• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.4
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• pp.245-261
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• 2020

The aim of this study is to investigate the correlation between the support activities provided by the franchiser and how they affect the intention of the contract renewal and business performances made by franchisees, developing dynamic trust between these transactional partners. Various supportive activities between franchiser and franchisees were divided into financial and non-financial activities and dynamic trust into Transitional-based trust, Calculative-based trust, Relational-based trust, and Balanced-based trust. These trust types, which are variable and adjustable based on the opportunistic behaviors of business parties, were applied to define the impact of the support activities on the contract renewal intention and the performances. This study was developed around domestic franchisees. An investigator visited business owners and manager level-employees, explained the purpose of the survey prior to the response, and the answers were directly written by hands. A total of 348 copies were used for the analysis. As the results of the analysis, first, financial support activities were found to have a positive(+) effect on transitional-based trust, calculative-based trust, and balanced-based trust. On the other hand, non-financial support activities were found to have a positive(+) effect on calculative-based trust, relational-based trust, and balanced-based trust, and there was no significant relationship on transitional-based trust. Second, the dynamic trust had a statistically significant positive(+) effect on inducing the contract renewal. Lastly, in the relationship between the dynamic trust and its impact on business performances, only transitional-based trust, and relational-based trust were found to have a positive(+) effect on the financial performances. In addition, relational-based trust showed a meaningful positive(+) relationship on the non-financial performances, and non-financial performace showed a meaningful positive(+) relationship on the re-contract intention. From the results, it can be concluded that the financial and non-financial activities for a win-win partnership between franchiser and franchisees are essential in not only forming dynamic trust but also boosting business performances as well as maintaining the business relationship. Thus, it suggests that building a win-win partnership can be promoted more efficiently by specifying activities best suitable for a particular relationship. In addition, a specific set of activities could be presented for establishing the level of trust that is formed in situations that vary depending on transaction risks and interdependency arising from having the transactional relationship based on the contract as the franchise industry features. Eventually, it is expected that this study can provide a way to promote the qualitative improvement of the franchise industry by identifying factors essential to establishing a sustainable win-win system and relationships that can improve the business performance of franchisees.

• Review of KIISC
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• v.18 no.2
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• pp.23-32
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• 2008

유비쿼터스 환경에서는 IT서비스에 사람뿐만 아니라 기기 및 사물 등이 참여하고 다양한 인증수단이 사용된다. 하지만, u-IT서비스에 참여하는 개체에 대한 신뢰된 인증환경이 없다면 유비쿼터스 사회의 전체 신뢰도가 떨어지는 결과를 초래하게 된다. 본 논문에서는 유비쿼터스 환경의 신뢰된 인증 환경 조성을 위한 프레임워크로서 u-lT 서비스에 인증서비스를 도입하기 위한 절차와 u-lT 서비스 위험평가 방법 및 인증수단 선택기준 등의 보안요구사항을 제시한다.

• The Journal of the Korea Contents Association
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• v.20 no.2
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• pp.416-423
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• 2020

This study examined parental education efforts on teacher confidence in parents of children attending elementary and middle school in Seoul. The effects of parents' educational efforts on teacher trust were examined to examine the mediating effects of parental school trust and local education satisfaction. The major findings of the study were as follows. First, parental education efforts had a positive (+) effect on teacher trust. Second, there was a mediating effect of school trust in parental educational efforts and teacher trust. This implies that the parental educational efforts directly affect teacher trust, but indirectly influence teacher trust through school trust. Finally, it was found that mediation effect of satisfaction of local education was found in the relationship between child education effort and teacher trust. This implies that parents effort directly affects teachers' trust, but indirectly influences teacher trust through local schooling satisfaction. Through these results, implications for educational and welfare aspects were discussed.

• Management & Information Systems Review
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• v.35 no.4
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• pp.155-168
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• 2016

The purpose of this study is to empirically examine the structural relationships among colleague trustworthiness, organizational trust and organizational citizenship behaviors(OCB). To conduct such examination, the author (i) designated colleague trustworthiness, organizational trust and OCB as variables and (ii) designed a research model by conducting preceding studies on the variables. To examine the research model the author collected the survey data from the 2 universities employees, 134 copies of questionnaire. Collected data were analyzed using SPSS and AMOS programs. The analysis results are as follows. Especially, (1) there was no statistically significant relationship between colleague trustworthiness and OCB. (2) it was found that higher degree of integrity the constructs of colleague trustworthiness would lead to higher degree of organizational trust. (3) organizational trust has been found to exert mediating effect on the relationship between colleague trustworthiness and OCB. The implication and limitation which this study are as follows. First, this study has discovered that organizational trust is the important mediating variable that affect the process of relationship between colleague trustworthiness and OCB. This study have limitation in that was conducted based on cross-sectional design of research. Because, the formation of trust is a dynamic process.

