• 한국융합학회논문지
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• 제9권12호
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• pp.345-354
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• 2018

본 연구의 목적은 체육전공 대학생들을 대상으로 SNS상의 스포츠브랜드의 광고속성, 광고태도, 브랜드이미지 및 구매의도 간의 구조적 관계를 실증적으로 규명하는데 있다. 이러한 목적을 수행하기 위해 편의표본추출법을 통해 얻어진 유효표본 250부를 최종 분석 자료로 이용하였다. 광고속성 중 오락성, 정보성, 그리고 신뢰성은 SNS 이용자의 스포츠브랜드 광고태도에 긍정적인 영향을, 불편성은 광고태도에 부정적인 영향을 미치는 것으로 나타났다. 광고속성에 의해 형성된 광고 태도는 스포츠브랜드의 이미지와 구매의도에 긍정적인 영향을 미치는 것으로 나타났다. 브랜드이미지는 구매의도에 긍정적인 영향을 미치는 것으로 나타났다. 본 연구의 결과는 SNS를 이용하여 스포츠브랜드를 홍보하는 회사들의 표적집단 가운데 하나인 체육전공 대학생들을 중심으로 스포츠브랜드의 SNS 광고효과를 극대화하고 SNS 광고를 통해 체육전공 대학생 소비자의 직접적인 구매행동을 끌어내는데 필요한 주요 요인이 무엇인지에 대해 규명했다는 점에서 그 의의가 있다고 볼 수 있다.

• 국제지역연구
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• 제14권1호
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• pp.161-181
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• 2010

본 연구는 국가이미지와 기능적 속성 및 브랜드개성이 미(美) 중(中) 인(印) 소비자들의 한국 자동차 선택에 어떠한 영향을 미치는지를 분석하기 위한 목적으로 실시되었으며, 실증분석 결과 나타난 결과를 요약하면 다음과 같다. 첫째, 미국 소비자들이 한국 자동차 선택시 중국 및 인도 소비자들에 비해 국가이미지와 브랜드개성의 영향을 더 많이 받는 것으로 나타났다. 둘째, 3개국 소비자들 모두 다른 두 요인에 비해 기능적 속성의 영향을 더 많이 받는 것으로 나타났으며, 이중 중국 소비자들이 미국 및 인도 소비자들에 비해 상대적으로 기능적 속성의 영향을 더 많이 받는 것으로 나타났다. 본 연구결과가 시사하는 바는, 미(美) 중(中) 인(印) 소비자들이 정도의 차이는 있지만, 한국 자동차 선택에 있어 국가이미지와 기능적 속성뿐 아니라 브랜드개성의 영향을 함께 받는다는 것이다. 이러한 점을 감안할 때 해외시장에 진출하고자 하는 한국 자동차 기업들은 독특하고 개성있는 브랜드 개발이 필요함을 암시한다. 특히 이러한 브랜드 이미지가 한국의 국가이미지를 잘 나타낼 수 있을 때 소비자들의 충성도는 더 높아질 것이다.

• 복식문화연구
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• 제9권6호
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• pp.818-829
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• 2001

The purposes of this study were to segment the men in twenties and thirties according to clothing benefits sought, and to develop a profile of each segment concerning shopping orientation, self·image, and importance of store attributes. The questionnaire was administered to men in twenties and thirties living in Seoul and data were analyzed by frequency, percentage, factor analysis, cluster analysis, and MANOVA(multivarite analysis of variance). By cluster analysis of clothing benefits sought, three groups were identified and labeled as: (1) the group of focusing the influence of other people and comfort clothing(31.7%): (2) the group of pursuing the fashion trend (48.1%); the group of pursuing the individuality(20.1%). Three groups were then compared through MANOVA on shopping orientation, importance of store attributes, and self-image. Significant differences were found among three groups on three variables. In general, the group of focusing the influence of other people and comfort clothing tended to be ostentatious and tended to wear comfortable clothing. The group of pursuing the fashion trend didn't show specific shopping orientation and just liked to follow the current fashion trend. The group of pursuing the individuality enjoyed the shopping and liked to buy the clothing which enhances the personal character.

