• Title/Summary/Keyword: Identifying Model

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Exploratory Study on Factors Affecting Influencers' YouTube Channel Operation and Revenue Generation Based on the Grounded Theory Approach (근거이론 접근법을 이용한 인플루언서의 유튜브 채널 운영과 수익 창출에 미치는 영향요인에 관한 탐색 연구)

  • Kim, Young Lag;Park, Sang Hyeok;Cho, Jae Hee;Park, Jeong Sun
    • The Journal of Information Systems
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    • v.30 no.4
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    • pp.173-202
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    • 2021
  • Purpose This study explored overall phenomena in context such as YouTube channel operation, strategy, and profit generation through interviews with two research participants who started their own businesses and are recognized as influencer on YouTube and analysis of viewer responses to uploaded contents. With the explosive growth of YouTube content provision and use, previous studies on YouTube are only being conducted individually on YouTube's content, influence, and content providers, so it is need to explore YouTube channel operations and the effect of revenue generation in context from an integrated perspective. Therefore, the purpose of this study is to present an integrated model that provides a specific process by contextually linking the factors and results influencing YouTube channel operation and revenue generation phenomena to individuals and companies who are trying to operate YouTube channels for the first time. Design/methodology/approach This study systematized and structured the overall phenomena in context such as YouTube channel operation, communication strategy, effect on revenue generation, and YouTube channel operation results by selecting interview subjects and collecting data through interviews, and analyzing viewer reactions (likes, comments, etc.). Due to the lack of previous studies exploring integrated phenomena, research analysis used Strauss & Corbin (1998)'s grounded theory approach, which presented inductive research methods to discover new theories by structuring concepts and categories based on detailed observations and information provided by interviewees. Findings The academic implication of this study is that while previous studies are conducted as individual studies on YouTube's content, influence, and content providers in the current situation where YouTube content provision and use are exploding, it integrally explores and presents an integrated model throughout the process. In addition, taking into account the lack of previous studies, it can be found in the aspect of using the grounded theory approach, an inductive theory approach that establishes a new theory. The practical implications can be found in that it presented practical directions to beginners who want to start operating YouTube channels by identifying operational preparations, communication strategies with viewers, and response management strategies.

The Relationship between Lipid Accumulation Product, Insulin Resistance and Obesity in Korean Adults (대한민국 성인에서 한국 성인의 지질 축적 지수와 인슐린 저항성 및 비만의 관련성)

  • Yoon, Hyun
    • Korean Journal of Clinical Laboratory Science
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    • v.54 no.2
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    • pp.149-156
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    • 2022
  • Lipid accumulation product (LAP) is a new index reflecting central lipid accumulation and is known to be a strong independent indicator for identifying the risk of cardiovascular disease (CVD) or diabetes mellitus (DM). This study was conducted to assess the relationship between the homeostasis model assessment of insulin resistance (HOMA-IR) and LAP according to the presence or absence of obesity in Korean adults. The study was carried out using data from the 2019 Korean National Health and Nutrition Examination Survey (KNHANES) and included 6,090 adults aged 20 years or older. There were several key findings. First, after adjusting for related variables, the mean of the HOMA-IR levels (M±SE, 95% confidence interval) was positively associated with the quartiles of LAP in the overall population (P<0.001), non-obese (P<0.001) or obese groups (P<0.001). Second, in all the groups (overall population, non-obese and obese groups), the mean value of the fasting blood glucose (all, P<0.001), insulin (all, P<0.001), and the metabolic syndrome score (all, P<0.001) increased with the increasing quartiles of LAP. Insulin resistance was thus positively associated with an increase in the LAP in Korean adults with or without obesity.

