• Asia Marketing Journal
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• 제15권3호
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• pp.31-52
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• 2013

The metacognitive experience of the ease or difficulty with which new, external information can be processed, referred to as 'processing fluency,' has been shown to influence a wide range of human judgments including truth judgments, familiarity judgments, risk perception, evaluation, and preference (see Alter and Oppenheimer 2009 for a review). The current research explores the possibility of a consumer's product innovativeness judgment based on the difficulty of processing new information. In specific, this study examines if the inferential link between (dis)fluency-(un)familiarity can feed into the perception of innovativeness. This study also explores how a consumer's processing motivation can moderate the consumer's reliance on processing fluency in judgments and how the influence of fluency can vary depending on judgment task orders. In an experiment, participants rated a new product's innovativeness and then indicated their product attitude (or vice versa depending on the judgment task order condition) after reading a product review article that was printed in either an easy-to-read or a difficult-to-read font (for fluency manipulation). The findings show that low need for cognition individuals infer higher product innovativeness when processing product information is difficult rather than easy, consistent with the common assumption that 'new information is more difficult to process than familiar information.' The findings also suggest that once low fluency is attributed to innovativeness, it may no longer lead to a negative response to the product. High need for cognition individuals' judgments on product innovativeness are not affected by fluency. The findings also demonstrate a judgment task order effect on the use of fluency in judgments (e.g., Xu and Schwarz 2005). This study provides the first evidence that an individual's fluency experience can be used as a source of information in product innovativeness judgments especially under low processing motivation conditions. The findings can help marketers better understand the malleability of consumer judgments and perceptions of product characteristics (e.g., product innovativeness) by demonstrating an interesting interplay of processing fluency, processing motivation, and judgment task-related contextual factors.

• 음성과학
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• 제7권3호
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• pp.273-284
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• 2000

The purpose of this study was to investigate speech rate and fluency in stuttering adults. It was suggested that a measurement guideline of speech rate and fluency for collecting clinically meaningful data be used. Subjects included 10 adults who stutter (mean age=25;8). Syllables were used as the unit of measurement for analyzing the duration of speech. The mean rate was 241 SPM (syllables per minute) for reading, and 196 SPM for spontaneous speaking. Fluency was also measured in both cases. The correlation between rate of speech and fluency was high (r=0.92). A strong positive correlation was found between different investigators in measuring speech rates and fluencies.

• 말소리와 음성과학
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• 제6권2호
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• pp.9-20
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• 2014

In this paper, we propose an automatic fluency evaluation algorithm for English speaking tests. In the proposed algorithm, acoustic features are extracted from an input spoken utterance and then fluency score is computed by using support vector regression (SVR). We estimate the parameters of feature modeling and SVR using the speech signals and the corresponding scores by human raters. From the correlation analysis results, it is shown that speech rate, articulation rate, and mean length of runs are best for fluency evaluation. Experimental results show that the correlation between the human score and the SVR score is 0.87 for 3 speaking tests, which suggests the possibility of the proposed algorithm as a secondary fluency evaluation tool.

• 말소리와 음성과학
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• 제7권2호
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• pp.149-156
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• 2015

We propose a new method for automatic fluency scoring of English speaking tests spoken by nonnative speakers in a free-talking style. The proposed method is different from the previous methods in that it does not require the transcribed texts for spoken utterances. At first, an input utterance is segmented into a phone sequence by using a phone recognizer trained by using native speech databases. For each utterance, a feature vector with 6 features is extracted by processing the segmentation results of the phone recognizer. Then, fluency score is computed by applying support vector regression (SVR) to the feature vector. The parameters of SVR are learned by using the rater scores for the utterances. In computer experiments with 3 tests taken by 48 Korean adults, we show that speech rate, phonation time ratio, and smoothed unfilled pause rate are best for fluency scoring. The correlation of between the rater score and the SVR score is shown to be 0.84, which is higher than the correlation of 0.78 among raters. Although the correlation is slightly lower than the correlation of 0.90 when the transcribed texts are given, it implies that the proposed method can be used as a preprocessing tool for fluency evaluation of speaking tests.

