• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.6
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• pp.968-979
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• 2008

Since community growth and vitality frequently depend on local businesses and community inhabitants depend on local retailers for their daily necessities, studying small businesses in rural areas is important to community sustainability. The purpose of our research was to investigate what marketing, merchandising, customer service, or business operation strategies were being implemented by successful independent rural retailers(i.e., clothing, jewelry, floral, hardware etc.), in competition with large discount stores in the U.S.. In addition, social capital as indicated by community involvement was examined for its use as a business strategy that contributes to the success of small retailers. In-depth interviews were conducted with 27 rural retailers representing three communities within a Midwestern state. Data were content analyzed. Participants were following several of the recommended business strategies but opportunities existed to implement changes. Results are discussed in terms of key practices followed by these successful small business owners.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2007.11a
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• pp.603-606
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• 2007

In an effort to secure competitive edges by increased product differentiation, construction firms began to market name brand apartments. Thus, intensified competition between apartment brand and Housing. This study is analysis the fact of apartment brand and housing with System Thinking. And We show the basic strategy about construction firms with SWOT matrix.

• Korean Journal of Construction Engineering and Management
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• v.9 no.1
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• pp.126-133
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• 2008

Current changing to the customer-oriented market naturally causes suppliers to meet an age of competition on the quality. In order to plan housing meeting this quality competitiveness era, I set up the type classification system of quality differentiation for the unit of apartment housing by executing differentiation cases of unit quality and type analysis of the object. The system is consist of 3 classification systems by quality element, user convenience element and product element as follows: First element is to classify quality element on the basis of plane and interior elements, architectural elements and second one is user convenience element relating facility to classify environment-oriented, safety, energy saving and convenience. The other one is the product element to classify furniture, installing product and convenient product. I believe that this classification system will be useful to determine any classification elements of product for product positioning and product planning in the stage of marketing planning of apartment housing in the future.

• Journal of the Korean housing association
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• v.24 no.5
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• pp.17-26
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• 2013

This study is aimed to investigate the characteristics of the elevations in the contemporary multi-family residential buildings in Paris. The survey was performed by studying 30 buildings which had won the multi-family residential project competitions, held in Paris in 2011. Since 30 buildings in the survey will be constructed in Paris in a couple of years, current trends of the elevations of the multi-family residential buildings can be extracted. Historically and also currently, in France, the multi-family housing has been studied to solve the various social problems; especially in Paris where the historical buildings and the modern and the contemporary buildings stand together in perfect harmony. The uniform elevations of the multi-family residential buildings in Korea, have been consist problems in the country. By studying the building elevations in Paris, the solutions to solve the current problems and to improve the situation, can be found. The study will be discussed in three different categories. First of all, the volume and the mass of building in the survey buildings, will be analyzed. Secondly, the openings in the facade, such as the windows and the balconies of the survey projects, will be analyzed. Finally, the materials and the colors of the facade will be discussed. By analyzing the elevations of the multi-family residential building projects, which had won the competitions, and are soon to be built in Paris, the various experiments and the attempts in building elevations, currently happening in Paris which is mostly known as a Haussmann style city, can be presumed, as well as the willingness of the city to reserve the historic buildings in the city.

• Journal of the Korean housing association
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• v.16 no.4
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• pp.1-7
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• 2005

In this study aim at searching for the basement residential planning of considering outdoor spaces. It look after research results, there should be necessary for the inflow of outdoor environment factors. This basement planning is core's area expending, or installing expended dry areas and acquiring side open spaces, installing arcades, installing atrium or court yard, utilizing maisonette spaces, activating pilotis on ground floors, openning main hall, earth sheltering method, etc. These should be improvement for easy step to change basement floors easily through underground floor extend, major repair, use change of present buildings and needs to the idea through architectural design competition.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2006.11a
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• pp.346-351
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• 2006

Community facilities in apartment complex was developed through combination with residents' needs about housing environmental amenity, marketing competition among construction companies and social trend 'Well-being' . But community facilities and fitness center which are situated in the beginning are alienated by residents because the designers plan community facilities without considering about residents' life-style and preference. In this paper, the study includes present status of fitness center and residents' preference for proper fitness center design. The result presents that fitness center users in apartment complex want a resting space which is already located in fitness center of mixed-use residential building. A resting space provides conditions that users can make up with the community each other as well as they can rest after exercise. And the fitness center users prefer wood as interior finish material of floor and wall in exercising space and resting space because they have a feeling comfortable and splendid.

• Korea Real Estate Review
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• v.24 no.1
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• pp.105-120
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• 2014

This research is to examine the impacts of the on-going global financial crisis on the housing systems of welfare states. Four developed economies in the Western Europe were selected for the analysis, and the qualitative research employed in-depth interviews with scholars in the fields of housing market and social policy in order to meet the research goal. The major findings indicate that the global economic crisis embedded into the liberalization of housing finance and the inadequacy of regulatory measures caused the vicissitude of housing markets, and its scale and magnitude could be determined by the resilience of each state's housing system. While the globalization of housing finance markets rendered easy borrowing for homeownership, intensive competition for excessive lending among financial institutions backed by heavy reliance on inter-bank and overall bank triggered market volatility, and further worsened household and public debts. It's clearly evident that a housing system with varied safety nets becomes a greater cushion to bear the risks of the financial crisis and to weather the economic storm.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• autumn
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• pp.245-250
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• 2001

Nowadays, there has been extreme competition due to market reduction in the domestic construction industry. In this situation, Korean construction companies are focused in the area of planning development housing project, which should maximize profit for a project. The most important step in this project is the business planning stage which judge whether it could come true or not. Each company has its own planning process model, but there hasn't been any standard model for the business planning process. To solve this problem in Korean construction companies, this study identifies the existing business planning process in the domestic construction companies finds out its problems, and suggests solutions for thorn. And Finally a business planning process model is proposed for success in development housing projects.

• Journal of the Korea Furniture Society
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• v.18 no.3
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• pp.166-176
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• 2007

Thanks to the recent apartment housing sales in new cities and metropolitan area, the public-use furniture market is greatly animated with the development of customized furniture. Nevertheless, the situation becomes difficult because of the fierce competition among the furniture suppliers with quoting at the lower price to get the order. In order to produce unique and stylish living cabinets, it is required for the furniture designer to create the design under the systematic design process collaborated with the construction company and make the design proposal thereby to the construction company. The present paper is focused on the re-usability of TV set currently possessed by the tenant, variability, uniqueness, pricing level suitable for the cost of real estate sales, modern design and so on. in the development of apartment living room cabinet. Thus, it is important for the furniture supplier to realize the importance of the design field in order to enhance the competitiveness of the customized furniture in the apartment housing. Accordingly the present researcher has developed the modem variable living room cabinet in accordance with the systemic design process by realizing the leads of tenant of the apartment housing and then establishing the concept focused on the design required by both the tenant and construction company.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2009.04a
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• pp.211-216
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• 2009

Bidding systems in the domestic public construction work have been amended many times since the lowest-bidding system was implemented in 1951. However, this hasn't had much success. Competition in technical development among companies has declined as the contracts for buildings are given to company which submits the lowest price without considering traits of projects. In addition, as the construction market turns to the limitless competition system due to FTA(Free Trade Agreement), advanced techniques are needed to promote the national competitive power. Considering the needs of the times, Korean government announced that "Best Value Contract (Design-Bid-Build)" and "Bridging Contracts (Design-Build)" are included to 4 existing bidding systems in October 2007. Thus this study aims to suggest devised the evaluation criteria including major items for evaluating bidders, in order to establish and revitalize the best-value bid system successfully.