• Journal of Digital Convergence
• /
• v.14 no.12
• /
• pp.73-84
• /
• 2016

The purpose of this study is to examine the global value chain of the global automotive industry to investigate the success factors through the example of the value chain of Hyundai Motor. It looks at the value chain of the well-known Korean automaker, Hyundai Motor, to find success factors with cases. It examines the process to build the supply chain of Hyundai Motor to analyze what impact it has on the growth of Hyundai Motor to look closely at the vertical division of labor of vehicle parts manufacturers. Korea's automobile industry has been expanding cooperation between two sectors as a multifunctional promotion focusing on electronic communications technology in machinery and technology center. Through introducing the nation's first vertical integration in the sector, Hyundai Motor has secured competitiveness of cost reduction and prestige car production. Hyundai Motor has operated and established factories in the United States, India, Turkey, the Czech Republic, Russia, and Brazil. Hyundai Motor operates 51 affiliates, such as Hyundai Mobis, by restructuring, mergers and acquisitions, and building their own vertical division of labor around it. Hyundai Motor has been overcoming dependence on foreign modules businesses and maintaining the supply value chain around Hyundai Mobis.

• Korean Association of Arts Management
• /
• no.51
• /
• pp.75-102
• /
• 2019

This study aims to figure out the progression of Hyundai motor's corporate cultural marketing by conducting semantic network analysis. Although the previous research has focused on conception, categorization, impact, and performance of cultural marketing, they hardly pay attention to changes in cultural marketing over time. To explore the identified gap, we collected 2,315 articles concerning Hyundai motor's cultural marketing on daily newspapers printed from 2001 to 2018. The 18-year time period was classified into four periods, and lists of words were extracted and analyzed by Korean language analysis program, Textom and social network analysis program, called 'UCINET'. The outcome of our analysis indicates that Hyundai Motor's cultural marketing has been developed from the strategy of merely increasing sales to the means of distinguishing their corporate and brand identity. In the early 2000s, the words 'customer', 'The Age of Great Paintings: Rembrandt and the 17th century Dutch paintings', and 'performances' were extracted with high frequency. It shows Hyundai Motor held performance-oriented events and provided benefits to specific consumer groups under the type of 'Cultural Promotion'. In addition, as the exhibition sponsored by Hyundai motor was reported in the media with high publicity effect, the concept of 'Cultural Support' is also emerged. In the late 2000s, the top exposures were 'Seoul Arts Center' and 'Seoul Metropolitan Symphony Orchestra'. Under the concept of 'Cultural Support', both organizations and cultural events were sponsored by Hyundai motor. Hyundai Motor has the tendency to cooperate with high profile parties who have already accomplished high publicities to attract social interests and issues. In the early 2010s, Hyundai Motor created cultural marketing brand and space ('Brilliant' and 'Hyundai Art Hall') that broadened the potential target groups, which represented both 'Cultural Support' and 'Cultural Enterprise'. In the middle and late of the 2010s, as shown by the high frequency of 'brand' and 'global', Hyundai Motor has focused on the global market and viewpoint has expanded to brand building focusing on the type of 'Cultural Enterprise'.

• Proceedings of the KIEE Conference
• /
• 2003.10b
• /
• pp.27-29
• /
• 2003

최근 자동차시스템의 고품위화에 대한 요구가 지속적으로 증대되어 자동차의 전기시스템화가 급속히 진행되고 있다. 향후 하이브리드 전기자동차 및 연료전지자동차 그리고 차세대 파워트레인의 구동모터에 이르기까지 전기구동모터의 영역은 지속적으로 확대되고 있으며 이러한 움직임은 자동차 전기시스템의 구조자체에 대한 변화를 요구하고 있다. 따라서 본 논문에서는 최근 자동차분야에서의 모터구동시스템의 주요연구 분야에 대해 기술하며 기술발전에 있어서의 문제점 및 극복해야 할 과제에 대해서 논의한다. 차량관점에서의 개선목표를 제시하며 이를 달성하기 위한 핵심기술 및 세부요소기술에 대한 동향을 함께 제시한다. 이를 통하여 모터구동시스템 자체만의 독립적인 기술이 아닌 차량을 고려한 모터 구동시스템의 기술발전에 대한 필요성에 대해 강조한다.

