• Journal of the Korean Society of Clothing and Textiles
• /
• v.34 no.1
• /
• pp.27-39
• /
• 2010

In addition, an intense competition depending on the diversity of consumer demands women's clothing brands show changes in market organization such as diversification of the circulation market and general market depression in this rapidly changing fashion environment. Companies tend to use fashion VMD (a marketing-strategic approach) as a differentiation method to create a fashion brand shop image as brand differentiation becomes difficult due to generalization of techniques. This study analyzes forms and types of VMD recognized by consumers within this marketing communication environment and Q methodology was adapted to analyze the subjective internal order of individuals. First, a set of stimuli that presented the brand name and another without it were prepared (two sets in total) to examine the effects in the presentation of the brand name. Stimulants with the brand name were presented to the subjects by the same method after an experiment through stimuli without the brand name presented. As a result, VMD recognition factors were classified into 4 Q factors in cases of stimuli without brand names and 2 factors in cases of stimuli with brand names. This indicates that among brand functions, the role of simplifying information management and grasping the thoughts of consumers was applied. This study has a practical value of presenting VMD directions of each brand image based on the factors discovered.

• Journal of the Korean Society for information Management
• /
• v.33 no.4
• /
• pp.103-124
• /
• 2016

This study aims to investigate the research trends of disaster in Korea through a bibliometric analysis. To do that, it analyzed 772 scholarly articles published from 2002 to 2016, retrieved from KCI (Korean Citation Index) database. For analysis, discipline profiling analysis, journal profiling analysis, and co-word analysis methods were used. The study found that the number of scholarly articles on disaster has increased, especially after Sewol ferry disaster occurred in 2004. The major discipline areas were identified as 'policy sciences/public administration' area, 'engineering' area, 'GIS/telecommunication' area, and 'medical/humanities/social sciences' area. In terms of time series, the proportion of scholarly articles published in 'policy sciences/public administration' area has decreased since 2014 and at the same time, discipline areas have been diversified including law, medical, and journalism.

• Journal of Korea Society of Industrial Information Systems
• /
• v.22 no.1
• /
• pp.11-21
• /
• 2017

Internet Banking Offers Major Advantages for Both Banks and Customers. However, Not All People have equal Access or Skills to use such Services. The Main Objective of this Study is to Understand the Fctors Influencing Internet Banking Usage we Developed a Research Model Drawing from the UTAUT and Digital Divide Research. The Model was Tested and find more than 90% of Variance of Internet Banking Usage was Explained by the Model. Results Demonstrate that the Strongest Factor Influencing the Intention to adopt Internet Banking Services is the Degree to which an Individual Believes that it is Safe to use such Services. In the Paper, all the Hypotheses Except for the Hypothesis on the Effort Expectation are Accepted with Statistical Significance.

• Journal of the Korean Society for information Management
• /
• v.35 no.1
• /
• pp.13-32
• /
• 2018

The purpose of this study is to analyze the association among the subject areas of big data research papers. The subject group of the units of analysis was extracted by applying co-citation networks, and the rules of association were analyzed using Apriori algorithm of R program, and visualized using the arulesViz package of R program. As a result of the study, 22 subject areas were extracted and these subjects were divided into three clusters. As a result of analyzing the association type of the subject, it was classified into 'professional type', 'general type', 'expanded type' depending on the complexity of association. The professional type included library and information science and journalism. The general type included politics & diplomacy, trade, and tourism. The expanded types included other humanities, general social sciences, and general tourism. This association networks show a tendency to cite other subject areas that are relevant when citing a subject field, and the library should consider services that use the association for academic information services.

• Proceedings of the Korea Contents Association Conference
• /
• 2009.05a
• /
• pp.258-262
• /
• 2009

The perception type of this study were divided into three types in all through Q-methodology. Above all, this study is to investigate two points us. Points of this study ; First, how the type of the perception is divided on the subjectivity about Media Fortune-contents in Digital Age? Second, what is a trait of character in same or different quality within these types? The result reveal five type that divided '1 : Scientific Appeal Type ; N=10', '2 : Value-depended Type ; N=7', '3 : Positive Preference Type ; N=3'. It found that is very different type all over.

