• Title/Summary/Keyword: High Effectiveness

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Effectiveness of Apparel Advertisements Using Avatars as Determined by Avatar Involvement - For High School Students - (아바타 관여도에 따른 의류 브랜드 아바타 광고 효과 - 고등학생을 대상으로 -)

  • Ahn Soo-Kyung;Kim Mi-Sook
    • The Research Journal of the Costume Culture
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    • v.14 no.3 s.62
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    • pp.418-433
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    • 2006
  • The purpose of present study was to examine the differences in effectiveness of internet apparel advertising using avatars as determined by the avatar involvement. After conducting a pilot test for 35 high school students, final data were collected through a self-administered questionnaire survey from 324 high school students living in Seoul area from July 18 to July 19, 2003; 317 were used for data analysis. Data were analyzed by chi-square analysis, t-test, cluster analysis, descriptive statistics, ANOVA and Duncan's multiple range test. As a result, the subjects were divided into 3 groups based on the level of avatar involvement: high, middle and low involvement groups. There were significant differences in avatar advertising effects among the groups divided by avatar involvement. Those who indicated the higher levels of avatar involvement were more likely to be positive in the cognitive responses, emotional responses, advertising attitude, brand attitude, the stimulus degree of connection, and the recall rates of the brand name. Also, Vector imaging ads were found to be more effective in the brand name recall rates.

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Application of tuned liquid dampers in controlling the torsional vibration of high rise buildings

  • Ross, Andrew S.;El Damatty, Ashraf A.;El Ansary, Ayman M.
    • Wind and Structures
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    • v.21 no.5
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    • pp.537-564
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    • 2015
  • Excessive motions in buildings cause occupants to become uncomfortable and nervous. This is particularly detrimental to the tenants and ultimately the owner of the building, with respect to financial considerations. Serviceability issues, such as excessive accelerations and inter-story drifts, are more prevalent today due to advancements in the structural systems, strength of materials, and design practices. These factors allow buildings to be taller, lighter, and more flexible, thereby exacerbating the impact of dynamic responses. There is a growing need for innovative and effective techniques to reduce the serviceability responses of these tall buildings. The current study considers a case study of a real building to show the effectiveness and robustness of the TLD in reducing the coupled lateral-torsional motion of this high-rise building under wind loading. Three unique multi-modal TLD systems are designed specifically to mitigate the torsional response of the building. A procedure is developed to analyze a structure-TLD system using High Frequency Force Balance (HFFB) test data from the Boundary Layer Wind Tunnel Laboratory (BLWTL) at the University of Western Ontario. The effectiveness of the unique TLD systems is investigated. In addition, a parametric study is conducted to determine the robustness of the systems in reducing the serviceability responses. Three practical parameters are varied to investigate the robustness of the TLD system: the height of water inside the tanks, the amplitude modification factor, and the structural modal frequencies.

Technical Trends of Flexible, Transparent Electromagnetic Interference Shielding Film (유연한 투명 전자기 간섭 차폐 필름의 기술개발 동향)

  • Lim, Hyun-Su;Oh, Jung-Min;Kim, Jong-Woong
    • Journal of the Microelectronics and Packaging Society
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    • v.28 no.1
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    • pp.21-29
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    • 2021
  • Recently, semiconductor chips and electronic components are increasingly being used in IT devices such as wearable watches, autonomous vehicles, and smart phones. As a result, there is a growing concern about device malfunctions that may occur due to electromagnetic interference being entangled with each other. In particular, electromagnetic wave emissions from wearable or flexible smart devices have detrimental effects on human health. Therefore, flexible and transparent electromagnetic interference (EMI) shielding materials and films with high optical transmittance and outstanding shielding effectiveness have been gaining more attention. The EMI shielding films for flexible and transparent electronic devices must exhibit high shielding effectiveness, high optical transmittance, high flexibility, ultrathin and excellent durability. Meanwhile, in order to prepare this EMI shielding films, many materials have been developed, and results regarding excellent EMI shielding performance of a new materials such as carbon nano tube (CNT), graphene, Ag nano wire and MXene have recently been reported. Thus, in this paper, we review the latest research results to EMI shielding films for flexible and transparent device using the new materials.

