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The Construction and Mechanism of the 'Byeongmat' Discourse ('병맛' 담론의 형성과 담론의 작동방식)

  • Park, Jae-Yeon
    • Journal of Popular Narrative
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    • v.25 no.3
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    • pp.143-180
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    • 2019
  • This article aims to examine the manner in which the 'Byeongmat' discourse was constructed, and the mechanism of the 'Byeongmat' discourse. I claim that the constructed discourse excludes disabled persons and women. When the 'Byeongmat' first appeared in the mainstream, it was understood as being presented only by webtoons. Furthermore 'Byeongmat' and webtoons were understood as almost synonymous. In this sense, it is no exaggeration to say that the way in which the 'Byeongmat' discourse was constructed is the way in which 'Byeongmat webtoons' were interpreted. In this article, to find out how the 'Byeongmat' discourse was constructed, I examine two things. First, the reception of media of 'Byeongmat'. 'Byeongmat' was at first understood as 'kitsch' by the media, but soon after generational meaning was added. Second, the interpretation of 'Byeongmat' in academia. In academia, the 'Byeongmat' discourse is advanced as a refined generationalism. Regardless of the 'Byeongmat webtoon' itself, 'Byeongmat webtoon' is interpreted as a text which is destructing narrative and filled with parodies. Furthermore this characteristic of the 'Byeongmat webtoon' is interpreted as a resistance culture of the younger generation. However, this interpretation serves as a mechanism which excludes the disabled and women. Currently, Korean society faces the popularization of the 'Byeongmat' code, the decline of the 'Byeongmat webtoons' and the crack of the younger generation discourse. The current situation allows the 'Byeongmat' discourse to be criticized without losing its social context while securing a distance of critcism. I expect that this article can contribute to further diversifying interpretations of 'Byeongmat' and 'Byeongmat webtoons', and accelerating the crack on the younger generation discourse.

Smartphone vs Wearable, Finding the Correction Factor for the Actual Step Count - Based on the In-situ User Behavior of the Two Devices - (스마트폰 vs 웨어러블, 실제 걸음 수 산출을 위한 보정계수의 발견 - 두 기기의 In-situ 활용 행태 비교를 바탕으로 -)

  • Han, Sang Kyu;Kim, Yoo Jung;An, A Ju;Heo, Eun Young;Kim, Jeong Whun;Lee, Joong Seek
    • Design Convergence Study
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    • v.16 no.6
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    • pp.123-135
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    • 2017
  • In recent mobile health care service, health management using number of steps is becoming popular. In addition, a variety of activity trackers have made it possible to measure the number of steps more accurately and easily. Nevertheless, the activity tracker is not popularized, and it is a trend to use the pedometer sensor of the smartphone as an alternative. In this study, we tried to find out how much the number of steps collected by the smartphone versus the actual number of steps in actual situations, and what factors make the difference. We conducted an experiment to collect number of steps data of 21 people using the smartphone and wearable device simultaneously for 7 days. As a result, we found that the average number of steps of the smartphone is 62% compared to the actual number of steps, and that there is a large variation among users. We derived a regression model in which the accuracy of smartphone increases with the degree of awareness of smartphone. We expect that this can be used as a factor to correct the difference from the actual number of steps in the smartphone alone healthcare service.

Critical Success Factor of Noble Payment System: Multiple Case Studies (새로운 결제서비스의 성공요인: 다중사례연구)

