• ETRI Journal
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• v.33 no.1
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• pp.110-120
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• 2011

As information technology rapidly develops and the period required to enter new technology shortens, there emerges a wide variety of alternatives for consumers. When there are many alternatives in the market, users choose after making comparisons. This process of making comparisons is our research key. We established a research model to find a mixed effect that comes from new attitudes to technology adoption and alternative's continuous usage intention. The effect is revealed through a relative attractiveness (RA) factor to explain a user's process of comparison. We empirically test our research model in the new media services, such as mobile TV, web TV, and mobile IPTV. According to our research results, a continuous usage intention of an existing technology is an important factor to explain the adoption of a new technology. So, the contribution of our research is in finding a role for the RA factor in research in new technology adoption.

• Asia pacific journal of information systems
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• v.19 no.3
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• pp.25-49
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• 2009

Advances in technology have resulted in the emergence of new information systems. The convergence of IT and manufacturing sectors has blurred the boundaries among industries. Also, such convergence has become established as a paradigm to build a new area. Especially the convergence of broadcasting and telecommunication, notably in the case of IPTV (Internet Protocol Television), is among the most salient examples of its kind in recent years as a major case of disruptive technology innovation. Despite its much fanfare, such convergence, however, has not fulfilled the expectation; it has not produced positive economic effects while negatively affecting the growth of IPIV. Stakeholders in and around IPIV including telecommunication companies, broadcasting corporations, and government bodies wish to gain control of IPTV under their wings. IPTV has drifted in the midst of conflicts among the stakeholders in and around IPTV, particularly telecommunication and broadcasting organizations in a broad sense. Our empirical research intends to deal with how audiences accept IPTV and how firms provide IPTV services to utilize their resources. Three research questions in this paper include, first, whether Technology Acceptance Model (TAM) can sufficiently explain the acceptance of IPTV as an information system. The second question concerns with empirically testing the playful aspect of IPTV to increase its audience acceptance. Last, but not least, this paper deals with how firms can efficiently and effectively allocate their limited resources to increase IPTV viewers. To answer those three main questions of our study, we collect data from 197 current subscribers of high speed internet service and/or cable/satellite television. Empirical results show that 'perceived usefulness (PU) $\rightarrow$ Intention to use' and 'perceived ease of use (PEU) $\rightarrow$ Intention to use' are significant. Also, 'perceived ease of use' is significantly related to 'perceived usefulness.' Perceived ease of handling IPTV without much effort can positively influence the perceived value of IPTV. In this regard, engineers and designers of IPTV should pay more attention to the user-friendly interface of IPTV. In addition, 'perceived playfulness (PP)' of IPTV is positively related to 'intention to use'. Flow, fun and entertainment have recently gained greater attention in the research concerned with information systems. Such attention is due to the changing features of information systems in recent years that combine the functional and leisure attributes. These results give practical implications to the design of IPTV that reflects not just leisure but also functional elements. This paper also investigates the relationship between 'perceived ease of use (PEU)' and 'perceived playfulness (PP).' PEU is positively related to pp. Audiences without fear can be attracted more easily to the user-friendly IPTV, thereby perceiving the fun and entertainment with ease. Practical implications from this finding are that, to attract more interest and involvement from the audience, IPTV needs to be designed with similar or even more user friendly interface. Of the factors related to 'intention to use', 'perceived usefulness (PU)' and 'perceived ease of use (PEU)' have greater impacts than 'perceived playfulness (PP).' Between PU and PEU, their impacts on 'intention to use' are not significantly different statistically. Managerial implications of this finding are that firms in preparation for the launch of IPTV service should prioritize the functions and interface of IPTV. This empirical paper also provides further insight into the ways in which firms can strategically allocate their limited resources so as to appeal to viewers, both current and potential, of IPTV.

• Information Systems Review
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• v.10 no.3
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• pp.39-64
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• 2008

As digital convergence evolves, it is expected that the market of IP-based services like VoIP and IPTV will be expanded. In particular, IPTV market is expected to attract consumers' attention through various interactive services offering a variety of experiences to consumers. Interactivity sets apart old media from new one in terms of how to mediate effects of user satisfaction. The object of this study is to investigate (1) multi-dimensional Interactivities in an interactive medium based on IP and relationship among them, and (2) significant factors affecting cognitive absorption of interactive media users. This study aims to provide implications on how to develop strategies for IP-based media including e-learning system.

• Journal of the Korea Convergence Society
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• v.9 no.11
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• pp.237-244
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• 2018

This paper deals with the viewer's recognition of diversity on digital media services. For this reason, the researcher focused on the IPTV user, how the perception of the diversity of the digital media service affected the user's satisfaction. The results are as follows. First, digital media service user recognized that supply side diversity of media channel and VOD affect recognition of accessibility (easy of use) and perceived playfulness. Second user recognized that variety of performers and actors affect recognition of accessibility and perceived playfulness. Moreover, it was found that recognition of accessibility, actor's diversity, perceived playfulness affect use's recognition for media player's contribution of diversity, and media satisfaction. As in this paper, the researcher expects that this kind of methodology for confirming of user's recognition of diversity will contribute to preparing a future media policy.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.524-532
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• 2021

Smart TV is rapidly growing with the provision of OTT services, and has become an alternative to pay-TV services. Yet smart TV in Korea has been diffused slowly, and thus few research has paid attention to smart TV. With the global growth trend of smart TV, research on smartTV, focusing on users' characteristic and their behaviors, is critical to explain smart TV's usage. To employ the Mediapanel dataset, this study explores the impact of smart TV users' demographic factors and their pay-tv usage on smart TV usage. The results suggested that age, the type of household, household income, and market size are associated with smart TV usage. Pay-TV usage, specifically IPTV subscription and VOD expenses, have impacts on smart TV usage. Lastly the interaction effect between IPTV subscription and movie VOD expenses, has negatively associated with smart TV usage. This study may bring to re-attention to smart TV and to give insights into the industry field.

