• Asia Marketing Journal
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• v.12 no.4
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• pp.113-136
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• 2011

Product harm crises can distort long standing favorable equality perceptions, tarnish a company's reputation, cause major revenue and market-share losses, lead to costly product recalls, and devastate a carefully nurtured brand equity. However, in spite of the devastating impact of product-harm crises, little systematic research exists to asses its marketing consequences. So, this study focuses on the negative publicity about companies and their products. Namely, this study presented how inclusion effect supported the relationship between negative publicity and consumers' response, market performance. According to the results, after negativity publicity was happened, it was appeared that the negativity image spread into other product lines(spillover effect; inclusion effect). Also, when they contact with the negative publicity, respondents negatively evaluated both production evaluation and corporate evaluation. And, in that case of the products with negativity publicity, compared with refutation strategy(defense strategy<study 2>), improving strategy(correction notice) had positive influence on recovery of sales, product evaluation, and corporate evaluation. Finally, as the reaction time toward negativity publicity was faster, the market performance got worse. Especially, according to two-way interaction, when the reaction time was fast, the difference between refutation strategy(defense strategy<study 2>) and improving strategy was not existed in product evaluation and corporate evaluation. However, when the reaction time was late(after a month), improving strategy had more positive evaluation than defense strategy in product evaluation, and corporate evaluation.

• Asia Marketing Journal
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• v.10 no.4
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• pp.65-98
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• 2009

The present study purposed to examine empirically the effects of animosity against a product's country of origin on product evaluation, attitude and purchase intention. For this study, we conducted an experiment of 316 university students in the Metropolitan area. The results of this study suggest that the negative influence of animosity against the country-of-origin on attitude and purchase intention was higher for low-typicality products than for high-typicality ones. This result suggests that the negative influence of animosity against a specific country is not equal among all products from the country, but can vary among the products. For products manufactured in a country other than the country-of-origin, the negative influence of animosity against the country-of-origin did not decrease. This result means that, even for multinational products, animosity against the country-of-origin can have a negative influence on the consumers' response to the products. Based on major findings of this study, both academic and practical issues are discussed. Suggestions for future studies are provided.

• Journal of Digestive Cancer Research
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• v.5 no.2
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• pp.86-90
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• 2017

Background: The aim of this study was to investigate clinicopathologic features of type 3 gastric neuroendocrine neoplasm (NEN) by treatment modality. Methods: The Korean Society of Gastrointestinal Cancer conducted the Korean Gastroenteropancreatic Neuroendocrine Tumor Registry, a retrospective registry database of gastroenteropancreatic neuroendocrine tumors from 16 hospitals in Korea. The normal serum gastrin level range was defined as <100 pg/mL, and gastric NEN patients with normal gastrin level were selected for analysis. Results: Among 358 patients with gastric NEN, 21 (5.9%) patients were classified with type 3 gastric NEN. The median age was 53 years (range 30-74). According to the WHO 2010 classification, 13 (61.9%) patients had grade 1, and 8 (38.1%) patients had grade 2 or 3. Endoscopic treatment was performed in 14 (66.7%) patients, and surgery was performed in 7 (33.3%) patients. The tumor size was smaller in the endoscopic treatment group than in the surgery group (0.6 cm vs 1.3 cm, p=0.006). After treatment, there was one recurrence in the surgery group. Conclusion: In small size Type 3 gastric NEN, endoscopic treatment was associated with a good prognosis, compared to surgery. Thus, endoscopic treatment can be used an alternative modality in selected cases of type 3 gastric NEN.

