• 제목/요약/키워드: IT Value

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가치사슬 모형을 이용한 자원별 어촌관광 활성화 방안에 관한 연구 (A Study on Activating Blue Tourism by Value Chain Model)

  • 김진백
    • 수산경영론집
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    • 제34권1호
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    • pp.87-115
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    • 2003
  • Korean fisheries societies have had many difficulties for economic, social, and living circumstances. The government has tried many projects to improve these circumstances. But the results of the projects did not come up to his expectation. Recently, blue tourism is emerging as an alternative for improving these circumstances. So we applied a tourism value chain model for identifying what value activities and resources needed. According to the tourism value chain model, it was identified that there were six different value activities, i. e. advertising, reserving, moving, experiencing, returning, and after services of blue tourism. To identify which of the resources are sufficient or not in Korean blue tourism, we compared the required resources with actual ones. It was identified that Korean fisheries societies have so sufficient H/W related resources, but not IT related S/W resources, humanware-based resources, some industrial H/W resources and sociocultural resources. Therefore, Korean blue tourism will be activated, we have to concentrate our efforts on supplementing some scant blue tourism resources, i.e. S/W and humanware related resources and developing a variety of tourism programs to H/W resources. Generally, sustainable tourism needs all of S/W, H/W, and humanware resources. So we suggest several policies for the aspects of S/W, H/W, and humanware resources to activate blue tourism. But before carrying these policies out, they should be tested by field studies. And tourism motivations will be also studied because effective tourism marketing is impossible without an understanding of consumers' motivations.

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무인점포의 서비스스케이프가 소비자 행동의도에 미치는 영향 (Effect of Servicescape on Customer Behavior Intention in Unmanned Stores)

  • 강성배;김효진
    • 한국정보시스템학회지:정보시스템연구
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    • 제31권1호
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    • pp.91-113
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    • 2022
  • Purpose In the era of the 4th industrial revolution, the introduction of unmanned stores is rapidly spreading throughout the entire distribution market. Unmanned stores are stores where consumers purchase products on their own through machines and not through contact with people. As there are no managers in unmanned stores, Servicescape is expected to have many effects on the purchasing behavior of consumers. Therefore, this study aims to observe the effect of Servicescape on consumer behavioral intentions. Design/methodology/approach This study wanted to look at the relationships among Servicescape in unmanned stores, utilitarian values, hedonic values, satisfaction, and continuous use intentions. The collected(n=211) from individuals who have experienced in using unmanned stores was analyzed with SmartPLS2.0 to test proposed hypotheses. Findings The research results are as follows. First, it was shown that the space, convenience, and comfortableness of Servicescape have positive effects on utilitarian value, and cleanliness did not have significant effects on utilitarian value. Second, it was shown that space and comfortableness had positive effects on hedonic value, and convenience and cleanliness did not have significant effects on hedonic value. Lastly, it was shown that utilitarian values and hedonic values have positive effects on satisfaction, and satisfaction was found to have positive effects on continuous use intentions.

생태효율성(Eco-efficiency)지표 개발을 통한 KTX와 새마을호 열차의 사용단계 환경성 평가에 관한 연구 (A Study on the Environmental Evaluation in Use Stage of KTX and Samaul Train : the Development of Eco-efficiency Indicator)

  • 최용신;천윤영;이건모;김용기
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 2011년도 춘계학술대회 논문집
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    • pp.1313-1320
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    • 2011
  • World Business Council for Sustainable Development(WBCSD) is effort to achieve sustainable development in economic growth, environmental preservation and social development. Being this way, it is essential for developing evaluation tool which quantify to fulfill sustainable development. Eco-efficiency is one of the quantitative tools to evaluate environmental impact and economic aspect. Eco-efficiency, in general term, means creating more value of product or services with less impact to environment. It indicates as environmental impact in denominator and value of product or services in numerator. Eco-efficiency shows how much economic value reveals to unit environmental impact caused by product or service as an indicator. This study aims at developing eco-efficiency indicator of railway industry considering use stage among the entire life cycle stage of KTX and Saemaul train and also, figure out eco-efficiency value through indicator. Therethrough, it is enables to evaluate created value per environmental aspects. Since rail vehicles demands a lot of energy to transport people during use stage, the environmental impact is more significant than other lkfe cycle stages. Therefore, it quantified environmental indicator as CO2 emission and economic indicator as transportation record per a year with an annual income. This study contributes to be used as a tool for quantifying indicator of comparison evaluation in respect of rail vehicle in use stage.

