• Title/Summary/Keyword: IT 대중화

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Credibility of e-WOM in Travel Industry, and Its Influence in WOM Effect (온라인 구전 여행정보의 신뢰와 구전효과 연구)

  • Chun, Min-Ho
    • The Journal of the Korea Contents Association
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    • v.11 no.5
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    • pp.424-432
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    • 2011
  • Today's wide-spread Internet technology allowed consumers to access much Word-of-Mouth information through an online board. As communication and exchanging information between travelers becomes easier and faster, e-WOM (Electronic Word-of-Mouth) is recognized as one of the most influencing communication methods in today's society. This new trend implies a significant impact to travel industry. This study focuses on interaction between Credibility on e-WOM, brand attitude, WOM acceptance, WOM activity and purchasing intention of travel product. The result of this study suggests: (1) Credibility in e-WOM provides positive effect in brand attitude, (2) Brand Attitude gives positive effect on WOM acceptance, WOM activity and purchasing intention of travel product, (3) WOM acceptance gives positive effect on WOM activity, but it is not effective on purchasing intention of travel product. Regarding e-WOM management of travel agencies through its website or online community, authors would like to argue that travel agencies need to build positive brand attitude based on Credibility in brand, which would lead consumers to positively acknowledge its brand and spread words out to other consumers.

A Study on the Types of "Gogyeong-Jeongripyo" and Its Genealogy ("거경정리표(距京程里表)"의 내용유형과 계통에 관한 연구)

  • Todoroki, Hiroshi
    • Journal of the Korean Geographical Society
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    • v.45 no.5
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    • pp.647-668
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    • 2010
  • As well as "Sangyeongpyo," "Gogyeong-Jeongripyo," table of national road transportation system is important to comprehend identity of national geography in Joseon era even if it had not been researched yet. The aim of this study is to divide type of these tables and find its genealogy through mainly analyzing the road network and land names. As the result of this research, "Yeojigo," topographical researches of Korea, edited by Shin Gyeong-Jun as a palt of "Dongguk-Munheonbigo" official book in natural history of the Joseon Dynasty published in 1770, might be identified as the origin for all copy of "Gogyeong-Jeongripyo." Then "Gogyeong-Jeongripyo," can be divided into at least three major types; almost direct descent of "Yeoji go" as 'type1', minor modification as 'type2', and hybrid edition(type3) with second type that quoted many land names as route information from "Dorogo," another topography specialized for road transportation. Since "Dorogo" was also composed by Shin, after all, all genealogy of "Gogyeong-Jeongripyo" came from him.

A Study on Interconnection Regime: Core Issues and Alternatives (국내 상호접속제도 연구: 핵심이슈와 대안 발굴)

  • Kim, Il-Jung;Shin, Minsoo
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.40 no.4
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    • pp.678-691
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    • 2015
  • Internet and mobile traffic continues to surge exponentially in recent years due to popularization of smart devices, the appearance of various internet services carrying large amount of traffic from richer content and applications. This phenomenon leaded to various network problems such as the congestion delay, the non-balanced traffic ratio between ISPs, the continuous network investment cost and the Internet access problems. In light of changed data-driven communication ecosystem, There are growing concerns by both academia and industry that settlement-free peering and full transit regime have the limitations such as not only difficulties in maintaining mutual benefits but also difficulties in securing investment incentives for upgrading network performance and quality. Thus, it becomes more necessary for introducing the evolved internet interconnection regime which can fulfill the All-IP network environment. This study derives core issues regarding internet interconnection regime in Korea and suggest new evolved alternatives based on three point of view(traffic optimization, cost optimization, network investment optimization) through the empirical analysis.

Bayesian network based Music Recommendation System considering Multi-Criteria Decision Making (다기준 의사결정 방법을 고려한 베이지안 네트워크 기반 음악 추천 시스템)

  • Kim, Nam-Kuk;Lee, Sang-Yong
    • Journal of Digital Convergence
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    • v.11 no.3
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    • pp.345-352
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    • 2013
  • The demand and production for mobile music increases as the number of smart phone users increase. Thus, the standard of selection of a user's preferred music has gotten more diverse and complicated as the range of popular music has gotten wider. Research to find intelligent techniques to ingeniously recommend music on user preferences under mobile environment is actively being conducted. However, existing music recommendation systems do not consider and reflect users' preferences due to recommendations simply employing users' listening log. This paper suggests a personalized music-recommending system that well reflects users' preferences. Using AHP, it is possible to identify the musical preferences of every user. The user feedback based on the Bayesian network was applied to reflect continuous user's preference. The experiment was carried out among 12 participants (four groups with three persons for each group), resulting in a 87.5% satisfaction level.

Data Transmission Method using Broadcasting in Bluetooth Low Energy Environment (저전력 블루투스 환경에서 브로드캐스팅을 이용한 데이터전송 방법)

  • Jang, Rae-Young;Lee, Jae-Ung;Jung, Sung-Jae;Soh, Woo-Young
    • Journal of Digital Contents Society
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    • v.19 no.5
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    • pp.963-969
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    • 2018
  • Wi-Fi and Bluetooth technologies are perhaps the most prominent examples of wireless communication technologies used in the Internet of Things (IoT) environment. Compared to widely used Wi-Fi, Bluetooth technology has some flaws including 1:1 connection (one-way) between Master and Slave, slow transmission, and limited connection range; Bluetooth is mainly used for connecting audio devices. Since the release of Bluetooth Low Energy (BLE), some of the flaws of Bluetooth technology have been improved but it still failed to become a competitive alternative of Wi-Fi. This paper presents a method of data transmission through broadcasting in BLE and demonstrates its performance, one-to-many data transfer result. The Connection-Free Data Transmission proposed in this paper will hopefully be utilized in special circumstances requiring 1:N data transmission or disaster security network.