A Study on the Factors Influencing Regional Networks of Start-ups in New Growth Industries in the Capital Region (수도권 신성장산업 창업 사업체의 지역 간 유출입 네트워크 및 영향 요인)

  • Song, Changhyun;Kim, Juyoung;Lim, Up
    • Journal of the Korean Regional Science Association
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    • v.38 no.1
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    • pp.3-20
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    • 2022
  • The purpose of this study is to exploratory analyze the transition pattern of establishments and workers in new growth industries in the metropolitan area from 2010 to 2019 and to identify regional factors affecting the inflow and outflow of new growth industry start-ups. As for the analysis, the original data of the Census on Establishments were used, and spatial data at the sigungu level were constructed based on the inflow and outflow data of the number of new growth industry businesses and workers. For the analysis, the degree centrality of connection to outflow inflow by region was calculated, and an empirical analysis was conducted on regional-level factors affecting the inflow and outflow of new growth industries by applying a negative binomial regression model. According to the results, the new growth industry manufacturing sector was actively relocated in southern Gyeonggi Province, and the new growth industry service sector in Gangnam and Guro-Geumcheon-gu, and the impact of regional-level factors on the inflow and outflow of new growth industry start-ups varies depending on the industry. This study presented implications for regional industrial policies to improve the competitiveness of the local economy by attracting new industries by identifying spatial transition patterns for new growth industries and conducting empirical analysis to identify influencing factors.

A Study on the use Case Analysis of Broadcasting CG and the role of Graphic Designer (방송CG 활용 사례 분석과 그래픽디자이너의 역할에 관한 연구)

  • Cho, Poong-Yeon
    • The Journal of the Korea Contents Association
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    • v.21 no.12
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    • pp.728-737
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    • 2021
  • In the meantime, broadcasting CG has gone through the process of dismantling, changing, and distorting, while broadcasting CG in broadcasting programs utilizes the expanded background of 'temporality' and 'formality'. This is to create an audiovisual language that appeals to human synesthesia by expressing the meaning to be conveyed in three dimensions. Broadcast CG goes beyond simple instructional and informational broadcast graphic operation, and increases the pure aesthetic value and sensibility of the video considering readability and formativeness, and through this, the audiovisual information perfection of the broadcast program is derived and acts as a very important factor. Therefore, this paper examines the results of broadcast CG production and utilization methods at existing local broadcasters, and identifies the limitations of local broadcasters' CG production and utilization through case analysis for each broadcast program type. We want to derive a model that is a compromise line. In addition, I would like to suggest a plan that can be applied more actively and practically to local broadcasting programs. In order to solve this problem, this study first examines "Analysis of cases of use of broadcasting CG production in broadcasting programs" and then "more efficient broadcasting CG production techniques by identifying problems in broadcasting CG production methods and utilization of local broadcasters" and how to actively use it". In addition, the results of this study are expected to contribute to the establishment of a new role and practical broadcast CG production model for broadcast graphic designers in charge of broadcast CG production and the technical perspective of broadcast program production by local broadcasters.

Prediction of Changes in Potential Distribution of Warm-Temperate and Subtropical Trees, Myrica rubra and Syzygium buxifolium in South Korea (남한에서 기후변화에 따른 난아열대 목본식물, Myrica rubra와 Syzygium buxifolium의 잠재분포 변화 예측)

  • Eun-Young, Yim;Hyun-kyu, Won;Jong-Seo, Won;Dana, Kim;Hyungjin, Cho
    • Ecology and Resilient Infrastructure
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    • v.9 no.4
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    • pp.282-289
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    • 2022
  • Analyzing the impact of climate change on the Korean Peninsula on the forest ecosystem is important for the management of subtropical forest bioresources. In this study, we collected location data and bioclimatic variables of the warm-temperate woody plant species, Myrica rubra and Cyzygium buxifolium, and applied the MaxEnt model based on the collected data to estimate the potential distribution area. Precipitation and temperature seasonality in the warmest quarter were the main environmental factors that determined the distribution of M. rubra, and the main environmental factors for S. buxifolium were precipitation in the warmest quarter and precipitation in the wettest quarter. The results of the MaxEnt model by administrative district, the M. rubra showed an area increase rate of 4.6 - 17.7% in the SSP2-4.5 climate change scenario and 13.8 - 30.5% in the SSP5-8.5 climate change scenario. S. buxifolium showed area increase rates of 4.8 - 32.2% in the SSP2-4.5 climate change scenario and 12.9 - 48.6% in the SSP5-8.5 climate change scenario. This study is meaningful in establishing a database and identifying future potential distribution areas of warm and subtropical plants by applying climate change scenarios.

