• Korean journal of communication and information
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• v.41
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• pp.232-267
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• 2008

This study is a comparative analysis of news frames between Chosunilbo and Hankyereh which have shown contrastive political attitude. The coverage of two political scandal, the Prime Minister Lee Haechan's golf happening and an Assemblyman of opposition party Choi Yeonhee's sexual harassment were analysed. The two political scandals were occurred one after the other and had some similarities. But two newspapers showed very contrastive frame on the two political scandals. On the Prime Minister Lee's scandal Chosunilbo showed politicizing frame, lobby golf frame, immorality frame, resignation frame. In contrast Hankyereh used depoliticization frame and human error frame. On the Assemblyman Choi's scandal Hankyereh showed politicizing frame, personal responsibility frame, immorality frame, resignation frame. But Chosunilbo used social responsibility frame and human error frame. In conclusion two newspapers showed very contrastive coverage according to the respective political attitude.