• Title/Summary/Keyword: Heart & Fellings

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A study of Structural relationship between public crisis communication and Heart & Fellings influence and behavioral intention in crisis risk situations (국가적 위기·위험상황에서 대중(大衆) 위기커뮤니케이션과 심정(心情) 영향력 및 행동의도간의 구조적 관계)

  • Lee, Jung-Eun
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.239-251
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    • 2022
  • This study tried to understand the structural relationship between public crisis communication, emotional influence, and behavioral intention in a national crisis/risk situation. Based on the results of previous studies and empirical studies, the results of crisis/threat type, crisis/threat response, sentiment (crisis/risk responsibility, strategic risk/risk reflective response), and action intention For tourists who visit tourist destinations, as well as the relationship between crisis and risk communication at the tourist destination and one of the unique emotions of Koreans (crisis threat responsibility, strategic response, and reflective response to crisis threat) The relationship between the outcome variable, behavioral intention, was identified. A theoretical study was conducted on each research concept to achieve the proposed research purpose. Based on this, a questionnaire was drawn up and empirical research was conducted in parallel. Three hypotheses were established, and meaningful results were confirmed according to the results of the hypotheses. When a risky situation occurs, the government, business, and local community will actively respond and respond to it as an opportunity to offset the risk of crisis.