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The Continuous Service Usage Intention in the Web Analytics Services

  • Park, Jae-Seong;Jeong, Gyeong-Ho;Kim, Jae-Jeon;Jo, Geon;Go, Jun
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 2008.10b
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    • pp.301-306
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    • 2008
  • The World Wide Web (WWW) has continued to grow at very rapid speed in both the sheer volume of traffic and size and the complexity of Web sites. Web Analytics Industry also has been growing rapidly. Web Analytics is to analyze web log files to discover accessing patterns of web pages. In this paper, we identify factors which can affect the continuous usage intention of a firm using services in web analytics services and empirically validate the relationships between the identified factors. For this purpose, we analyze 174 Korea firms. The analysis results show that the satisfaction is significantly associated with service quality and switching cost and the service usage period is not significantly associated with continuous service usage intention. We measure the service quality using SERVQUAL. It turn out that two dimensions of SERVQUAL, reliability and empathy are significantly associated with satisfaction, but another dimension of SERVQUAL, responsibility, is not. Finally, satisfaction is significantly associated with continuous service usage intention.

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Environment-Usage-Performance Model on Participating Firms of Electronic Marketplace in Export Marketing (수출마케팅에서 무역e-Marketplace 참여기업의 환경-활용-성과모형에 관한 연구)

  • Chung, Chang-Kun;Kwak, Su-Young
    • International Commerce and Information Review
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    • v.9 no.1
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    • pp.119-148
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    • 2007
  • The purpose of this research is to study whether environments of participating firms of electronic marketplace(e-MP) have an influence on usage factors which are supplying from e-MP and usage factors affect usage performances. Based on the existing researches we found variables and executed a empirical study of environment-usage-performance model. Through this research we suggested useful factors for the performance of trade enterprises. Usage factors of e-MP will overcome geographical limitation and acquire new sales areas and simultaneously widen the relationships of global enterprises. Those firms could be accessible into global market promptly. To enhance usages of e-MP, service quality which can satisfy both buyer and seller at the same time should be strengtened. Finally, the usage of e-trade information should also heighten through usage factors.

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A Study on the Acquisition of Usage Statistics based on SUSHI Project (SUSHI 기반 학술정보 이용통계 수집 모델 연구)

  • Kim, Sun-Tae;Lim, seok-Jong
    • Proceedings of the Korea Contents Association Conference
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    • 2007.11a
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    • pp.35-39
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    • 2007
  • Recently Usage statistics are widely available from online content providers. However. the statistics are not yet available in a consistent data container and the administrative cost of individual provider-by-provider downloads is high. The Standardized Usage Statistics Harvesting Initiative (SUSHI) is developing an automated request and response protocol for moving Project COUNTER (Counting Online Usage of Networked Electronic Resources) Code of Practice usage statistics from providers to library electronic repositories. SUSHI will help libraries make better decisions by reducing the administrative overhead of using Project COUNTER statistics. Publishers in the recording and exchange of usage statistics for electronic resources, initially journals and databases. By following COUNTER's Code of Practice, vendors can provide library customers with Excel or CSV (comma delimited) files of usage data using COUNTER's standardized formats and data elements. The result is a consistent, credible, and compatible set of usage data from multiple content providers. On this study, We propose the acquisition model of usage data based on SUSHI for KESLI that is overseas electronic journal consortium in korea.

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Characteristics of the Actual use of Agricultural Groundwater (농업용 지하수의 실제 이용량 특성)

  • Song, Sung-Ho;Myoung, Woo-Ho;Lee, Gyu-Sang
    • Journal of Soil and Groundwater Environment
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    • v.22 no.5
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    • pp.13-22
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    • 2017
  • Accurate assessment of agricultural groundwater usage is an essential task to cope with drought that occurs irregularly in time and location. In this study, the agricultural groundwater usage was calculated in nationwide public wells (1,386 bedrock wells) during 5-year period (2010-2014) by using electric power consumption and well specification data. National average of agricultural groundwater usage per each well was estimated as $66.2m^3/day$, corresponding to 21.6% of total permitted volume of groundwater in each well. Chungcheong Nam-do had the highest usage with 38-55.6%. The value increased to 58.1% when the total permitted volume was based upon the supply standard against drought, and the value reached 100% in Chungcheong Nam-do. In Ganghwa distirct that suffered from severe drought in recent years, the average groundwater usage was 61.4%. In 2014, when the drought was the most severe with 45% precipitation of the average annual rainfall, the nationwide usage was turned out to be 25.6%, indicating about 4% higher than average agricultural groundwater usage 21.6%. Therefore, the quantitative assessment of groundwater usage in this study signifies that adequate use of groundwater is crucial to cope with agricultural drought.