• International journal of advanced smart convergence
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• 제10권2호
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• pp.86-96
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• 2021

This cross-sectional survey research carried out with the inquisitive agenda on satisfaction of the translation outcomes as performed by human translation and (machine translation) post-editing. The survey group consisted of 166 Korean translators primarily working with the English, Chinese, and Japanese languages. They were asked to rate the satisfactory level with accuracy, fluency, idiomatic expression, and terminology in the Richter's scale of four. The result reveals that human translation is more satisfactory than post-editing with respect to accuracy, but it is uneasy to assert that accuracy is unsatisfactory in post-editing. On the other hand, the Korean translators are less satisfied with fluency, idiomatic expression, and terminology than accuracy. It can be assumed that although human translation is more satisfactory than post-editing, the accuracy of post-editing seems to be more acknowledged than fluency, idiomatic expression, and terminology, which lead the translators to take the accuracy of raw machine-translation products and to go on to improve the fluency, idiomatic expression, and terminology. Nevertheless, Korean translators believe Korean idiomatic expressions cannot be satisfactorily produced in post-editing, while fluency and terminology can be improved in post-editing.

• 유통과학연구
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• 제16권4호
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• pp.75-82
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• 2018

Purpose - As the role of salespersons in retail stores has expanded from selling products to sharing brand experiences with customers, the importance of research on the effects of salesperson-brand relationships has grown. The purpose of this research is to investigate the influences of salespersons' brand identification on conceptual fluency and customers' service and brand evaluations. It was supposed that salespersons' brand identification is affected by brand knowledge, which is a core dimension of internal branding. Research design, data, and methodology - The author developed a structural model in which salespersons' brand knowledge influences brand identification, hence customers' perception of salesperson-brand image congruence. And it is hypothesized that salesperson-brand image congruence influences conceptual fluency which affects customers' satisfaction and brand evaluation. Data were collected from five department stores in Seoul. Results - First, salespersons' brand knowledge was found to have a significant effect on brand identification. The more a salesperson knows about the affiliated brand, the higher her level of brand identification. Second, salespersons' brand identification influenced salesperson-brand image congruence. Third, salesperson-brand image congruence had a significant effect on brand conceptual fluency. Customers who perceive salesperson-brand image congruent are more likely to process information easily. Finally, conceptual fluency was found to be a significant determinant of store loyalty and brand value evaluation. Conclusions - The results of this study verify importance of salesperson's brand identification on customers' service and brand evaluations. To enhance salespersons' brand identification, retailers should emphasize the importance of internal branding and communication, especially by sharing brand vision, values, and identity with employees at customer contact points. Also, as brand conceptual fluency is a significant determinant of customer responses, retailers need to deliver consistent messages through various components of store environments, including salespersons' attitudes, appearances, and manners, as well as physical store design. With a deeper understanding of the effects of salesperson-brand relationship and brand conceptual fluency, retailers will be able to create more effective brand strategies to enhance their performances. Future studies should consider data from various retail types, such as discount stores, to generalize the findings.

• 한국콘텐츠학회논문지
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• 제21권9호
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• pp.1-11
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• 2021

국내 콘텐츠 시장은 꾸준히 성장해왔다. 이에 더해 코로나 19를 기점으로 콘텐츠 소비량이 급속도로 증가하였다. 따라서 콘텐츠 관련 소비자 행동에 대한 심층적 고찰이 필요하다. 이에 본 연구는 콘텐츠에 대한 소비자의 흥미를 유발하는 핵심요인으로서 콘텐츠명에 주목하였다. 콘텐츠명의 개념적 유창성(conceptual fluency)이 콘텐츠에 대한 호감도(liking)에 미치는 영향력을 실험을 통해 확인하였으며, 또한 소비자의 정보처리성향(언어적 vs. 시각적)을 조절변수로 제시하고 그 효과를 검증하였다. 분석 결과, 개념적 유창성이 높을 때 소비자는 콘텐츠에 대해 더 호의적인 반응을 보였으며, 소비자의 언어적 정보처리성향과 콘텐츠명의 개념적 유창성 간에는 유의한 상호작용 효과가 나타났다. 본 연구는 콘텐츠에 대한 소비자 호감도를 높이는 전략에 대해 고찰하고 있다. 특히, 정보처리성향이라는 소비자 특성 변수에 대한 효과를 검증하였다는 점에서 학문적, 실무적 의의가 있다.

