• Title/Summary/Keyword: Hanyang Park

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The Effects of Corporate Corresponding Time on the Negativity Publicity (부정적 언론보도에 대한 기업의 대응시점 효과)

  • Jongchul Park;Woojun An;Hanjun Lee
    • Asia Marketing Journal
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    • v.12 no.4
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    • pp.113-136
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    • 2011
  • Product harm crises can distort long standing favorable equality perceptions, tarnish a company's reputation, cause major revenue and market-share losses, lead to costly product recalls, and devastate a carefully nurtured brand equity. However, in spite of the devastating impact of product-harm crises, little systematic research exists to asses its marketing consequences. So, this study focuses on the negative publicity about companies and their products. Namely, this study presented how inclusion effect supported the relationship between negative publicity and consumers' response, market performance. According to the results, after negativity publicity was happened, it was appeared that the negativity image spread into other product lines(spillover effect; inclusion effect). Also, when they contact with the negative publicity, respondents negatively evaluated both production evaluation and corporate evaluation. And, in that case of the products with negativity publicity, compared with refutation strategy(defense strategy<study 2>), improving strategy(correction notice) had positive influence on recovery of sales, product evaluation, and corporate evaluation. Finally, as the reaction time toward negativity publicity was faster, the market performance got worse. Especially, according to two-way interaction, when the reaction time was fast, the difference between refutation strategy(defense strategy<study 2>) and improving strategy was not existed in product evaluation and corporate evaluation. However, when the reaction time was late(after a month), improving strategy had more positive evaluation than defense strategy in product evaluation, and corporate evaluation.

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The Performance Evaluation of In-situ Carbonation Mortar Using Gaseous CO2 (기체 CO2를 사용한 In-situ 탄산화 모르타르 성능평가)

  • Changgun Park;Deukhyun Ryu;Seongwoo Choi;Kwangwoo Wi;Seungmin Lim
    • Journal of the Korean Recycled Construction Resources Institute
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    • v.11 no.3
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    • pp.226-233
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    • 2023
  • In this study, two phases were conducted to investigate the direct injection of gaseous CO2 into cement mortar. The aim was to advance carbon capture, utilization, and storage (CCUS) technology by harnessing industrial waste CO2 from the domestic ready-mixed concrete industry. In the first phase, the factors influencing the physical properties of cement mortar when using gaseous CO2 were identified. This included a review of materials to achieve physical properties comparable to a reference formulation. As a result of this phase, it was confirmed that traditional approaches, such as adjusting the water-to-cement ratio, had limitations in achieving the desired physical properties. Consequently, the second phase focused on the optimization of CO2-injected mortar. This involved studying the CO2 application and mixing method for cement mortar. Changes in properties were observed when gaseous CO2 was injected into the mortar. The optimal injection quantity and time to enhance the compressive strength of mortar were determinded. As a result, this study indicated that an extra mixing time exceeding 120 seconds was necessary, compared to conventional mortar. The optimal CO2 injection rate was identified as 0.1 to 0.2 % by weight of cement, taking both flowability and compressive strength performance into account. Increasing the CO2 injection time did not further enhance strength. For this approach to be employed as a CCUS technology, additional studies are required, including a microstructural analysis evaluating the amount of immobilized CO2.

Relationship between Grain Size and Organic Carbon Content of Surface Sediments in the Major Estuarine Areas of Korea (국내 주요 하구역 표층퇴적물의 입도와 유기탄소 함량 관계)

  • BOO-KEUN KHIM;JU-YEON YANG;HYUK CHOI;KWANGKYU PARK;KYUNG HOON SHIN
    • The Sea:JOURNAL OF THE KOREAN SOCIETY OF OCEANOGRAPHY
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    • v.28 no.4
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    • pp.158-177
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    • 2023
  • An estuary is a transitional water area that links the land and sea through rivers and streams, transporting various components from the land to the sea, which plays an important role in determining primary productivity in the coastal environment, and this coastal ecosystem captures a huge amount of carbon into biomass, known as blue carbon, which mitigates climate change as a potential carbon reservoir. This study examined the variation of mean grain size and organic carbon content of the surface sediments for 6 years and analyzed their relationship in the western and southern estuarine areas (Han River Estuary, Geum River Estuary, Yeongsan River Estuary, Seomjin River Estuary, and Nakdong River Estuary) and the East Sea upwelling area. During the sampling period (2015 to 2020), seasonal variation of both properties was not observed, because their variations might be controlled by diverse oceanographic environments and hydrographic conditions within each survey area. However, despite the synoptic problem of all samples, the positive relationship was obtained between the averages of mean grain size and organic carbon content, which clearly distinguishes each survey area. The unique positive relationship in all estuarine areas implies that the same process by sediment clay particles is important in the organic carbon accumulation. However, additional important factor may be expected in the organic carbon accumulation in the East Sea upwelling area. Further necessary data (sedimentation rate, dry bulk density etc) should be required for the estimation of carbon stock to evaluate the major estuaries in Korea as potential carbon reservoirs in the coastal environment.

