• 한국주거학회논문집
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• 제18권5호
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• pp.113-120
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• 2007

The purpose of this study is an analysis about space of housing cultural center with the marketing based on experience. By changing housing market, housing cultural center is a place to give an information, added value, image of housing. Consumers who experience a housing cultural center have an effect on purchase an apartment. The image of enterprise is important to select commodities to consumers. Today, company's brand image and concept include womanish, worthy and, sensual those. Under these views, housing cultural center should have continuous culture spaces that provide various experiential chance for consumers. The methods of this study are an analysis of brand image, analysis and application of experiential elements for housing cultural center. The results of this study have five parts. First, in Sense part, there are presented the sense of sight, smell and touch include material's color, finishing material, sound and etc. Second, in Feel part, consumers feel friendly and comfortable to brand through synesthesia. And they have a liberal mind about brand. Third, in Think part, consumers can experience a brand's image as a subject of event or space. Forth, in Act part, consumer is acted to scale of a space and aim of exhibition. Finally, in Relation part, consumers can have relation each other who visit Housing cultural center. And they can joint for interchange of information, culture enjoyment. In conclusion, this study has a great value of graft marketing view on the planning of Housing cultural center.

• 한국주거학회:학술대회논문집
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• 한국주거학회 1994년도 학술발표대회논문집 상
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• pp.19-27
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• 1994

• 한국주거학회논문집
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• 제23권6호
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• pp.1-9
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• 2012

This study is to organize the frame of measuring inventory for housing quality related to mental health in foreign literature reviews. In the first step, many housing quality contents or items are extracted from empirical studies, including housing environment quality and mental health. In the next step, extracted contents and items are classified by space scope (house and neighborhood unit) and WHO housing properties (safety & security, health & sanitation, efficiency/convenience, comfort/amenity). Almost all housing properties follow the WHO standard, but some properties, sustainability and economic characteristics, do not follow the standard. These reflect on current Korean housing environment. They are energy saving and environment friendly effort, property value and economic burden, identity expression, and school district. So they need to be added to the Korean housing quality measurement related to mental health.

• 가정과삶의질연구
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• 제22권5호
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• pp.101-111
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• 2004

This study was conducted to examine how the types of housing values influence the preference for computerized housing (so called 'Intelligent Housing'). A questionnaire survey was conducted on 347 residents in Seoul metropolitan area. The following findings were obtained: 1) The housing values were classified into 6 types: ostentation, information & technology, tradition preservation, personality, practicality, and privacy pursuit. 2) There were significant differences in housing values by the generation and the level of familiarity with information technology. 3) In general, computerized housing was highly preferred, and the housing value types that affected the preference were 'ostentation' and 'information & technology.' 4) There is a need to develop diverse models of computerized housing systems to respond to consumer demands.

• 한국건설관리학회논문집
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• 제15권5호
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• pp.82-93
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• 2014

주거복지 정책 실현을 위해 공급되고 있는 장기공공임대주택은 영구임대주택을 시작으로 급속히 노후화 되고 있다. 이에 노후화 개선을 위해 다양한 주거복지 사업이 추진 및 계획되고 있다. 그러나 모든 주거복지 정책이 다 필요한 것이라고 하더라도 재원은 한정적이기 때문에 재원의 효과적 배분과 투입이 요구된다. 더불어 많은 국가재정 투입이 예상되는 만큼 주거복지를 위한 공공사업에 앞서 사업의 타당성에 관한 검토가 요구된다. 한편, 기존의 타당성 연구는 SOC 사업을 주요 대상으로 한 지침개발이 대부분이기 때문에 본 연구의 대상과 같은 공공 리모델링 사업에 단순한 기존연구 결과의 적용에는 한계가 있다. 더불어 공공사업 타당성 평가를 위해서 경제적 가치와 정책가치 평가가 동시에 이루어져야 하지만 현실적으로 공공사업은 정책결정자의 사업실현 의지와 정책목표의 효과적 달성 등으로 상당부분 사업추진 여부가 결정된다. 이러한 측면에서 본 연구에서는 노후 장기공공임대주택 리모델링과 유지관리 두 대안을 대상으로 정책가치 평가 방법을 제시하고 자였다. 정책가치 평가를 위한 접근방법으로 예비타당성 분석의 정책적 분석 항목의 범주화를 고려하였다. 이를 통해 주거복지를 위한 노후 장기공공임대주택 리모델링 사업의 특성을 고려한 정책가치 평가항목을 도출하고 실증분석 방법으로 유지관리와 리모델링의 정책가치를 MAUT를 이용하여 산출하였다. 실증분석 결과 장기공공임대주택 리모델링 및 유지관리 정책가치 실증분석결과 유지관리의 효용값은 0.2461, 리모델링의 효용값은 0.6161로 리모델링의 정책가치가 큰 것으로 평가되었다. 세부 속성은 유지관리 및 리모델링의 순위가 유사한 것으로 나타났으며 경기부양 효과 극대화, 사업계획과 정책방향의 일치성, 사업의 준비정도 최적화 속성의 순위가 높은 것으로 나타났다. 실증분석 결과를 통해 향후 주거복지 실현을 위해 사업을 추진 시에는 정량적 자료를 근거로 하여 유지관리보다 리모델링의 정책을 실현하는 것이 타당하다는 의사결정을 내릴 수 있다.

