• Journal of Global Scholars of Marketing Science
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• v.18 no.1
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• pp.1-31
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• 2008

Trust is central to human relationships, at all times and places. The importance of trust is fundamental in all areas of human life, not only in the area of business administration. 2,500 years ago in China, Confucius taught that the foundation of politics was the trust of the people, more important even than military strength or the supply of food. Shakespeare's play, "Much Ado about Nothing' is about trust and deception. These days, trust and transparency in a commercial organization's business culture form the basis of the 'social capital' by which that organization increases its productivity. A successful company raises productivity by the accumulation of social capital, derived from a trust relationship between business partners, and between the company and consumers. Trust is the crucial factor. At the national level, building trust determines a nation's competitiveness. For a company, long term trust relationships with customers are essential for its survival in a business environment of rapid change. Such relationships, based on trust, are important assets to ensure a company's competitive advantage, and need to be organic to that company's business culture. Because of this importance, trust relationships have been studied in diverse areas within business administration, and especially within marketing, where they form the basis of a successful relationship between producer and consumer. However, what has been lacking is a unified definition of trust. Research has been conducted on the basis of various definitions and models. The majority of researchers have not considered the multidimensional character of the concept of trust until now. Approaches based on a one dimensional model have undermined the value of research results. Furthermore, researchers have only considered trust and trustworthiness as a single component. The majority of research has explored the consequences of perceived trust for outcomes such as loyalty or cooperation, but has neglected the effects of trustworthiness upon the mechanisms of consumer trust. This study focuses on the dimension of trust from such a perspective. It seeks to verify the effect of trust on customer intentions by breaking it down into three separate components: 1) the salesperson, 2) the product/service, and 3) the company. The purposes of this paper are as follows: Firstly, we review the multidimensional nature of trust objects: the salesperson, the product/service, and the company. Secondly, we analyze the relationship between multidimensional trust and trustworthiness. Thirdly, we analyze the connection between trust and repeat purchase intentions for the maintenance of long term relationships. For these purposes the author has developed several hypotheses as follows: H1-1: The competence of a salesperson is positively associated with the trust given by the consumer to the salesperson. H1-2: The benevolence of a salesperson is positively associated with the trust given by the consumer to the salesperson. H2-1: The competence of product/service is positively associated with the trust given by the consumer to the product/service. H2-2: The benevolence of product/service is positively associated with the trust given by the consumer to the product/service. H3-1: The reputation of a company is positively associated with the trust given by the consumer to the company. H3-2: The physical environment of a company is positively associated with the trust given by the consumer to the company. H4-1: Trust in a salesperson is positively associated with repeat purchase intentions. H4-2: Trust in a product/service is positively associated with repeat purchase intentions. H4-3: Trust in a company is positively associated with repeat purchase intentions. The data was compiled from 366 questionnaires. 500 questionnaires were collected, but some of the data was considered unsuitable and inappropriate. The subjects of the survey were male and female customers purchasing products at department stores in Seoul, Daegu and Gyeongbuk. It was carried out between Oct. 25 and 29, 2007. The data was analyzed by frequency analysis using SPSS 12.0 and structural equation modeling using LISREL 8.7. The result of the overall model analysis is as follows: Chi-Square=445.497, d.f.=185, p-value=0.0, GFI=.901, RMSEA=.0617, NNFI=.986, NFI=.981, CFI=.989, AGFI=.864, RMR=.0872. The results of the overall model analysis were coherent. It was found that trust is a multi-dimensional construct, that each of the dimensions of trust are meaningful influences on customer's repurchase intention. Trust in a company may be the most relevant, while trust in a product/service and a salesperson may be less relevant to repurchase intentions. The effective factors in determining trust in a salesperson and a company's product/service were found to be competence and benevolence. Factors in determining trust in a company were its reputation and physical environment, and the relationship of each effective trust factor has been verified in this research. As a result, it was found that competence and benevolence have a meaningful influence on trust in a salesperson and in product/service. It was also found that a company's reputation influences the overall trust in the company significantly but a company's physical environment does not have much effect.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2007.05a
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• pp.160-165
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• 2007