  • Park, Arum;Lee, Kyoung Jun
    • Journal of Intelligence and Information Systems
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    • v.20 no.4
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    • pp.59-87
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    • 2014
  • In MIS field, the researches on payment services are focused on adoption factors of payment service using behavior theories such as TRA(Theory of Reasoned Action), TAM(Technology Acceptance Model), and TPB (Theory of Planned Behavior). The previous researches presented various adoption factors according to types of payment service, nations, culture and so on even though adoption factors of identical payment service were presented differently by researchers. The payment service industry relatively has strong path dependency to the existing payment methods so that the research results on the identical payment service are different due to payment culture of nation. This paper aims to suggest a successful adoption factor of noble payment service regardless of nation's culture and characteristics of payment and prove it. In previous researches, common adoption factors of payment service are convenience, ease of use, security, convenience, speed etc. But real cases prove the fact that adoption factors that the previous researches present are not always critical to success to penetrate a market. For example, PayByPhone, NFC based parking payment service, successfully has penetrated to early market and grown. In contrast, Google Wallet service failed to be adopted to users despite NFC based payment method which provides convenience, security, ease of use. As shown in upper case, there remains an unexplained aspect. Therefore, the present research question emerged from the question: "What is the more essential and fundamental factor that should takes precedence over factors such as provides convenience, security, ease of use for successful penetration to market". With these cases, this paper analyzes four cases predicted on the following hypothesis and demonstrates it. "To successfully penetrate a market and sustainably grow, new payment service should find non-customer of the existing payment service and provide noble payment method so that they can use payment method". We give plausible explanations for the hypothesis using multiple case studies. Diners club, Danal, PayPal, Square were selected as a typical and successful cases in each category of payment service. The discussion on cases is primarily non-customer analysis that noble payment service targets on to find the most crucial factor in the early market, we does not attempt to consider factors for business growth. We clarified three-tier non-customer of the payment method that new payment service targets on and elaborated how new payment service satisfy them. In case of credit card, this payment service target first tier of non-customer who can't pay for because they don't have any cash temporarily but they have regular income. So credit card provides an opportunity which they can do economic activities by delaying the date of payment. In a result of wireless phone payment's case study, this service targets on second of non-customer who can't use online payment because they concern about security or have to take a complex process and learn how to use online payment method. Therefore, wireless phone payment provides very convenient payment method. Especially, it made group of young pay for a little money without a credit card. Case study result of PayPal, online payment service, shows that it targets on second tier of non-customer who reject to use online payment service because of concern about sensitive information leaks such as passwords and credit card details. Accordingly, PayPal service allows users to pay online without a provision of sensitive information. Final Square case result, Mobile POS -based payment service, also shows that it targets on second tier of non-customer who can't individually transact offline because of cash's shortness. Hence, Square provides dongle which function as POS by putting dongle in earphone terminal. As a result, four cases made non-customer their customer so that they could penetrate early market and had been extended their market share. Consequently, all cases supported the hypothesis and it is highly probable according to 'analytic generation' that case study methodology suggests. We present for judging the quality of research designs the following. Construct validity, internal validity, external validity, reliability are common to all social science methods, these have been summarized in numerous textbooks(Yin, 2014). In case study methodology, these also have served as a framework for assessing a large group of case studies (Gibbert, Ruigrok & Wicki, 2008). Construct validity is to identify correct operational measures for the concepts being studied. To satisfy construct validity, we use multiple sources of evidence such as the academic journals, magazine and articles etc. Internal validity is to seek to establish a causal relationship, whereby certain conditions are believed to lead to other conditions, as distinguished from spurious relationships. To satisfy internal validity, we do explanation building through four cases analysis. External validity is to define the domain to which a study's findings can be generalized. To satisfy this, replication logic in multiple case studies is used. Reliability is to demonstrate that the operations of a study -such as the data collection procedures- can be repeated, with the same results. To satisfy this, we use case study protocol. In Korea, the competition among stakeholders over mobile payment industry is intensifying. Not only main three Telecom Companies but also Smartphone companies and service provider like KakaoTalk announced that they would enter into mobile payment industry. Mobile payment industry is getting competitive. But it doesn't still have momentum effect notwithstanding positive presumptions that will grow very fast. Mobile payment services are categorized into various technology based payment service such as IC mobile card and Application payment service of cloud based, NFC, sound wave, BLE(Bluetooth Low Energy), Biometric recognition technology etc. Especially, mobile payment service is discontinuous innovations that users should change their behavior and noble infrastructure should be installed. These require users to learn how to use it and cause infra-installation cost to shopkeepers. Additionally, payment industry has the strong path dependency. In spite of these obstacles, mobile payment service which should provide dramatically improved value as a products and service of discontinuous innovations is focusing on convenience and security, convenience and so on. We suggest the following to success mobile payment service. First, non-customers of the existing payment service need to be identified. Second, needs of them should be taken. Then, noble payment service provides non-customer who can't pay by the previous payment method to payment method. In conclusion, mobile payment service can create new market and will result in extension of payment market.

A Study on the Priority of RoboAdvisor Selection Factors: From the Perspective of Analyzing Differences between Users and Providers Using AHP (로보어드바이저 선정요인의 우선순위에 관한 연구: AHP를 이용한 사용자와 제공자의 차이분석 관점으로)

