• Title/Summary/Keyword: Human brand

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Re-development of Waterway system in Nihombashi River

  • Ito, Kazumasa
    • Proceedings of the Korea Water Resources Association Conference
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    • 2009.05a
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    • pp.2190-2199
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    • 2009
  • Nihombashi is located in the central area of Tokyo, Japan. Tokyo has been the capital in Japan since the Edo period, which started approximately 400 years ago, and has accepted a variety of cultures, human resources, businesses for the last 400 years. This has resulted in building up the present prosperity. The Sumida River, one of the symbols of Tokyo and its tributaries including the Kanda River and the Nihombashi River, flows through the Nihombashi district. The river and tributaries used to benefit to the City of Edo. Due to the economic development and the industrial growth in Tokyo, however, they were polluted and lost their functions. In 1960s, approximately 40 years ago, the Sumida River became so dirty that local citizens kept away from it. The Nihombashi River was covered with an expressway, which was obscuring the river view. Since 1970s, local communities have proposed to rehabilitate rivers in Tokyo successively, and have proceeded with measures for river floods, improvement of sewage systems and construction of water purification facilities. Consequently, the quality of the river water was considerably improved in 1990. The stagnant rivers were turned into ones that local citizens were physically able to come close by. Today, restoring of the environment and the appearance of the city in the old days, Nihombashi district has been proposed as a model city of the future, which is alive with history and culture and harmonizing with rivers. The concept is "To Create, To Reserve, To Restore." This paper introduces a case study of the urban development, in which the local communities and public authorities collaborated with and proposed a brand-new style of the urban city harmonizing with the environment.

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Japanese Mythic Imaginaries and the Symbolic Structure of Traditional Space Designs (일본의 신화적 상상계와 전통공간디자인의 상징적 구조)

  • Park, Kyung-Ae
    • Korean Institute of Interior Design Journal
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    • v.24 no.3
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    • pp.79-86
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    • 2015
  • Myths and architectural spaces are cultural products symbolizing ideologies and objects respectively. Myth has the structure and the contents of a unique view of the world that reflects thoughts and representations of the nationalities. This study is about 'the spaces of the memory' adapted by the mythic tradition among many aspects of the Japanese tradition. The process of this study is illustrated as follows: At first, it mentions the concept of Gilbert Durand's mythic imaginaries and prototype with the method on how the myth is applied to the architectural spaces in the cultural context. Secondly, It clarifies basic meaning arrangement of the Japanese traditional spaces related to the myth. It shows sourceful 'prototipical system' that lies in the relation between thoughts and representations, regarding the shinto's spaces in terms of mythical imaginaries and Japanness. Thirdly, it ascertains mythical structure represented in the traditional space designs on terms with 'prototype' from symbolic system of the myth. It selects the cases among Japanese contemporary architects's works designed after 1960's, and analyses the meanings. In conclusion, it clarifies that this way can be a suggestion as the space design method combining the human's imaginary property with the time-stratigraphic region, and offering creative ideas for the strategy of the space design brand image that embraces a wide range of culture, ecology, and sensibility.

A Study of Interior Design Characteristics from Picturesque Aesthetical Perspective (픽춰레스크(Picturesque)미학에 나타난 실내디자인 특성에 관한 연구)

  • Woo, Chang-Ok;Park, Heung-Jin
    • Korean Institute of Interior Design Journal
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    • v.22 no.3
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    • pp.81-90
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    • 2013
  • There has been current trend running through each generation. All the leading areas in the fashion, art, architect industries etc. are absorbing the needs of the mass users and getting popular and high attentions from the society. One of recent trends are the interior design utilizing the aged style of materials such as bricks, antique and vintage objets. It is applied not only for the cafeteria, movie theater, museum but the cultural space. It reflects the brand-new and Utopian interpretation of design longings for the nostalgia and the old ages. This goes back to the picturesque aesthetics in the 1980s. The term "picturesque" means "picture-like". And it originated from the Utopian vision taken from the landscape paintings of English aristocrat's trip to Europe. it mainly reflects people's longing for the nostalgia and their the happy days in the past. In recent days of bad economies, it has been found in various areas from people's desire for the prosperity in the last days. The objective of this study is to examine the up-current trend of picturesque aesthetics and see its characteristics and how it can be applied to the interior design. And the feasibility study for the necessity of the picturesque aesthetics, any spatioperceptual elements and capable space for human beings to be made for an eclectic space in the desolate modern day life.

