase intention of foreign infant foods in China. Especially, we focused on investigate for the moderating role of consumer knowledge between national image, brand image and consumer perceived value of foreign infant foods in China. Research design, data, and methodology - This study analyzed the effect of national image and brand image on purchase intention through consumer perceived value and consumer attitude. This study collected data for empirical analysis of Chinese consumers who have been purchase experience infant foods in China. 256 copies of questionnaire data were used for substantial analysis. Before testing the hypothesis, factor analysis was conducted to test the construct validity of measurement items. Hypotheses about effects between variables were verified using structural equation modeling analysis and hierarchical regression analysis. Results - First, the country image had a positive effect on consumer perceived value of foreign infant foods. Second, the brand image had a positive effect on consumer perceived value of foreign infant foods. Third, the consumer perceived value had a positive effect on consumer attitude. Fourth, the consumer attitude had a positive effect on purchase intention. Fifth, the consumer knowledge was moderating roles between brand image and consumer perceived value of foreign infant foods. However, the consumer knowledge did not effect of moderating between country image and perceived value of consumers. Conclusions - First, the impact of country image and brand image on consumer perceived value of foreign infant foods in China can be seen as a universal psychology of consumers who trust pure foreign products such as high quality, technology, etc. Second, consumer perceived value of foreign infant foods has a positive effect on consumer attitude, and this attitude is leading to purchase intention. Third, the consumer knowledge between brand image and perceived value acts as a moderating variable. It means that the consumer's knowledge can shape the perception of the brand image more strongly.

화상계측기법에 의한 전단압축파괴형 보의 국부변형률분포 추정 (Estimation of Local Strain Distribution of Shear-Compressive Failure Type Beam Using Digital Image Processing Technology)

  • 권용길;한상훈;홍기남
    • 콘크리트학회논문집
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    • 제21권2호
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    • pp.121-127
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    • 2009
  • 연화재료의 변형률 국부화 거동에 따른 파괴영역과 파괴영역 내에서의 변형률 추이는 구조물의 극한거동에 큰 영향을 미치지만 파괴영역의 예측과 영역 내에서의 변형률을 정량화하는 것은 실험적으로 명확히 구명되어 있다고 보기 어렵다. 이 연구에서는 국부화된 파괴영역 및 그 영역 내에서의 변형률 분포 추이를 추정하기 위해 화상처리기법을 이용하였다. 화상처리기법의 신뢰성 및 타당성을 검증하기 위해, 일축압축공시체를 대상으로 화상처리기법을 이용하여 변형률을 추정하고, 이를 콘크리트 게이지로부터 취득한 변형률과 비교분석하였다. 분석 결과를 바탕으로 전단압축파괴형 보의 정적파괴실험에 화상처리기법을 적용하여 실험체의 거동에 따른 주인장변형률 및 주압축변형률의 분포도를 작성하였다. 마지막으로 작성된 분포도를 이용하여 국부화영역 및 국부변형률을 추정하였다. 실험 결과, 화상처리기법을 이용하여 취득한 파괴영역 내에서의 변형률 분포 추이는 비교적 정확히 실험체의 거동을 예측할 수 있었으며 손상 정도에 따라 비교적 합리적인 국부변형률값을 얻을 수 있었다.

System Realization for Video Surveillance with Interframe Probability Distribution Analysis

  • Kim, Ja-Hwan;Ryu, Kwang-Ryol;Hur, Chang-Woo;Sclabassi, Robert J.
    • 한국정보통신학회:학술대회논문집
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    • 한국해양정보통신학회 2008년도 춘계종합학술대회 A
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    • pp.306-309
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    • 2008
  • A system realization for video surveillance with interframe probability distribution analysis is presented in this paper. The system design is based on a high performance DSP processor, video surveillance is implemented by analyzing interframe probability distribution for scanning objects in a restricted area and the video analysis algorithm is decided for forming a different image from the probability distribution of several frames compressed by the standardized JPEG. The algorithm processing time of D1($720{\times}480$) image per frame is 85ms.

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고속 광선 추적법을 위한 멀티프로세서에서의 부하분산방식 (Load Distribution Strategies for High Speed Ray-Tracing on Multiprocessors)

  • 권오봉
    • 한국정보처리학회논문지
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    • 제6권5호
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    • pp.1362-1372
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    • 1999
  • Ray-tracing algorithm can synthesize photo-realistic image, but its computational cost is high. Fast image synthesis based on ray-tracing is one of the most important topics in computer graphics. There are two methods for high speed ray-tracing. First this paper discusses various load distribution and scheduling of multiprocessor for high sped ray-tracing. Then this paper proposes load distribution strategies based on them, implements and evaluates it on multiprocessor. The experiment results show that the proposed method can solve the unbalanced load problem of dynamic load distribution, and scan line method and dot method among a kind of static load distribution strategies disperse the load efficiently.

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인공신경망을 통한 2D 용질성 마랑고니 유동 액적의 용질 농도 분포 역추적 기법 (Reverse tracking method for concentration distribution of solutes around 2D droplet of solutal Marangoni flow with artificial neural network)

  • 김준규;류준일;김형수
    • 한국가시화정보학회지
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    • 제19권2호
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    • pp.32-40
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    • 2021
  • Vapor-driven solutal Marangoni flow is governed by the concentration distribution of solutes on a liquid-gas interface. Typically, the flow structure is investigated by particle image velocimetry (PIV). However, to develop a theoretical model or to explain the working mechanism, the concentration distribution of solutes at the interface should be known. However, it is difficult to achieve the concentration profile theoretically and experimentally. In this paper, to find the concentration distribution of solutes around 2D droplet, the reverse tracking method with an artificial neural network based on PIV data was performed. Using the method, the concentration distribution of solutes around a 2D droplet was estimated for actual flow data from PIV experiment.