• 대한가정학회지
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• 제38권3호
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• pp.43-57
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• 2000

The aims of this study were to analyze the influence of related variables on a mode of housing life style, and the related variables to propensity to housing life stymie. The results of this study were as follows: 1. Variables influencing value orientation of family life were property and the price of housing. 2. Variables influencing spending habits were objective social class (SES), types of residence, education of wife, and price of housing. 3. Variables influencing propensity to using space were found to be objective social class (SES), education of wife, types of homeownership, and price of housing. 4. Variables influencing housing life style were objective social class (SES), subjective social class, housing class, family life cycle, housing life cycle, types of residence, site of residence, age of husband, age of wife, education of husband, education of wife, income, property, job of husband, types of homeownership, size of housing, and price of housing.

• 대한가정학회지
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• 제34권4호
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• pp.103-117
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• 1996

This study is a theoretical approach by literature about life style and housing life style. The purpose of this research is making an analysis model of housing life style which can be used as a conceptual framework in empirical study. the theme of‘Life style’was studied mainly in the area of consumerism and housing. Model was made to explore the sub-domain of new analysis model by the microsociological approach. As results, 1) Independent variable of housing life style research model must be selected to be possible of comparison in effect of objective and subjective variable and in effect of predictive function and well-being function of housing life style. 2) Sub-domain of housing life style must be consisted of value orientation of family life, consumption in house, consumer durables, furniture., and propensity to using space. 3) Conceptual model of housing life style must be tested in empirical study to know what is the housing adjustment behavior of individual family, to improve quality of housing life and to suggest housing policy for family as a consumer.

• 벤처창업연구
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• 제10권5호
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• pp.93-103
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• 2015

주거환경은 거주자의 독특한 특성에 영향을 받는 물리적인 측면뿐만 아니라 사회적, 경제적, 문화적 등 많은 환경적 요소들과 밀접하게 관련되어 있다. 본 연구는 주거선택속성의 이론을 바탕으로 서초구의 이미지와 지각된 가치를 매개로 애호도에 미치는 영향을 규명하고, 경험적으로 주거환경의 선택속성이 애호도와의 관계에서 이미지와 지각된 가치의 매개효과를 분석하고자 한다. 분석방법은 설문지를 배포하여 SPSS 통계 프로그램을 사용하여 분석하였으며, 그 결과는 다음과 같다. 주거선택속성은 지역 명성, 녹색환경, 편리성, 부동산 가치, 안전성, 주택상태의 6개 요인으로 나타났으며, 분석결과 주거선택속성은 애호도에 정적인 영향을 미치는 것으로 나타났다. 둘째, 매개효과를 검증하기 위해 3단계 회귀분석을 사용한 결과 이미지와 지각된 가치는 정적인 영향을 미침으로서 매개효과가 규명되었다. 이러한 결과는 서초구의 애호도를 증가시키기 위해서는 물리적인 환경요소뿐만 아니라 이미지와 지각된 가치를 관리하는 것이 필요하다.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2007년도 추계학술발표대회 논문집
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• pp.26-29
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• 2007

By changing housing market, housing cultural center furnishes information, value added, image of housing. For publicity their unique house, construction companies provide not only concrete and substantial material but also sensible and capacity service through the community space of housing cultural center. The consumer's experience of housing cultural center have an effect on purchase power apartment. The image of enterprise is important to select commodities to consumers. Though main clients are women, housing cultural center has not space concept and aim to concern for them. According to begin women a group of consumers, they have purchasing power in family. Apartment is no exception. Housing cultural center is used as continuous culture space that provide various experiential chance for consumer, especially women by systematize and distinct design detail and feature component. Accordingly, the purpose of this study is an analysis about community space of housing cultural center with the woman marketing based on experience.

• 토지주택연구
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• 제11권2호
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• pp.25-32
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• 2020

This study classified and analyzed characteristics of residents in public rental housing based on data from the 2018 Housing Survey. First, in order to classify the type of public rental housing resident, the criteria were derived through factor analysis based on the satisfaction evaluation index. Next, based on the factor value, the group was classified by type through cluster analysis, and the satisfaction, characteristics of residential households, and characteristics of rental housing types were analyzed for each cluster. As a result of factor analysis, evaluation of housing facilities, accessibility, and residential comfort was selected as the cluster classification criteria, and a total of four clusters were derived through cluster analysis. As a result of analyzing the characteristics of each cluster, it was found that there was a statistically significant difference in the level of residential satisfaction, characteristics of residents, and detailed types of rental housing. The results of this analysis are expected to be used to improve existing public rental housing or develop new types of rental housing to match the characteristics of residential housing for public rental housing. In addition, in the type integration of rental housing currently being promoted, it is necessary to develop a method of providing differentiated services in consideration of the characteristics of tenants as well as the integration of physical housing types.