• Asia Marketing Journal
• /
• v.16 no.1
• /
• pp.215-228
• /
• 2014

The automotive industry plays a significant role in the global economy. One of the reasons is that this industry compasses every aspects of the value chain - from raw materials to design and development, manufacturing, sales and services, and even disposal. Thus, the industry needs significant upfront capital investment and requires years of R&D and market development. As a result, this industry is dominated by a handful of global players and it is not easy for a new entrant to enter this industry. Furthermore, success is even more difficult to achieve. How did Hyundai Motor make it in this tough marketplace? Can it continue against all odds? The CAGR for last 5 years is 12% and it stands at 6th in the world. Compared to other global brands, Hyundai has geographically well-balanced sales portfolio. The quality improvement is outstanding. The brand performance follows these quality and sales improvements. Yet, the global competition is ever intensifying. Now, it is the time to step up once more. The next strategic goal needs fundamental shift toward brand and marketing-focus. In constructing global marketing strategy, Hyundai Motor's vision is "Lifetime partner in mobility and beyond" and its goal is global top 3 brand by year 2015 through modern premium brand image and selling 5 million vehicles. The target brand positioning of Hyundai Motor is the leading position in premium dimension and stylish/modern dimension. The global brand strategy framework is based on the brand direction of "Modern Premium" and is designed to deliver core brand identity (i.e., Simple, Creative, Caring) to customers. In order to manage brand performance, Hyundai's marketing platformalso includes marketing performance management, brand performance management, and market driven organization. From this diagnosis, Hyundai Motor is well posed to build a strong brand. Nevertheless, there are still challenges ahead from consumer, technology, competitor, and macro-environment perspectives. To overcome these threats, the bases of competition for all successful automotive brands are various differentiation factors, including technology, performance, value proposition, or heritage. Hyundai Motor is well prepared so far. However, it is not tested against time yet whether Hyundai can overcome these unforeseeable major threats. Hyundai is trying to find the solution from a strong brand, while believing in "New Thinking. New Possibilities."

• Proceedings of the Korean Powder Metallurgy Institute Conference
• /
• 2003.10a
• /
• pp.128-129
• /
• 2003

• Transactions of the Korean hydrogen and new energy society
• /
• v.21 no.6
• /
• pp.547-552
• /
• 2010

In this study, we suggested an integrated humidification system for a fuel cell electric vehicle (FCEV) as an efficient method of humidification under the various driving condition of the fuel cell vehicle and system. It is improving air humidification system combined the existing membrane humidifier and water injection. As a result, we verified it through experiments and the vehicle test and could get a result of improvement of humidification performance. The results show that an integrated humidification system is a useful method for FCEV applications.

• Proceedings of the KIPE Conference
• /
• 2009.11a
• /
• pp.222-224
• /
• 2009

3상 인버터의 PWM 구동시 인버터 파워모듈의 IGBT와 Diode에서는 도통 손실 및 스위칭 손실이 발생하며 이러한 손실은 소자의 정션 온도를 증가시킨다. 하이브리드 차량(HEV)의 경우 다양한 주행 조건에서 IGBT와 Diode가 제한 온도를 초과하지 않도록 해야한다. 본 연구에서는 순시 전압 및 전류에 대한 3상PWM 인버터의 손실을 계산하고 열모델을 통해 소자의 온도를 파악함으로써 하이브리드 차량의 성능 예측에 활용하였다. 열모델은 파워모듈 각 상의 IGBT와 Diode 사이의 상호 열전달을 고려하였으며 시험 결과와 시뮬레이션 결과 비교를 통해 열모델의 타당성을 살펴보았다. 제안된 모델을 통해 다양한 주행 조건에서 하이브리드 차량의 성능 분석을 실시하였다.

• Transactions of the Korean hydrogen and new energy society
• /
• v.21 no.3
• /
• pp.184-192
• /
• 2010

PEM fuel cell produces electric power, water and heat by the electrochemical reaction of hydrogen and oxygen. The heating value is dependent on the molar enthalpy of vaporization of product water and the performance loss. In this paper, the heating value of fuel cell stack has been studied under various stack operating temperatures to achieve more efficient heat management. A technology using the molar enthalpy of vaporization of product water is suggested to reduce heat-up time during start-up of a fuel cell vehicle.

• Transactions of the Korean hydrogen and new energy society
• /
• v.22 no.4
• /
• pp.520-526
• /
• 2011

In recent years, it is very important that hydrogen storage system is safe for user in any circumstances in case of crash and fire. Because the hydrogen vehicle usually carry high pressurized cylinders, it is necessary to do safety design for fire. The Global Technical Regulation (GTR) has been enacted for localized and engulfing fire test. High pressure hydrogen storage system of fuel cell electrical vehicles are equipped with Thermal Pressure Relief Device (TPRD) installed in pressured tank cylinder to prevent the explosion of the tank during a fire. TPRDs are safety devices that perceive a fire and release gas in the pressure tank cylinder before it is exploded. In this paper, we observed the localized and engulfing behavior of tank safety, regarding the difference of size and types of the tanks in accordance with GTR.

• Transactions of the Korean Society for Noise and Vibration Engineering
• /
• v.24 no.7
• /
• pp.549-554
• /
• 2014

In general, there has been a lot of research concerned about the gear noise known to be proportional to gear transmission error for external gears likewise spur, helical gear, and hypoid gears. But, In the case of planetary gear set, gear noise study is insufficient because of the difficulty of designing, manufacturing, and understanding of its mechanical system. This study is aimed to develop the transmission error measurement equipment for the planetary gear sets used in the automatic transmission. By comparing the results of the transmission error and noise objectively, user could select the optimized planetary gear set which has quiet noise level before manufacturing the automatic transmission.