• Journal of the Korea Institute of Information and Communication Engineering
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• v.22 no.10
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• pp.1287-1293
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• 2018

This study tested relationship between consumer's motivation for mobile shopping and their value of shopping, satisfaction, and repurchase intention. The result of the analysis deduced four factors in motivation for mobile shopping-: ubiquity, convenience, impulsiveness, and economic feasibility. The results indicated that motivation for mobile shopping and consumers' value of shopping have a significant influence on each other. Specifically, impulsiveness had a considerable influence on hedonic shopping value, whereas convenience had a significant influence on utilitarian shopping value. In addition, motivation for mobile shopping and value of shopping had a significant influence on consumer satisfaction and repurchase intention. To put it concretely, among the motives of mobile shopping, ubiquity is found to be the factor influencing consumer satisfaction and repurchase intention the most. Lastly, consumers' shopping value influences consumer satisfaction and revisiting intention significantly. This result provides useful base data for establishing distinctive marketing strategies in the rapidly growing mobile shopping market.

• Korean Journal of Food Science and Technology
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• v.46 no.3
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• pp.352-357
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• 2014

In this study, 100 consumers (men, 50; women, 50; age group, 20-50 years) rated their overall preferences for 24 Korean raspberry wines by using a 9-point hedonic scale. The analysis of variance was constructed to evaluate the effect of gender, age, and samples on the preference scores of the wine products. Significant differences were observed in overall preferences for the 24 samples; however, no interactions based on preferences by age and gender groups were noted. Cluster analysis was performed to determine sample clustering based on the frequencies from the preference data. Three clusters were obtained; these three clusters were well separated based on the mean overall preference scores for the samples. Discriminant analysis based on the three clusters also confirmed the same grouping of samples with 100% accuracy.

• Journal of the Korean Society of Food Culture
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• v.2 no.1
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• pp.71-79
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• 1987

The sensory quality characteristics of 5 different types of traditional Korean cookies, i.e. Yackwa, Gangjung, Sanja, Dasik and Yutgangjung were investigated. A total of 77 questionnaires were collected and over 90 different terms describing the sensory characteristics of Hankwa were appeared, among which 58 terms were explained in Korean Dictionary. The important quality characteristic of Korean cookies were identified from the frequency of the appearance of sensory describing terms. The cookies were stored at room temperature for 10 days in various relative humidity of $0{\sim}68%$, and the changes in the quality characteristics were examined organolleptically by scalar scoring test. The changes in overall acceptance were evaluated by hedonic test. The results were shown by quantitative descriptive analysis(QDA) diagram The QDA diagram could visualize the effects of storage relative humidity on the sensory quality profile of the cookies.

• Journal of Fashion Business
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• v.19 no.2
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• pp.69-84
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• 2015

The objective of this study is to investigate the intention to adopt smart wear, based on extended UTAUT model. We examined the effects of performance expectancy (PE), effort expectancy (EE), hedonic motivation (HE), social influence (SI), facilitating conditions (FC), and price value (PV) on the intended adoption of smart watch and smart shoes, respectively. In addition, moderating effects of gender, age, and innovation resistance were examined. An online survey was conducted, comprised of 2030 consumers who were aware of smart watch or smart shoes. In total, 393 responses were analyzed. About 50.4% were male, and 44.8% were in their 20's. An exploratory factor analysis generated five factors - PE & HM, EE, SI, FC, and PV- which were employed as independent variables in the multiple regression models. PE & HM, PV, and SI influenced on the intention to use both smart devices. FC showed the significant effect only on the intention to adopt the smart watch. In terms of gender differences, SI and PV were the important predictors of the intention to adopt the smart watch in the female group only. With respect to age difference, SI was very effective in explaining the intention of individuals in their 30's to adopt smart wear. Among the low innovation resistance group, SI was significant predictor, while PE & HE and PV were significant among the high resistance group. The findings provide useful information about the possibility of the adoption of smart wear, and new insight into market segmentation.

• Korean Journal of Food Science and Technology
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• v.16 no.3
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• pp.291-296
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• 1984

The lipid composition of domestic and imported beef samples was analyzed and the lipid rancidity and flavor changes during their cooking and storage for 48 hours at $4^{\circ}C$ were investigated. The contents of total lipids and neutral lipids of raw, cooked and cooked-stored samples were higher in domestic beef than in imported beef. During cooking by simmering or roasting and storage for 48 hours at $4^{\circ}C$, the contents of total lipids and phospholipids showed a decreasing tendency in all samples. The results of sensory test for domestic and imported beef samples with two different cooking methods revealed significant differences between domestic and imported in both simmering and roasting. In a palatability test by hedonic scale, no significant difference was observed among roasted samples while a significant difference was observed among simmered samples between cooked domestic and cooked-stored imported beef. The increaase of TBA values in all cooked samples was mild right after cooking whereas it was rapid in cooked-stored samples. As TBA values increased, sensory scores decreased in all samples.

