• Journal of Distribution Science
• /
• v.11 no.10
• /
• pp.5-15
• /
• 2013

Purpose - With the increase in fervor to purchase luxury brands, new social problems have arisen, such as excessive preoccupation with luxury brands and high preference for forged luxury goods. Therefore, the issues related to luxury brands, termed "Luxury Syndrome," have emerged as an area of great interest for researchers and practitioners. However, previous studies neglect to categorize this preference for luxury brands. Therefore, this study aims to identify the different purchasing behaviors of consumers using the types of luxury brands preferences as parameters. Research design, data, and methodology - This study arranges a causal relationship model assuming that purchase behaviors positively (+) affect typified preference for luxury brands and purchase intentions. We administered a questionnaire survey to the purchasers who bought luxury brands from department stores to secure additional data necessary to verify the hypotheses in this study. We then processed the data using SPSS 19.0. We further analyzed the basic data using frequency and descriptive statistical analysis, and verified the measurement tools through feasibility and reliability analyses. Moreover, this study uses multiple regression analysis to verify the hypotheses. Further, this study tests the path effect between luxury brand purchase attitude and purchase behavior, with non-intrinsic preference and intrinsic preference as the mediating variables. Results - Based on the results, the impact of tendencies of conspicuous consumption and self-monitoring on non-intrinsic preference was significantly positive (+), while the impact of tendencies of pursuit of a reference group, conspicuous consumption, and self-monitoring on intrinsic preference and purchase intentions was significantly positive (+). Further, non-intrinsic and intrinsic preferences positively (+) influence purchase intentions and the impact of non-intrinsic preference took an absolute portion. However, the tendency of dependence on brands negatively (-) impacts purchase intentions. The results showed that self-monitoring and conspicuous consumption tendencies have greater effect on purchase intention, which is mediated by non-intrinsic preference. In contrast, reference group following tendency has a greater effect on purchase intention, which is mediated by intrinsic preference. Conclusions - Based on the results, the study verifies that the consumption of luxury brands in Korea has not yet entered the settling period. The tendency for conspicuous consumption and the tendency for pursuit of the reference group were relatively important aspects for the consumers who prefer luxury brands non-intrinsically and intrinsically, respectively. Especially, it was found that the purchase intentions for forged brands originate from the tendency to depend on brands. Based on these findings, this study suggests the measures to develop and mature the luxury brands market, and reinforce marketing performance at the three levels, that is, government, distributors, and manufacturers. The luxury brands manufacturers should devote themselves to the production and design of products to catch the attention of mature consumers of luxury brands. The luxury brands distributors should then raise the level of Customer Relationship Management (CRM) for opinion leaders. Finally, the Government should prepare effective policies for the development of luxury brands and provide a variety of economic support.

• Journal of Sensor Science and Technology
• /
• v.7 no.1
• /
• pp.31-38
• /
• 1998

Multi-channel sensors can be used to increase the reliability and remove the random iloise in ion-sensitive field effect transistors(ISFETs). Multi-channel sensors is also an essential step toward potential fabrication of sensors for several ionic species in one device. However, when the multi-channel sensors are separately biased, the biasing problems become difficult, that is to say, the bias circuit is needed as many sensors. In this work, a circuit for biasing the four pH-ISFETs in null-balance method, where bias voltages are switched, was proposed. The proposed concept is need only one bias circuit for the four sensors. Therefore it has advantages of smaller size and lower power consumption than the case that all sensors are separately biased at a time. The proposed circuit was tested with discrete devices and its performance was investigated. In the recent trend, sensor systems are implemented as portable systems. So the verified measurement circuit was integrated by using the CMOS circuit. Fortunately, ISFET fabrication process can be compatible with CMOS process. Full circuit has a mask area of $660{\mu}m{\times}500{\mu}m$. In the future, this step will be used for developing the smart sensor system with ISFET.