P-Impedance Inversion in the Shallow Sediment of the Korea Strait by Integrating Core Laboratory Data and the Seismic Section (심부 시추코어 실험실 분석자료와 탄성파 탐사자료 통합 분석을 통한 대한해협 천부 퇴적층 임피던스 도출)

  • Snons Cheong;Gwang Soo Lee;Woohyun Son;Gil Young Kim;Dong Geun Yoo;Yunseok Choi
    • Geophysics and Geophysical Exploration
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    • v.26 no.3
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    • pp.138-149
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    • 2023
  • In geoscience and engineering the geological characteristics of sediment strata is crucial and possible if reliable borehole logging and seismic data are available. To investigate the characteristics of the shallow strata in the Korea Strait, laboratory sonic logs were obtained from deep borehole data and seismic section. In this study, we integrated and analyzed the sonic log data obtained from the drilling core (down to a depth of 200 m below the seabed) and multichannel seismic section. The correlation value was increased from 15% to 45% through time-depth conversion. An initial model of P-wave impedance was set, and the results were compared by performing model-based, band-limited, and sparse-spike inversions. The derived P-impedance distributions exhibited differences between sediment-dominant and unconsolidated layers. The P-impedance inversion process can be used as a framework for an integrated analysis of additional core logs and seismic data in the future. Furthermore, the derived P-impedance can be used to detect shallow gas-saturated regions or faults in the shallow sediment. As domestic deep drilling is being performed continuously for identifying the characteristics of carbon dioxide storage candidates and evaluating resources, the applicability of the integrated inversion will increase in the future.

Identifying Travel Satisfaction in Mega Commuting Trip Using Rasch Modelling (Rasch 모형을 적용한 광역교통서비스의 서비스 수준 평가 분석)

  • On, Seojun;Kim, Suji;Jang, Kitae;Kim, Junghwa
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.43 no.5
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    • pp.639-650
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    • 2023
  • Economic development has resulted in the concentration of population and industry in the metropolitan area. Additionally, the Republic of Korea is experiencing this phenomenon, with more than half of the population living in the Seoul capital area. To alleviate this concentration of population, the Korean government implemented the new town development policy. Unfortunately, this has led to an increase in the commuting population, causing an imbalance in transportation services due to financial and policy differences in each region. This paper analyzes the level of user satisfaction with mega commuting in three aspects: mobility, accessibility, and connectivity. To objectively assess the level of user satisfaction, which is qualitative data, the Rasch Model is used to analyze the collinearity of user data. The results indicate that the level of user satisfaction differs by region, and service satisfaction with mobility is lower than that with accessibility and connectivity. Therefore, prior to the introduction of new town policies, it is necessary to develop metropolitan transportation infrastructure.

A Study on the Relationship between Consumer Characteristics and Consumer Emotion and Satisfaction during Online Shopping - Focusing on purchasing clothes (온라인 쇼핑시 소비자특성에 따른 소비자감정 및 만족 간 관계 연구 - 의류구매를 중심으로)

  • Han, Dahye;Kim, Rando
    • Journal of Digital Convergence
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    • v.20 no.1
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    • pp.141-153
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    • 2022
  • This study tried to understand the structural relationship of consumer characteristics on consumer emotions and satisfaction in online shopping. First, consumer characteristics derived various tendencies through previous studies. Next, consumer emotion was defined as positive and negative emotions in the six purchasing processes from information search to use, and satisfaction was defined as the overall satisfaction of the purchasing experience. To this end, this study measured consumer satisfaction and positive/negative emotions in the six consumption processes in their 20s and 40s with online clothing shopping experience within the last month. Finally, structural equation modeling(SEM) was conducted. As a result, the model fit was good, and impulse purchase tendency, conspicuous consumption tendency, innovation tendency, and trendy shopping tendency only affected negative emotions. On the other hand, it was confirmed that information search tendency, hedonic shopping tendency, and economic shopping tendency directly affect positive emotions and indirectly affect consumer satisfaction. Through this, implications for improving the consumer experience in online shopping were presented by identifying consumer characteristics and enhancing consumer emotions.

