• 유통과학연구
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• 제14권6호
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• pp.17-26
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• 2016

Purpose - The purpose of this study is to measure the effect on the attributes for store selection and Korean government regulations for large retailers on consumption emotion. Research Design, Data, and Methodology - Using SPSS ver.22, factor analysis & Cronbach's alpha, correlation, and regression test were performed. The total of 287 questionnaires were used for the analysis Result - Familiarity, perceived price, and perceived image have a positive effect on consumption emotion, but perceived quality & service did not. The Consumption emotion had a positive effect on traditional market revisit intentions. Retail regulation preference has a mediate effect between consumption emotion and familiarity & perceived price. Retail regulation preference also has a mediate effect between consumption emotion and traditional market revisit intension. Conclusion - Relationship marketing with sincerity is very important to keep familiarity, perceived price and image. People's consumption trend was changed due to dual career couple and heavy traffic jam in big cities. Therefore, a retail regulation cannot be a right solution for revitalizing traditional markets. So we need to find out an actual situation and design a win-win strategy between large retailers and traditional market.

• 한국콘텐츠학회논문지
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• 제16권10호
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• pp.483-491
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• 2016

본 연구의 목적은 '정보의 즉각적 인지가 가능하면서 미적 문화적 특수성을 내재'하고 있는 STA(Short-term Attractive) 정보의 인지적 특성을 파악하고 그에 맞는 시각화 속성과 표현 방법을 모색하는 것이다. 정보디자인과 인지심리학을 바탕으로 STA 정보의 인지적 특성을 도출하고, 정보의 노출빈도와 인지도 관계에 따른 정보 속성에 관한 선행연구를 토대로 STA 정보의 시각화 속성 네 가지를 도출하였다. 정보 인지적 측면에서 STA 정보의 주요 시각화 속성인 '이해 할만한(Understandable)', '간결성(Conciseness)'에 대한 주요 표현 방법으로 은유, 환유, Indexical Image와 Context의 활용, 수사학, 기억보조장치(Mnemonic Device)를 제안하였다. 정보의 감성적 지각 측면에서는 주요 시각화 속성인 '타당성(Relevance)', '가치 있는(Valuable)'에 대한 주요 표현 방법으로 익살, 패러디, 특수성, 친근감, 키치, 조형적 아름다움, 새로움을 제안하였다. 본 연구의 결과를 바탕으로 향후 표현 방법들과 정보 적용 환경에 따른 인지도 관계 분석을 진행하고자 한다.

• 대한산업공학회지
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• 제30권4호
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• pp.338-345
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• 2004

Personal Digital Assistants (PDAs) have become ubiquitous and continued to gain popularity. Since PDAs have some special contexts such as mobility and limited screen size, icons are utilized frequently because icons allow us to do tasks more rapidly and effectively on PDAs like another information appliances. The study presents a cognitive approach to study human factors affecting icon design with multidimensional Scaling (MDS) analysis. In the experiment, a real PDA was used to investigate 29 attributes and2 preference ratings for 22 PDA icons by 20 Korean subjects. As a result, cognitive positioning about icons, attributes, and preference data were arranged on the two dimensional perceptual map. Attributes were grouped by simplicity, universality, activity, complexity, abstraction, static, and alphanumeric time. Subjects preferences were highly related with simplicity attributes group and positive to universality and activity attributes groups. It was also confirmed that there are some icons unfitted to the mental model of Korean. However, when icons are designed for PDAs or similar information appliances to Korean, it should be designed simply and actively with universal image fitted on target users mental model.

• 유통과학연구
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• 제14권8호
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• pp.9-21
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• 2016

Purpose - This research analyzes the impact of motivations to dine out and selected attributes of customers on customer satisfaction and loyalty. Based on collected data, this study aims to suggest effective marketing strategies to help manage traditional Korean food restaurants. Research design, data, and methodology - The data were collected from the customers who visited traditional Korean food restaurants in Jeon-Ju for two months from December, 2015. The available data were 402 from collected 450 customers' data and they were analyzed by using SPSS 19.0. Result - These are the results of data analysis. First, environmental, personal and perceived factors influence on the motivations to dine out at Korean food restaurants which affect customer satisfaction. Next, selected attributes from Korean food restaurants have impacts on customer satisfaction. Third, motivations to dine out Korean food restaurants affect customer loyalty. Moreover, physical environments, curiosity and need satisfactions, which are the selected attributes, have impacts on customer loyalty. Lastly, it has been identified that customer satisfaction in Korean food restaurants influences customer loyalty. Conclusions - Satisfaction and good brand image of Jeon-Ju will increase customers' intention to revisit. This study has found that high customer satisfaction leads to re-visitation.