• Membrane Journal
• /
• v.19 no.2
• /
• pp.165-171
• /
• 2009

This study was for the evaluation of adaptability of the fiber filter as the pre-treatment of the RO membrane through SDI (Silt Density Index) measurement. The turbidity of raw waters were $0.76{\sim}1.6$ NTU for the effluent of sewer treatment plants (STP) and $2.2{\sim}3.3$ NTU for sea waters and 100 NTU for the surface water. The turbidity of the $2^{nd}$ filtrate of the serially connected two fiber filters was $0.07{\sim}0.25$ NTU and $SDI_{15}$ was $1.4{\sim}2.8$ when the 17% PAC was dosed $10{\sim}30ppm$. Results of the turbidity and $SDI_{15}$ of the $2^{nd}$ filtrate of the fiber filter which were compared with them of the lab scale MF/UF disc filter for the same STP's effluents showed that filtrate quality were enhanced with a little on the order of two stage fiber filter>MF>UF, the difference in $SDI_{15}$ was only $0.7{\sim}1.0$. So, the filtrate of the serially connected two stage fiber filter could satisfy $SDI_{15}$ 5.0 safely which was normally required for the feed water by the RO membrane supplier and it means the serially connected two stage fiber filter could be applied as the pre-treatment process of the RO membrane.

• Journal of Korean Society of Transportation
• /
• v.34 no.2
• /
• pp.191-206
• /
• 2016

Pedestrian performance measurement has generally used the average values of pedestrian volumes and speeds from a sample, although each individual's pedestrian behavior of the sample is mainly affected by his/her socio-economic and physical characteristics. In particular, if such individual characteristics of the sample have wide variations, the average values are hard to be representative. In this respect, this study found that a platoon of pedestrians had a major effect on their pedestrian flows on sidewalks. The more platoons was mixed on pedestrian roads, the lower pedestrian flow rate was. The indexes such as a pedestrian flow rate and an occupancy space are typically calculated by pedestrian volumes in a given period of time regardless of the existence of a platoon. However, it is plausible that a pedestrian speed and a level of pedestrian congestion can be different under the equal amount of pedestrian volumes. Therefore, this study suggested criteria for determining level of service for pedestrian considering platoon effects and confirmed that two places had different pedestrian LOSs because of the platoon effects, even if they showed the same pedestrian flow rate.

• Proceedings of the Korean Vacuum Society Conference
• /
• 2011.08a
• /
• pp.348-348
• /
• 2011

Carbon nanotube (CNT) field effect transistors and sensors use CNT as a current channel, of which the resistance varies with the gate voltage or upon molecule adsorption. Since the performance of CNT devices depends very much on the CNT/metal contact resistance, the CNT/electrode contact must be stable and the contact resistance must be small. Depending on the geometry of CNT/electrode contact, it can be categorized into the end-contact, embedded-contact (top-contact), and side-contact (bottom-contact). Because of difficulties in the sample preparation, the end-contact CNT device is seldom practiced. The embedded-contact in which CNT is embedded inside the electrode is desirable due to its rigidness and the low contact resistance. Fabrication of this structure is complicated, however, because each CNT has to be located under a high-resolution microscope and then the electrode is patterned by electron beam lithography. The side-contact is done by depositing CNT electrophoretically or by precipitating on the patterned electrode. Although this contact is fragile and the contact resistance is relatively high, the side-contact by far has been widely practiced because of its simple fabrication process. Here we introduce a simple method to embed CNT inside the electrode while taking advantage of the bottom-contact process. The idea is to utilize a eutectic material as an electrode, which melts at low temperature so that CNT is not damaged while annealing to melt the electrode to embed CNT. The lowering of CNT/Au contact resistance upon annealing at mild temperature has been reported, but the electrode in these studies did not melt and CNT laid on the surface of electrode even after annealing. In our experiment, we used a eutectic Au/Al film that melts at 250$^{\circ}C$. After depositing CNT on the electrode made of an Au/Al thin film, we annealed the sample at 250$^{\circ}C$ in air to induce eutectic melting. As a result, Au-Al alloy grains formed, under which the CNT was embedded to produce a rigid and low resistance contact. The embedded CNT contact was as strong as to tolerate the ultrasonic agitation for 90 s and the current-voltage measurement indicated that the contact resistance was lowered by a factor of 4. By performing standard fabrication process on this CNT-deposited substrate to add another pair of electrodes bridged by CNT in perpendicular direction, we could fabricate a CNT cross junction. Finally, we could conclude that the eutectic alloy electrode is valid for CNT sensors by examine the detection of Au ion which is spontaneously reduced to CNT surface. The device sustatined strong washing process and maintained its detection ability.

