• Journal of Science of Art and Design
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• v.1
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• pp.227-266
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• 1999

The idea of identification have become a subject of discussion ever since the time man started to contemplate on the meaning and value of his being. However, the concept of identity defined by theorists such as sociologists or cultural historians influence the consumption pattern of the major consumer group, in conjunction with the advent of the mass consuming age. The conflict and mutual realization among variable generations and residential areas of different. consumer levels profoundly affect the formation of the identity of the new generation and the role and experience of women. This series of transit is progressing more rapidly due to the characteristic situation of the expiration of a millenium. Advertising strives to control our interests and ideas on the products we choose to use and affects our identity by manipulating images of successful people. People tend to be influenced more significantly by the mass-culture than by people around them, such as family or friends, in rendering their self?identity; in which process, adopting the identity produced by mass-media and advertising. Such identity is conducted partly of the product identity and the stereotyped image suggested by mass-media. This study bears significance in the attempt to provide actual data and expand the realm of ideas and planning in future advertising through demonstrative analysis of self-identity creative in Korean TV advertising.

• Korean Institute of Interior Design Journal
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• v.20 no.5
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• pp.208-216
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• 2011

Today, the market environment for companies around the world has been changed by globalization, digital innovation, information by opening the diversity, consumer awareness, and the development of mass media in the wide areas such as, politics, economy, society and culture. Accordingly, the function of the housing cultural center also has been changed from the Place where the trading had been made to the Space where the marketing could work. The housing cultural center is home to companies to target their corporate culture and corporate image, and the brand identity. From the space marketing standpoint, this study extracts differentiator of the housing cultural center from theoretical consideration to boom up of the housing cultural center and to build up its identification. Based on this analysis, the design identity element of the interior design of the housing cultural center is proposed by the actual and analytical cases. Such a future plan design identity elements in the design of the new housing cultural center is providing basic design guide line to recognize the importance.

• Journal of Families and Better Life
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• v.15 no.4
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• pp.341-354
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• 1997

In post-industrial society consumption takes a role as a means of acquiring unique lifestyle of style especially for the new generation. The purpose of this study was to identify consumption culture of adolescents in the context of consumerism culture. The use of goods in order to create social distinctions and to establish self-identity was note in is new generation's consumption culture and it was argued that advertising and other media attach images of beauty fulfilment and good life and that they persuade adolescents to have such lifestyle through buying consumer goods. It was also argued that the consumption culture of adolescents is strongly related to the counter-culture or counter-school culture. Implications were discussed with respect to future research area.

• Sijohaknonchong
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• v.19 no.1
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• pp.63-84
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• 2003

The purpose of the thesis is to clarify the basis and the substance in Sijo of the fixed form of verse. Sijo has the fixed form of verse in the national identity and the subjectivity of the culture up to now. To examine problems suggested above. at first in the point of the culture I researched the continuation of Sijo to the fixed form of verse in 21th centuries. And in the point of the education of Korean I classified into the subjectivity. Through the modem poetry I came to find out that the modern Sijo is displayed the originality between the modem poetry and the ancient Sijo today. To sum up I researched the substance and the originality in Sijo in 21th centuries. In order to study the originality in the basis and the identity in Sijo which have succeeded up to present without interruption, it is to gather more materials, widen an appreciative eye for our culture and deepen the till now study continuously.

• International Journal of Human Ecology
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• v.9 no.2
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• pp.67-75
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• 2008

This study examines the importance of group identity (kin, friends, co-workers) when gift recipient changes among American and Korean consumers. Female college students and academicians completed a self-administered questionnaire. Four hundred fifty-eight respondents evaluated the perceived importance of group identity when buying an apparel gift for kin, friends, and co-workers. The results suggest that the importance of group identity may influence the type of gift a recipient receives. The results show that when buying a gift for kin, friends, and co-workers that both young and older American consumers place greater importance on self rather than the opinion of other group. The older and younger Korean respondents rated the opinion of each group (kin, friends, and co-workers) to be more important than self. Recommendations for future research on the affect of culture on consumer purchases are suggested.

• English Language & Literature Teaching
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• v.17 no.1
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• pp.147-163
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• 2011

In recent years, the relationship of language maintenance to culture and identity has received increased attention in the language acquisition and education fields. Korean immigrants in the U.S. form one of the biggest Asian groups and their language and cultural maintenance has been a major issue for both parents and ESL teachers. The present research is designed to investigate the cultural and social identities as well as the psychological investment factors that contribute to heritage language maintenance. Three Korean immigrant families in a small Midwest university town in the U.S. were surveyed and later interviewed. Issues and strategies concerning their children's Korean education in the U.S., coupled with the competing goal for the children to learn English were documented through parent interviews and interviews with school-aged focal children. Strategies and stances that facilitate or hinder both heritage and target language maintenance goals are presented along with participants' major reasons for heritage language maintenance in their homes and via Saturday schools. This work will assist ESL teachers and sociolinguists in situating both Korean student and parent goals in the context of shifting cultural and linguistic identities in countries where they have immigrated.