Recently, the interior design of electric home appliance stores requires comprehensive image management with systemic marketing strategies and consistence in order to attract consumers to purchase products. However, the environment of domestic electric home appliance stores is complex and confused by indiscreet design factors and operation. Despite of the fact that company costs a lot of money to manage each store, consumers are not provided with selling environment with high quality. On the other hand, it is inevitable to compete with foreign specialized stores and discount malls due to opening distribution market. Besides, company has faced to attract customers with distinct strategies in order to survive in various competition system. In this sense, in store environment, there should be consistent image in interior design of the store based on management ideology of the company for the successful management of electric home appliance stores. The purpose of this research is to investigate and analyze the case of Samsung Electronics's electric home appliance stores among domestic electric home appliance stores that is applied with Store Identity Program (hereafter SIP) and to suggest solutions for the problems. Therefore, it is purposed to use as references for the stores that has the similar interior design plan. The result of this study is to upgrade the store image through providing basic data about role of data and distinct factors for competitive design as a part of Store Identity Strategy. Furthermore, it can be important data to optimize the profits and to make positive space for both consumer and company as company and products are credible with mental satisfaction of consumers if there is enough study on SIP and process and symbol of company and products to consumers, enough recognition and improvement on problems.

• Journal of Information Technology Services
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• v.19 no.3
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• pp.35-56
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• 2020

The purpose of this study is to measure corporate personality by analyzing the internal employees' corporate reviews and to identify the impact of the representative corporate personality on the relationship between job satisfaction of internal employees and the turnover rate of the company. To this end, we first created a dictionary of words representing the corporate personality with a Word2vec method based on words explaining five corporate personalities, such as reliability, initiative, practicality, activism, and femininity, obtained from the preceding study. Next, we analyzed reviews which were written by internal employees on their companies to measure the score of corporate personality at a review level, aggregated the review level scores for each company to calculate the company level score of corporate personality, and assigned to each company the corporate personality with the maximum score among the five such scores. Also, job satisfaction and turnover rate were measured from internal employees' corporate evaluation scores and the percentage of former employees of each company who left a review on the company, respectively. This study collected datasets of corporate reviews, employee information, and corporate information from Job-Planet from 2014 to 2017, conducted a technical statistic check and correlation analysis to confirm the suitability of the datasets, and performed linear regression analysis to evaluate the research model and verify hypotheses. As a result of the analysis, the job satisfaction of the internal staff has a significant negative impact on the corporate's turnover rate. In addition, companies having a personality of reliability, initiative and femininity also showed a significant cause-and-effect relationship between job satisfaction and turnover rate and among them, job satisfaction of companies having a personality, initiative, showed a greater impact on turnover rate. In sum, we not only proposed a novel method of measuring corporate personality, but also showed that corporates need to identify its corporate personality and to utilize a different strategy to reduce their employee's turnover rate depending on the corporate personality.

• 한국벤처창업학회:학술대회논문집
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• 2006.11a
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• pp.197-217
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• 2006

Korea economy's latent growth rate has already been decreased about 4%. During 1983-1989, the latent growth rate was 8%, before the foreign exchange crisis, 1990-1997 was 6.7%, and during $2000{\sim}2004$, it had been decreased 4.4%. The latent growth rate means economy growth rate which one nation can achieve capital, labor, and factors as applying these. Our economy growth rate was 8% in 1980s, but it had been decreased about 6.7% during $1990{\sim}1997$, after 2000, it remarkably decreased 4.8% which shows weakness of our economy's strength. This study attempts to investigate about export growth factor of venture company in our nation's growth that depends on export. This thesis studied the companies continuance and growth in external environment's regular correlation and casual relationship which surround company's factors and internal. Also, the external environment, which surrounds company, can be thought that company can't control itself, so that the company's continuance and growth can be decided because of its internal primary factors. This thesis establishes and analyzes the study model that how factors can affect to company's growth.