A Mobile App Strategy: An Empirical Study on the Effect of the Mobile Shopping App Usage (모바일 애플리케이션 전략: 모바일 쇼핑 앱 사용 효과 실증 연구)

  • Choe, Jin Seon;Kim, Seung Hyun
    • Knowledge Management Research
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    • v.20 no.4
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    • pp.169-183
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    • 2019
  • The growth of mobile commerce (m-commerce) has been accelerated around the world. Why do e-retailers have to put a great deal of effort for the distribution of their mobile apps? The literature has paid little attention to the influence of the introduction of an e-commerce app on shopping behaviors of consumers. By analyzing the dataset of 2,342 users in Korea, this study aims to broaden our understanding of mobile shopping app usage across competing e-retailers and different channels. We found that a user's prior usage of a specific e-commerce mobile app increases her subsequent usage of its website through a mobile web browser. Thus, mobile apps do not cannibalize the mobile web channel, and there could be a complementary relationship. We also found that a user's usage of competitors' apps is positively associated with her subsequent usage of a specific e-commerce app. Because many consumers search products and compare prices across multiple e-retailers, having a mobile app helps an e-retailer be exposed to more potential consumers. This study is among the first to study the role of mobile apps in e-commerce by showing the dynamics of cross-channel and cross-vendor usage by a user.

Factors that Drive the Adoption of Smart Factory Solutions by SMEs

  • Namjae Cho;Soo Mi Moon
    • Journal of Information Technology Applications and Management
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    • v.30 no.5
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    • pp.41-57
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    • 2023
  • This paper aims to analyse the factors influencing the implementation of smart factories and their performance after implementation, using the grounded theory analysis method based on interview data. The research subjects were 21 companies that were selected by the Smart Manufacturing Innovation Promotion Group under the SME Technology Information Promotion Agency in 2020-2021 as the best case smart factory implementation companies, and introduced the intermediate stage 1 or above. A total of 87 concepts were generated as a result of the analysis. We were able to classify them into 16 detailed categories, and finally derived six broad categories. These six categories are "motivation for adoption", "adoption context", "adoption level", "technology adoption", "usage effect" and "management effect". As a result of the overall structure analysis, it was found that the adoption level of smart factory is determined by the adoption motivation, the IT technology experience affects the adoption level, the adoption level determines the usage and usage satisfaction, internal and external training affects the usage and usage satisfaction, and the performance or results obtained by the usage and usage are reduced defect rate, improved delivery rate and improved productivity. This study was able to derive detailed variables of environmental factors and technical characteristics that affect the adoption of smart factories, and explore the effects on the usage effects and management effects according to the level of adoption. Through this study, it is possible to suggest the direction of adoption according to the characteristics of SMEs that want to adopt smart factories.

Customer's Attitude toward Mobile Banking Usage: A Case Study in Bangladesh

  • AL AMIN, Md.;SULTANA, Nahida;SAHA, Trina;ISLAM, S.M. Nazrul;KASHEM, Md. Abul
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.2
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    • pp.419-426
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    • 2021
  • Mobile banking brings about a progressive change in the field of banking sectors in Bangladesh. To create a sustainable banking environment, technological implementation is important. As a part of this, many organizations as well as modern banks propelled mobile banking systems in Bangladesh. The customers' attitudes towards mobile banking are fascinating in Bangladesh. So, it is important for mobile banking authority to know what factors influence customers' positive attitude towards mobile banking usage and whether they are facing problems in using mobile banking. To evaluate the customers' attitude toward mobile banking usage in Bangladesh is the main objective of this study. People who use mobile banking have been considered for the study. Respondents were reached out based on their online activities. Around 400 questionnaires have been sent to respondents, but only 200 were returned with responses. A quantitative research design was used for this study. As regards statistical analysis tools, descriptive statistics, factor analysis, and regression analysis have been adopted for analyzing the research study. The results revealed that usage benefits, shopping benefits, and psychological factors influence customers' positive attitude toward mobile banking usage in Bangladesh. Besides, some problems with mobile banking usage are identified by the respondents.