• 인터넷정보학회논문지
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• 제18권1호
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• pp.51-55
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• 2017

본 논문에서는 LBS 연동형 스마트 플랫폼의 설계를 통해 타인의 라이프로그 정보를 참조할 수 있는 개인 블랙박스용 라이프 로그서비스를 제안한다. 일반적이 라이프로그 서비스는 스마트 장치 사용자의 일상적인 행위를 저장함으로써 추후에 이를 다시 확인해 볼 수 있게 해준다. 제안한 라이프로그 서비스 플랫폼은 GPS/UFID 위치 정보와 스마트기기로부터 획득한 영상에서 추출한 다양한 정보를 라이프로그 데이터로 사용한다. 또한, 데이터베이스를 구축하여 다른 사용자가 구축한 라이프로그 데이터를 참조할 수 있다. 제공하는 타인의 정보는 기본적으로 500m 이내로 제한하였으나 이러한 범위는 조절가능하다. 제안한 플랫폼은 영상인식기법을 활용하여 획득한 영상에 대한 속성을 결정한 후 위치 정보, 영상 데이터, 영상 속성 그리고 관련된 웹 정보를 데이터베이스에 저장한다. 데이터베이스에 저장되는 속성은 개체ID, 영상 형태, 획득시간, 획득 좌표이다. 사용하는 영상 형태 속성은 산, 바다, 거리, 건물 앞, 건물 내부 그리고 인물이다. 영상 속성이 인물인 경우 셔츠, 바지, 원피스, 액세서리와 같은 부속성을 부여할 수 있다. 본 연구의 결과로 스마트 디지털 기기로 부터 멀티미디어 파일 데이터를 수집하고 웹 서버로부터 웹 데이터를 수집하여, 파일 데이터와 웹 데이터를 라이프로그 데이터로 저장하고 사용자 요청에 따라 길찾기 등을 통해 라이프로그 데이터를 활용할 수 있다.

• 복식
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• 제15권
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• pp.253-265
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• 1990

This article was written with two purposes in mind. The first purpose was to introduce clothing and textile community who may not be familiar with Multidimensional Scaling(MDS) with usefulness of the new technique in the area of fashion merchandising. The second purpose was to present the results of an empirical study on brand image utilizing MDS and its related technique as the main analysis tools. The main objective of the empirical study was to gain a better understanding of consumer's brand image by relating differences in perception and attributes of clothing in women's ready-to wear market. For this empirical study, the ten brands and the fifteen attributes of clothing were chosen. The questionnaire consisting of questions asking about the similarity and attributes of clothing between selected brands was administrated to 185 career women during summer in 1989. Data were analyzed cluster analysis, and KYST and PROFIT in MDS program. The results were as follows: 1. The similarities data for the ten selected brand by using KYST program of MDS drawed the perceptual map. The results of this perceptual map showed that the selected brand were grouped into three clusters. 2. In order to get a somewhat objective view of which attributes consumers are attributing to each brand, PROFIT program was used. As a result, it was revealed that assortment depth / width, price, youth-oriented style, possibility of various social activity were significant attributes in consumer's brand choice rather than physical attributes of clothing such as quality or durability. This may imply that consumer orientation in rapidly changing environments of women's apparel market was its basic idea, and the focus of all fashion merchandising activities was put on need's and the response of consumer group who are the object of the target. Implicating for future research as well as for strategy of brand positioning were also suggested.

• 한국의류학회지
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• 제16권2호
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• pp.263-275
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• 1992

This study intends to provide strategic positioning of brand image analysed from the view point of perceptual dimensions of clothing consumers. Consumers are segmented on the basis of the attributes of brand image, and in each segment, perceptual map is composed according to multidimensional scaling. The results are as follows; 1. According to the Benefit Segmentation, it is statistically significant that the consumers are divided into 'product-factor oriented group 'and' image-factor oriented group'. 2. From the analysis of perceptual map upon the 'similarity of brand image,'image-factor oriented group 'perceives more differently than 'product-factor oriented group' 3. From the analysis of perceptual map with the evaluation of attributes of brand image, price, promotion and design are significant determinants in 'total consumer group'. In addition, store image is significant determinant in' image-factor oriented group' and quality is significant determinant in' product-factor oriented group'. According to the evaluation of consumers on 8 brands with determining attribute-vector, ranks of brands in each segment are similar in the vector of price and promotion but different in the vector of design between segment groups. 4. From the analysis of perceptual map upon the preference of brand image, the distribution of preference and position of ideal point are different between segment groups. 5. With evaluation of purchase habit, statistically significant differences are found between groups segmented in the degree of importance of attributes, purchasing motive, purchasing time, sources of information and expenses for clothes.

