• 벤처창업연구
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• 제17권3호
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• pp.183-200
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• 2022

본 연구는 치유농업 분야에서 치유체험프로그램이 만족도에 미치는 영향에 관한 연구이다. 농촌 체험프로그램을 개발 하는데 있어서 치유 체험프로그램을 구성하는 어떤 요인이 만족도에 영향을 미치는지와 치유체험프로그램의 마케팅관점에서 어느 정도의 참여시간과 참여비용이 치유체험프로그램의 만족도에 미치는지에 대한 영향을 실증분석하고자 한다. 치유 체험프로그램의 체험비용과 체험시간이 만족도에 미치는 영향에 대하여 연구해 봄으로써, 치유체험프로그램의 개발 방향성을 제시하고자 한다. 이를 위하여 체험비용과 체험시간을 매개변수로 하는 치유체험프로그램이 만족도에 미치는 영향을 실증분석함으로써 농촌 체험프로그램의 개발 시 우선적으로 고려해야 할 부분에 대한 이론적 기반을 제시한다. 체험프로그램의 하위요인으로 오락적 체험, 교육적 체험, 일탈적 체험, 심미적 체험이 있으며, 매개변수로 체험시간, 체험비용이 있으며, 종속변수로 만족도를 두었다. 또 한 설문대상자의 인구통계학적 변수를 통제변수로 설정하여 연구결과의 신뢰성을 확보하였다. 조사대상은 치유체험프로그램에 관심이 있거나 인지하고 있는 불특정 다수를 대상으로 수집한 설문지 중 유효한 314명을 대상으로 실증분석을 시행하였다. SPSS v22.0을 사용하였으며, 매개 효과를 검정하기 위하여 Baron & Kenny(1986)의 3단계 검증법과, Andrew F. Hayes(2018)의 SPSS PROCESS Macro Model No.4 검증 방법을 적용하여 분석결과에 대하여 비교함으로써 매개 효과에 대한 신뢰성을 확보하였다. 연구결과 교육적 체험(𝛽=.134, t=1.759*)이 체험비용에 정(+)의 영향을 미치는 것으로 나타났으며, 심미적 체험(𝛽=.144 t=1.684*)이 체험시간에 정(+)의 영향을 미치는 것으로 나타났다. 또한 교육적 체험(𝛽=.239, t=4.112***)이 만족도에 정(+)의 영향을 미치는 것으로 나타났으며, 심미적 체험(𝛽=.330 t=4.921***)이 만족도에 정(+)의 영향을 미치는 것으로 나타났다. 체험시간은 심미적 체험과 만족도 사이에서 부(-)의 비일관적 매개 효과를 미치는 것으로 나타났다. 즉 심미적 체험이 만족도에 미치는 총 효과는 𝛽=.330 t=4.921***이며, 체험시간을 매개변수로 투입 시 직접효과(𝛽=.349 t=5.241***)는 총효과에 비해 𝛽=.019 만큼 증가한 반면, 간접효과(𝛽=-.019)로 부(-)의 매개 효과를 미치는 것으로 나타났다.

• 대한안전경영과학회지
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• 제22권2호
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• pp.57-71
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• 2020

The purpose of this study is to explore the effects of fire officers' experience of traumatic events and subsequent forest healing on their occupational burnout. The results are as follows: First, the experience of traumatic events, social and psychological healing, and relieving stress by strolling had a significant effect on burnout. The more fire officers are exposed to traumatic events, the more they lose self-control in social and psychological aspects, and the lower the level of stress relieved through strolling, the higher the level of burnout. Thi sresult suggests that the more fire office rsare called out for fire fighting, the more they see their colleagues with severein juries, and the higher the level of mental and physical an xiety, the more they areex hausted. Moreover, for es thealing help store duce the irmental and physi calfatig uecaused by traumatic events, thu spreven ting them from suffering from burn out. Second, the experience of traumatic events, social and psychological healing, and relieving stress by strolling had a significant impact on occupational stress. The more fire officers are exposed to traumatic events, the more they lose self-control in social and psychological aspects, and the lower the level of stress relieved through strolling, the higher the level of occupational stress. This result indicates that to relieve job stress caused by fire fighting, increased forest healing activities, including various programs such as psychotherapy, developing interpersonal relationships and self-control, and creating a positive mind-set, can reducejobstress and help fire officers recover from it. Lastly, job stress had a mediation effect on the effects of the experience of traumatic events and forest healing on burnout. This implies that burnout can be prevented when fire officers gain high emotional stability through social and psychological healing and stress-relief strolling over a traumatic experience, and stronger support from the organization and family can keep them from being emotionally drained, thus contributing to the prevention of burnout.