Serviceability-oriented analytical design of isolated liquid damper for the wind-induced vibration control of high-rise buildings

  • Zhipeng Zhao;Xiuyan Hu;Cong Liao;Na Hong;Yuanchen Tang
    • Smart Structures and Systems
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    • v.33 no.1
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    • pp.27-39
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    • 2024
  • The effectiveness of conventional tuned liquid dampers (TLDs) in controlling the wind-induced response of tall flexible structures has been indicated. However, the impaired control effect in the detuning condition or a considerably high mass cost of liquid may be incurred in ensuring the high-level serviceability. To provide an efficient TLD-based solution for wind-induced vibration control, this study proposes a serviceability-oriented optimal design method for isolated TLDs (ILDs) and derives analytical design formulae. The ILD is implemented by mounting the TLD on the linear isolators. Stochastic response analysis is performed for the ILD-equipped structure subjected to stochastic wind and white noise, and the results are considered to derive the closed-form responses. Correspondingly, an extensive parametric analysis is conducted to clarify a serviceability-oriented optimal design framework by incorporating the comfort demand. The obtained results show that the high-level serviceability demand can be satisfied by the ILD based on the proposed optimal design framework. Analytical design formulae can be preliminarily adopted to ensure the target serviceability demand while enhancing the structural displacement performance to increase the safety level. Compared with conventional TLD systems, the ILD exhibits higher effectiveness and a larger frequency bandwidth for wind-induced vibration control at a small mass ratio.

Effect of Concrete Strength on Stirrup Effectiveness in Shear Behavior of Concrete Beams (보의 전단거동에서 콘크리트 압축강도가 스터럽 유효성에 미치는 영향)

  • 이영재;서원명;김진근;박찬규
    • Magazine of the Korea Concrete Institute
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    • v.8 no.6
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    • pp.173-182
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    • 1996
  • An experimental research was carried out to investigate the effect of thc compressive strength of concrete on the stirrup effectiveness in shear behavior of concrete beams. For this purpose. total 24 beams of section dimension of $300{\times}600mm$ were tested: 4 specimens without web reinforcement and 20 specimens with web reinforcement in the form of vertical stirrups. Main variables were two levels(norma1 and high strength) of the compressive strength of concrete and six types of t h e shear rcinfor.cement ratios. Prior to experiment, for given sections and assumed material constants, the reference shear reinforcement ratio(${\rho}_vACI$) which leads to the flexure failure using the provisions of the ACI Building Code(AC1 318-95) was calculated. and the shear reinforcement ratios were relatively selected from the value of ${\rho}_vACI$. From test results, it was shown that thc safety factor of ACI eyuation for p1,ediction of shear strength was decreased with increasing the compressive strength of concrete in beams without stirrups. However. it was observed that as the amount of' stirrup is increased, the safety factor for high strength conci,ete beams with high stirrup ratio is ensured more than that for normal strength concrete beams. Therefore i t appears that the stirrup effectiveness of high strength concrete beams is greater than that of normal strength concrete beams.

The Influences of a Team System's Introduction to Hospital Organization, Regarding Job Satisfaction and Organization Commitment (병원조직에 팀제 도입이 팀직무만족과 팀조직 몰입에 미치는 영향)