  • Young Woong Woo;Jae In Oh;Yun Hi Chang
    • Information Systems Review
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    • v.25 no.2
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    • pp.145-162
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    • 2023
  • Asset management is a complex and difficult field that requires insight into numerous variables and even human psychology. Thus, it has traditionally been the domain of professionals, and these services have been expensive to obtain. Changes are taking place in these markets, and the driving force is the digital revolution, so-called the fourth industrial revolution. Among them, the Robo-Advisor service using artificial intelligence technology is the highlight. The reason is that it is possible to popularize investment advisory services with convenient accessibility and low cost. This study aims to clarify what factors are critically important when selecting robo-advisors for service users and providers in Korea, and what perception differences exist in the selection factors between user and provider groups. The framework of the study was based on the marketing mix 4C model, and the design and analysis of the model used Delphi survey and AHP. Through the study design, 4 main criteria and 15 sub-criteria were derived, and the findings of the study are as follows. First, the importance of the four main criteria was in the order of customer needs > customer convenience > customer cost > customer communication for both groups. Second, looking at the 15 sub-criteria, it was found that investment purpose coverage, investment propensity coverage, fee level and accessibility factors were the most important. Third, when comparing between groups, the user group found that the fee level and accessibility factors were the most important, and the provider group recognized the investment purpose coverage and investment propensity coverage factors as important. This study derived useful implications in practice. First, when designing for the spread of the robo-advisor service, the basis for constructing a user-oriented system was prepared by considering the priority of importance according to the weight difference between the four main criteria and the 15 sub-criteria. In addition, the difference in priority of each sub-criteria shown in the group comparison and the cause of the sub-criteria with large weight differences were identified. In addition, it was suggested that it is very important to form a consensus to resolve the difference in perception of factors between those in charge of strategy and marketing and system development within the provider group. Academically, it is meaningful in that it is an early study that presented various perspectives and perspectives by deriving a number of robo-advisor selection factors. Through the findings of this study, it is expected that a successful user-oriented robo-advisor system can be built and spread in Korea to help users.

Fashion Design of Denim Inspired by the Butterfly Motif -Based on the Concept of Naturalism- (나비 모티브를 응용한 데님 소재 패션디자인 -자연주의 개념을 바탕으로-)

  • Lee Young-Min;Lee Youn-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.3 s.151
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    • pp.412-424
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    • 2006
  • This paper starts out with a review of the concepts of naturalism and natural clothes. Based on these concepts, the paper aims to create nature-friendly and high-value modem designs by grafting natural images from butterflies into human bodies. The images of butterflies are combined to show distinguished luxury and diversity with natural materials such as denim. As for the design technology, Adove Illustrator 10, Photoshop 7.0, and Prima Vision Textile Design System are used since they are very popular in the CAD system. The followings are the main findings of our research. Naturalism displays its objectivity based on its inherent interest in human nature and its factual description in scientific approaches with an intention to find a true meaning of human life in nature. Natural clothes can be defined as the clothes of natural silhouette which are made of pure materials in natural colors and dyes from natural motifs such as animals, plants or natural phenomena. We have realized that the visually distinguished looks of butterflies are indeed far more luxurious than those of any other insects and this visual distinction can be utilized to attract the attention from designers. Lastly, it turns out that the digital printing technique can create more variety in colors and design forms than the manual printing, thereby providing designers with more options and practicality.

Representing City Image as Regional Geographic Knowledge: Ontology Modeling Approach (온톨로지 방법론을 이용한 지역지리 지식으로서 도시이미지의 표현)

  • Hong, Il-Young
    • Journal of the Korean Association of Geographic Information Studies
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    • v.13 no.2
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    • pp.74-93
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    • 2010
  • Nowadays, the navigation system is very popular to general public and the study of landmarks has an important role to develop the cognitive systems for regional navigation. The city image is composed of landmarks that are well-known to regional community and they are the reference frame for place recognition in urban navigation. In general, the case of navigation can be categorized as two kinds. The first is to explore the new region and the second is to navigate the familiar region. In case of latter, the city image has a critical role in place recognition for regional community. Place recognition of a community might be a knowledge-based inference on the basis of city image which is composed of the systematically connected places. In this study, the mental structure of urban image is regarded as a hierarchical knowledge and represents it as domain ontology for the regional navigation of a community. The city image of a community is assumed as the collection of landmarks, which are categorized as anchor, distant and local according to spatial familiarity of community. Representing city image as a regional knowledge using ontology modeling method is an essential step to make the geographical assumption of a regional community explicit and reusable for the regional agents who will provide the regional guide in LBS age.

Counterfeit Money Detection Algorithm based on Morphological Features of Color Printed Images and Supervised Learning Model Classifier (컬러 프린터 영상의 모폴로지 특징과 지도 학습 모델 분류기를 활용한 위변조 지폐 판별 알고리즘)

  • Woo, Qui-Hee;Lee, Hae-Yeoun
    • KIPS Transactions on Software and Data Engineering
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    • v.2 no.12
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    • pp.889-898
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    • 2013
  • Due to the popularization of high-performance capturing equipments and the emergence of powerful image-editing softwares, it is easy to make high-quality counterfeit money. However, the probability of detecting counterfeit money to the general public is extremely low and the detection device is expensive. In this paper, a counterfeit money detection algorithm using a general purpose scanner and computer system is proposed. First, the printing features of color printers are calculated using morphological operations and gray-level co-occurrence matrix. Then, these features are used to train a support vector machine classifier. This trained classifier is applied for identifying either original or counterfeit money. In the experiment, we measured the detection rate between the original and counterfeit money. Also, the printing source was identified. The proposed algorithm was compared with the algorithm using wiener filter to identify color printing source. The accuracy for identifying counterfeit money was 91.92%. The accuracy for identifying the printing source was over 94.5%. The results support that the proposed algorithm performs better than previous researches.