• 인간식물환경학회지
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• 제22권1호
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• pp.15-29
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• 2019

The purpose of this study is to investigate the effects of the exhibition displays and events of the Agro-healing Experience Hall in the Agricultural Technology Exhibition 2018 on satisfaction and revisit intention of visitors. A survey was conducted on visitors of the Agro-healing Experience Hall and the responses of 274 visitors excluding 26 cases with inappropriate responses were analyzed. For psychological measurement, the Perceived Restorativeness Scale (PRS), Profile of Mood States (POMS), level of plant gardening experience, satisfaction and loyalty were measured. There was a significant difference among age groups in all four factors of the PRS (repose, fascination, coherence, and legibility). In the case of education level, there was a significant difference in the three factors (repose, fascination, and legibility). In addition, average monthly income showed a significant difference among groups in the two factors (fascination and coherence). As a result of analyzing the mood states of visitors for the exhibition events of the Agro-healing Experience Hall, there was a significant difference among age groups only in the case of vigor (p < .05). As a result of analyzing the correlation between the level of plant gardening activities (3 factors) and PRS (4 factors) in the exhibition events of the Agro-healing Experience Hall, plant preference tendency and plant-related event showed a high positive correlation of 0.5 or more with repose of the PRS factors. A multiple regression analysis was conducted to investigate the effects of the level of plant gardening activities, PRS and POMS on the satisfaction and loyalty of visitors. As a result, it was found that in terms of relative explanatory power over independent variables affecting satisfaction and revisit intention, fascination had the greatest effect, followed by vigor, fatigue, and occupation (company employee). The results of this study suggest that exhibition events of the Agro-healing Experience Hall affect repose, fascination or vigor of visitors, and thus can be used positively to increase satisfaction and revisit intention of visitors.

• 농촌지도와개발
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• 제26권3호
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• pp.113-126
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• 2019

The healing tourism has been growing rapidly in Korea. This study examines the restoration experience of rural healing tourism by qualitative method. The restoration environment is based on nature, and rural areas are the representative places for nature-based tourism. Therefore, this study aims to explore the meaning of restoration experiences of rural healing tourism. An in-depth interview process was used as the primary qualitative research method for this study. Nine interviews were given and from a thematic analysis of the data, six themes of restoration environments were emerged. The restoration environment of the rural settings are as follows; being away, fascination, extent, compatibility, healing nature, and leisure activity. Attention restoration theory provides a model that helps explain the results of this study. The results of this study can be useful for establishing effective marketing strategies through understanding the restoration environment in rural healing tourism.

• 농촌지도와개발
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• 제26권4호
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• pp.193-203
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• 2019

Tourism has been widely regarded as a mentally and physically healthy pursuit. Emotional experience can increase the restoration effect of tourism. Thus, recent studies in tourism have paid more attention to the benefits of emotional experiences. This study provides and tests a model that examines the relationship emotional experience as mediating variable between perceived service quality and two outcomes (behavioral intention, subjective well-being). The results of a study with rural healing tourists provide support for the proposed model. Specifically, the results indicate that emotional experience partially mediate the relationship between perceived service quality and satisfaction. The results of this study suggest that emotional experience should be considered as important in rural healing tourism services. The study provides empirical validation that customers do, indeed, identify with service providers, and this, in-turn, provides positive consequences for both the service provider (i.e., behavioral intention) and the customer (i.e., subjective well-being).

• 한국유기농업학회지
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• 제29권3호
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• pp.385-396
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• 2021

This paper investigated the satisfaction of agro-healing and analyzed its willingness to participate in agro-healing in the future. First, a survey of intentions to participate in agro-healing found that the ratio of participation was 55.6% (125 people). It is analyzed that more than half of teenagers who have experienced agro-healing programs are willing to participate again. Second, a survey of satisfaction with agro-healing showed the highest improvement in agricultural awareness, including increased public interest value of agriculture. This can be seen as a way to raise public awareness of agriculture, as well as the effects of mental and physical health recovery, social integration contributions, and social safety contributions. Third, an analysis of the effect of awareness on the willingness to participate in agro-healing showed that the less significant it was, the higher the awareness, the higher the willingness to participate. In other words, various information delivery means, such as public relations measures, should be prepared to raise awareness of agro-healing. Fourth, it can be seen that those with low satisfaction with expected effects such as health recovery, social safety, social integration, and improved agricultural awareness have a clear difference in their willingness to participate in the future. In other words, the higher the satisfaction level of the agro-healing program, the higher the willingness to participate in the agro-healing industry in the future.

