• 패션비즈니스
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• 제25권2호
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• pp.1-17
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• 2021

The development of the Internet has led to the emergence of an internet meme culture using duplication. This phenomenon has appeared in the fashion field as 'fashion memes' and its playful expression has helped it to spread. Vetements is one of the well-known brands that actively incorporates fashion memes into their fashion. The purpose of this study was to examine the playfulness of Mikhail Bakhtin's Carnival Theory and identify the playful identity, design characteristics, and implications of Vetements' fashion memes in light of Bakhtin's playfulness. The research methods were literature research and collection case analysis, and empirical content research was conducted in parallel. The scope of this study was fashion memes shown in the products from 2017 S/S to 2019 F/W. The study results showed that Bakhtin's playfulness could be divided into "playfulness in the destruction of hierarchy", "playfulness in grotesque imagery" and "playfulness in the emphasis on the lower bodily stratum". Based on these findings, the playful identity of Vetements' fashion meme images can be described as follows. First, it breaks down the existing order of fashion brands like the destruction of hierarchy in Bakhtin's theory. Second, it is grotesque; it is strange, eerie, yet ridiculous at the same time. Third, it is a playful metaphor of contamination, filth, and lower stratum. The modes of embodiment of such identity include Vetements' collaboration with famous brands, the use of cheap items, and the expression of genderless ideas.

• 한국산학기술학회논문지
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• 제20권10호
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• pp.284-295
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• 2019

셀러브리티들은 한 시대의 지배적인 문화를 형성하기도 하며, 새로운 유행을 선도할 수 있는 영향력을 가진 대상이다. 서울 패션 위크에 참석하는 국내 여성 셀러브리티들은 자신만의 패션 미학을 대중들에게 노출함으로써 패션 리더로서의 이미지를 구축하기도 하며, 컬렉션을 개최하는 패션디자이너들의 브랜드 홍보 및 판매를 촉진시키는 결과를 창출한다. 본 연구는 최근 5년간 서울 컬렉션에 나타난 여성 셀러브리티들의 패션 스타일의 분석을 토대로 여성 셀러브리티들의 패션 경향을 파악하는데 목적이 있다. 내용분석에 따른 본 연구의 결과는 다음과 같다. 첫째, 직선형의 스트레이트 실루엣, 무채색의 활용, 문양이나 장식이 없는 경우가 높은 비중을 차지하고 있음에 따라 셀러브리티들은 모던하면서도 미니멀한 스타일을 선호하는 것으로 나타났다. 둘째, 슬림 실루엣과 프린세스 실루엣, 원피스 드레스나 스커트의 착용, 부드러운 소재나 러플의 장식을 통하여 전통적인 여성미를 드러내는 페미닌 스타일을 선호하고 있었으며, 원피스 드레스에 재킷을 매치한 형태 또한 다수 나타남에 따라 남성미가 절충된 시크 페미닌 스타일로의 변화를 시도하고 있는 것으로 나타났다. 셋째, 박시 실루엣, 화려한 컬러들이 믹스된 멀티 컬러, 반짝이는 소재와 그래픽이나 레터링의 문양, 다수의 디테일이 높은 비중을 차지하고 있음에 따라 유행의 선도자로서의 강렬한 존재감을 드러내는 맥시멀 스타일을 추구하는 것으로 나타났다.

• 법제연구
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• 제44호
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• pp.185-209
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• 2013

현재 패션디자인을 보호하는 디자인보호법과 저작권법은 패션디자인 보호를 위해서 적절한 방법을 제공하지 못하고 있다. 이에 대하여 상표권 보호에 대한 접근론이 제시되고 있는바, 상표권에 관한 최근 두 개의 사건, Levi 사건 및 Louboutin 사건은 패션 업계에서 상표권의 인정 및 적용에 있어 시사하는 바가 크다. 리바이스 v. 에버크롬비 소송에서 법원은 어떤 상표 표시가 선사용 상표와 현저히 다른 경우에도 상표가치희석이 발생한다고 판단했는바. 이는 기존의 유명상표 디자이너에게는 유리하게, 반대로 신진디자이너에게는 큰 걸림돌로 작용할 것이며, 궁극적으로 디자이너들의 창의성, 경쟁, 소비자 보호를 해하는 결과로 이어질 것이다. 반면, 최근 루부탱 v. 입생로랑의 상표권 침해 소송에서 패션 업계에서 상표권 인정에 관하여, 연방법상 상표등록이 다른 디자이너들의 창작활동을 부당하게 방해한다면서 그 유효성에 대한 문제를 제기하였다. 그리고 패션 산업에서 디자이너들간의 경쟁의 자유를 덜 침해하는 취지의 판결을 내렸는데 이는 패션 디자이너뿐만 아니라 소비자 모두에게 유리한 환경을 조성하는 기초가 될 것이다. 아울러, 미국의 디지털 밀레니엄 저작권법 (Digital Millennium Copyright Act : DMCA)이 인터넷에서 발생하는 저작권 침해에 대한 청구와 방어에 대하여 "고지와 삭제 (notice and takedown system : NTS)"을 통하여 제공하는 균일한 비송상 해결책을 제공하지만, 상표권 침해에 대해서 온라인 매개자가 침해의 고지에 대하여 특정단계를 따르도록 하고 동시에 피난처 (safe harbor)를 제공하자는 선진적인 제안도 온라인을 통하여 더욱 패션산업을 양적으로 확대시키고자 하는 우리나라의 입장에서도 발전적으로 도입할 여지가 있을 것이다.

