• Journal of Korean Society for Quality Management
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• v.42 no.1
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• pp.91-109
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• 2014

Purpose: This study compares quality crisis and management at Hyundai Motor in the late 1990s and Toyota Motor in the late 2000s. We can expect to induce more meaningful policy implications in quality management from this in-depth comparative case study. Methods: This study compares two cases at Hyundai and Toyota Motor how to overcome quality crisis based on the OESP (Organization-Environments-Strategy- Performance) model. Results: Hyundai Motor shows centralized approach based on the asymmetric organizational culture and the entrepreneurial leadership but Toyota shows decentralized, systematic approach based on the steady state leadership and symmetric organizational culture. The CEO's leadership have proved to be one of the important factors at both companies. Conclusion: The effective quality management in global contexts has become more and more difficult for the 'complexity explosions' in automobile industry. As a consequence, the future competitive edge of world automobile industry will come from the effective quality management of products in global contexts.

• Journal of the Korean Operations Research and Management Science Society
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• v.17 no.1
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• pp.65-65
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• 1992

Recently many organizations have attempted to build hypermedia systems to expand their working areas to internet-based virtual work places. It is thus important to manage corporate hypermedia documents effectively. Metadata play a critical role for managing these documents. This paper identifies metadata roles and components to build its schema. Furthermore a meta-information system HyDoMiS(Hyperdocument Meta-information System) is proposed by the use of this metadata schema. HyDoMiS performs three functions metadata management search and reporting The metadata management function is concerned with workflow document and database. The system is more likely to help implement and maintsain hypermedia information system effectively.

• Journal of the Korean Operations Research and Management Science Society
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• v.30 no.1
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• pp.105-128
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• 2005

The Purpose of the current study is to identify the differences between Samsung and Hyundai Group and the causes why the differences occurred. The study focuses on the founders of the two group as a main source of the differences, especially brain preference of the two founders. Two steps were employed to perform the study. Firstly, the two founders' characteristics were analyzed by using archival research. It was implicitly hypothesized that Group founders' characteristics explained the differences of the two Groups. It was found that the founder of Samsung Group, the late president Lee emphasized rationality, analysis, and cause/effect relationship and low risk taking, suggesting that he had left-brain preference. In contrast. the late president Chung, the founder of Hyundai Group, emphasized intuition, wholeness, contextual meaning, and risk taking, showing that he had right-brain preference. Secondly, a comparison between the two groups was performed in terms of business and financial risk in corporate portfolio, and management system. It was found that Hyundai Group was pursuing higher risk than Samsung Group. And it was observed that Samsung Group put more emphasis on formality in decision making and systematic control, and less emphasis on risk taking than Hyundai Group. From the two step research relationship between brian preference and management was reasoned. Research implications and limitations were discussed at the end of the study.

• Asia Marketing Journal
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• v.16 no.1
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• pp.215-228
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• 2014

The automotive industry plays a significant role in the global economy. One of the reasons is that this industry compasses every aspects of the value chain - from raw materials to design and development, manufacturing, sales and services, and even disposal. Thus, the industry needs significant upfront capital investment and requires years of R&D and market development. As a result, this industry is dominated by a handful of global players and it is not easy for a new entrant to enter this industry. Furthermore, success is even more difficult to achieve. How did Hyundai Motor make it in this tough marketplace? Can it continue against all odds? The CAGR for last 5 years is 12% and it stands at 6th in the world. Compared to other global brands, Hyundai has geographically well-balanced sales portfolio. The quality improvement is outstanding. The brand performance follows these quality and sales improvements. Yet, the global competition is ever intensifying. Now, it is the time to step up once more. The next strategic goal needs fundamental shift toward brand and marketing-focus. In constructing global marketing strategy, Hyundai Motor's vision is "Lifetime partner in mobility and beyond" and its goal is global top 3 brand by year 2015 through modern premium brand image and selling 5 million vehicles. The target brand positioning of Hyundai Motor is the leading position in premium dimension and stylish/modern dimension. The global brand strategy framework is based on the brand direction of "Modern Premium" and is designed to deliver core brand identity (i.e., Simple, Creative, Caring) to customers. In order to manage brand performance, Hyundai's marketing platformalso includes marketing performance management, brand performance management, and market driven organization. From this diagnosis, Hyundai Motor is well posed to build a strong brand. Nevertheless, there are still challenges ahead from consumer, technology, competitor, and macro-environment perspectives. To overcome these threats, the bases of competition for all successful automotive brands are various differentiation factors, including technology, performance, value proposition, or heritage. Hyundai Motor is well prepared so far. However, it is not tested against time yet whether Hyundai can overcome these unforeseeable major threats. Hyundai is trying to find the solution from a strong brand, while believing in "New Thinking. New Possibilities."

