• 한국의상디자인학회지
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• 제9권2호
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• pp.69-83
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• 2007

The purpose of this study was to investigate the differences in the hairdo involvement and hairdo attitude influenced by clothing involvement. In addition, actual conditions of hairdo were investigated. The questionnaires were given to female residents in Seoul and Gyeong-gi province during September to October 2006. Four hundred and six questionnaires were used for data analysis. The collected data were analyzed by using SPSS 12.0 software with various techniques such as factor analysis, Cronbach's alpha, cluster analysis, ANOVA test, Duncan test, frequency analysis and $X^2-test$. The results of this study were as follows; 1. The factors for clothing involvement were found to be interests and pleasure in clothes, coordination of clothes, symbolic representation, fashionableness, and risk awareness. The hairdo involvement factors were found to be interests and pleasure in hairdo, fashionableness, symbolic representation, risk awareness, and coordination of hairdo. The factors for attitude toward hairdo were found to be orientations toward leader's fashion conformity, distinct individuality, constancy, and consciousness of others. 2. According to the level of clothing involvement, three types of group were defined. When difference in the hairdo involvement was analyzed, all factors showed significant differences. When difference in the hairdo attitude was analyzed, significant differences were found in orientations toward leader's fashion conformity, distinct individuality and consciousness of others. 3. Reason for choosing hair style is 'it's because they wanted the hair style', 'it's easy to groom', 'it's what they usually choose'. Average hair grooming time is less than 5 minute had higher rate, and then less than 10 minute came second. The money spend on buying consumption goods for hair treatment per month had the highest rate on spending 10,000 to 20,000won and the source of information on hairdo had the highest rate on hairdresser. The reason for choosing hair saloon had the highest rate on hairdressing skill, which shows that people choose hair saloons which they can trust on hair saloon's hairdressing skill.

• 패션비즈니스
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• 제18권4호
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• pp.168-179
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• 2014

Everyone has the desire to be well shaped. Modern people in the $21^{st}$ century utilize their external appearance as a tool to express their personalities and social activities for the improvement of cultural life and the acceleration of information transfer. The expression of beauty is a method of communication from the view point of creation in addition to the exchange of meaning & value, and it has become a method of image transfer due to the increased desire for a better appearance. The beauty industry was established in 1948 by the execution of the 1st hairdresser's license test, and has been developed in full scale through the enactment of the public health control act. Therefore, beauty education is currently qualitatively and quantitatively developed, and the educational role of the beauty institute has expanded to include training beauty professionals. Private beauty institutes provide students with beauty related education in preparation for the national technical qualification examinations or private beauty association tests. These beauty education opportunities enable aspiring beauticians to attend various beauty competition events and acquire a sense of accomplishment. The purpose of this study was to determine how the quality of the beauty educational institutes affects the re-registration rate, and to analyze the effect of the beauty educational institutes quality on the intention of re-registrations using a survey. The study results show that variables such as 'lecture satisfaction', 'internal environment satisfaction', 'facility satisfaction', and 'tuition satisfaction' are significantly related to the rate of re-registrations, with 'lectures satisfaction' especially having the largest influence on re-registration.

• 한국생활과학회지
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• 제17권6호
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• pp.1215-1224
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• 2008

This research has measured the indoor environment of thirty hair salons, which are located on Gunsan-Si, Jeonlabbuk-Do, from April 1st to April 30th 2005, to examine the related factors on a work environment of hairdressers and a revelation of respiratory symptom, and has polled 260 hairdressers and 350 office workers. After measuring the physical environment of hair salons, the room temperature, the relative humidity and the illumination was in an agreeable range, and 60 percent of hair salons depended on the natural ventilation through the windows. The levels of acetone, toluene and xylene, which were measured at the hair salons, were all under the safety standards (p<0.05), but these are still harmful and volatile matters, so they can be bad for your health by the contact of skin and respiration. The harmful factors that affect a revelation of respiratory symptom were the group who has many exposures of permanent wave or bleaching/dyeing and not many experiences of hairdressing work, the group who smokes every day, and the group who never exercises at all (p<0.05). This result shows that there are possibilities of health problem for hairdressers from the constant and repeating hairdressing works with the exposure of chemicals such as the permanent, bleaching and dyeing. so that hairdressers recognize that they need appropriate ventilation facilities for their agreeable indoor-environments. And also, to prevent the direct exposure of chemicals as much as they can, they need to have an active management of an individual health care by wearing gloves, mask or something like that.

• 보건교육건강증진학회지
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• 제23권4호
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• pp.105-124
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• 2006

Objectives: This study examined the reproductive health status and the work-related factors of female hairdressers. Methods: This study conducted by structured questionnaire from April 21th to May 20th. The study population of 316 were female hairdressers aged 15 to 60 years in Seoul. This study analysed the influencing factors, health related factors and work related factors on reproductive health using chi-square and multiple logistic regression analysis. Results: 1. The 81.7% of the subjects aged under 29 years have unhealthy behaviors. The 47% of hairdressers experienced smoking. Among the total, 37% of them answered they are smoking at present. Those results reveal their working conditions were very stressful to cope as young females. 2. The use of hair dyes(OR=2.89, 95%CI:1.17-7.12), counteractive solutions(OR=3.20, 95%CI:1.04-9.83) and not wearing protective gloves(OR=2.81, 95%CI:1.11-7.12) are significantly associated with menstrual pains. 3. The hairdressers not using perm liquids were three times as likely to report regular menstruation compared with the hairdressers using perm liquids. Wearing protective gloves also was associated with regular menstruation. Conclusion: This study revealed various risky working conditions of hairdressers was associated with their reproductive health. This study suggests that we should pay more attention to the protective working conditions for reproductive health. More comprehensive health management program including reproductive health for female hairdressers is required as well.