• Proceedings of the Korean Reliability Society Conference
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• 2001.06a
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• pp.215-218
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• 2001

We consider Part 2 of IEC300(IEC300-2), which describes the elements of a dependability programme and gives guidance on the selection of tasks necessary to achieve specified dependability of products. This standard cross-references and complements ISO 9004-1. It is applicable to hardware and systems containing software product.

• Proceedings of the Korea Association of Information Systems Conference
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• 2004.11a
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• pp.287-297
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• 2004

B2C 전자상거래는 2가지 측면에서 살펴볼 수 있다. 첫 번째 측면은 인터넷, 웹 기술, 통신 기술 등 정보기술을 사용하는 점이고, 다근 측면은 온라인 마케팅 채널을 사용한다는 점이다. 따라서 본 연구에서는 IT 측면을 설명하기 위하여 Davis의 기술수용모델(TAM)을 사용하였고, 거래가 온라인으로 이루어짐에 따라 거래상의 신뢰(trust)가 더욱 중요해지고 있으므로 이 신뢰 개념을 사용하였다. 본 연구에서는 McKnight et al.(2002) 및 McKnight & Chervany(2002) 등이 언급한 신뢰 신념(trust beliefs)의 4개 선행변수인 구조 확신, 상황 정상, 인간성에서의 믿음, 신뢰 자세와 신뢰 신념(trust beliefs)과의 관계를 살펴보았고, 신뢰 신념과 TAM 모델의 제 요인과의 관계를 살펴보았다.

• Journal of the Korea Society of Computer and Information
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• v.27 no.3
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• pp.79-90
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• 2022

'Trust' is 'believing and relying on people or things', and at the same time, it is the foundation and essential condition of existence of a specific community or society. How blockchain technology creates trust can be found in the fact that it is a technology shared by all participants. As a shared technology, blockchain itself shows three characteristics: transparency, immutability, and availability. Because it is shared, it is transparent, and because it is shared, it is immutable, which is difficult to modify or delete. In addition, since it is shared, the entire system operates normally even if some failure occurs. The significance of trust created based on this blockchain technology can be summarized in three aspects as follows. The first is to understand the problem of trust in connection with technology. Second, understanding the relationship between information and trust begins to pay attention. Third, based on the expanded information processing capability, it is possible to establish a large-scale, concrete relationship without central mediation.

• Journal of Korean Society of Coastal and Ocean Engineers
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• v.17 no.3
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• pp.178-187
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• 2005

A reliability analysis model f3r studying the influence of joint distribution of wave heights and periods on wave un-up is presented in this paper. From the definition of failure mode related to wave run-up, a reliability function may be formulated which can be considered uncertainties of water level. In particular, the reliability analysis model can be directly taken into account statistical properties and distributions of wave periods by considering wave period in the reliability function to be a random variable. Also, variations of wave height distribution conditioned to mean wave periods can be taken into account correctly. By comparison of results of additional reliability analysis using extreme distributions with those resulted from joint distribution of wave height and periods, it is found that probabilities of failure evaluated by the latter is larger than those by the former. Although the freeboard of sloped-breakwater structures can be determined by extreme distribution based on the long-term measurements, it may be necessary to investigate additionally into wave run-up by using the present reliability analysis model formulated to consider joint distribution of a single storm event. In addition, it may be found that the effect of spectral bandwidth parameter on reliability index may be little, but the effect of wave height distribution conditioned to mean wave periods is straightforward. Therefore, it may be confirmed that effects of wave periods on the probability of failure of wave run-up may be taken into account through the conditional distribution of wave heights. Finally, the probabilities of failure with respect to freeboard of sloped-breakwater structures can be estimated by which the rational determination of crest level of sloped-breakwater structures may be possible.

• The KIPS Transactions:PartD
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• v.10D no.5
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• pp.837-844
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• 2003

The software reliability have to be improved as one major method to enhance the quality of developed software, and its defect is detected and modified through testing as a direct way to meet the purpose before releasing. Once its reliability grows up to the target and it is released to public. there nay be operational reliability problem. The operational software reliability trend nay be different depending on the condition whether it is universal or dedicated. And its reliability estimation is changed based on the condition if it follows uniform testing efforts or Weibull testing efforts. I study the operational reliability trend of dedicated software, applying two case testing efforts for the released item.

• Journal of Advanced Navigation Technology
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• v.12 no.6
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• pp.681-690
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• 2008

The software reliability have to be improved as one major method to enhance the quality of developed software, and its defect is detected and modified through testing as a direct way to meet the purpose before releasing. Once its reliability grows up to the target and it is released to public. there may be operational reliability problem. The operational software reliability trend may be different depending on the condition whether it is universal or dedicated. And its reliability estimation is changed based on the condition if it follows uniform testing efforts or Weibull testing efforts. I study the operational reliability trend of dedicated software, applying two case testing efforts for the released item.