Admission Consultation Wizard System Based on Multi-Agent (멀티 에이전트 기반의 진학 상담 위저드 시스템)

  • Lee Kwang-Jae;Choi Dong-Oun
    • The Journal of the Korea Contents Association
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    • v.5 no.6
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    • pp.109-119
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    • 2005
  • The Internet is widely used by general people and the use of Internet is spread to all industrial fields. Especially, cyber education fields have been changed a lot with the Internet application development. One of them is the field of consultation for university admission. As for the business of university admission, there were two ways applicants handed in their applications directly to school which they applied to and to each place to receive applications or sent them through FAX. Recently, highlighted is the Internet environment to receive the application for admission which integrated organically the two ways. In this thesis, I designed and implemented on-line admission consulting system using of multi-agent. The examines can apply for safely and according to their conviction by recommending the university course suitable for their academic aptitude and scores with test KSAT(Scholastic Aptitude Test Administered by the Korean Ministry) and a university grade report on students' record using intelligent multi-agents and through a university course recommending wizard in the process of choosing it.

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Design of a Wi-Fi Remote Ordering System Using the BYOD Environment (BYOD 환경을 활용한 WiFi 원격주문 시스템 설계)

  • Suk, Myung-gun;Jang, Seok-woo;Kim, Chang-jae
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2015.10a
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    • pp.759-762
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    • 2015
  • As a result of the popularization of smart devices, smart phones or the tablets have become necessities in modern society. In this current of the times, the bring-your-own-device environment, in which personally owned smart devices are utilized in life, is attracting attention. In this context, this paper designed a Wi-Fi remote ordering system focused on the BYOD environment. If the Wi-Fi remote ordering system based on the BYOD environment is popularized, positive effects can be expected such as the enhancement of efficiency and the increase of customer benefits. As a typical example, real-time customer requests via smart devices enable the provision of fast services. This paper designed a mobile app for customers' remote ordering and web pages on which member stores can inquire details of orders, manage a menu, and register statistical data on sales. If the Wi-Fi remote ordering system designed by this paper is widely distributed internationally, it is expected that the system will be used usefully by many people.

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Analysis of the Routing Path Tracking Technology for Mobility Host (이동성 호스트를 위한 라우팅 경로 추적 기술 분석)

  • Park, Jin-tae;Phyo, Gyung-soo;Moon, Il-young
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2016.05a
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    • pp.638-640
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    • 2016
  • Recently, Humanity enter the super-connection generation that linking human and things as a result of the development ICT technologies. IoT technology is growing rapidly as a result of IoT technology appearance and development of smart device, technology expansion, the spread of smart sensors, spread diffusion of smart devices, construction of a variety of network. These techniques are applied to those having a mobility is growing importance of network technology. Real-time service and features, such as the accuracy of the data it became important. In order to implement the IoT will need to take into account IP, security, a lot of things such as a service model, but in this paper, want to discuss mobility, for the tracking technology of routing path for efficient service delivery of the host. Therefore, in this paper, the routing path that is currently study examined the tracking technology, we try to refer to routing method of the future of the mobile host.

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A Study on the Design and Implementation of FH Frequency Synthesizer for GSM Mobile Communication (GSM 이동통신을 위한 FH 주파수 합성기 설계 및 구현에 관한 연구)

  • 이장호;박영철;차균현
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.17 no.2
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    • pp.168-180
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    • 1992
  • Commumication technology has been continuously developed to overcome the distance and time for the transmission of information to the human society. Wireless mobile communication, which had been used mostly in the military and police is widely used these days for enterprise and individuals. Therefore the domestic usage of the advanced mobile phone service are progressively gaining wide popularity. The modulation techniques used usually in mobile communications were the analog techniques such as AM and FM, but they are getting replaced by the digital techniques, However, the major disadvantage of the digital communications is the increase of the transmission bandwidth. Therefore, it is very important to use efficiently the limited frequency bandwidth. The domestic research and development on the subject seems quite limited and in order to establish the technology of the digital mobile communications. This thesis presents the design of the frequency hopping synthesizer providing 124 channels with a channel spcing of 200KHz. VCD used in the synthesizer employs a semi-rigid cable for higher purity of signal spectrum, and a hybrid pgase detector is realized with a sample hold phase detector in conjuction with a tri-state phase detedctor.

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An Improvement of the Public Library Application Service -Focused on the Young-In Si Library Application Service- (시립 도서관 애플리케이션 서비스 방안 연구 -용인시 도서관 애플리케이션을 중심으로-)

  • Kim, Da-Eun;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.15 no.3
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    • pp.301-306
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    • 2017
  • With the popularization of smart-phone, a variety of application service user is a rising trend now. In contrast, studies concerning library application service that cast a long shadow over the life of students and citizens still lacking in many ways. This study evaluates user experience of Young-in Si public library application service, and investigates user requirements. I searched the real user reviews about Young-in Si library application both App store and Android market. As the final outcome, I found inconveniences and improvements of this service. The application is intuitive, but requires consistent design, strong identity and customizing main page. It will be suggested specific guidelines for the public library mobile services in other areas.