• Journal of the Society of Disaster Information
• /
• v.8 no.3
• /
• pp.310-318
• /
• 2012

Actual condition by items based on the level of execution of Construction Company certified by Construction Safety and Health Management Systems (KOSHA 18001) was investigated, analyzed and evaluated reflecting various opinions fincluding safety experts, top management, audit experts, and construction engineers. Currently, the maintenance is being managed through internal audit after the safety and health management system has been certified, but it is difficult to identify the degree of continuous improvement. In order to present the standards to see the level of quantified system, this study was conducted. The purpose of this study is to present the system maturity evaluation tool to be used to reduce occupational accidents through proper establishment and continuous improvement of national health and safety management system. Results of this study are summarized through identification of current condition of implementation of KOSHA 18001 system, development of maturity measurement tool and verification as follows: First, priority of implementation for activities of headquarters and on-site was determined by importance of activities such as the risk assessment, safety and health accident prevention activities, performance assessment and monitoring, resource management and support, and management review and improvement in order. In addition, the expert group presented that association with continuous improvement activities could establish the system by presenting strengths, weaknesses and improvement subjects of system.

• Journal of Biosystems Engineering
• /
• v.26 no.1
• /
• pp.21-28
• /
• 2001

Major deficiencies of current automation scheme including various robots for bioproduction include the lack of task adaptability and real time processing, low job performance for diverse tasks, and the lack of robustness of take results, high system cost, failure of the credit from the operator, and so on. This paper proposed a scheme that could solve the current limitation of task abilities of conventional computer controlled automatic system. The proposed scheme is the man-machine hybrid automation via tele-operation which can handle various bioproduction processes. And it was classified into two categories. One category was the efficient task sharing between operator and CCM(computer controlled machine). The other was the efficient interface between operator and CCM. To realize the proposed concept, task of the object identification and extraction of 3D coordinate of an object was selected. 3D coordinate information was obtained from camera calibration using camera as a measurement device. Two stereo images were obtained by moving a camera certain distance in horizontal direction normal to focal axis and by acquiring two images at different locations. Transformation matrix for camera calibration was obtained via least square error approach using specified 6 known pairs of data points in 2D image and 3D world space. 3D world coordinate was obtained from two sets of image pixel coordinates of both camera images with calibrated transformation matrix. As an interface system between operator and CCM, a touch pad screen mounted on the monitor and remotely captured imaging system were used. Object indication was done by the operator’s finger touch to the captured image using the touch pad screen. A certain size of local image processing area was specified after the touch was made. And image processing was performed with the specified local area to extract desired features of the object. An MS Windows based interface software was developed using Visual C++6.0. The software was developed with four modules such as remote image acquisiton module, task command module, local image processing module and 3D coordinate extraction module. Proposed scheme shoed the feasibility of real time processing, robust and precise object identification, and adaptability of various job and environments though selected sample tasks.