An Application of TAM and TRI on the Factors Affecting Internet Banking Adoption in Bangladesh

  • AMIN, Md. Iftekharul;ERFAN, Nafis;NAVID, Mashrur;KHAN, Mohammed Shafiul Alam;ISLAM, Md. Shariful
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.9
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    • pp.75-91
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    • 2022
  • This study assesses the Internet banking adoption tendency by existing bank customers of Bangladesh. Currently, almost all the leading banks in the country have implemented Internet banking platforms. However, the active user count remains relatively low and there hasn't been any conclusive research on the drivers and inhibitors of Internet banking. This study evaluates the reasons and quantitatively establishes the factors leading to the adoption and usage continuance of internet banking by existing bank customers. Responses from 460 bank account holders were collected via online questionnaires using a purposive sampling approach, and a core conceptual framework based on Technology Acceptance Model (TAM) and Technology Readiness Index (TRI) was used. The study concluded that internet banking adoption is significantly impacted by the ease of use, customer service, and technology familiarity. Similarly, customer satisfaction is affected by the perceived value and the perceived risk. Through regression analysis, it was found that usage continuance is 89% explained by adoption and customer satisfaction. Multi-group moderation showed significant impact by groups divided based on usage frequency, income level, and age. Perceived risk weakened the impact of perceived value and technology familiarity on usage adoption. Additionally, perceived risk reduced the impact of consumer satisfaction and usage continuance.

A Study on the Effect of Anthropomorphism, Intelligence, and Autonomy of IPAs on Continuous Usage Intention: From the Perspective of Bi-Dimensional Value

  • Ping Wang;Sundong Kwon;Weikeon Zhang
    • Asia pacific journal of information systems
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    • v.32 no.1
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    • pp.125-150
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    • 2022
  • Technology companies launched their intelligent personal assistants (IPAs). IPAs not only provide individuals with a convenient way to interact with technology but also offer them the opportunity to interact with AI in a useful and meaningful form. Therefore, the global IPAs have experienced tremendous growth over the past decade. But maintaining continuous usage intention is still a massive challenge for developers and marketers and previous technology adoption models are not enough to explain continuous usage intention of IPAs. Thus, we adopted the bi-dimensional perspectives of utilitarian and hedonic value in this research model, and investigated how three characteristics of IPAs - anthropomorphism, autonomy, and intelligence - affect utilitarian value and hedonic value, which in turn continuous usage intentions. 227 data were collected from IPA users. The results showed that IPAs' continuous usage intention is significantly determined by both utilitarian and hedonic value, with the hedonic value being more prominent. In addition, the results showed that anthropomorphism and intelligence are the most important antecedents of utilitarian and hedonistic value. The results also illustrated that autonomy is a crucial predictor of utilitarian value rather than hedonistic value. Our work contributes to current research by widening the theoretical understanding of the effect of IPA characteristics on continuous usage intention through bi-dimensional values. Our paper also provides IPAs' developer and marketer guidelines for enhancing continuous usage intention.

A Study on the Effect Factor of End User's Satisfaction for Smart Work System's Success : Focused on P Corporation (스마트워크 시스템 성공을 위한 사용자 만족의 영향요인에 대한 연구 : P그룹사를 중심으로)

  • Jung, Chang Hyun;Hwang, Chan-Gyu;Hong, Soon-Geun
    • Journal of Information Technology Applications and Management
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    • v.20 no.3_spc
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    • pp.259-278
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    • 2013
  • At the center of the repeating evolution of IT industry, there is mobile computing in the ubiquitous environment, and the increasing usage of smart phones contribute more to its growth. P corporation co-developed with Google and implemented smart work system called SWP for the purpose of 'communication and collaboration with co-workers' beyond the general goal of increasing productivity and comfort of employees. The primary objective of this study is to objectively analyze the influence of the effect factor from end user's perspective and user satisfaction on SWP usage, intention for continuous usage and individual performance. To accomplish this research purpose, this study established research models and hypothesis by collective review about information system success models, and tested the research hypotheses using the structural equation modeling technique by data collected from 320 SWP system users of P corporation. Variations for system satisfaction evaluation standard are 1)SW system usage 2) intention for continuous usage 3) individual performance, effect variations are 1) social factors 2) technical factors 3) combination of social and technical factors. Therefore, this study is about influence factors on success of SWP system and how the factors impact the outcome. The test results of this research model is summarized as follows. Firstly, system user's satisfaction had positive impact on all three; SWP system usage, intention for continuous usage and individual performance. Secondly, social factor 'SWP control system' and technical factor 'information quality' and 'system quality' had positive impact on SWP system user satisfaction, while social factor 'shared value' and technical factor 'service quality' did not have significant effect on user satisfaction. Shared value however, had interactive effect with 'information quality' and 'service quality'. This study is expected to contribute to spread of academic research on smart work system by suggesting a model that can show important factors for corporation while explaining the successful implementation of SWP and its continuous usage.