Study on the Policy of Supporting University Students in the Beauty Field through Social Big Data Analysis: Based on exploratory data analytics (소셜 빅 데이터 분석을 통한 미용분야 대학생 창업지원 정책에 관한 연구 -탐색적 데이터 분석법을 기반으로-)

  • Mi-Yun Yoon;Nam-hoon Park
    • Journal of the Korean Applied Science and Technology
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    • v.39 no.6
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    • pp.853-863
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    • 2022
  • In order to revitalize start-ups in the beauty field, this study attempted to derive characteristic patterns of changes in demand and differences in emotions and meaning for 'beauty start-ups' by dividing the period by year from 2019 to 2021 based on exploratory data analysis (EDA). Most of the search terms related to the keyword "beauty start-up" showed more interest in institutions or certificates that can learn beauty skills than professional start-up education, which still does not recognize the importance of start-up education, and as an alternative, it is necessary to develop customized start-up education programs for each major. We establish hypotheses through exploratory data analysis and verify hypotheses by combining traditional corroborative data analysis (CDA). There has never been an exploratory data analysis method for beauty startups, and rather than mentioning the need for formal start-up education, analyzing changes in interest in beauty startups and the requirements of prospective start-ups with exploratory data will help develop customized start-up programs.

The Quality Control Method in the Laboratory Analysis of Aquatic Ecosystem Health Monitoring and Assessment: Permanent Mounting Slides Tool Development Using Benthic Attached Diatoms. (수생태계 건강성 조사·평가를 위한 실내분석 정도관리 방법: 부착돌말류 영구표본 분석도구 개발)

  • Jae-Ki Shin;Nan-Young Kim;Yongeun Park;Kyung-Lak Lee;Baik-Ho Kim;Yong-Jae Kim;Han-Soon Kim;Jung Ho Lee;Hak Young Lee;Soon-Jin Hwang
    • Korean Journal of Ecology and Environment
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    • v.56 no.3
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    • pp.196-206
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    • 2023
  • Benthic attached diatoms (BADs), a major primary producer in lotic stream and river ecosystems are micro-sized organisms and require a highly magnified microscopic technique in the observation work. Thus, it is often not easy to ensure accuracy and precision in both qualitative and quantitative analyses. This study proposed a new technique applicable to improve quality control of aquatic ecosystem monitoring and assessment using BADs. In order to meet the purpose of quality control, we developed a permanent mounting slide technique which can be used for both qualitative and quantitative analyses simultaneously. We designed specimens with the combination of grid on both cover and slide glasses and compared their efficiency. As a result of observation and counting of BADs, the slide glass designed with the color-lined grid showed the highest efficiency compared to other test conditions. We expect that the method developed in this study could be effectively used to analyze BADs and contributed to improve the quality control in aquatic ecosystem health monitoring and assessment.

DEVS-Based Simulation Model Development for Composite Warfare Analysis of Naval Warship (함정의 복합전 효과도 분석을 위한 DEVS 기반 시뮬레이션 모델 개발)

  • Mi Jang;Hee-Mun Park;Kyung-Min Seo
    • Journal of the Korea Society for Simulation
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    • v.32 no.4
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    • pp.41-58
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    • 2023
  • As naval warfare changes to composite warfare that includes simultaneous engagements against surface, underwater, and air enemies, performance and tactical analysis are required to respond to naval warfare. In particular, for practical analysis of composite warfare, it is necessary to study engagement simulations that can appropriately utilize the limited performance resources of the detection system. This paper proposes a DEVS (Discrete Event Systems Specifications)-based simulation model for composite warfare analysis. The proposed model contains generalized models of combat platforms and armed objects to simulate various complex warfare situations. In addition, we propose a detection performance allocation algorithm that can be applied to a detection system model, considering the characteristics of composite warfare in which missions must be performed using limited detection resources. We experimented with the effectiveness of composite warfare according to the strength of the detection system's resource allocation, the enemy force's size, and the friendly force's departure location. The simulation results showed the effect of the resource allocation function on engagement time and success. Our model will be used as an engineering basis for analyzing the tactics of warships in various complex warfare situations in the future.

