• 한국콘텐츠학회논문지
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• 제21권6호
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• pp.513-523
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• 2021

본 연구는 호텔 드라이브 스루 서비스품질이 고객만족과 지속이용의도 간의 영향관계와 호텔 드라이브 스루서비스품질과 고객만족 간에 호텔 브랜드이미지의 변수를 투입함으로서 조절효과가 있는지에 대한 영향 관계를 규명하고자 하였다. 최근 서울을 중심으로 운영하고 있는 호텔 드라이브 스루 서비스를 경험해본 고객을 대상으로 편의표본추출을 사용하였으며, 2020년 12월부터 약 40일간 진행되었다. 선행연구를 통해 구성된 설문도구는 서울지역 호텔 드라이브 스루 서비스를 경험한 이용고객을 대상으로 배포하였으며, 수집된 유효표본 289부를 SPSS 22.0을 사용하여 통계처리 하였다. 본 연구의 실증분석 결과에 따른 결론 및 시사점을 구체적으로 살펴보면 다음과 같다. 분석결과 가설1과 가설2 모두 유의한 영향관계가 있는 것으로 나타났고 가설3의 유형성^*호텔 브랜드이미지와 물리적환경^*호텔 브랜드이미지는 유의적인 정(+)의 영향으로 조절효과 있는 것으로 나타났으나 응답성^*호텔 브랜드이미지와 신뢰성^*호텔 브랜드이미지는 아무런 조절효과가 없는 것으로 나타났다.

• 한국운동역학회지
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• 제15권3호
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• pp.71-78
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• 2005

The purpose of this research was to conduct an analysis on the factors that determine the distance at the time of target swing based on the use of late hitting of outstanding college golfers to verify the difference between late hitting and the distance that target increases in regular swing and the distance. Then, this research conducts an analysis on the correlation between club head velocity, ball velocity, launch angle, back spin, meet ratio and distance that become kinematics variables at the time of target swing. To attain the above mentioned purpose, 25 outstanding college players with average experience and handicap of 6 years and 5, respectively, were targeted Comparative analysis on two swing that target increase in regular and the distance was conducted by used driver. When it pertained to two types of swing. analysis system comprised of an analytical software called the Science Eye of the Bridgestone and peripheries was used to define the relationship between variables of club head velocity, ball velocity, launch angle, back spin, meet ratio that become kinematics variables. As for the method of processing data pertaining to the factors that determine the distance, differences of distance by the type of swing was verified by using independent T-test that leveraged SPSS 120 statistics program. Moreover, level of correlation between variables that contribute to the increase in distance through relation of correlation, and analysis of tendencies was conducted to analyze tendency of non-distance to increase in accordance to the increase of each variable. Key results produced through this experiment are as follows: 1. Artificial late hitting for increased non-distance that targets skilled players had effect on increased the distance(p<. 05). 2 The drive distance is correlated with each measured variable that is positive correlation to ball velocity, club head velocity, meet ratio and relation of back spin and launch angle are negative correlation. ball velocity and club head velocity are very high correlated with drive distance(p<.01), back spin and distance are negative correlation(p<.01). 3. Among each measured variable increasing the club velocity is the most contribution, and ball velocity and meet ratio and the increasing launch angle and back spin is negative effect for increasing distance.