• Applied Chemistry for Engineering
• /
• v.17 no.5
• /
• pp.476-482
• /
• 2006

An experimental study has been performed to investigate the characteristics of air-side heat transfer and friction of a fined tube heat exchanger under heating conditions. Air enthalpy calorimeter was used to obtain the performance evaluation and analysis of the fined tube heat exchanger. Eight finned tube heat exchangers with slit fin, louver fin, and plain fin were used. The air-side heat transfer coefficient was calculated by the log-mean-temperature-difference. Air-side heat transfer and friction were presented in terms of j factor and friction factor on Reynolds number. From the experimental result, it was found that the variations of air-side heat transfer and friction of fined tube heat exchanger with the change of the fin configuration, row number, fin pitch, and tube circuit were obtained. j factor and friction factor decreased with Reynolds number increased. The tube circuit affected the air-side heat transfer and friction. In the case of slit and louver fin, j factor of 1st row was higher than that of 2nd row. But, with increasing Re, j factor was reversed. The characteristics of j factor and friction factor of 2nd row heat exchanger were different according to the kind of fins.

• Journal of Internet Computing and Services
• /
• v.12 no.2
• /
• pp.85-101
• /
• 2011

The recommender system analyzes users' preference and predicts the users' preference to items in order to recommend various items such as book, movie and music for the users. The collaborative filtering method is used most widely in the recommender system. The method uses rating information of similar users when recommending items for the target users. Performance of the collaborative filtering-based recommendation is lowered when attacker maliciously manipulates the rating information on items. This kind of malicious act on a recommender system is called 'Recommendation Attack'. When the evaluation data that are in continuous change are analyzed in the perspective of data stream, it is possible to predict attack on the recommender system. In this paper, we will suggest the method to detect attack on the recommender system by using the stream trend of the item evaluation in the collaborative filtering-based recommender system. Since the information on item evaluation included in the evaluation data tends to change frequently according to passage of time, the measurement of changes in item evaluation in a fixed period of time can enable detection of attack on the recommender system. The method suggested in this paper is to compare the evaluation stream that is entered continuously with the normal stream trend in the test cycle for attack detection with a view to detecting the abnormal stream trend. The proposed method can enhance operability of the recommender system and re-usability of the evaluation data. The effectiveness of the method was verified in various experiments.

• Sleep Medicine and Psychophysiology
• /
• v.5 no.2
• /
• pp.119-133
• /
• 1998

Attentional processes facilitate cognitive and behavioral performance in several ways. Attention serves to reduce the amount of information to receive. Attention enables humans to direct themselves to appropriate aspects of external environmental events and internal operations. Attention facilitates the selection of salient information and the allocation of cognitive processing appropriate to that information. Attention is not a unitary process that can be localized to a single neuroanatomical region. Before the cortical registration of sensory information, activation of important subcortical structures occurs, which is called as an orienting response. Once sensory information reaches the sensory cortex, a large number of perceptual processes occur, which provide various levels of perceptual resolution of the critical features of the stimuli. After this preattentional processing, information is integrated within higher cortical(heteromodal) systems in inferior parietal and temporal lobes. At this stage, the processing characteristics can be modified, and the biases of the system have a direct impact on attentional selection. Information flow has been traced through sensory analysis to a processing stage that enables the new information to be focused and modified in relation to preexisting biases. The limbic and paralimbic system play significant roles in modulating attentional response. It is labeled with affective salience and is integrated according to ongoing pressures from the motivational drive system of the hypothalamus. The salience of information greatly influences the allocation of attention. The frontal lobe operate response selection system with a reciprocal interaction with both the attention system of the parietal lobe and the limbic system. In this attentional process, the search with the spatial field is organized and a sequence of attentional responses is generated. Affective, motivational and appectitive impulses from limbic system and hypothalamus trigger response intention, preparation, planning, initiation and control of frontal lobe on this process. The reticular system, which produces ascending activation, catalyzes the overall system and increases attentional capacity. Also additional energetic pressures are created by the hypothalamus. As psychophysiological measurement, skin conductance, pupil diameter, muscle tension, heart rate, alpha wave of EEG can be used. Event related potentials also provide physiological evidence of attention during information process. NI component appears to be an electrophysiological index of selective attention. P3 response is developed during the attention related to stimulus discrimination, evaluation and response.