Effect of Light Intensity on Cell Growth and Carotenoids Production in Chlamydomonas reinhardtii dZL (Chlamydomonas reinhardtii dZL 균주의 광도가 세포 생장과 카로티노이드 생산량에 미치는 영향 연구)

  • Seong-Joo Hong;Hyunwoo Kim;Jiho Min;Hanwool Park;Z-Hun Kim;Chang Soo Lee;Eonseon Jin;Choul-Gyun Lee
    • Journal of Marine Bioscience and Biotechnology
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    • v.15 no.2
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    • pp.82-89
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    • 2023
  • Microalgae, as photosynthetic organisms, possess the ability to produce a diverse array of bioactive compounds. This study focused on the transformant Chlamydomonas reinhardtii dZL and subjected it to cultivation under varying light intensities (60, 120, 180, and 240 µmol/m2/s). Our aim was to assess the impact of light intensity on both microalgal biomass and carotenoid production. The cultivation took place in 80 mL bubble column photobioreactors, specifically the Multi-cultivator. Notably, the culture exposed to 240 µmol/m2/s exhibited the most rapid cell growth, surpassing even the cell concentration achieved at 180 µmol/m2/s by day 8. A detailed analysis of the specific irradiance rate over time unequivocally revealed a sharp decline in growth rates when the rate fell below 2 × 10-10 µmol/cell/s. Although the culture with 60 µmol/m2/s yielded the highest carotenoid content (1.2% of dry weight), the culture exposed to 240 µmol/m2/s recorded the highest carotenoid concentration at 8.9 mg/L owing to its higher biomass. Our findings reveal the critical importance of maintaining a specific irradiance rate above 2 × 10-10 µmol/cell/s to enhance biomass and carotenoid productivity. This study lays the groundwork for defining optimal light intensity conditions applicable to mass culture systems, with the objective of augmenting C. reinhardtii biomass and optimizing carotenoid productivity.

Techno-economic Analysis and Environmental Impact Assessment of a Green Ammonia Synthesis Process Under Various Ammonia Liquefaction Scenarios (암모니아 액화 시나리오에 따른 그린암모니아 합성 공정의 경제성 및 환경 영향도 평가)

  • Gunyoung Kim;Yinseo Song;Boram Gu;Kiho Park
    • Korean Chemical Engineering Research
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    • v.62 no.2
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    • pp.163-172
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    • 2024
  • In this study, two different scenarios for ammonia liquefaction in the green ammonia manufacturing process were proposed, and the economic-feasibility and environmental impact of each scenario were analyzed. The two liquefaction processes involved gas-liquid separation before cooling at high pressure (high pressure cooling process) or after decompression without the gas-liquid separation (low pressure cooling process). The high-pressure cooling process requires higher capital costs due to the required installation of separation units and heat exchangers, but it offers relatively lower total utility costs of 91.03 $/hr and a reduced duty of 2.81 Gcal/hr. In contrast, although the low-pressure cooling process is simpler and cost-effective, it may encounter operational instability due to rapid pressure drops in the system. Environmental impact assessment revealed that the high-pressure cooling process is more environmentally friendly than the low-pressure cooling process, with an emission factor of 0.83 tCO2eq less than the low-pressure cooling process, calculated based on power usage. Consequently, the outcomes of this study provide relevant scenario and a database for green ammonia synthesis process adaptable to various process conditions.