• 한국식품조리과학회지
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• 제28권6호
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• pp.721-729
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• 2012

This paper aimed to investigate the influence of consumer lifestyle on consumer selection of bakery cafe attributes. Data were collected through a self-administered questionnaire by 403 random consumers between the ages 20s and 30s in several bakery cafes in Seoul and Gyonggi area. Different methods of statistical analysis had been used such as frequency analysis, factor analysis, k-means clustering analysis, cross tabulation, one way ANOVA and Duncan's multiple range test with SPSS for Window 13.0 package. First, when analyzing the 16 questions of comsumer lifestyles, four factors were extracted: 'dining out-oriented factor', 'achievement-oriented factor', 'brand-oriented factor', and 'health-oriented factor'. Second, the respondents were divided into three groups by k-means cluster analysis: no interest group, dining-out & value oriented group, and health-brand oriented group. Third, consumer's bakery cafe attributes were categorized into five factors including 'food', 'convenience and image', 'store promotion', 'positive dining experience', and 'menu & merchandises'. Finally when analyzing the differences in the selection of bakery cafe attributes according to consumer's lifestyles, it showed a significant differences.

• 패션비즈니스
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• 제22권5호
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• pp.15-31
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• 2018

The purpose of this study was to classify male consumers and examine their clothing consumption values and the perceived importance of store attributes. Using Internet-based research service, survey data were collected from 651 male consumers aged between 20 and 40. The questionnaire included questions regarding respondents' preference of different store types, clothing consumption values, perceived importance of store attributes. According to the results, the respondents were categorized into 5 distinct groups based on their store type preferences: discount store preference group, multi-channel preference group, store indifferent group, brand store preference group, online store preference group. Multi-channel preference group was the largest among these groups. The five store type preference groups statistically varied in clothing consumption values, i.e., epistemic value, brand/conspicuous value, and economic value. The groups also differed in the importance they placed in the store attributes of: service and product quality, promotion, fashionability, salesperson and store environment, store atmosphere, convenience, and website image. The results of this study have direct implication for retail marketers of fashion companies who are targeting male consumers. Marketers can apply findings of this study in implementing retail strategies for different types of stores.

• 식품보건융합연구
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• 제9권1호
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• pp.11-18
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• 2023

This study aims to examine the relationship between customer satisfaction and revisit intention according to the selected attributes of dessert cafes in Korea. Additionally, we would like to provide useful data to maintain a continuous competitive advantage by comprehensively reviewing the effective operation of dessert cafes and strategic plans and methods to identify customer needs in the rapidly spreading competitive environment of the domestic dessert restaurant industry in Korea. A qualitative analysis method was applied through a literature review on satisfaction and revisit according to the selected attributes of dessert cafes, and data using theoretical backgrounds obtained through web searches and existing cases. As a result, dessert quality and convenience showed inconsistent results, and coffee quality was found to have a statistically significant positive (+) effect in various data. Moreover, various attributes such as service, image, price, diversity, and service had a significantly positive (+) effect, and satisfaction with dessert cafes also had a significantly positive (+) effect on revisit intention. In conclusion, dessert cafe managers should develop various desires that reflect consumers' tastes and are competitive so that customers can revisit dessert cafes, which requires more in-depth analysis by obtaining a more systematic sample group in the future.

• 한국방송∙미디어공학회:학술대회논문집
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• 한국방송∙미디어공학회 2021년도 하계학술대회
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• pp.105-108
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• 2021

Generative adversarial networks (GANs) have reached a great result at creating the synthesis image, especially in the face generation task. Unlike other deep learning tasks, the input of GANs is usually the random vector sampled by a probability distribution, which leads to unstable training and unpredictable output. One way to solve those problems is to employ the label condition in both the generator and discriminator. CelebA and FFHQ are the two most famous datasets for face image generation. While CelebA contains attribute annotations for more than 200,000 images, FFHQ does not have attribute annotations. Thus, in this work, we introduce a method to learn the attributes from CelebA then predict both soft and hard labels for FFHQ. The evaluated result from our model achieves 0.7611 points of the metric is the area under the receiver operating characteristic curve.

• 한국정보관리학회:학술대회논문집
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• 한국정보관리학회 2000년도 제7회 학술대회 논문집
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• pp.119-124
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• 2000

본 연구의 목적은 저거슨이 제시한 12가지 이미지 속성을 목록요소로 하여 국내, 국외 회화 이미지 검색 시스템(Art Image Retrieval System; 이하 AIRS)을 구축하고, 이용자로 하여금 이 두 시스템을 통해 회화 이미지를 검색하도록 함으로써 저거슨인 제시한 이미지 목록 요소가 실제 시스템 검색에 적합한지와 이용자 만족도를 측정하고 비교함으로써 시스템을 평가하고자 한다. 또한 저거슨이 제시한 이미지 목록요소가 회화 이미지를 검색하는데 충분하지 않다면 추가되어야 할 요소가 무엇인지를 파악하고자 한다.

• 한국의류학회지
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• 제36권9호
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• pp.952-965
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• 2012

This study verifies the constituents of the professional image by a quantitative method that follows previous qualitative work to clarify the conceptual structure of the professional image for appearance management in the workplace. This study used on-line and off-line data from a positive sampling that involved 1,056 male and female workers engaged in 10 occupational classes. The results of the study were as follows: First, the constituents of a professional image include openness, leadership, harmonious relationship, and financial power, all of which demonstrated a high interrelationship. Second, there are significant differences in favorable factors according to the occupational category. It is important to strategically manage the professional image in consideration of effective image factors and related appearance attributes.