• IE interfaces
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• v.17 no.1
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• pp.93-103
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• 2004

Service importance has been growing increasingly as competition element of enterprises according to going on rapid softness, information and knowledge of industrial infrastructure recently. Quality management system that implemented in manufacturing sector have been spreading rapidly to service company, but the company performing pure engineering service only in construction fields performed mainly the evaluation on the operational aspect such as degree of implementation of the established system because it is difficult to objective evaluation on the activity of the established quality management system or quality assurance system. This study would like to make on offer the improvement points based on the evaluation of service quality and the itself evaluation result through the questionnaire on the service offerers and customers using the pre-qualified SERVQUAL model in establishment of the improvement goal of the company. According to the result of this study, it is analyzed a gap and required to establish a counter-plan to correct many gaps discovered between the real offered level and the expect level of custom.

• The Journal of the Korea Contents Association
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• v.8 no.4
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• pp.173-182
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• 2008

It is hard environment to get a profit without active invest due to the low interest. In this kind of environment, however, it is also difficult to find good company directly. So private investors is hard to succeed in comprehensive financial environment. Analyzing efficiency is necessary to enhance the competitive power of fund companies. This paper analyze the efficiency of fund company using DEA models. We evaluate the CCR and BCC efficiency and RTS(return to scale) of 33 Korean fund companies. We also suggest the fund company which can be benchmarked based on analyzed information.

• Transactions of the Korean Society for Noise and Vibration Engineering
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• v.26 no.4
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• pp.420-427
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• 2016

Diverse research on gearing systems have been made to resolve gear NVH problems for many decades, and transmission error (T.E.) has been identified as one of the main sources generating gear noises. While gear profiles and amounts of tooth modifications have influences on gear noise in the design aspect, it is found that bad manufacturing conditions such as burrs, bumps and damage, which result in improper gear operating conditions, produce gear noise with respect to manufacturing process. In this paper, T.E. measurement system was introduced to examine the gears damaged or improperly manufactured, while they are assembled, by comparing T.E. values and various gear conditions with theoretical ones. This T.E. measurement system, following grinding machining process, has been installed in a manufacturing line in 2014, and it results that the transmission rework to resolve manufacturing problems is not needed at the end of line.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.21 no.47
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• pp.267-275
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• 1998

As social and economic environments rapidly change, all enterprises are struggling for the 21C. K company, a motor company, is building a new production system by one way of paradigm shift to get the competitive power in the market. This system includes concepts of the thinking shift from maker's view to consumers' view when it makes cars. Simultaneously, K company has been applying another new method 'Interchanges of Different Section of Industry' to make more competitive vendors since 1996. The old method, used until 1995, had worked well and gained lots of effects during the reform activities. But after the technical supervisors from K company had left almost everything went back to the starting point in the vendor company. The major causes of this phenomenon are that there were no ‘structure’ to maintain the reforming activities. We have confirmed that ‘Interchanges of Different Section of Industry’ is a good way to let this ‘structure’ exist continuously. After we compared and analyzed merits or demerits of this system through the experience of applying it to a vendor C, we have suggested more progressive method by strengthening the merits and removing the demerits.

• Korean Journal of Computational Design and Engineering
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• v.3 no.4
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• pp.251-259
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• 1998

Currently a hot potato in industries is to reduce the lifecycle of product and maximize the time-to-market benefits. A lot of methodologies and the concrete systems are in use for performing this function. One of these systems is that process are reconstructed by BPR and systems are implemented by PDM. First of all, th analyses of existing product, process and resource data must be preceded. New process is established on the basis of the analyzed information of a company and PDM implements the new process in the company. The consecutive activities like this provide the basic environment for CIM. However, the current system have been developed on the favor of a big company. There are many problems in applying it too a mid-sized company. A lot of function in a PDM tool is not necessary for the mid-sized CIM characteristic. The purpose of this study is to define the ROPP information model that is an appropriate information integration for a design process. The model shows an associated complicated information of a company effectively. Also the modeler makes it possible to manage consistently the constraints of design process on the basis of the analysis of dependency among each resource.

• Journal of Digital Convergence
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• v.11 no.1
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• pp.39-45
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• 2013

Recently, the rate of dependence on information system in company is increase through domestic and international trends with the cases of developed similar institutions. In this paper, we analysis current state of company that protect company information resources from disaster, rapid and systematic recovery and business continuity strategic planning. Especially, proposed model was designed. disaster emergency response capacity to enhance disaster preparedness simulation training for standardized measures were established and maintained. In addition, operational continuity, building on the methodology to meet the international standard methodology is presented.