• 패션비즈니스
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• 제14권1호
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• pp.143-162
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• 2010

The purpose of this study is to suggest more specific method to express art connected to the factor of fashion design by classifying fashion case combined with contemporary art, which is expressed through visual factor of fashion, analyzing exchange phenomenon, trend and change aspect of art and fashion and researching its expression type under the background of art preference phenomenon of contemporary art. From the result of measuring the frequency of contemporary art type, it was found that various types and artists' works were applied to fashion industry. Therefore, the scope of contemporary art, which is used for fashion, is being enlarged and new type is appearing every year continuously. Especially, its frequency was highest in 2008 S/S. In addition, it was found that it was more frequent in S/S season rather than in F/W season. From the result of analyzing expression method of contemporary art inspiration shown in fashion by classifying it into structure aspect, print aspect and 3D decoration aspect, in most cases, the contemporary art was used as a print or pattern for dress or accessory. The print aspect could be divided into geometric abstraction pattern, expressional abstract pattern, trompe-l'oeil pattern, graffiti pattern, picture image pattern and cartoon pattern in detail.

• 복식문화연구
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• 제15권2호
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• pp.339-351
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• 2007

Many off-line fashion brands currently has construct hompage in the form of digital contents at the website. The purpose of this study is to confirm that fashion item of avartar can be applicate to react for consumer desires by a process of construction for hompage digital contents of fashion brand, and develop various avartar fashion item to satisfy consumer's wants using the computer graphics. The results of this study are as followings. First, it should be the first to decide whether hompage contents can be used for any purposes. And it will offer initial brand concept, followed by the contents of event, blog, avatar, fashion information. Second, portal sites currently service avatar fashion item, but it just bounds the limit of indirect effect. Many fashion brands face a challenge to differenciate themselves, so avatar fashion item should be planned to coordinate the contents and brand concept. Also it is certainly possible that fashion brand communicates larger consumers with a avartar fashion item that appeal to a consumer's sensibility. Third, this study propose design development and application as 3 of the avartar fashion item using the computer graphics. Avatar Fashion item using the computer graphics was presented by application as promotion through event garment, item coordinate, cellular phone service.

• 패션비즈니스
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• 제8권5호
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• pp.144-154
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• 2004

The purpose of this study is to consider the characteristics of character's body-image throughout the on-line games and with this study we researched the symbolic meaning reflected by the character's body-images throughout the fashion. The characteristics of the body-images presented in modern fashion is expressed in 4 features on Lineage II game. First, it adopts the ways in which modern fashion expresses the erotic image and represents various sexual stimulation, which can not be represented in the real world, in cyberspace. Second, it expresses the beauty and taste in sensitivity by exchanging the items, which are the features of body-image, each other as the neutral body-image and pursuits for the double side feature between males and females by dismantling the point of view to sex. Third, it shows the new value system different from the existing one by using extraordinary items and materials that you've never seen in real fashion as the abnormal body-image expressed in informal and inaccurate principal of deformation. Fourth, it show the body with the items which induces more interest and curiosity than the real world do as the humorous body-image accompanying with childish amusement and pleasure.