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소셜 미디어는 캐즘(Chasm)과 구매 가치에 얼마나 영향을 미치는가? : 채택 집단간 정보력 및 신뢰도 효과 (How Much Impact do Social Media Make on Chasm and Buyer's Value? : The Information Accessibility and Trust Effect among Adopting Groups)

  • 정병호;권태형
    • 한국IT서비스학회지
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    • 제13권1호
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    • pp.221-251
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    • 2014
  • This paper is to investigate the degree of impact of social media use on buyer's value. Buyers of innovative digital devise are classified into three groups based on adopting behaviors. This study focuses on the degree of changes in information accessability and trust, and their associations with increased value perceived in resulting quality life. The result shows the gap in information accessability has disappeared while the one in trust remained. This implies that the gap among adopters in diffusion curve, so-called the chasm notion is very likely to be lessened or disappeared due to social network openness. Also, shown are the relationship of these variables with the degree of purchase value more stable with information accessability than with trust, all in varying patterns though. It implies that information sharing through social media be accompanied with source credibility in order to be of more value not only to buyers but also to sellers especially for new interactive devices.

고객 가치와 성과의 관계 : 패밀리 레스토랑 웹사이트를 중심으로 (Relationships between Customer Value and Performance : Focusing on Family Restaurant Websites)

  • 임세헌
    • 한국IT서비스학회지
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    • 제12권1호
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    • pp.215-227
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    • 2013
  • Currently, improved quality of life has facilitated consumers' indulgence in a diverse range of cultural cuisines. Consequently, the evolvement of the food service industry has been developing itself according to the diversified needs of the consumers. In particular, a great amount of interest has been expressed in a new form of food service known as family restaurants. Family restaurant service providers have begun to provide information regarding family restaurant usage, including various foods and services, through their websites in order to yield better service to consumers. For family restaurant service providers, comprehending the consumers' purpose of using the company's websites is a crucial managerial issue and it plays an important role in the development of good marketing strategies. There exists a distinction in websites usage purposes according to the different values of consumers; the hedonic value and the utilitarian value. When consumers gain satisfaction through family restaurant websites usage, this satisfaction extends to word of mouth communication effect. In order to develop good Internet marketing strategies, this study is prepared to assist family restaurant service providers understand the relationships among customer value, usage purpose, customer satisfaction, and word of mouth communication with regards to the family restaurant websites. The results of this study provide useful implications to understand consumer behavior and to develop marketing strategies in a family restaurant websites.

웹 접근성 사용자 평가를 통한 가치체계 분석 : 저 시력 장애인 대상으로 (Analyses of Value System through Web Accessibility User Evaluation : For People with Low Vision)

  • 임종덕;안재경
    • 한국IT서비스학회지
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    • 제19권1호
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    • pp.113-127
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    • 2020
  • Current web accessibility checks and automatic assessments have been pointed out that the assessment items and scores are evaluated from the developer's point of view rather than from the user's one. In addition, although most of the grades of an automatic assessment on the public web sites are excellent because they are built in accordance with the web accessibility development guidelines, not a few web sites shows relatively low grades in evaluating their usability test made by those users. Taking into account the inadequacy of these web accessibility assessments, this study has identified the differences between the grades of usability evaluations and automatic evaluations for people with low vision and analyzed the major factors affecting web accessibility usability evaluations using Repertory Grid Techniques. Also, the Hard Laddering method of the Means-End Chain theory was adopted to visualize the relationship between Attributes-Conferences-Value and a hierarchical value system analysis based on FGI(Focused Group Interview) to people with the low vision. This study proposed the measures to improve the current web accessibility automatic assessment allocation, expert evaluation criteria, and user task assessment. In particular, it is a web accessibility user evaluation model that can consider the web accessibility quality certification criteria and user review assessment by directly analyzing the user cognitive structure and value system. This study is expected to be useful as a research to enhance the quality of web accessibility assessment.