Study on Curriculum Development of Karatedo Instructor's through The duty analysis (직무분석을 통한 공수도지도자 양성 프로그램 개발연구)

  • Jeang, Il-Hong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.10
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    • pp.4523-4535
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    • 2012
  • As a way to popularize Karatedo, a curriculum for developing excellent trainers is needed. For that, DACUM was used to specifically look into the field of duty and work that a Karatedo trainer should have, and the purpose of this study is to present fundamental data necessary for developing and organizing the curriculum of cultivating Karatedo and create a useful material that can contribute to improve Karatedo trainers' performances who are working on site. A survey using Likert scale's 7 stages was conducted on DACUM meeting data, 28 managers and 108 trainers. Based on the collected data, this study had a test in order to solve the presented subject using DACUM method and SPSS WIN Ver. 14.0. This core work through the requirements analysis process. And karate leaders the necessary knowledge, skills, and tools, and attitude analysis was carried out to perform the tasks of each. Knowledge, skills, tools and attitude for each task, toward the results of the analysis were 47 core tasks. 167 knowledge items, function 143 items, the tool 60 items, 16 attitude items reclassified a total of 18 subjects were derived. The configuration of the karate leader training program curriculum model 'Karate practical expert area', 'theory karate expert area', 'Karate gym business area experts' was composed. Basic process of how it works Step 1, Step 2 integration process, replenishment process intensified Step 3 was composed.

Settlement Data Acquisition and Analysis Technique by Personal Computer (Personal Computer를 이용한 침하 안정 관리기법)

  • 송정락;여유현
    • Proceedings of the Korean Geotechical Society Conference
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    • 1991.10a
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    • pp.332-347
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    • 1991
  • Accurate prediction of future settlement is essential for the settlement control of soft soil by pre-loading method. To predict future settlement in clayey soft soils, several methods like Asaoka method, Hyperbolic Method and Hoshino method are currently being used. These methods predict the future sett1ement by mathmatical treatment of the measured settlement data on the basis of consolidtion theory and empiricism. But the correlation coefficient between the measured and the predicted settlement was relatively low (0.8~0.9). Also, the prediction of future settlemet for the design load is very difficult. In this article, the measured field settlement data was treated as the the field consolidation test. Hence, condolidation coefficient(Cv) and compression index(Cc) was evaluated from the field settlement data. Cv and Cc values from field data was used to calculate the degree of consolidation and settlement at desired time. By this method, the correlation coefficent between the measured and the predicted settlement was significantly increased(0.97~0.99). Also the settlement by the design load after the improvement of soft soil could be predicted reasonably. This method is quite rational and sound but it requires thousands of calculation steps. Today, by the aid of low priced personal computers above mentioned technique could be used much acre economically and effectively than conventional methods. This article presented the mechanisms and capacities of this method and demonstrated the enhanced correlation coefficient when applied to actual field settlement data.

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Grain Quality of New Large-Grain Pigmented Rice Variety, "Daeripjamibyeo" (대립자미벼의 품질특성)

  • Ryu, Su-Noh
    • KOREAN JOURNAL OF CROP SCIENCE
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    • v.58 no.2
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    • pp.185-189
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    • 2013
  • Daeripjami, a novel black rice variety developed by conventional breeding has high contents of Cyanidin-3-glucoside(C3G) and a more strong antioxidant than normal black rice. This study aimed at informing ordinary people of the superiority of Daeripjami, a variety of rice proven to be superb physiologically and valuable as natural coloring, and making it popular by examing the physicochemical features of the rice. Recently, an increasing number of people in modern society are suffering from various adult diseases and atopic diseases. Therefore, in order to resolve the problem by making people consume more C3G, the main coloring contained in functional rice Daeripjami. The general components of Daeripjami, Superjami, Heugjinju and Ilpum were compared, As for water content, Ilpum took first place, followed by Heugjinju, Daeripjami and Superjami, As for crude protein and fat content, Heugjinju was highest, followed by Daeripjami, Superjami and Ilpum. This indicated that Daeripjami likely has better cooking qualities than Heugjinju. Amylose content turned out to be related with the volume, stickness and retrogradation of cook rice. As Heugjinju contained more amylose than Daeripjami, the latter was expected to have better eating quality than the former. The 1000 grain weight of daeripjami was 1.67 times heavier than that of Heugjinju. The C3G content of Daeripjami is 3.49 times higher compared with that of Heugjinju. As for total polyphenol and electron donating ability, Daeripjami was high in physiological functionality.