  • Choi, Soon-Yeon;Nam, Eun-Woo
    • Korea Journal of Hospital Management
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    • v.5 no.1
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    • pp.232-271
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    • 2000
  • The introduction of a team system to any organization is usually to improve that organizations dynamics, by increasing the proper adaptation to rapidly changing environments, by reducing approval procedures, and by promoting power authorization. In this regard, this study was carried out in an attempt to determine (1) whether or not the introduction of a team system can be as effective in hospital organizations as it has been in business organizations, and (2) what behavior factors influence such effectiveness. For the current study, questionnaires were distributed to the employees of a university hospital in Pusan. Four hundred eighty three of them(94.7%) were retrieved and analyzed through statistical processes. The three types of variables that were found to influence team effectiveness were: (1) independent variables of team organization characteristics, such as communication, organizational atmosphere, leadership and team knowledge, (2) intervening variables of team organization characteristics. such as job autonomy, technological variety, task subjectivity, task feedback and task importance, and(3) the dependent variables of team level effectiveness, such as job satisfaction and commitment to team organization. The gathered data were processed by using the 6.12 version of the statistical program SAS(Statistical Analysis System), and the reliance coefficient of those measured variables was then evaluated as an average of 0.78. The influence of team level effectiveness was analyzed by using multiple regression analysis. These differences in effectiveness were then analyzed on the basis of related mean values, while the differences among demo-sociological characteristics were analyzed by using the dispersion analysis(ANOVA) and the t-test. The results of the study can be summarized by the following. First, regarding the relationship between team organization characteristics and team level effectiveness, all of the factors including communication, organizational atmosphere, leadership and team knowledge were found to have a significant influence on effectiveness. Second, the factors of team job characteristics, such as technological variety, task importance and job autonomy, had significant effects on job satisfaction and organizational commitment among the teams members. Team level effectiveness was generally high, while team job satisfaction was higher the teams organizational commitment. Third, regarding the demo-sociological characteristics, team level effectiveness was found to be higher among those who were older, who had more job experience, and who had a higher position. Comparing the differences among job types, the effectiveness was relatively higher in the fields of nursing and administration/management then in other fields. Further study should be done towards the setting of variables for characteristics of hospital organization, developing suitable methods of measurement, and researching individual level effectiveness.

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Relationship between Knowledge on Diabetes, Self-care Activities, and Self Effectiveness of Diabetics Patients (당뇨병 환자의 당뇨지식, 자가간호활동과 자기효능감의 관계 - 일 종합병원 환자를 대상으로 -)

  • Lee, Mee-Hwa;Kim, Yeun-Young
    • Journal of Korean Academic Society of Home Health Care Nursing
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    • v.10 no.1
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    • pp.15-24
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    • 2003
  • This study provides some basic information on the improvement of diabetics' self-care activities through examining the patients' knowledge on diabetes, self-care activities, and how much they feel those activities are effective and through studying the correlation among the three factors. One hundred and fifty four patients were subjected to this study, who were treated or hospitalized in a hospital in Pusan. Researches were conducted from October 21 to November 9, 2002, and information were gathered by questionnaire and direct conversation with the patients. The data was processed through SPSS WIN 10.0 program. The Date were analyzed by descriptive statistics, ANOVA, t-test, Pearson correlation coefficient and Spearman rank correlation coefficient. The results of this study was the followings; 1) The subjects' knowledge on diabetes ranged from 6 to 23 points with a mean of 17.01 points. 2) The subjects' self-care activities ranged from 21 to 103 points with a mean of 67.72 points. That of the patients with regular treatments appeared to have the highest points (3.51) and the lowest points appeared in the measurement of sugar level in blood (2.60) 3) The subjects' feelings of effectiveness ranged from 21 to 103 points with a mean of 70.01 points. Drug therapy had the highest point (3.94) and diet showed the lowest (3.37) 4) In the general characteristics of the subjects, the more education a subject had, the more knowledge on diabetes he or she appeared to have (F=3.36, p=0.012). The self-care activities were significantly high among non-alcoholic subjects (F=4.301. p=.016). The subjects' feelings of effectiveness were higher in female patients than in male patients(t=2.132 , p=.035), and those in the ages between 51 and 60 felt more effectiveness (F=4.198. p=.003). In addition, married subjects felt more effectiveness than the unmarried (t=2.856, p=0.005), and the more education a patient had. the more effectivess he or she felt (F=2.879, p=.025). 5) In the subjects' pathological characteristic, the subjects who experienced diabetes education showed more knowledge on diabetes, more self-care activity, and more effectiveness than those without the education (t=3.193, p=.002; t=2.299, p=.023; t=2.128, p=.035). 6) As the results of the analyses of correlations among knowledge on diabetes, self-care activity, and effectiveness, the more knowledge on diabetes a patient had, the more self-care activity and the more effectiveness he or she showed (p=0.283. p=0.002; p=0.182, p=0.036). Self-care activity became higher as the feeling of effectiveness appeared higher (r=.550, p=.000). Based on the results above, several suggestions were made; 1) This study was conducted in one hospital, so it is difficult to generalize the results. It is necessary to gather more information from more patients through repeated researches. 2) The study on the other factors which can affect a patient's self-care activity is required. 3) The development of a program which improves a patient's self-care activity, knowledge on diabetes. and effectiveness is needed.

