• Proceedings of the Korea Information Processing Society Conference
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• 2018.10a
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• pp.869-872
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• 2018

온라인 뉴스 소비의 확산과 함께 댓글은 여론 형성에 큰 역할을 담당한다. 그러나 아직 댓글에 영향을 미치는 형식 요소에 대한 실증 데이터 기반의 연구는 미흡하다. 본 연구는 이의 시작으로 온라인 뉴스 기사 소비의 두 가지 중요 요소 즉, 헤드라인과 댓글의 관계에 대해 다루고자 한다. 이를 위해, 헤드라인의 논조 유무에 따른 댓글의 논쟁 활성화 정도 차를 확인하고자 댓글의 수와 길이를 분석하였다. '이세돌, 알파고 바둑대결', '최저임금', '북미회담' 기사로 총 537건의 해드라인과 약 85만개의 댓글을 수집하였다. 그 결과 논쟁 활성화 측면에서 논조가 있는 헤드라인일때 댓글의 수가 많고 길이가 길어 논쟁이 더 활발한 것을 할 수 있었다. 또, 댓글의 논쟁 주제도 차이가 있어 헤드라인의 논조가 있는 경우에 의견이나 감정을 표출하는 토픽이 더 많았다. 본 연구는 실증 데이터를 통해, 헤드라인의 논조 유무가 댓글의 논쟁의 활성화 정도와 주제에 영향을 주는 요소임을 밝힘으로써 댓글 소비에 대한 새로운 관점을 제시하고, 헤드라인의 형식 요소의 연구의 중요성을 확인한 데 그 의의가 있다.

• Korean journal of communication and information
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• v.27
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• pp.283-316
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• 2004

This study examines different news frames of local newspapers reporting the controversial 'Nu[lear Waste Site' issues which deeply split regions showing their intention to bid for the state affair. Three local papers were analyzed for this study, "Gwang-Ju-Il-bo" "Mae-il-sin-mun" and "Jun-buk-il-bo." Overall, the three local papers displayed widely divergent main news frames on the same issue. Firstly, "Gwang-Ju-Il-bo", and "Mae-il-sln-mun" showed the strong tendency of using 'counter frame' while "Jun-buk-il-bo" exhibited 'loral development frame'. Secondly, "Gwang-Ju-Il-bo", and "Mae-il-sin-mun" were frequently headlined 'Nuclear Waste Site', while "Jun-buk-il-bo" carried headlines 'Radioactive Waste Management Facility' overwhelmingly more often than the other two papers, indicating that headline key words are closely associated with the configuration of news frames. Thirdly, the main news frames remained consistent for "Gwang-Ju-Il-bo", and "Mae-il-sin-mun" even after the government's report about the possible connection of 'ion-beam irradiation-accelator' and 'Nuclear Waste Site.' On the other hand, "Jun-buk-il-bo" was significantly less headlined 'Nuclear Waste Site' while significantly more headlined "Radioactice Waste Management Facility." "Jun-Buk-il-bo" which is in stark contrast to the other two papers changed in its tone by increasing the 'local development frame' with decrease in the 'counter frame.' The "Jun-buk-il-bo"'s more frequent use of 'Radioactive Waste Management Facility' as a headline than "Nuclear Waste Management Equipment" is seen as its attempt to minimize negative image of Nuclear Waste and to promote favorable public opinion by highlighting aspects of economic benefits and the local development the construction would brind about. The major findings of this study further support the claim that media overage ends up a reality. The fact that Buan in Jun-buk Province made a successful bid for the construction is not a coincidence.

• The Journal of the Korea Contents Association
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• v.18 no.7
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• pp.103-119
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• 2018

This study explored news coverage on the sex crimes and analyzed news by network analysis and frame analysis based on the layered model to compare news coverage on the celebrity. As a result, in case of celebrity the broadcasting focused more and the tone of news is more sensational. The news in ground wave broadcasting more detailed on the sex crimes. It blamed the An, the governor of Chungnam more and the news is more sensational by interviewing marginal man. In #Metoo case, broadcasting news focused on the offender. The title of case name and the headline are framed based on the offender. Especially consensual relationship frame is dominated in the sex crime news. This study also can see the offender blaming frame and in the viewpoint of agenda-setting. It is difficult to find the cause of #Metoo movement and the structural approach on the case. This study highlighted the importance of layed model when analyzing the sex-crime news related with #Metoo movement.

• Korean journal of communication and information
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• v.66
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• pp.133-158
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• 2014

This research followed the major South Korean newspapers, Chosun, JoongAng, HanKyoreh and KyungHyang newspapers to study their relationship with advertisement - on how they use advertisement to what degree and which views they take, also looking into the quantity of advertisement. The results of analysis is as thus: first, the more advertised companies tended to have more news reports about them overall. Also, advertised companies were usually shown in positive light rather than a negative one. The most notable constructive commonality found in the positively advertised companies were that they were not usually introduced upfront through the title of the news article (or within the body of the article) but rather mentioned within the media frame. The reasons for this pattern in advertising is to make bias towards JoongAng which is obvious for pro companies, especially for the Chosun which is known for being neutral in most company matters even for the HanKyoreh, KyungHyang known for their usual negative attitude towards private companies.