• 대한방사선기술학회지:방사선기술과학
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• 제28권1호
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• pp.19-24
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• 2005

방사선사를 위한 교육 및 영상 정보에 대한 정확한 판단에 유용한 주석-기반 방사선 의료영상 검색 시스템을 설계 및 구현하고, 방사선 의료영상에 대한 단순 속성정보, 부가적인 정보인 텍스트 설명정보로부터 추출한 중요 키워드에 대한 효율적인 검색을 위해 $B^+$-트리와 역화일 기법을 이용한 색인기법을 제안하고자 한다. 윈도우즈 XP에서 Delphi를 이용하여 구현하였으며, 방사선사는 방사선 의료영상에 대한 속성 정보, 부가적인 설명정보, 이미지 정보를 저장하도록 하고, 구축된 영상 데이터베이스로부터 속성정보와 텍스트 키워드 정보를 이용하여 검색 가능하도록 하였다. 임상방사선사가 단순속성정보 및 텍스트 설명정보를 찾아냄으로써 임상현장에서의 체계적인 교육뿐 만 아니라 지식을 구조화함으로써 교육시간의 단축과 방사선 의료영상에 대해 정확한 판단을 내릴 수 있다. 구현되어진 방사선 의료영상검색 시스템은 차후에 일반촬영, 특수조영영상을 포함한 통합화상시스템으로의 확장이 요구되며, 아울러 웹을 통한 서비스를 구축함으로써 의사결정시스템으로 발전 할 수 있는 기반기술로 기대된다.

• 간호행정학회지
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• 제1권1호
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• pp.22-34
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• 1995

Health care marketing can be defined as a process of developing, promoting and administering health care services for the benefits of hospitals as well as consumers. Researchers have reported that one of the significant attributes in the selection of hospital is a client's perceived image of the hospitals. Especially the image of nursing services was one of the important factors of the hospital image. The main purposes of the study were 1) to define the positioning about 5 hospitals' image of nursing services. 2) to define the effects of image attributes to the iamage of hospital nursing services. Eighteen hundred questionnaires were distributed to the parents of middle schools and high schools in Seoul. Among them, 1340 cases were returned but 849 cases were turned out to be useful data and used in final analysis. In data analysis, $SPSS\;/PC^+$ and PC-MDS programs were used for descriptive statistics, multiple regression, and drawing perceptual maps. The image of hospital nursing services was measured developed by the author through literature review and content validation. Reliability coefficients was found to be statistically appropriate level of confidence(Cronbach's Alpha=.8617). The results were as follows : 3) The perceptual map shows that hospital A, B and C,D,E were divided into five groups(See Fig. 1). That is, hospital A, and B are located in a close position and hopital C & E are located at opposite position between X-axis, Hospital D was located in the middle area of the hospital C and:E. In conclusion, this research visiblely depicted perceptual maps using MDS of the consumer's image about hospital nursing services. Since hopital nursing services were differentiated by the image attributes in consumer's perception, the results of the study can help hospital managers plan marketing strategy according to their strong points or weak points. Because the necessity of marketing in recent health care was importantly recognized, this research which is adopting posititioning concept will contribute to the consumers and hospital organizations.

• 한국식생활문화학회지
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• 제28권2호
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• pp.195-203
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• 2013

The aim of this study was to provide strategic implications for the coffee market in which competition got severer through IPA analysis based on the attributes of selection of a specialized franchise coffee shop. The results of a positive analysis conducted with undergraduates in their twenties were as follows: According to the evaluation of the importance of the attributes of selection of a specialized coffee shop, the most important were 'cleanliness and hygienic facilities inside the shop (6.09)' and 'taste and quality of the menu (coffee) (6.09)'. According to the performance analysis, those showing the highest performance were 'brand image (4.92)' and 'cleanliness and hygienic facilities inside the shop (4.92)'. According to the result of IPA analysis, what customers regarded as being the most important were 'taste and quality of the menu (coffee)', 'kindness of the staff', and 'cleanliness and hygienic facilities inside the shop', and, in fact, they showed great performances as well. However, 'price of the menu (coffee)' was regarded as being important but did not indicate a great performance; therefore, they showed dissatisfaction with it. Although they did not think 'environment around the shop', 'brand image', 'brand recognition' or 'interior size and scale of the shop' were important, the attributes did not appear to show great performances. Therefore, we need constant maintenance strate gies regarding the fact that consumers are considered to be very important for evaluation, and should make efforts to change the price in advance.

• Journal of Computing Science and Engineering
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• 제8권2호
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• pp.94-106
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• 2014

Schema matching is widely used in many applications, such as data integration, ontology merging, data warehouse and dataspaces. In this paper, we propose a novel matching technique that is based on the order of attributes appearing in the schema structure of query results. The appearance order embodies the extent of the importance of an attribute for the user examining the query results. The core idea of our approach is to collect statistics about the appearance order of attributes from the query logs, to find correspondences between attributes in the schemas to be matched. As a first step, we employ a matrix to structure the statistics around the appearance order of attributes. Then, two scoring functions are considered to measure the similarity of the collected statistics. Finally, a traditional algorithm is employed to find the mapping with the highest score. Furthermore, our approach can be seen as a complementary member to the family of the existing matchers, and can also be combined with them to obtain more accurate results. We validate our approach with an experimental study, the results of which demonstrate that our approach is effective, and has good performance.