• The Research Journal of the Costume Culture
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• v.15 no.6
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• pp.965-981
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• 2007

Since the latter half of 20 century, in Korea, there are many discussions on the identity of Korean itself in several divisions, in which the discussion on the identity in the part of the costume or the part of the art reflecting the life, is the subject which must not fail to be noticed. So, we try to study the common structure manifested in the Korean painting and the costume as a part of basic recognition of problems and the way of problem-solving for the research on the Koran formative characteristics. The method and the process of this study is first, to consider the characteristics of the plastic and style of the Oriental arts and the Occidental arts by discourse implicate the difference between Oriental and Occidental view and the recognition of the body in the two worlds. And in the study we try to apprehend the dynamic modern artistic value of Korean style through assimilation between the Korean style and Baroque style according to the theory of $W\ddot{o}lfflin$ about the classical style and Baroque style. We will describe the Korean identity by analyzing the Korean plasticity with the Occidental style of dress and paintings reflecting the Occidental culture and thought and the Oriental things, and modern paintings and dress in the present age. As a result, we can try to recherche the way of use of new design for the identity of Korean style, in the concept of the ellipsis, repetition of the retrait, obscur silhouette, and superimposition.

• Korean Journal of Culture and Social Issue
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• v.8 no.2
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• pp.191-208
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• 2002

This survey research examined the effectiveness, gender identity and the satisfaction of life of female leaders in government, in relation to the organizational culture regarding gender discrimination. The respondents were high -ranking (above 5th grade) male (N=154) and female (N=150) leaders in government and the supervisors (N= 139) of the female leaders. The results demonstrated that the effectiveness of female leaders was rated lower as she helped her junior females at work more as a mentor, while she was rated as being more effective as her leadership style became more relationship-oriented. The satisfaction of life of female leaders was higher as she engaged more in mentoring to the junior females and as she had more positive gender identity. However, life satisfaction became lower as the organizational culture became more discriminating toward females. The discriminating organizational culture was also correlated negatively with the interpersonal relationship between females(especially the relationship with the female seniors). These results are indicating that the behaviors, the effectiveness ratings and the satisfaction of life of female leaders in Government are restricted by the gender -discriminating organizational culture and the cultural stereotypes of the members in the organization.

• Korean Medical Education Review
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• v.17 no.3
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• pp.105-109
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• 2015

The purpose of this study is to examine the concept and importance of the hidden curriculum, which has an influence on the learning, culture, and identity formation of medical students, and to examine the student culture related to the hidden curriculum. The hidden curriculum can be defined from various perspectives. However, these definitions commonly include the concept of the whole experience students gain from school life in implicit ways, even though the school does not intend it. The hidden curriculum is related to non-cognitive areas and the culture formation of students in various way, including positive and negative content, and is important since once this curriculum is formed, it has a long-term impact. Therefore, it is necessary to consider not only the formal curriculum but also the hidden curriculum in order to apprehend the overall educational outcome of medical school. For this purpose, schools need to not only support studies on the hidden curriculum but also to endeavor to provide faculty and staff with educational and administrative support so that they can understand the hidden curriculum and be equipped as a role model. Furthermore, medical students need to endeavor to form a positive student culture in order to establish an appropriate identity as a doctor in the future.

• Journal of the Korea Furniture Society
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• v.18 no.1
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• pp.1-12
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• 2007

Korea has a dark age in terms of culture in the last 20th century. Korea had been struggling between the Great Powers of the world in the imperialism and had sacrifice to keep our own culture itself. Japanese imperialist's a invasion, culture liquidation by Japan, Independence from Japan, Korean war and Influence by US are major bitter historical affair after close of Chosun Dynasty in the process of modernization. Therefore Korea couldn't stay in the center of world cultural core parts and was degraded as cultural consumption country which was provided oversea culture by other countries. Then Korea couldn't develop our unique traditional idea and culture. In the meantime there are both extreme phenomena; one is expulsion of other cultures absolutely and the other is only following western culture unconditionally like trimming policy in the end of colony age. These discreet and unfiltered western culture had been influenced Korea culture over the wide range strongly and resulted in cultural colony situation to produce western imitation culture without philosophy and traditional spirit. Even though Korea has met opportunity in the culture, we called "Han Trend", no formation of own culture is main reason for psychological panic. Korea furniture design is one of parts of lost of tradition culture and typical parts in reproducing western imitation culture. As a result furniture industry's major reason for loss value as exporting industry compared to other industries result in most of the furniture products without our unique identity. This situation become more deepen unfortunately. This report would like to suggest the direction of design with global competition capability and cultural identity to boost Korean furniture design industry by comparing, analyzing and speculating between design of Chosun dynasty and philosophy of modernism in western.