• 한국어학
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• 제81권
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• pp.245-265
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• 2018

The purpose of this study is to prepare the basis for a more objective evaluation of oral fluency by analyzing Korean native speaker's utterance. Traditionally, fluency evaluation tended to rely on the evaluators' experience and subjective idea. Therefore, there has been a need of setting the evaluation standard in numeric form that is easily measurable. In this study, I will analyze Korean native speaker's utterance in focus of pause. Total number of 875 pauses were extracted from the 21st Century Sejong Korean spoken corpus, and the elements before and after the pauses were annotated. From the analysis results, the pauses were divided between fluent pauses and influent pauses. If the length of fluent pauses do not exceed reasonable length of pause for native Korean speakers, there was no point reduction. On the other hand, if the influent pauses are made more frequently than the native Korean speakers, then it is subject to point reduction.

• 한국콘텐츠학회논문지
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• 제14권8호
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• pp.476-484
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• 2014

이 연구의 목적은 학령기 말더듬아동과 학습부진아동을 대상으로 읽기과업과 쓰기과업을 제시하여 유창성 및 오류 유형별 빈도에 차이가 있는지 알아보고자 하였다. 학령기 말더듬아동, 학습부진아동, 일반아동을 각 15명 선정하여 읽기와 쓰기 과업을 통하여 집단 간 차이를 비교하기 위하여 일요인 분산분석을 실시한 후 사후검정을 실시하였다. 읽기과업의 오류유형은 생략, 대치, 반복, 삽입, 자기수정으로 분류하였고, 쓰기과업의 오류유형은 생략, 대치, 첨가, 문법오류로 분류하였다. 읽기유창성과 쓰기유창성을 비교한 결과 집단 간 유의한 차이가 나타났다. 읽기유창성은 모든 집단 간 유의하였으며, 쓰기유창성은 학습부진아동 집단이 다른 집단과 비교하여 유의하게 낮았다. 오류유형별 특성으로 읽기오류는 생략, 대치, 반복, 자기수정에서 집단 간 유의한 차이를 보였으며, 쓰기오류는 문법오류에서만 유의한 차이가 있는 것으로 나타났다. 본 연구는 읽기와 쓰기에 기초한 학습능력의 측면에서 말더듬아동과 학습부진아동의 특성을 살펴보고 임상실제에서 장애유형에 적절한 보다 효율적인 치료프로그램을 고안하는데 기초 자료로서의 의의를 지닌다.

• 한국수학교육학회지시리즈A:수학교육
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• 제47권4호
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• pp.421-436
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• 2008

Mathematics assessment doesn't mean examining in the traditional sense of written examination. Mathematics assessment has to give the various information of grade and development of students as well as teaching of teachers. To achieve this purpose of assessment, we have to search the methods of assessment. This paper is aimed to develop the open-ended problems that are the alternative to traditional test, apply them to classroom and analyze the result of assessment. 4-types open-ended problems are developed by criteria of development. It is open process problem, open result problem, problem posing problem, open decision problem. 6 grade elementary students who are picked in 2 schools participated in assessment using open-ended problems. Scoring depends on the fluency, flexibility, originality The result are as follows; The rate of fluency is 2.14, The rate of flexibility is 1.30, and The rate of originality is 0.11 Furthermore, the rate of originality is very low. Problem posing problem is the highest in the flexibility and open result problem is the highest in the flexibility. Between general mathematical problem solving ability and fluency, flexibility have the positive correlation. And Pearson correlational coefficient of between general mathematical problem solving ability and fluency is 0.437 and that of between general mathematical problem solving ability and flexibility is 0.573. So I conclude that open ended problems are useful and effective in mathematics assessment.