The Relationship between Interdependence on Relational Satisfaction in Cosmetics Distribution Channels: Moderating Effect of Communication and Mediating Effect of Non-coercive Power

  • Sun, Il-Suck;Yang, Hoe-Chang
    • 융합경영연구
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    • 제4권1호
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    • pp.9-22
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    • 2016
  • This study tried to examine how interdependence, communication, and the exercise of power in cosmetics distribution channel would affect satisfaction. In this study we investigated the effects of their communication and the exercise of noncoercive power of department store (or mart). We conducted with managers of the shops which were entered to department store (or mart). 131 copies were collected and 119 copies were used for analysis after the exclusion of 12 copies. Brand image and sales policy influenced satisfaction, but customers were not statistically significant. In addition, communication in distribution path had the moderating effect on the relationship between interdependence and satisfaction, and on the relationship between interdependence and noncoercive power. Sales policy and brand image in the relationship between department store(or mart) and the shops opened inside are critical factors for satisfaction, but customers are highly likely to become a factor with different meaning.

이미지 일치성 관점에서 본 유통업체 브랜드에 대한 태도 형성의 선행 변수들 (Antecedents of Attitudes Toward Private Brands from the Perspective of Image Congruence)

  • 이동대
    • 한국유통학회지:유통연구
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    • 제8권1호
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    • pp.21-46
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    • 2003
  • 유통업체 브랜드의 중요성에도 불구하고 소비자들의 유통업체 브랜드에 대한 태도 형성에 영향을 미치는 요인들에 대한 연구는 그다지 많이 진행되어 있지 않다. 본 연구에서는 유통업체 브랜드에 대한 태도 형성을 이미지 일치성 관점에서 파악하고 있다. 즉, 유통업체 브랜드와 소비자 간의 이미지 일치성, 점포와 유통업체 브랜드로 사용되는 제품군 간의 이미지 일치성, 점포와 소비자 간의 이미지 일치성 등 세 가지 종류의 이미지 일치성을 중심으로 이들이 유통업체 브랜드에 대한 태도에 미치는 영향이 어떠하며 상호 간의 관계는 어떠한지를 알아보고자 하는 것이 본 연구의 목적이다. 연구 결과에 의하면 소비자 자신과 유통업체 브랜드 간의 이미지 일치성은 세 가지 이미지 일치성 중에서 유통업체 브랜드에 대한 태도 형성에 가장 중요한 영향을 미치는 것으로 나타났으며 점포와 제품군 간의 이미지 일치성도 매우 중요한 것으로 나타나고 있다. 점포와 소비자 간의 이미지 일치성이 유통업체 브랜드 태도에 미치는 효과는 가설과는 반대로 나타났으며 이에 대한 해석도 제공되고 있다.

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Marketing Strategies for Improving Customer Attitude Using Airline Advertising Model: Focusing on Corporate Image and Brand Loyalty

  • OH, Ah-Hyun;PARK, Hye-Yoon
    • 유통과학연구
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    • 제18권4호
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    • pp.13-26
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    • 2020
  • Purpose: In this study, we will explore how the attributes of the airline's advertising model affect the corporate image and brand loyalty and the medium effect of the corporate image. Research design, data and methodology: Data collection for empirical analysis of this study was conducted online for about seven months from Jan. 2 to July 12, 2019, and was confirmed as part 292 of the final effective sample and used for demonstration analysis. Results: The property of the advertising model shown to have a significant impact in corporate image and brand loyalty. The property of the advertising, reliability and professionalism shown to have an impact in the social responsibility, but attractiveness is its responsibility and brand loyalty. Corporate images have been shown to play a meaningful role in the impact of advertising models on brand loyalty. Conclusions: The attributes of the airline's advertising model are divided into four categories, and reliability has the most influence on the image of a company and the formation of brand loyalty. The impact of the attributes of the advertising model on the relationship between corporate image and brand loyalty was investigated through an empirical analysis, and several implications were derived.

두 선형 편광기와 위상 마스크를 사용한 광 암호화 시스템 (Optical Encryption System Using Two Linear Polarizer and Phase Mask)

  • 배효욱;신창목;서동환;박세준;조웅호;김수중
    • 대한전자공학회논문지SD
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    • 제40권3호
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    • pp.10-18
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    • 2003
  • 본 논문에서는 마흐-젠더 간섭계에서 진행파의 위상정보와 직교 편광을 이용하여 광학적 암호화 시스템을 제안하였다. 두 개의 서로 직교편광의 가간섭성에 의해 간섭현상이 제거되기 때문에 복호 영상이 안정하다. 암호화 과정에서는 원 영상이 수직편광과 수평편광간의 상대적인 위상차에 의해 랜덤한 편광상태를 가지는 영상으로 암호화 된다. 따라서 랜덤한 편광분포로부터 원 영상의 정보를 알 수 없다. 영상을 복호화하기 위해서는 암호화된 영상의 랜덤한 편광분포를 서로 직교하는 두 성분으로 나누고 키영상을 간섭계에 수직 경로에 위치시킨다. 복호 영상은 검광기를 사용하여 세기형태로 재생하였다.