• Korean journal of communication and information
• /
• v.69
• /
• pp.30-70
• /
• 2015

This paper is to show the relationship between power and communication. For this purpose, speech act theory has been introduced. Power is the capacity of some persons to produce intended effects on others. And the human being tries to get intended effects by perlocutionary acts through performing illocutionary acts, both of which belong to speech acts. Generally speaking, therefore, it can be said power is exercised through speech acts. Of course, in case of exercising physical force or violence, no speech act is needed. However, even violence is not totally unrelated with communication. Moreover, power other than violence is always in need of speech acts for its exercise. Including psychic force, power in general is in a close relationship with communication by mediation of speech acts. This paper, using speech act theory, attempts to examine that what is the relationship power and communication hold, that the exercise of power is the same as performing speech acts called perlocutionary acts, that the form of power is differentiated by kinds of illocutionary acts used for its exercise, and that morality of power is different according to illocutionary acts used for its exercise.

• Journal of Digital Convergence
• /
• v.12 no.6
• /
• pp.105-114
• /
• 2014

This study has recently been issued to businesses and consumers who examined the effects of cross-advertising model. Experimental design, the model type (2) ${\times}$ sexuality products (2) ${\times}$ advertising message appeal form (2) is a factorial design. The results are as follows. First, the advertising model, based on the type of cognitive response to advertising than the general model of cross-recall index was higher model. Second, the product of gender identity in response to what the advertising product for women than men was higher index of product recalls. Third, the ad attention model ANOVA results for each type of message, the main effect of appeal type was identified. In addition, the type and model of sexual identity, and message appeal type in the type of model interaction effects were found. Finally, the model-product analysis of goodness of fit, the model type and sexual identity and appeal type messages of main effect were identified. The result is more efficient advertising effect model strategies for promoting meaningful results, it is meant to be confirmed.

• Korean journal of communication and information
• /
• v.26
• /
• pp.157-208
• /
• 2004

This study explored how television news constructed an issue of the building of a nuclear waste facility on Wido, an issue which displayed a social conflict in the latter half of the year 2003. To do this, this study conducted frame analysis on KBS and MBC main news including national and local ones, broadcasted from 11 July, 2003 to 10 December, 2003. It was found that television news tended to stress violent protests against site designation and social disorder rather than the causes of a conflict and its solutions. Therefore, news reporting excluded fundamental reasons of conflict such as the governmental decision-making process of site designation, geological suitability, safety issue and nuclear energy policy, emphasizing the confrontation and clash between pro and con groups of site designation. This indicates that television news defines an issue of the building of a nuclear waste facility as the local conflict between groups, the police and demonstrators, or neighbors who approve and protest the site designation, not as the national issue of nuclear policy.

• Korean journal of communication and information
• /
• v.77
• /
• pp.164-199
• /
• 2016

This study analyzes the socio-economical contexts of Japan's Karaoke inflow in Busan of the 1980s, and examines the relationship between Karaoke culture of the 1980s and 'Noraebang' culture of the early 1990s in Busan from the perspective of the SCOT(social construction of technology) theory. By the end of 1970s, Japan's Karaoke was introduced under the contexts of structural transformations of a geisha tourism in the East Asian regions. Karaoke culture in Busan of the 1970s and 1980s has formulated social recognitions of the novelty of Noraebang culture in the 1990s, although it has done so through the ways of misunderstandings and Nationalism.

• Korean journal of communication and information
• /
• v.39
• /
• pp.40-68
• /
• 2007

Despite many efforts to improve water and publicize Arisu, ordinary citizens' distrust in water is still intense. This study aims to analyze how newspapers, television and internet media in Korea covered water-related news, focusing on the type of articles, themes, news sources, and news values. As a result, the mostly mentioned theme in the media was the discussion about suitability of water as a drinking water, followed by impurified water, governmental policy on water, coverage on the water pipe, and result of examination of water quality. Also among newspapers, broadcasting, and the internet, the internet medium showed the most negative tone in covering water. Stories written by journalists with expertise were less than 1% whereas stories by ordinary journalists were mostly found. In conclusion, to cover public issues like water desirably, it is necessary to bring up journalists with expertise in environmental issues, to diversify news sources, and to do investigative reporting rather than reporting appealing to audience's amusement.