• Journal of Internet Computing and Services
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• v.11 no.5
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• pp.71-80
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• 2010

The purpose of this research is to help IPTV (Internet Protocol Television) commercialization using newly produced educational contents in the area of entertainment and education which currently popular in the market. It is called, Stimulus $Tester^{TM}$, endow reaction time from the feedback of learning system, using a non-direct method, for example, a remote controller. Reaction time is the learning efficiency promotion mechanism that learner ascertain the learning condition of oneself by the time with solved questions from the solving the question in given time. Reaction time also play a key role that the learner may go through course which distribute the point to PC from Server. If this system is ready, we expect that the educational industry will gradually spread out. To verify the learning efficiency of this system, we concluded that the learning improvements, by an Internet-based and a paper-based test, of the increase by 51%, from 2.47min to 1.27min, during reaction of 7 days.

• Journal of the Korea Convergence Society
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• v.10 no.12
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• pp.43-52
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• 2019

360 Virtual Reality(VR) service is getting attention in the domestic streaming market as 5G era is upcoming. However, existing IPTV-based 360 VR video services use upto 4K 360 VR video which is not enough to satisfy customers. It is generally required that over 8K resolution is necessary to meet users' satisfaction level. The bit rate of 8K resolution video exceeds the bandwidth of single QAM channel(38.817mbps), which means that it is impossible to provide 8K resolution video via the IPTV broadcast network environment. Therefore, we suggest and implement the edge streaming system for low-latency streaming to the display devices in the local network. We conducted experiments and confirmed that 360 VR streaming with a viewport switching delay less than 500ms can be achieved while using less than 100mbps of the network bandwidth.

• Journal of the Korea Society of Computer and Information
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• v.16 no.2
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• pp.121-129
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• 2011

With advances in wireless networks and advent of powerful mobile devices such as smart phones, the demand for mobile IPTV services has been increasing. It is essential to minimize the energy consumption of mobile devices because their battery capacity is limited. In this paper, we therefore propose a new streaming structure in P2P-based mobile IPTV systems to minimize the energy consumption of mobile peers using agent peers. Agent peers can decrease the energy consumption of mobile peers significantly by performing streaming functionality and exchanging control messages for joining and leaving overlay networks in place of corresponding mobile peers. Finally, by simulation experiments using an energy model, we show that our proposed streaming structure can increase the lifetime of mobile peers using agent peers.

• Journal of Broadcast Engineering
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• v.24 no.6
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• pp.1013-1023
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• 2019

In content consumption environment with various live TV channels, VoD contents and web contents, recommendation service is now a necessity, not an option. Currently, various kinds of recommendation services are provided in the OTT service or the IPTV service, such as recommending popular contents or recommending related contents which similar to the content watched by the user. However, in the case of a content viewing environment through TV or IPTV which shares one TV and a TV set-top box, it is difficult to recommend proper content to a specific user because one or more usage histories are accumulated in one subscription information. To solve this problem, this paper interprets the concept of family as {user, time}, extends the existing recommendation relationship defined as {user, content} to {user, time, content} and proposes a method based on deep learning algorithm. Through the proposed method, we evaluate the recommendation performance qualitatively and quantitatively, and verify that our proposed model is improved in recommendation accuracy compared with the conventional method.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.4 no.6
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• pp.1152-1168
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• 2010

Recently, due to the prevalence of various mobile devices and wireless broadband networks, there has been a significant increase in interest and demand for multimedia streaming services such as the mobile IPTV. In such a wireless broadband network, transmitting a continuous stream of multimedia data is difficult to achieve due to mobile stations (MSs) movement. Providing Quality of Service (QoS) for multimedia video streaming applications requires the server and/or client to be network-aware and adaptive. Therefore, in order to deploy a mobile IPTV service in wireless broadband networks, offering users efficient wireless resource utilization and seamlessly offering user perceived QoS are important issues. In this paper, we propose a new adaptive streaming scheme, called MARC (Mobile-aware Adaptive Rate Control), which adjusts the quality of bit-stream and transmission rate of video streaming based on the wireless channel status and network status. The proposed scheme can control the rate of multimedia streaming to be suitable for the wireless channel status by using awareness information of the wireless channel quality and the mobile station location. The proposed scheme can provide a seamless multimedia playback service in wireless broadband networks in addition to improving the QoS of multimedia streaming services. The proposed MARC scheme alleviates the discontinuity of multimedia playback and allocates a suitable client buffer to the wireless broadband network. The simulation results demonstrate the effectiveness of our proposed scheme.