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Application of Seismic Isolation Technique in Residential-Commercial Building (주상복합건물에 대한 면진기술의 적용)

  • 이동근
    • Proceedings of the Earthquake Engineering Society of Korea Conference
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    • 2000.10a
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    • pp.465-472
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    • 2000
  • Seismic isolation technique has been applied mainly in low rise buildings and its seismic performance was satisfactory during Kobe Earthquake. However, in the case of medium and/or high-rise buildings, mid-story isolation could be more technically feasible than base isolation to reduce earthquake forces. In this paper, the seismic effectiveness of mid-story isolation in medium and/or high-rise shear building as well as low rise shear building was evaluated analytically. After verifying the effectiveness of mid-story isolation technique, this method also applied in residential-commercial building. It was found that mid-story isolation, that is isolation between upper residential area and lower commercial area, could reduce inter-story drift and floor shear forces comparing to the conventional fixed base.

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The Difference of the College Students' Perceived Stress and Stress Coping Style According to the Communication Competence, Communication Amount and Depth (커뮤니케이션 능력 및 의사소통의 양과 질에 따른 대학생의 스트레스와 스트레스 대처의 차이)

  • Han, Julie;Namgung, Eunjeong
    • Korean Journal of Child Studies
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    • v.29 no.1
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    • pp.325-337
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    • 2008
  • The current study examined the difference of the college students' perceived stress and stress coping style according to the communication competence and communication amount & depth. Firstly, the differences of college students' perceived stress was shown according to their communication competence. Communication time (amount) and depth also affect their perceived stress. In detail, higher appropriateness and effectiveness were, the weaker the stress was. Secondly, the differences of college students' stress coping style was shown according to their communication competence, communication amount and depth. In detail, respondents who have high appropriateness showed the active stress coping style more. And respondents who have high effectiveness showed the active stress coping style more. Limitations and suggestions for future study were discussed thereafter.

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Characterization and Performance Evaluation of Advanced Aircraft Electric Power Systems

  • Eid, Ahmad;El-Kishky, Hassan;Abdel-Salam, Mazen;El-Mohandes, Mohamed T.
    • Journal of Power Electronics
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    • v.10 no.5
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    • pp.563-571
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    • 2010
  • A model of an advanced aircraft electric power system is developed and studied under variable-speed constant-frequency (VSCF) operation. The frequency of the generator's output voltage is varied from 400-Hz to 800-Hz for different loading scenarios. Power conversions are obtained using 12-pulse power converters. To reduce the harmonic contents of the generator output waveforms, two high-pass passive filters are designed and installed one at a time at the generator terminals. The performance of the two passive filters is compared according to their losses and effectiveness. The power quality characteristics of the studied VSCF aircraft electric power system are presented and the effectiveness of the proposed filter is demonstrated through compliance with the newly published aircraft electrical standards MIL-STD-704F.