• Title/Summary/Keyword: IT service company

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The Influence of Company's Culture & Arts Sponsorship Activities on Purchase Intention of the Consumer (기업의 문화예술후원 활동이 수요자의 구매의도에 미치는 영향)

  • An, Sung Nam;An, Jong Suk
    • Journal of Korea Society of Industrial Information Systems
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    • v.22 no.5
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    • pp.101-111
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    • 2017
  • This Research is to Find how the CSR Activities for the Growth of Stable and Sustainable Family Business do Influence the Improvement of Company's Brand Image and Service Purchase Intention. It is Aimed for Finding how the Image of Company Pursuing the Diverse CSR Activities is Recognized by General Consumers and the Correlation between the Improvement of Company's Image and the Product & Service Purchase Intention. 323 Exemplars were Distributed to the University Students in Seoul Metropolitan and Chungcheong Area, and 314 Finally were Used for the Analysis. It was Investigated the Demographical Factors, the Important Fields among Company's CSR Activities, the Reason for Company's CSR Activities, the Preferred Companies among Sponsoring Companies. It was Analyzed Three Items of Company Image such as Product/Service, Potential Competence, Relation to Public Benefit and the Regression Model was Investigated how these Three Items do Influence the Purchase Intention. The Research Results Show 'the Improvement of Social Awareness for Company' and 'Negative Awareness Change for Company' as the Reason for CSR. Consumers have the Preference to the Companies Actively Sponsoring Culture & Arts, and this Generally Affects the Business Results, and thus, it is Considered that the Companies have to Contribute the Local Society with the Sprit of Corporate Citizenship in Accordance with the Consumers needs, and Actively to Extend the Culture & Arts Sponsorship.

Measurement of Mobile Communication Service Quality (이동통신 서비스 품질 측정)

  • Han, Kyung-Hee;Cho, Jai-Rip
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2010.04a
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    • pp.151-156
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    • 2010
  • As well as the development of the measurement of service quality, various kinds of service measurements are also being developed. Especially the mobile telecommunication service being representative to the mobile telecommunication company would be the mostly developed area. Its development can be understood along with the development of the telecommumication companies as well as cellular companies, not only the service alone. It is a differentiated phenomenon in the current research, such as the organic influence between the service quality and product. Of course there are such products placed on sale and enjoyed the common service, but at present there is another case that the product is on the market exclusively with the mobile company in here.

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The Process to Improve of Service Quality using QFD and AHP (QFD와 AHP를 이용한 서비스 품질 개선과정)

  • Han, Kyong-Hee;Cho, Jai-Rip
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2009.10a
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    • pp.80-88
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    • 2009
  • As well as the development of the measurement of service quality, various kinds of service measurements are also being developed. Especially the mobile telecommunication service being representative to the mobile telecommunication company would be the mostly developed area. Its development can be understood along with the development of the telecommunication companies as well as cellular companies, not only the service alone. It is a differentiated phenomenon in the current research, such as the organic influence between the service quality and product. Of course there are such products placed on sale and enjoyed the common service, but at present there is another case that the product is on the market exclusively with the mobile company in here. This paper make a suggestion about process to improve how to make a new product include of customers view. So. This paper was using the QFD and AHP.

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A Study on Mobile Communication Service Quality in China (중국시장내 이동통신 서비스 품질에 관한 연구)

  • Han, Kyong-Hee;Cho, Jai-Rip
    • Proceedings of the Safety Management and Science Conference
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    • 2008.11a
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    • pp.215-227
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    • 2008
  • As well as the development of the measurement of service quality, various kinds of service measurements are also being developed. Especially the mobile telecommunication service being representative to the mobile telecommunication company would be the mostly developed area. Its development can be understood along with the development of the telecommunication companies as well as cellular companies, not only the service alone. It is a differentiated phenomenon in the current research, such as the organic influence between the service quality and product. Of course there are such products placed on sale and enjoyed the common service, but at present there is another case that the product is on the market exclusively with the mobile company in here.

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A Case Study on Mobile Web-service Implementation for a VMI System of Small.medium sized the Auto-parts Manufacturer in Supply Chain (공급사슬관계에서 중.소 자동차부품제조업체의 VMI시스템에 관한 웹서비스구현)

  • Na, Sang-Gyun;Oh, Myung-Hyun;Jeong, Byung-Ho;Lee, Jun-Su
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.30 no.2
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    • pp.29-36
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    • 2007
  • This study was concerned about mobile web-service of a VMI in the SCM system. The VMI would be a main module part of the SCM and regarded as very important thing on supply chain. Therefore, it was essential to react in real time of materials production and situation of used auto-part in procurement company. We could find an affordable method to realize the VMI in a web service. The web service has made inter relevant enterprise easy to collaborate because of supporting most operating system and frame-work. Moreover, the use of a mobile tools was guaranteed a product recording and requirement of materials to real time in a rapid changing of production environments. The result of this research was very useful to apply the VMI system in medium and small sized auto parts company. This web service package has programmed the Visual Studio Dot Net 2003 and the MS SQL 2000 as database.

A Study on Ambidextrous Attribute About 6 Sigma Problem Solving Tools (6시그마 문제해결 도구의 양면성 속성에 대한 연구)

  • Seong, Gi-Uk;Han, Hun-Seok;Kim, Bong-Seon
    • Proceedings of the Safety Management and Science Conference
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    • 2012.04a
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    • pp.623-638
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    • 2012
  • Since six sigma program was first introduced in late 1990's, it has been evolved in Korea. The number of six sigma adopting company are getting increased and diversify manufacturing, service, government. In these days, the rapid innovation of internet technology change the media industry's game rule. This paper is concerned with a six sigma applications to internet media portal service company. The main focus of this study is to introduce an empirical study on the implementation of DMAIC procedures for internet media portal service company.