Development of the Cloud Monitoring Program using Machine Learning-based Python Module from the MAAO All-sky Camera Images (기계학습 기반의 파이썬 모듈을 이용한 밀양아리랑우주천문대 전천 영상의 운량 모니터링 프로그램 개발)

  • Gu Lim;Dohyeong Kim;Donghyun Kim;Keun-Hong Park
    • Journal of the Korean earth science society
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    • v.45 no.2
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    • pp.111-120
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    • 2024
  • Cloud coverage is a key factor in determining whether to proceed with observations. In the past, human judgment played an important role in weather evaluation for observations. However, the development of remote and robotic observation has diminished the role of human judgment. Moreover, it is not easy to evaluate weather conditions automatically because of the diverse cloud shapes and their rapid movement. In this paper, we present the development of a cloud monitoring program by applying a machine learning-based Python module "cloudynight" on all-sky camera images obtained at Miryang Arirang Astronomical Observatory (MAAO). The machine learning model was built by training 39,996 subregions divided from 1,212 images with altitude/azimuth angles and extracting 16 feature spaces. For our training model, the F1-score from the validation samples was 0.97, indicating good performance in identifying clouds in the all-sky image. As a result, this program calculates "Cloudiness" as the ratio of the number of total subregions to the number of subregions predicted to be covered by clouds. In the robotic observation, we set a policy that allows the telescope system to halt the observation when the "Cloudiness" exceeds 0.6 during the last 30 minutes. Following this policy, we found that there were no improper halts in the telescope system due to incorrect program decisions. We expect that robotic observation with the 0.7 m telescope at MAAO can be successfully operated using the cloud monitoring program.

A Study on Factors Affecting Hypertension in Young and Middle-aged Groups: Using Data from the 2021 Community Health Survey (청·중년층의 고혈압에 영향을 미치는 요인에 관한 연구: 2021년 지역사회건강조사 자료 활용)

  • Young-Hee Nam
    • The Journal of Korean Society for School & Community Health Education
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    • v.25 no.1
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    • pp.1-15
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    • 2024
  • Objectives: This study aims to examine the general characteristics and physical activity characteristics of young and middle-aged individuals with hypertension, with the goal of identifying key influencing factors and providing public health policy recommendations. Methods: Participants in this study used data from the 2021 Community Health Survey. The study participants include 5,511 individuals diagnosed with hypertension in the young and middle-aged group (aged 19 to 49). The collected data were analyzed using SPSS 26.0. Results: Model 1 is the influencing factors of young and middle-aged hypertensive patients according to general characteristics. The explanatory power is R2= .065. The influencing factors are as follows. Economic activity (𝛽= -.219, p<.001), breakfast per week (𝛽= .117, p<.001), gender (𝛽= .090, p<.001), subjective health status (𝛽= .073, p<.001), and education level (𝛽= .069, p<.001). Model 2 is the influencing factors of young and middle-aged hypertensive patients, including physical activity characteristics. The explanatory power is R2= .076. The influencing factors are as follows. Strength exercises (𝛽= -4.791, p<.001), the walking activity (𝛽= -2.694, p<.01), and the high-intensity physical activity (𝛽= -2.629, p<.01). Conclusion: The active management of young and middle-aged hypertension is essential to prevent progression to serious disease. To prevent hypertension in young and middle-aged people, health education is needed to develop and utilize health promotion programs that take into account general characteristics and physical activity characteristics.