• Fashion & Textile Research Journal
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• v.17 no.3
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• pp.315-326
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• 2015

Woman leadership has been remarkably highlighted with women's accelerating entry into society. Domestic and overseas interests about political leaders began with the age of media and they are rapidly spreading worldwide with the development of internet, SNS and blog. Along with this phenomenon, exposure of images has been remarkably increasing and fashion has been also used as a political strategy. However, the research on woman political leaders has been insufficient so this study selected Geunhye Park, Michelle Obama and Hillary Clinton as representative woman leaders for the research. 149 pictures of Geunhye Park, 171 pictures of Michelle Obama and 124 pictures of Hillary Clinton from the articles containing their pictures from Jan. 2002 to Dec. 2013 were analyzed, focusing on their gender. The three woman political leaders' typical images of femininity, masculinity and androgyny were categorized respectively and the period and works in which those images had been expressed were reviewed. Also, fashion styles of the images pursued by each gender were analyzed through their color, material, silhouette, design point, items and accessories. As a result, Geunhye Park had femininity image at the beginning and had masculinity image when she did election campaigns, which led to her current image of androgyny. Michelle Obama uses the image of femininity, masculinity and androgyny simultaneously. It was found that Hillary Clinton emphasized the image of masculinity and androgyny but she emphasizes femininity image these days.

• The Journal of the Convergence on Culture Technology
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• v.3 no.4
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• pp.101-106
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• 2017

This paper investigates how news media frame news editorials to deliver their subjective ideological stance through news discourse related with two candidates in 2016 U.S presidential election. For this purpose, 13 editorials were chosen and analyzed which appeared on the New York Time for the period from Sept. 1 to Sept. 30, almost two months prior to the election, giving special attention to the headlines of those editorials and the expressive linguistic forms in the selected two articles, based on the two theoretical frameworks-van Dijk' (1996)'s ideological square and Martin and White (2005)'s Appraisal Theory. The results are as follows: (1) editorials clearly supported Hillary Clinton; (2) following the appraisal theory, the category of 'feeling' was applied in expressing the preference for Hillary, whereas the strategy of judgment for Trump, where the strategy of 'emphasis' from the ideological framework were used for both candidates.

• The Korean Journal of Applied Statistics
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• v.30 no.2
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• pp.215-231
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• 2017

The US presidential primaries take place sequentially in different places with a time lag. However, they have not attracted as much attention in terms of modelling as the US presidential election has. This study applied several autologistic models to find the relation between the outcome of the primary election for a Democrat candidate with socioeconomic attributes in consideration of spatial and temporal dependence. According to the result applied to the 2016 election data at the county level, Hillary Clinton was supported by people in counties with high population rates of old age, Black, female and Hispanic. In addition, spatial dependence was observed, representing that people were likely to support the same candidate who was supported from neighboring counties. Positive auto-correlation was also observed in the time-series of the election outcome. Among several autologistic models of this study, the model specifying the effect of Super Tuesday had the best fit.