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Operation Strategy for Electronic Commerce Promotion Base on Common Mechanic Industry (ASP기반으로 한 기계산업체간의 성공적 전자상거래 구축을 위한 전략연구)

  • Jeong, Sei-Hyun
    • Journal of Information Technology Services
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    • v.1 no.1
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    • pp.81-117
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    • 2002
  • The generalization of Internet use has been spreaded all over the world and impacted company to introduce intranet and extranet for their operation which dealt with electronic commerce. For these reason, endeavor of implementation of web site system is promotioned and enhanced the possibility of adaptation range for the view of company. Dramatic competition which company faced with the use of internet and request from all over the world made company brought company to various and different type of level. It is necessary to develop website system with experty knowledge to satisfy customer needs. To deal with this situation, works from the level of government should proposed to spread whole country business which propelled through kyungnam mechanic industry information promotion center. With strategic proposal concerning district characteristics to adapt electronic commerce successfully, information promotion should performed. Support of government is needed continuously to realize infra of ASP composed of 4,877 mechanic industry company. It might be possible to deal with international rapid change with cooperation of company and government related department.

An Effect Analysis on the Management and Service Evaluation System for Bus Company (시내버스업체의 경영 및 서비스 평가제도 도입 효과분석)

  • Kim, Jeom-San;Jo, Hye-Jeong;Park, Jun-Sik
    • Journal of Korean Society of Transportation
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    • v.25 no.5
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    • pp.43-55
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    • 2007
  • Gyeonggi-do has conducted bus management and service evaluation of bus operating company since 2005 under the law for promoting public transportation. The evaluation results are used for improving bus service, making policy, and estimating incentives to bus companies. A lot of cost and man-month are needed to evaluate bus management and service for bus operating company, and many companies are against the evaluation. Therefore, the effect analysis on evaluation system should be followed to maintain it. This research results in the evaluation system has positive effects through quantitative and qualitative analysis. The data of bus company's operation condition in 2005 and 2006 are used for a comparative analysis. From the survey result for the company, bus drivers, and administrators, it results that positive effects are predominant. The results of this research could be used for a shield against some criticism about appropriateness of the evaluation criteria and effectiveness of the evaluation system. For improving bus service, evaluation items and criteria could be added or adjusted based on this research.

Effects of Self-Service Technology Quality on SST Satisfaction and SST Continuance Usage Intention

  • AN, Dae-Sun
    • The Korean Journal of Franchise Management
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    • v.12 no.1
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    • pp.7-19
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    • 2021
  • Purpose: According to the growth of technology in the service industry, the interaction service between customer and employee has recently been transformed into between customer and technology by Self Service Technology (SST) requiring direct interaction with customers. In this context, self service technology such as unmanned ordering system installed at the store is actively introduced at the work place to reduce labor costs by food and retail company and the research for self-service technology which is rapidly replacing existing face-to-face service is needed. As the growth speed of SST is rapid, many researchers have studied the characteristics of SST, in every sector of business worldwide. Among the characteristics, attributes, Self Service Technology Quality (SSTQUAL) to evaluate SST is important because it may cause the customer's behavior. Thus, this research focuses on the effects of SSTQUAL on SST Satisfaction and SST continuance usage intention. This research suggests the guidelines for how Restaurant Company should prepare SST and build their customer satisfaction and continuance usage that increase the sales. Research design, data and methodology: This study tests the structural relationship between SSTQUAL of unmanned ordering system, SST satisfaction and SST continuance usage. SSTQUAL divided into four sub-dimensions and two categories, cognitive service attributes (Convenience, Functionality) and affective service attributes (Enjoyment, Assurance). In order to achieve the purposes of this research, research model and hypotheses were developed based on previous researches. All constructs were measured with multiple items developed and tested in the previous studies. The data were collected from 524 customers experiencing SST and were analyzed through SPSS 25.0 and SmartPLS 3.0 statistical package program. Results: The findings of this research are as follows. First, all SSTQUAL have significant positive impacts on SST satisfaction. Second, SST satisfaction has significant positive impact on SST continuance intention. Third, cognitive service attributes and affective service attributes had wealth of explanation of service attribute more than a single dimension. Conclusions: The implications of this study are as follows. Overall, Restaurant Company should manage SSTQUAL consisting of not only cognitive service attributes (Convenience, Functionality) but also affective service attributes (Enjoyment, Assurance) to satisfy customers basically regardless of the type of restaurant.

The Influence of Service Quality of Company Employees on Satisfaction of Customers (기업체 종사원의 급식 서비스 품질 요인이 이용 고객 만족도에 미치는 영향 - 부산, 울산, 경남 기업체 중심으로 -)

  • Kim, Seog-Jun;Cho, Yong-Bum
    • Culinary science and hospitality research
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    • v.13 no.4
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    • pp.164-177
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    • 2007
  • The purpose of this study is to explore the relationship between the service of employees in the foodservice industry and their customers' satisfaction. The study surveyed 310 subjects who are the employees of companies in Busan, Ulsan, City and Gyeongsangnam-do and processed the result using SPSS for Win V. 12. 0. For statistical analysis, Frequency, Factor Analysis and Regression were put into operation. As a result of Factor Analysis on the quality of company food-service, six factors have been extracted. The result of the Factor Analysis of satisfaction revealed one factor. In conclusion, this study shows that the quality of foodservice - food, convenience, menu, kindness, hygiene/cleanliness, facilities - had a positive effect on users' satisfaction. It is expected that the results will provide a base for marketing strategies to be used by the managers and marketers in foodservice companies.

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