A Study on the Wearing Pattern and Design Preference of Handbag for Career Women (직업여성의 핸드백 착용실태와 디자인 선호도 분석)

  • Koo, In-Sook
    • Journal of Fashion Business
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    • v.12 no.4
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    • pp.1-14
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    • 2008
  • The domestic handbag market has potential of growth - the key to protect this growing market from foreign makers is good design and better quality. 68 people(29.6%)out of 230 survey participants report 'to own 5 handbags', and the most popular(frequently reported) maker is 'MCM', owned by 49 participants(21.3%). 150 participants(65.2%) out of 230 total participants purchase at least one handbag a year, and 136 participants(59.7%) out of 230 spend between 110,000 and 200,000 Korean wons. 52 participants(22.6%) out of 230 own high-end handbags worth 500,000 Korean won or more. Among the high-end handbags, Louis Vuitton is the most popular, owned by 19 participants. The overall criteria in handbag purchase are 'color', 'price', 'pattern and logo', 'reputation', 'material', 'storage room', and 'size', in the descending order of importance. The most frequently desired benefit in handbag purchase is 'to stay through trends' i.e. not to go out of fashion too easily. The favored designs are made with rectangle shape with large width, soft material, attached handles, leather material, modern style. The most frequently cited reason to purchase a high-end brand item is 'because of high quality'.

An Organizational Diagnostic Model for Food Service Firms Using the Delphi Technique (외식기업 조직진단모형 개발에 관한 연구 - 델파이 기법으로 -)

  • Paik, Yu-Tae;Choi, Serin;Choi, Kyu-Wan
    • Journal of the Korean Society of Food Culture
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    • v.28 no.3
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    • pp.282-292
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    • 2013
  • The purpose of this study is to identify a suitable organizational diagnostic model for analyzing the management efficiency of food service firms. We used the three-iteration Delphi technique on a panel of 19 business employees, 7 industry experts, and 4 employees in the food service industry. A total of 36 assessment indicators were developed through this panel, with numerous major findings. First, it is important to evaluate the leadership qualities of employees in terms of their motivation and competency. Second, it is important to evaluate the ability of employees to interface well with other employees. Third, it is important to evaluate and manage the brand image recognized by customers. Fourth, it is important to evaluate the fairness and regularity of the rewards given for an excellent job performance. Fifth, it is important to evaluate the level of communication and information distribution in the organizational culture. Last, but not least, it is important to evaluate the transparency and fairness of an organization in its human resource management (HRM) and the efficiency of its organizational structure. In conclusion, this study empirically shows how food service firms can develop an organizational diagnostic model to increase their managerial efficiency.

A Study on Graffiti Expressions of Fashion Illustration (패션 일러스트레이션의 그라피티적 표현에 관한 연구)

  • Kim, Mi-Hyun
    • Journal of the Korean Society of Costume
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    • v.61 no.9
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    • pp.74-83
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    • 2011
  • In the sense that it performs a function of communication with public, fashion illustration, which visualizes fashion information in an illustrated way, shares similar characteristics with graffiti, which represents the society of its time while having a value as a modern art itself. Therefore, the study aims to seek possibility of graffiti expression of fashion illustration, and to establish theoretical research systems for reestablishment of practical development methods of the graffiti expressions. The concrete contents of this study include followings: First, it examines the methods and characteristics of the graffiti expressions by analyzing the works of graffiti artists in order to understand the concept of graffiti and to find out the theoretical approach to it. Second, it investigates the characteristics of graffiti, and proposes concepts associated with graffiti after analyzing examples of fashion illustration which graffiti expressions are reflected. Third, it draws meanings that the use of graffiti expressions has in fashion illustration. In conclusion, graffiti expressions in fashion illustration are used in brand logos and text, human body deformation and omissions, autonomous expressions of variety of materials, symbolism, amusement, and autonomy as they are characterized by strong colors to express significance.