• 한국의류학회지
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• 제31권4호
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• pp.584-593
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• 2007

Recently, the growing of the aging population by medical and science development, silver consumers were became new consumption market. The purposes of this study were to investigate the effects of service quality on consumer satisfaction and repurchase intention in the apparel store and hairdressing shop. Data were obtained from 853 women in the 50's and 60's who living in Busan. Data were analyzed by frequency analysis, factor analysis, Cronbach's alpha, 1-test, and path analysis using SPSS WIN 12.0. The results of the study were as follows: First, service qualities of apparel store were composed of Personal Service, Facilities Service, Product Service, and Policy Service. Service quality of hairdressing shop were consisted of Personal Service, Facilities Service, Skill Service, and Policy Service. Second, repurchasing intention was differently influenced by perceived store service quality and consumer satisfaction when purchasing apparel products and hairdressing services. Salesperson or hairdresser was the most important variable for silver consumers' satisfaction, which influenced the repurchase intention of apparels or hairdressing services. This research extends a domain of fashion market research from the product to the service. Additionally, this study provides an insight into silver fashion marketers and retailers for developing market strategies for silver common. Implications are drawn for the information useful to consumer behavior researchers and retailers of the silver fashion market.

• 한국프랜차이즈경영연구
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• 제10권4호
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• pp.19-29
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• 2019

Purpose: In beauty industry, service quality is very critical, because it impacts on the customer's positive attitude and behavior to the beauty salon or beauty brand. Thus, this research examines the effects of service attributes on customer satisfaction and loyalty in beauty salon. This research suggests the guidelines for how beauty salons should manage their physical environment, price policy, professional skills, and employees that improve management and business performance. Research design, data, and methodology: This study examines the structural relationship between service attributes, customer satisfaction, and loyalty. Service attributes divide into four sub-dimensions such as servicescape, price service, technical service, and employee service. In order to test the purposes of this research, research model and hypotheses were developed. All constructs were measured with multiple items developed and examined in previous studies. A total of 160 questionnaires were distributed and collected, and 150 were used for analysis except 10 that were unresponsive or unfaithful. The data were analyzed using SPSS 22.0 and SmartPLS 3.0 statistical package program. Result: The results of this research are as follows. First, all sub-dimensions of service attributes such as servicescape, price service, technical service, and employee service have significant positive impacts on satisfaction. Second, customer satisfaction have significant impact on loyalty. Conclusions: This study suggests an integrated model of the relationship that the characteristics of beauty salon service attributes affect customer loyalty through satisfaction, and suggests how to manage and allocate limited resources in the beauty industry. The findings of this research indicate that the level of customer satisfaction is shown to be increased by servicescape, technical characteristics, value of money, and human attributes. Thus, beauty salon management should focus on the relationship with their customers how to improve customer loyalty through satisfaction. The quality of beauty service influences customer's attitudes and behaviors toward beauty salon. Considering the beauty business, where the quality and customer satisfaction of beauty services are determined by the hairdresser's beauty skills,, the beauty salons must find ways to improve their skills and new trend of hair style. If beauty salon customers perceive the high quality of beauty service, they revisit beauty salon and recommend it to others.

• 문화기술의 융합
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• 제9권1호
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• pp.635-648
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• 2023

현재 코로나 19로 인한 사회적 거리 두기 상황에서 프렌차이즈 미용실보다 더 안전한 1인 미용실의 이용이 다시금 부상하고 있다. 1인 미용실은 높은 가격에도 개인 맞춤 서비스를 제공함으로 프렌차이즈 미용실보다 서비스 측면이 강하게 요구되는 업종이라 할 수 있다. 이러한 다른 특징에도 불구하고 기존의 많은 미용실 서비스 관련 연구들이 프렌차이즈 미용실에 집중되어 있다. 따라서 본 연구는 서비스 품질이 강하게 요구되는 1인 미용실의 서비스 품질이 고객의 만족과 불만족 공존성을 통해 행동 의도에 어떠한 영향을 미치는지 알아보고자 하는 목적을 가지고 실증분석을 통해 연구되었다. 본 연구 결과로 1인 미용실에서 소비자의 즐거움이 재방문의사를 가장 높이는 것으로 나타났다. 이러한 즐거움은 미용실의 외관보다는 헤어 디자이너의 전문성은 물론 소비자에 반응하고 공감하는 것이 중요하다는 것을 보여줬다. 본 연구를 통해 1인 미용실이 가지는 특징을 살펴보았고 유의미한 결과를 발견할 수 있었다.