• Transactions of the Korean hydrogen and new energy society
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• v.21 no.3
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• pp.184-192
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• 2010

PEM fuel cell produces electric power, water and heat by the electrochemical reaction of hydrogen and oxygen. The heating value is dependent on the molar enthalpy of vaporization of product water and the performance loss. In this paper, the heating value of fuel cell stack has been studied under various stack operating temperatures to achieve more efficient heat management. A technology using the molar enthalpy of vaporization of product water is suggested to reduce heat-up time during start-up of a fuel cell vehicle.

• Management & Information Systems Review
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• v.25
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• pp.297-319
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• 2008

Dramatic increase of social concerns on the environments has led companies to take into account environmental issues in strategic decision-making. The strategic consideration on environmental management is essential to the modern companies. This study was initiated with a research purpose to explain the level and the characteristics of corporate environmental strategy through comparing the Hyundai, GM and Toyota Motor Company. The research method adopted by this research is a case analysis. The degree of environmental management strategy was evaluated in functional sectors or value chain including the production, research and development, procurement, logistic and recycling etc. Consequently, this study could find that Toyota is the most advanced company in the level of environmental management strategy. Also there are many differences among three companies in the level and degree of environmental management strategy. Hyundai and GM did not consider environmental management in foreign subsidiaries as much as Toyota. Motor Company. Also the study find out there are actual gaps between the rhetoric and reality in environmental management strategy in Hyundai Motor Co. All companies included in this study consider importantly ISO14001 as the tool to maintain the environmental management of their companies.

• Proceedings of the KIEE Conference
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• 1997.07c
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• pp.854-856
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• 1997

This paper presents a software development and management technique for open distributed EMS applications. The definite client-server configuration is proposed, and programming languages, software tools, application MMI and database are analyzed to make considerations to determine the development technique. This paper contains specific software management techniques for the development of EMS applications.

• Proceedings of the KIEE Conference
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• 2002.07b
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• pp.1223-1225
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• 2002

This paper has described in Electric Vehicle Battery Management System(EV BMS). EV BMS manages the input/output energy of the traction battery, and provides the optimum environment condition during charging/ driving through the communication with other controllers. In this paper, we introduce our BMS for Santa Fe EV. Hyundai Motor Company has been developed EV since 1990. Recently, Santa Fe EV has been demonstrating with the environmental friendly technology. Two year real road testing program with electric powered Santa Fe is being undertaken by HMC in Hawaii.

• Proceedings of the Korea Information Processing Society Conference
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• 2008.11a
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• pp.913-916
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• 2008

다중 센서 데이터 융합(Multi-Sensor Data Fusion)에 기반하여 자율관리 기능을 갖는 상황인식시스템에 대해 연구하였다. 다양한 형태의 센서들이 대규모의 네트워크로 연결된 환경에서 센서로부터 실시간으로 입력되는 데이터들을 융합하여 상황인식처리를 수행하는 시스템으로 노드에 설치된 소프트웨어 콤포넌트의 이상 유무를 자동 감지하고 치료하는 자율관리(Autonomic management) 기능을 갖는다. 제안한 시스템은 유비쿼터스 및 국방 무기체계의 감시·정찰, 지능형 자율 로봇, 지능형 자동차 등 다양한 상황인식 시스템에 적용가능하다.

• Transactions of the Korean hydrogen and new energy society
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• v.23 no.5
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• pp.484-492
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• 2012

The TMS(Thermal Management System) heater in a fuel cell vehicle has been developed to prevent a decline of fuel cell durability and cold start durability. Main functions of the COD(Cathode Oxygen Depletion) heater are depletion of oxygen in a cathode as heat energy and consumption of electric power for rapid warming up of a fuel cell stack. This paper covers subjects including the design specification of a heater, heater controller for detection of overheat and reliability assessment including coolant pressure cycle test of a heater. To verify the design concept, burst pressure and deformation analysis of plastic housing were carried out. Also, temperature distribution analysis of heater surface and coolant inside of housing were carried out to verify the design concept. By designing the plastic housing instead of a steel housing, the 30% weight lightening and 50% cost reduction were attained. A module-based design of a TMS system including a heater or reducing the watt density of a heater is a problem to be solved in the near future work.