• 벤처창업연구
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• 제16권6호
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• pp.213-227
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• 2021

최근 치유농업 연구개발 및 육성에 관한 법률의 제정·시행으로 정부 전담 조직의 구성 및 전문 인력 배출 등 법적토대가 마련되었다. 그러나 국내 치유농업에 대한 연구는 해외 사례 소개 및 국내 여건 조사 등 초기 단계에 머무르고 있다. 본 연구는 치유농업참가자를 대상으로 치유농업시설 재방문의도와 인과성이 있는 요인을 규명하고 요인들 간의 관계를 규명하는데 연구목적이 있다. 치유농업 참가자를 대상으로 시설체험 만족도를 매개변수로 하여 체험유형이 재방문의도에 미치는 영향에 관하여 분석하였다. 체험유형의 하위변수를 교육적체험, 일탈적체험, 오락적체험, 심미적체험으로 구분하였다. 전국에 거주하는 치유농업프로그램 체험자들로부터 수집한 설문지 259부를 실증분석에 사용하였다. PROCESS macro v3.4와 SPSS v22.0를 사용하여 매개변수가 단수인 단순매개모형을 기반으로 분석하였다. 분석결과 첫째, 체험유형 모두가 만족도에 정(+)의 유의한 영향을 미치는 것으로 나타났다. 둘째, 체험유형과 독립적으로 만족도는 재방문의도에 정(+)의 유의한 영향을 미치는 것으로 나타났다. 셋째, 체험유형 모두가 재방문의도에 정(+)의 유의한 영향을 미치는 것으로 나타났다. 넷째, 만족도는 체험유형 중 일탈적체험을 제외하고 체험유형과 재방문의도 간을 매개하는 것으로 나타났다. 본 연구는 치유농업 체험의 구체적인 체험특성을 기반으로 참가자들의 행동을 규명한 실증분석 연구라는 점에서 학술적 의의를 갖는다. 또한, 치유농업 참가자의 지속적인 참여를 높일 수 있는 체험 프로그램 개발과 치유농업 정책수립에 도움이 될 수 있을 것으로 사료된다. 후속 연구로는 조절변수가 도입된 조건부과정 모형을 통한 조절된 매개분석이나 연구에서 도입된 매개변수 외에 다른 매개변수의 발굴을 위한 연구가 필요할 것으로 보인다.

• 농촌지도와개발
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• 제26권3호
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• pp.153-163
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• 2019

The study aims to examine the psychological effects of insect-based experience activities. A sample of 167 elementary students was hired for the study. Students in the experimental group participated in insect-based experience activities using swallowtail butterfly. Collected data are analyzed with analysis of variance and paired-sample T-test in SPSS 25.0. The results of this study are as follows 1) Insect based experience activities show positive effects in psychological and physiological aspects, 2) and students and teacher showed high satisfaction in insect-based program. In conclusion, this study contributes to providing fundamental information for the development of agro-healing programs using insect and design guidelines for identifying the characteristics of each healing program. Further research should be extended to different types of student and the development of diverse insect-based activities.

• 농촌지도와개발
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• 제26권2호
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• pp.69-84
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• 2019

Recently rural healing tourism has been attracting tourists' interest in relieving mental stress and restoring physical daily life with nature-friendly experience. The purpose of this study is to explore the urgent problems and challenges of rural healing tourism by conducting focus group interview(FGI) with experts. Fourteen experts were interviewed with a semi-structured questionnaire. From the interview data, six themes were identified for direction of healing tourism development. The results of the study are as follows; The area of rural healing tourism can be explained within the framework of health tourism. As for the difference between rural tourism and healing tourism, rural tourism is expected to enhance physical and mental relaxation, daily restoration, and health promotion if rural tourism expects the understanding and experience of agricultural and rural life, and educational effect. The core components of rural healing tourism were operators' expertise, program with rurality, ecological environment, and storytelling. The findings of this paper implicate the underlying dimension of rural healing tourism from a experts' perspective.

• 한국실내디자인학회논문집
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• 제19권2호
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• pp.206-215
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• 2010

The negative memories which come from tragic events such as war, terror or various conflicts in modern cities have been threatening the mental health of city-dwellers. This thesis focuses on 'healing public space' that will help recover the life of city-dwellers who sustain various trauma. For this, the author investigated the significant memorial space through 1980-2010 from site visits, interviews, and related theses and books and then extracted necessary information from each period. This thesis aims to find the changes of the memorial concepts and visitor's reaction for last 30years. 1)1980-: Healing concept and visitor's positive response 2)1990-: Healing by emotional experience approaches to the memorial museum such as narrative approach, exhibition media using 5senses, interactive display and preserving trace, 3)early 2000-: Healing by architectural experience 4)2002-: present: Healing projects by various programs. Steady advances in memorial design for healing trauma are due to the efforts for emotional design approach to eeply move the visitors and the efforts have to be continued. The study emphasize the importance of attracting eople by experimental, emotional design contents not just by aesthetic and functional public design ideas.