• Journal of the Korean Recycled Construction Resources Institute
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• v.11 no.3
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• pp.226-233
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• 2023

In this study, two phases were conducted to investigate the direct injection of gaseous CO₂ into cement mortar. The aim was to advance carbon capture, utilization, and storage (CCUS) technology by harnessing industrial waste CO₂ from the domestic ready-mixed concrete industry. In the first phase, the factors influencing the physical properties of cement mortar when using gaseous CO₂ were identified. This included a review of materials to achieve physical properties comparable to a reference formulation. As a result of this phase, it was confirmed that traditional approaches, such as adjusting the water-to-cement ratio, had limitations in achieving the desired physical properties. Consequently, the second phase focused on the optimization of CO₂-injected mortar. This involved studying the CO₂ application and mixing method for cement mortar. Changes in properties were observed when gaseous CO₂ was injected into the mortar. The optimal injection quantity and time to enhance the compressive strength of mortar were determinded. As a result, this study indicated that an extra mixing time exceeding 120 seconds was necessary, compared to conventional mortar. The optimal CO₂ injection rate was identified as 0.1 to 0.2 % by weight of cement, taking both flowability and compressive strength performance into account. Increasing the CO₂ injection time did not further enhance strength. For this approach to be employed as a CCUS technology, additional studies are required, including a microstructural analysis evaluating the amount of immobilized CO₂.

• Journal of the Korean Recycled Construction Resources Institute
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• v.11 no.3
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• pp.184-191
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• 2023

With increasing corrosion in RC (Reinforced Concrete) structures, cracks occurred due to corrosion products and bearing load resistance decreased. In this study, corrosion was induced through an accelerated corrosion test (ICM: Impressed Current Method) with 140 hours of duration, and changes in USV (Ultra-Sonic Velocity), flexural failure load, and corrosion weight were evaluated before and after corrosion test. Three levels of cover depth (20 mm, 30 mm, and 40 mm) were considered, and the initial cracking period increased and the rust around steel decreased with increasing cover depth. In addition, the USV linearly decreased with decreasing cover depth and increasing amount of corrosion. In the flexural loading test, the bending capacity decreased by more than 10% due to corrosion, but a clear correlation could not be obtained since the corrosion ratio was small, so that the effect of slip was greater than that of reduced cross-sectional area of steel due to corrosion. As cover depth increased, the produced corrosion amount and USV changed with a clear linear relationship, and the cracking period due to corrosion could be estimated by the gradient of the measured corrosion current.

• The Sea:JOURNAL OF THE KOREAN SOCIETY OF OCEANOGRAPHY
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• v.28 no.4
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• pp.158-177
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• 2023

An estuary is a transitional water area that links the land and sea through rivers and streams, transporting various components from the land to the sea, which plays an important role in determining primary productivity in the coastal environment, and this coastal ecosystem captures a huge amount of carbon into biomass, known as blue carbon, which mitigates climate change as a potential carbon reservoir. This study examined the variation of mean grain size and organic carbon content of the surface sediments for 6 years and analyzed their relationship in the western and southern estuarine areas (Han River Estuary, Geum River Estuary, Yeongsan River Estuary, Seomjin River Estuary, and Nakdong River Estuary) and the East Sea upwelling area. During the sampling period (2015 to 2020), seasonal variation of both properties was not observed, because their variations might be controlled by diverse oceanographic environments and hydrographic conditions within each survey area. However, despite the synoptic problem of all samples, the positive relationship was obtained between the averages of mean grain size and organic carbon content, which clearly distinguishes each survey area. The unique positive relationship in all estuarine areas implies that the same process by sediment clay particles is important in the organic carbon accumulation. However, additional important factor may be expected in the organic carbon accumulation in the East Sea upwelling area. Further necessary data (sedimentation rate, dry bulk density etc) should be required for the estimation of carbon stock to evaluate the major estuaries in Korea as potential carbon reservoirs in the coastal environment.

