• Journal of Korea Society of Digital Industry and Information Management
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• v.12 no.3
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• pp.215-230
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• 2016

This study aims to investigate how health belief of adult female users of the health training center affect health-promoting behavior through self-efficacy and exercise satisfaction. The proposed model is based on health belief model of Rosenstock et al. To validate the proposed model, PLS analysis is performed with the valid 177 questionnaires collected from Seoul and nearby cities. The results are as follows. First, perceived severity has a positive effect on self-efficacy, not on exercise satisfaction. Second, perceived susceptibility does not has a positive effect on both self-efficacy and exercise satisfaction. Third, perceived barriers has a positive effect on self-efficacy, not on exercise satisfaction. Fourth, perceived susceptibility has a positive effect on both self-efficacy and exercise satisfaction. Fifth, self-efficacy has a positive effect on exercise satisfaction and health-promoting behavior. Sixth, exercise satisfaction has a positive effect on health promoting behavior.