Uniform Modification and Fashion Accessory Wearing According to Attitudes toward Uniform of High School Students (고등학생의 교복태도에 따른 교복변형과 패션 액세서리 착용)

  • Jeon, Chae-Ryeong;Kim, Yong-Sook
    • Journal of the Korean Society of Costume
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    • v.57 no.2 s.111
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    • pp.132-142
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    • 2007
  • School uniforms are mass produced by large companies and prominent fashion designers. However many high school students modify their uniform or use fashion accessaries to pursue their individualities and their unique style. The objectives of this research were to identify uniform modification and fashion accessory wearing according to the attitudes toward uniform of high school students. The results were as follows; 1. Factors of the attitudes toward school uniform were style and brand, fashion, role intimation, individuality, and neatness. High school students were classified as the uniform indifference group, the pro-uniform group, and the centrist-uniform group according to their attitudes toward uniform. 2. Many students in academic or boys' high schools were classified into the centrist-uniform stoup, and many in art & physical educational or coeducational high schools were classified into the pro-uniform group. The pro-uniform group modified uniform more and stated that the regulation on the fashion accessory wearing was very strict. The uniform indifference group modified uniform less than other groups and complained less about regulation of fashion accessary wearing. 3. Students in art & physical educational high schools showed more positive tendency toward uniform attitudes, uniform modification, and fashion accessary regulation compliances.

A Comparative Study of Contents of Korean Basic Sewing Textbook (국내 기초 봉제 교재의 콘텐츠에 관한 비교 연구)

  • Kim, Sun-Young
    • Journal of the Korean Society of Costume
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    • v.62 no.3
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    • pp.73-83
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    • 2012
  • The purpose of this study is to contribute in developing guidebooks that can be used in the courses of needlework study by comparing and analyzing the contents and organizations of needlework-related teaching resources available at the present university and fashion-related educational institutions. This research could help us train technical human resources to be highly adaptable in industrial settings. The results of this study showed that the overall organization of contents is mostly divided into such categories as needlework kits, basic hand sewing, seam finishing, partial needlework and decorative needlework. The study results also indicated that such content organization must be considered in basic needlework/sewing processes and that each content needs to provide more various and detailed information by reflecting recent trends in design. Partial needlework has different applications in terms of interlining attachment, subsidiary materials, or sewing techniques; therefore, consistent descriptions and standard guidelines should be given according to what material is used and which design is planned. This study found that most teaching resources covered only needlework or sewing techniques without giving specific descriptions of types of materials, lining and interlining that can have great influence on sewing methods and instructions on how to use the materials. These findings suggest that the teaching resources need to add further technical instructions for the proper use of materials especially in response to the recent release of brand-new materials and sewing machines in the market.

An Analysis of Market Segmentation and the Competitive Structure of the Shoes Market in Korea (우리나라 제화시장의 시장세분화 및 경쟁구조 분석)

  • Shin, Joung-Won;Hwang, Sun-Jin;Lee, Yun-Kyung
    • Journal of the Korean Society of Costume
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    • v.58 no.7
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    • pp.92-103
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    • 2008
  • The purpose of this study was to subdivide the shoes market in Korea and to evaluate the size and competitive strength of each segment. In order to implement the purpose of this study, the data of 300 respondents were analyzed using CBC(Choice-Based Conjoint measurement) and mixture model. The part-worth utilities were then used to predict the impact of price change on the choice probability using the legit model. As a result, the mixture model showed the optimal segments number and the shoes market in Korea was divided into 4 segments. Each segment was identified by distinctive characteristics such as brands, price and demand for comfortable shoes. Also, as a result of grasping the competitive structure and the competitive strength by sub-markets, one group was sensitive to price according to each competitive situation, whereby the choice probability was greatly influenced, and the other group on the contrary. This study made it clear that discrimination between brands whose profits Increase sharply if price is lowered and brands whose profits do not increase even if price is lowered can help brand managers with their decision-making on price lowering.

A study on Shopping Orientation and Information Source by Male's Clothing Benefits (남성집단의 의복추구혜택에 따른 쇼핑성향과 정보원에 관한 연구)

  • 김지현;홍금희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.1
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    • pp.43-54
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    • 2000
  • The purpose of this study is to help male-clothing companies in investigating male shopping orientation and information source with clothing benefits. As for the method of the research, 428 male consumers were the object for the data of this research. The major results of this study are as follows : 1. The dimensions of clothing benefits were composed of the better appearances, the social status, the personality and the comfort. The dimensions of shopping orientation were composed of pleasant, planned, loyal and individual shopping orientations. 2. The consumer with clothing benefits were classified three groups: better appearances, comfort and careless. In the consumer's classified shopping orientation the group of pursuing personality and better appearances were given higher score at each level, while careless group was given the lowest score at each level of shopping orientation. 3. In case of using information source with classified consumers, the group of personality and better appearances got information through the marketer-oriented information source and neutral information source, the group of pursuing comfort got lots of information through human information source, the group seldom used all information source.

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