• Journal of the Korean Institute of Electrical and Electronic Material Engineers
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• v.36 no.6
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• pp.638-646
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• 2023

Recently, active research has been conducted to enhance the power characteristics and thermal stability of lithium-ion batteries (LiBs) by modifying separators using a ceramic coating method. However, since the thermal properties and surface features of the separator vary depending on the characteristics of the ceramic powders applied to the separator, it is crucial to manufacture ceramic powders optimized for the separator's performance. In this study, we evaluated the characteristics of three types of α-alumina (A-1, A-2, and A-3) produced with varying dispersant contents and milling times, in addition to commercial α-alumina (AES-11). Subsequently, the optimized powders (A-3) were coated onto the separator using an aqueous binder for comparison with the characteristics of an AES-11 coated separator and an uncoated PE separator. The A-3 coated separator improved electrolyte wettability with a low contact angle (44.69°) and increased puncture strength (538 gf). Furthermore, it exhibited excellent thermal stability, with a shrinkage value of 5.64% when exposed to 140℃ for 1 hour, compared to the AES11 coated separator (6.09%) and the bare PE separator (69.64%).

• Journal of Korean Society of Disaster and Security
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• v.16 no.2
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• pp.1-13
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• 2023

As interest in urban safety has increased since COVID-19, various institutions have developed and used indicators that evaluate the safety city model. Yongsan-gu was ranked No. 1 in 2021 by Social Safety Index evaluation and was selected as the safest city in Korea. However, the Itaewon disaster in Yongsan-gu in 2022 caused many casualties. The study of indicators for evaluating cities' safety was necessary. This study aims to examine domestic and foreign safe city models and review the differences between each model and the indicators used to evaluate safe cities. As a result of collecting 11 safe city models and analyzing each evaluation index, safe city models can be classified into program-based safe city models, such as the World Health Organization's International safe community and the UN Office for Disaster Risk Reduction's International Safe city. Considering the diversification of threats to safety, it is reasonable to comprehensively consider digital security, health safety, infrastructure safety, personal safety, environmental safety, traffic safety, fire safety, crime safety, life safety, suicide, and infectious diseases when evaluating safe cities as evaluation parameters.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.22 no.5
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• pp.224-239
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• 2023

C-ITS (Cooperative-Intelligent Transportation System) refers to user safety-oriented technology and systems that provide forward traffic situation information based on a two-way wireless communication technology between vehicles or between vehicles and infrastructure. Since the Daejeon-Sejong pilot project in 2016, the C-ITS infrastructure has been installed at various locations to provide C-ITS safety services through highway and local government demonstration projects. In this study, a methodology was developed to verify the effectiveness of the warning information using individual vehicle data collected through the Gwangju Metropolitan City C-ITS demonstration project. The analysis of the effectiveness was largely divided into driving behavior impact analysis and environmental analysis. Compliance analysis and driving safety evaluation were performed for the driving impact analysis. In addition, to supplement the inadequate collection of Probe Vehicle Data (PVD) collected during the C-ITS demonstration project, Digital Tacho Graph ( DTG ) data was additionally collected and used for effect analysis. The results of the compliance analysis showed that drivers displayed reduced driving behavior in response to warning information based on a sufficient number of valid samples. Also, the results of calculating and analyzing driving safety indicators, such as jerk and acceleration noise, revealed that driving safety was improved due to the provision of warning information.

• Journal of the Korean Applied Science and Technology
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• v.39 no.6
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• pp.853-863
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• 2022

In order to revitalize start-ups in the beauty field, this study attempted to derive characteristic patterns of changes in demand and differences in emotions and meaning for 'beauty start-ups' by dividing the period by year from 2019 to 2021 based on exploratory data analysis (EDA). Most of the search terms related to the keyword "beauty start-up" showed more interest in institutions or certificates that can learn beauty skills than professional start-up education, which still does not recognize the importance of start-up education, and as an alternative, it is necessary to develop customized start-up education programs for each major. We establish hypotheses through exploratory data analysis and verify hypotheses by combining traditional corroborative data analysis (CDA). There has never been an exploratory data analysis method for beauty startups, and rather than mentioning the need for formal start-up education, analyzing changes in interest in beauty startups and the requirements of prospective start-ups with exploratory data will help develop customized start-up programs.