Interpretation of Complete Tumor Response on MRI Following Chemoradiotherapy of Rectal Cancer: Inter-Reader Agreement and Associated Factors in Multi-Center Clinical Practice

  • Hae Young Kim;Seung Hyun Cho;Jong Keon Jang;Bohyun Kim;Chul-min Lee;Joon Seok Lim;Sung Kyoung Moon;Soon Nam Oh;Nieun Seo;Seong Ho Park
    • Korean Journal of Radiology
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    • v.25 no.4
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    • pp.351-362
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    • 2024
  • Objective: To measure inter-reader agreement and identify associated factors in interpreting complete response (CR) on magnetic resonance imaging (MRI) following chemoradiotherapy (CRT) for rectal cancer. Materials and Methods: This retrospective study involved 10 readers from seven hospitals with experience of 80-10210 cases, and 149 patients who underwent surgery after CRT for rectal cancer. Using MRI-based tumor regression grading (mrTRG) and methods employed in daily practice, the readers independently assessed mrTRG, CR on T2-weighted images (T2WI) denoted as mrCRT2W, and CR on all images including diffusion-weighted images (DWI) denoted as mrCRoverall. The readers described their interpretation patterns and how they utilized DWI. Inter-reader agreement was measured using multi-rater kappa, and associated factors were analyzed using multivariable regression. Correlation between sensitivity and specificity of each reader was analyzed using Spearman coefficient. Results: The mrCRT2W and mrCRoverall rates varied widely among the readers, ranging 18.8%-40.3% and 18.1%-34.9%, respectively. Nine readers used DWI as a supplement sequence, which modified interpretations on T2WI in 2.7% of cases (36/1341 [149 patients × 9 readers]) and mostly (33/36) changed mrCRT2W to non-mrCRoverall. The kappa values for mrTRG, mrCRT2W, and mrCRoverall were 0.56 (95% confidence interval: 0.49, 0.62), 0.55 (0.52, 0.57), and 0.54 (0.51, 0.57), respectively. No use of rectal gel, larger initial tumor size, and higher initial cT stage exhibited significant association with a higher interreader agreement for assessing mrCRoverall (P ≤ 0.042). Strong negative correlations were observed between the sensitivity and specificity of individual readers (coefficient, -0.718 to -0.963; P ≤ 0.019). Conclusion: Inter-reader agreement was moderate for assessing CR on post-CRT MRI. Readers' varying standards on MRI interpretation (i.e., threshold effect), along with the use of rectal gel, initial tumor size, and initial cT stage, were significant factors associated with inter-reader agreement.

Immunological Characteristics of Hyperprogressive Disease in Patients with Non-small Cell Lung Cancer Treated with Anti-PD-1/PD-L1 Abs

  • Kyung Hwan Kim;Joon Young Hur;Jiae Koh;Jinhyun Cho;Bo Mi Ku;June Young Koh;Jong-Mu Sun;Se-Hoon Lee;Jin Seok Ahn;Keunchil Park;Myung-Ju Ahn;Eui-Cheol Shin
    • IMMUNE NETWORK
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    • v.20 no.6
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    • pp.48.1-48.11
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    • 2020
  • Hyperprogressive disease (HPD) is a distinct pattern of progression characterized by acceleration of tumor growth after treatment with anti-PD-1/PD-L1 Abs. However, the immunological characteristics have not been fully elucidated in patients with HPD. We prospectively recruited patients with metastatic non-small cell lung cancer treated with anti-PD-1/PD-L1 Abs between April 2015 and April 2018, and collected peripheral blood before treatment and 7-days post-treatment. HPD was defined as ≥2-fold increase in both tumor growth kinetics and tumor growth rate between pre-treatment and post-treatment. Peripheral blood mononuclear cells were analyzed by multi-color flow cytometry to phenotype the immune cells. Of 115 patients, 19 (16.5%) developed HPD, 52 experienced durable clinical benefit (DCB; partial response or stable disease ≥6 months), and 44 experienced non-hyperprogressive progression (NHPD). Patients with HPD had significantly lower progression-free survival (p<0.001) and overall survival (p<0.001). When peripheral blood immune cells were examined, the pre-treatment frequency of CD39+ cells among CD8+ T cells was significantly higher in patients with HPD compared to those with NHPD, although it showed borderline significance to predict HPD. Other parameters regarding regulatory T cells or myeloid derived suppressor cells did not significantly differ among patient groups. Our findings suggest high pre-treatment frequency of CD39+CD8+ T cells might be a characteristic of HPD. Further investigations in a larger cohort are needed to confirm our results and better delineate the immune landscape of HPD.