• International Area Studies Review
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• v.22 no.1
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• pp.23-40
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• 2018

In the 2000s, China has been pushing the issue of San-Nong as a national priority. Farmland transfer, one of the solutions to the problem of San-Nong, has grown rapidly over the past decade. Especially, as farmland transfer was promoted, the rural economy developed and the living standards of the farmers improved greatly. However, the rigidity of farmland transfer type, which focuses on Zhuan-Bao method, hinders farmers' willingness to relocate to farmland transfer and ultimately acts as an obstacle in promoting massive farmland transfer. The purpose of this paper is to analyze the determinants of farmland transfer types and farmland transfer prices in Chinese farmers. Based on the results of the analysis, the following implications are suggested. First, farmers should be instructed to farmland transfer in a Ru-Gu manner; Second, the contract period must be long; Third, it is necessary to prepare countermeasures for the farmland transfer by crops; Fourth, Educational programs should be built for the farmers of farmland transfer.

• Food Engineering Progress
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• v.13 no.4
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• pp.302-307
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• 2009

In this study, four Korean black raspberry wines were developed from different regions in Korea; Gochang (G), Heongsung (H), Jeongup (J), and Sungchang (S). Their flavor profiles were determined using a combination of volatile analysis and sensory evaluation. From the volatile analysis of the developed wines, 8 acids, 17 alcohols, 12 esters, 9 terpenes, 3 aldehydes and ketones, and 4 miscellaneous compounds were identified. Preferences of appearance, aroma, full-body, and overall acceptability in the developed wines were determined using 9-point hedonic scale by 43 panelists, compared with one commercial black raspberry wine (Sunw). The sweetness, sourness, astringency levels were also evaluated using 9-point just-about-right (JAR) scale. The mean overall acceptability score of Sunw (5.58) was the highest among the tested wines, followed by G (4.81), S (4.44), H (4.41), and J (4.13) (p<0.05). Sweetness levels in the developed wines were overall lower than JAR level, while sourness and astringency levels were overall higher than JAR level.

• Journal of Multimedia Information System
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• v.5 no.4
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• pp.283-290
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• 2018

Smarthome is one of the remarkable fields of the industrial revolution 4.0, which are popular in many countries such USA, EURO, Japan and Korea. However, how Vietnamese people are considering and having intension to use smarthome devices is still a question for marketers and researchers. This study develops a comprehensive research model that can explain potential customers' behavioral intentions to adopt and use Smarthome services in Viet Nam and figure which key factors affect the intention. This study proposes and validates a new theoretical model that extends the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). The model consists of eight factors that affect one element (Behavioral Intention), specifically: Habits, Perceived usefulness, Perceived ease of use, Trust, Innovativeness Personal, Perceived value, Hedonic motivations and Social influences. Data were collected from 304 Vietnamese citizens by sending the email to survey questionnaire, direct contact with the experienced smarthome users. Through regression analysis, data from samples were analysed with SPSS 20 software and verification of hypotheses, the results show the key determinants affecting the intention to use smarthome appliances in Vietnam: Perceived Value, Social Influence, Perceived Usefulness, Perceived Ease of Use and Trust. From this result, several recommendations have been suggested to to smarthome devices vendors and marketer to improve products as well as marketing approaches to meet customer needs.

• Journal of the Korea Convergence Society
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• v.10 no.3
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• pp.193-201
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• 2019

The public's interest regarding multi-household houses, one of the small-scale housings used as profit earning property, has been increasing. Previous studies regarding price, such as the rent and sales price of multi-household houses', however, were difficult to find. Thus, this study set forth to find out what characteristics influence the sales price of multi-household houses so as to provide further suggestions to investors' decision makings and developers' strategy establishments. The data was retrieved from multi-household sales transacted in Changwon City. Through empirical analysis, this paper found that prices were high in Euichang-gu and Seongsan-gu, and meaningful variables in terms of locations were distance from major trade areas(-), distance from main streets(-), and Corner site(+). Meaningful variables related to household characteristics were total floor area(+), Studio type(+), Southern exposure(+), Building age(-), and Full-furnished(+).

• Fashion & Textile Research Journal
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• v.20 no.6
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• pp.645-655
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• 2018

Online to Offline(O2O), a new model of e-commerce, has been gradually recognized and accepted by consumers. Electronic commerce has become diversified and O2O marketing is the new trend of e-commerce. The rapid popularization of mobile Internet and online shopping makes O2O service gets more attention. Although recently O2O service and O2O marketing get much attention, there is no much preceding research about the antecedents of mobile shopping of O2O market. The purpose of the study is to examine the effect of shopping orientation on intention to reuse O2O services and the moderating effect of impulse buying tendency. A total of 209 surveys were collected online in total for the data of the study. The key findings of this study are as follows: First, convenience seeking shopping orientation has a positive effect on the intention to reuse O2O service and brand seeking shopping orientation has, too. Second, impulse buying tendency positively moderated the relationship between hedonic seeking shopping orientation and intention to reuse O2O service, and negatively moderated sales seeking shopping orientation and intention to reuse O2O service. The results of this study presented some implications for operators at O2O service area. Research findings and study limitations are discussed.