진화프로그래밍을 이용한 퍼지 신경망 지능 제어기 설계에 관한 연구 (A Study on design of Fuzzy neural network Intelligence controller using Evolution Programming)

  • 이상부;임영도
    • 한국지능시스템학회:학술대회논문집
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    • 한국퍼지및지능시스템학회 1997년도 추계학술대회 학술발표 논문집
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    • pp.143-153
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    • 1997
  • At the on-line control method FLC(Fuzzy Logic Controller) is stronger to the disturbance than a classical controller and its overshoot of the initialized value is excellent. The fuzzy controller can do a proper control, though it doesn't know the mathematical model of the system or the parameter value. But to make the control rule of the fuzzy controller through an expert's experiance has a changes of the control system, the control rule is fixed, it can't adjust to the environment changes of the control system, the controller output value has a minute error and it can't convergence correctly to the desired value[1][2]. There are many ways to eliminate the minute error[3][4][5], but in this paper suggests EP-FNNIC(Fuzzy Neurla Network Intelligence Controller) intelligence controller which combines FLC with NN(Neural Network) and EP(Evolution Programming). The output characteristics of EP-FNNIC controller will be compared and analyzed with FLC. It will be showed that this EP-FN IC controller converge correctly to the desirable value without any error. The convergence speed, overshoot, rising time, error of steady state of controller of these two kinds also will be compared.

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A Study on the Shopping Behavior of Duty Free Shop Users

  • Choi, Yu-Jin;Park, Jin-Woo
    • 유통과학연구
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    • 제16권8호
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    • pp.39-50
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    • 2018
  • Purpose - The ultimate purpose of this research is to analyze the influence of personal disposition on shopping value and behavioral intention by expanding the theory of planned behavior (TPB). Research design, data, and methodology - An attempt was made to examine the effects of personal disposition (reflecting duty-free shop characteristics) on three selective actions of consumers - compulsive buying, variety seeking, and price sensitivity. We conducted a questionnaire survey with the users of airport duty-free shops, downtown duty-free shops (offline), and online duty-free shops. In total, 410 copies of the questionnaire were analyzed using a structural equation model. Results - According to the results, compulsive buying, variety seeking, and price sensitivity significantly affected shopping value. Shopping value and subjective norms both had significant effects on attitude, the major variable in the TPB, and attitude had the greatest effect on behavioral intention, followed by subjective norms and perceived behavioral control in descending order. Conclusions - This study has academic implications in that it extends the existing theories of planned behavior and applies it to consumer characteristics and shopping value. It has practical implications as well in that it provides basic data that can be used to establish concrete marketing strategies for duty-free shop owners targeting segmented markets by closely examining customer desires.

ERP 시스템을 이용한 프로젝트 EVMS에 관한 연구 (A Study on Earned Value Management System (EVMS) For Project Using ERP System)

  • 박제원;이창호
    • 대한안전경영과학회지
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    • 제12권4호
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    • pp.145-151
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    • 2010
  • It seems that a primary concern of the project-based company, which provides a large scale product or service over long term period, is to run a successful project through systematic project process control and control costs. One of the typical project control methods is Earned Value Management System(EVMS) which analyses the precess through performance measurement. Even though the EVMS is a highly efficient tool in the managerial aspect, it cannot easily determine the Planned Value(PV), Actual Cost(AC), or Earned Value(EV) due to the indistinct criteria and extensive data. The accurate calculation of AC in particular, is the basic of project management, but most companies record direct personnel expenses or direct expenses only. Since they calculate indirect expenses based on the estimated ratio, it limits the systematic project management that reflects changes in profit and loss of a company. This study introduces a EVMS for project management and its actual case based on EVMS and ERP system which some additional modules are installed for performance measurement. It is expected that this new method enables a company to save time and effort, and also to improve transparency by specifying expense items in detail and to switch quarterly settlement to monthly by reducing the time of calculation.

Skin Region Detection Using a Mean Shift Algorithm Based on the Histogram Approximation

  • Byun, Ki-Won;Nam, Ki-Gon;Ye, Soo-Young
    • Transactions on Electrical and Electronic Materials
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    • 제13권1호
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    • pp.10-15
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    • 2012
  • In conventional, skin detection methods using for skin color definitions is based on prior knowledge. By experimentation, the threshold value for dividing the background from the skin region is determined subjectively. A drawback of such techniques is that their performance is dependent on a threshold value which is estimated from repeated experiments. To overcome this, the present paper introduces a skin region detection method. This method uses a histogram approximation based on the mean shift algorithm. This proposed method applies the mean shift procedure to a histogram of a skin map of the input image. It is generated by comparing with the standard skin colors in the $C_bC_r$ color space. It divides the background from the skin region by selecting the maximum value according to the brightness level. As the histogram has the form of a discontinuous function. It is accumulated according to the brightness values of the pixels. It is then, approximated by a Gaussian mixture model (GMM) using the Bezier curve technique. Thus, the proposed method detects the skin region using the mean shift procedure to determine a maximum value. Rather than using a manually selected threshold value, as in existing techniques this becomes the dividing point. Experiments confirm that the new procedure effectively detects the skin region.