• 한국의류학회지
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• 제31권7호
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• pp.997-1007
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• 2007

The denim fashion is a style of clothing showing trends towards globalization in that it is most favored and most frequently purchased and worn by youngsters throughout the world. However, it differs from region to region in its shapes, colors, silhouettes and coordination, reflecting a feature of regionalism. Male denim fashion data were collected from large cities of the East and the West for an analysis in terms of design and coordination. It was found that a common point originated from the features of the clothing itself as well as from a common culture shared among those of similar ages while differences came from various factors such as aesthetic sentiments and lifestyle of each ethnic group, willingness to accept the fashion trends, and the ways of expressing oneself by means of clothing and their attitude towards clothing. It was noteworthy that the denim fashion in Europe and America, Beijing and Seoul differed largely owing to their different tastes for expressing themselves. A comparison study of the regional denim styles may lead to a better understanding of a worldwide phenomenon of the common fashion trends and regional differences in aesthetic appeal and the fashion preference.

• 복식
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• 제54권1호
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• pp.109-123
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• 2004

In this study, the fashion trend after the 1990s and the characteristics of fashion in the postmodernistic viewpoint that mainly effected fashion were observed, and the characteristics of fashion illustration expression was observed in the viewpoint of its link. It can be seen that mutually close characteristics are mutually linked. As the result of this study, the characteristics of fashion illustration can be categorized into three areas. and the sub-concepts are as following. The first category is the pursuit of feminine beauty of individual multi-dimension. This includes- 1) retro feminine beauty; 2) fetishistic and ecstatic feminine beauty; 3) mixed composition genderless (mixed composition style. ageless style and raceless style): and 4) beauty of body deconstruction and reconstruction (deformation due to partial transformation, change into animalization, mechanization and spirituelization. and beautification of crudeness). The second is the intentional deviation of expression and production technique. This includes-1) deviation from traditional perspective; 2) deviation from composition concept: and 3) breaking away from the existing material and expression technique of material. The third is the pursuit of authority-rejection form of expression. This is an area that should be noticed in the fashion illustration expression of the 1990s, as it shows the most diverse phenomenon. The sub-concepts of this category include- 1) separation of art 2) minimalism (minimalism in structure and production method); 3) flatness; 4) completion of incompletion; 5) accidentalism; 6) sportive;7) absence of figure; 8) intentional childishness 9) story development; 10) techno mechanism and cyber character; and 11) animation style.

• 한국융합학회논문지
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• 제11권8호
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• pp.115-122
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• 2020

본 연구는 야간 라이딩을 위한 패브릭 일렉트로닉스 기반의 안전 보호용 스마트 애슬레져 패션 개발 연구를 목적으로 하며 인간 친화성이 강화된 Fabric LED Display와 Fabric Capacitive touch sensor를 전도성 원사를 개발 및 활용하여 탈·부착 형태로 설계하여 구현하였다. 이러한 모듈의 탈·부착성은 다른 애슬레져 제품과 기능적·심미적인 요소를 교환 및 호환을 할 수 있도록 설계하여 기능뿐만 아니라 디자인의 다양화가 가능한 커스터마이즈 시스템으로 기존 제품들과 차별화된 스마트 애슬레져 패션 제품을 제안하였다는 점에서 연구의 의의가 있다. 후속 연구에서는 Fabric Electronics를 활용하여 착용성과 유연성이 강화된 직물의 물리적 속성에 적합한 직물센서를 개발하고 이를 활용한 커스터마이즈 스마트 패션을 제시할 예정이다.

• 복식문화연구
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• 제15권2호
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• pp.232-251
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• 2007

The purpose of this study was to understand sexuality expressed in fashion in a discursive view and reinterpret sexuality represented in fashion in the 19th century in Foucauldian post-structural perspective. As for methodology, at first the conception of sexuality was examined from structural feminism to post-structural pluralism by a literature review and discussed in relation with the matters of body and fashion on the basis of Foucault's discourse. Then, sexuality represented in the 19C fashion as a case study was re-estimated in terms of power relationship between dominant and oppositional discourses and mainstream fashion and anti-fashion as well. The conception of sexuality in Foucauldian post-structuralism maintains the view of plural sexuality, which floats by discourse and power produced in a specific historical context. In the Foucauldian perspective sexuality expressed in the mainstream fashion and anti-fashion in the nineteenth century shows the following aspects. The mainstream fashion in the middle and latter of the 19C made the clear sexual difference in dress of plain and functional male suit and extravagant and decorative female dress on the center of bourgeois masculinity in the context of modernity and capitalism. Although anti-fashion was also co-existed with the mainstream fashion, it was criticized by the Victorian people. It codifies sexual ideology of the binary opposition of male domination and female subordination. Therefore, the traditional sexual ideology in the 19C is a capitalist value, which gives a priority to bourgeois man's profits, and the Victorian discourses of sexuality constructs the clear sexual difference in dress in the period.