• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.10
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• pp.1564-1574
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• 2009

This study identifies the effects of fashion innovativeness and style-innovation attributes of young female adults in fashion adoption. Date collecting using a written survey instrument yielded 801 complete responses from female consumers between the ages 20 and 39. A factor analysis on style-innovation attributes resulted in 5 dimensional structures: relative advantage, compatibility, trialability, observability, and perceived risk. 5 groups divided by the level of fashion innovativeness showed meaningful differences on style innovation attributes. The more a group showed fashion innovativeness, the higher the level of relative advantage, compatibility, trialability, and observability the group expressed, but the more a group showed fashion innovativeness, the lower the level of perceived risk expressed by the group. To analyze fashion adoption of the samples, 5 dimensions of style-innovation attributes and fashion innovativeness were adopted as explanatory variables. All of these variables (except observability) significantly and positively affected fashion adoption; however, perceived risk significantly and negatively affected fashion adoption.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.6 s.154
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• pp.880-891
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• 2006

This study is to be focused on the sportswear combining common wear with the design elements of activewear. The objectives of this study are four designers in compliance with the book of Ann Marie Fiore and Patricia Anne Kimle; Calvin Klein, Donna Karan, Ralph Lauren and Anna Sui and the times to be studied are limited to the early 21st Century from 2001 to 2005. Main results are as follow. This research divides sportswear into four groups; 'Function oriented style', 'Sensible style', 'Retro American sports style', and 'Street sports style'. Comparison of four designers' sportswear shows that Calvin Klein is function oriented, Donna Karan is function oriented and sensitivity driven, whereas Ralph Lauren focuses on retro American sports style along with function oriented characteristics. Anna Sui places emphasis on youth oriented street sports style. In terms of color, Calvin Klein and Donna Karan use White & Black and natural tone while Ralph Lauren uses pastel tone, and Anna Sui uses mostly vivid colors. In terms of material, Calvin Klein and Donna Karan use mostly elastic and synthetic materials whereas Ralph Lauren and Anna Sui use natural materials.

• Journal of the Korea Fashion and Costume Design Association
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• v.10 no.1
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• pp.79-97
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• 2008

This paper is a study on the Bisotun relief of the Achaemenid Dynasty in ancient Persia. The Bisotun relief consists of the relief and the inscriptions which was completed through 7 phases. The inscriptions describe how King Darius suppressed the rebels in Elamite, Babili and ancient Persian languages. This relief is a work during the early Darius period and it describes using the traditions of Mesopotamia in terms of the theme and structure. In terms of structural features, it follows the typical features of the Assyrian arts, the beard and the shape of hair style. On the other hand, the smooth curves used to describe the creases of the clothes and the supple body was not a typical oriental feature. It was known to be because of Greek influence from their communications. It also showed the dressings of the clans that made up the Achaemenid Dynasty through the 9 rebellions wearing clothes unique to their clan and the inscription that was inscribed with the name of the clans. The clothing and ornaments they were wearing can be divided into two groups, the clans that wore one-piece style Persian dress and clans that wore tunic jackets and trousers which is a typical dressing style of the nomads.

• The Research Journal of the Costume Culture
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• v.14 no.3 s.62
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• pp.381-386
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• 2006

This research is to find out what type of young women's body and how young women perceived their body. What's the most favorable style of young women and how the degree of body satisfaction affect to choose their dresses. This was find out how 123 young women with age 20 to 22, live in Seoul perceive their body and how their body perception or body satisfaction affect when they choose the clothing, and also what clothing style they prefer the most. And also how their body size was classified up to KS drop method. All respondents are classified into 3 groups of somatotypes. N. H and A types are. N. H somatotype are bigger than A somatotype. Their body perception was 3.65. They are satisfied feel comfort. They love very body conscious styles, tightly fitted style. Actually when they choose the right style, the somatotype was very important considerable variable. When the degree of body perception or body satisfaction is high, they are positive and easy to accept the current fashion.

• Journal of the Korean Society of Food Science and Nutrition
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• v.45 no.1
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• pp.100-108
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• 2016

This study investigated the quality characteristics of factory-style ssamjang (FSS) and commercial handmade-style ssamjang (HSS) products. Moisture, crude protein, and crude fat contents were significantly higher in the HSS groups (49.37~62.12%, 9.39~13.46%, and 4.40~8.35%) than the FSS groups (41.94~45.83%, 7.50~9.09%, and 1.81~3.36%). Salt content was higher in the HSS groups (6.33~11.18%) than the FSS groups (6.10~7.57%). Moreover, the average salt content (7.51%) of the HSS groups and the FSS groups was lower than that of commercial ssamjang (8.73%). Hunter's color value was also significantly higher in the FSS groups. However, free sugar, organic acid, and free amino acids contents varied greatly between the FSS groups and the HSS groups, which was likely due to the different manufacturing method, ripening degree of doenjang and the main material used for ssamjang.

• Journal of the Korean Home Economics Association
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• v.40 no.3
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• pp.165-175
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• 2002

The purpose of this study is to compare the attitudes toward money and credit between housewives and female cortege students. Female college students were younger and economically dependent. Female college students(n=131) and housewives(n=96) were surveyed for the study. Results of the study were: 1) Housewives perceive money as a security, Female students did money as the emotional tool and the success. 2) Housewives tended to be more negative to use credit generally and more positive under the certain condition compared with female students. 3) Affective style of money attitudes among female students and cognitive style among housewives were more popular 4) Negative type of credit altitudes were more popular among both groups. 5) Negative type of credit attitudes were more poplar in cognitive style of money altitudes and tolerated type were more popular in affective style.

• Journal of the Korean Society of Clothing and Textiles
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• v.13 no.3 s.31
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• pp.197-206
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• 1989

This study was to investigate brand images of ladies wear and the effects of fashion advertisements, and to determine the difference of brand image preference and the effects of fashion advertising by clothing life style. 421 subjects were gathered through stratified sampling method and, for data analysis, frequency distribution, $x^2-test$, Cronbach'$\alpha$, ANOVA, Duncan's multiple Range test, Multiple Dimentional Scaling (M.D.S.), Factor analysis, Cluster analysis, were conducted. The results are as follows; 1. In image formation process, feminine as formal image, manish as casual image, were recognized. 2. Four factors were determined for analysis of clothing life styles and with these factors five different clothing life style groups were classified. 3. There was a meaningful difference between clothing life style and brand image preference, and also between clothing life style and the effects of fashion advertisement. From these findings, general and specific fashion advertising strategies are proposed.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.6 s.154
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• pp.928-938
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• 2006

Tween refers 'between' generation aged of 10-16 who are between child and high teens. Tweens have been regarded as one of the fast growing markets and they show some unique characteristics as next-generation consumers. This study has explored the perception of their appearances and clothing styles, style preferences, and influencing factors on clothing behavior of tweens. 120 students aged of 12-15 participated in depth interview and data were structured and categorized by applying domain analysis. Results showed tweens have great concerns on their appearances and styles, so they want to express their identities and aesthetic favors through clothing styles. As for clothing style preferences, they have multi-facet tastes such as casual, active, feminine/ masculine, sophisticated, dramatic, etc. Factors influencing on their clothing behavior include reference groups like friends, dual desires of conformity and individuality, fashion, and brand names.

• Knowledge Management Research
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• v.11 no.2
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• pp.111-131
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• 2010

The purpose of this study is to categorize group of firms by using characteristics of technical innovation in telecommunication industry and to identify relationships between types of technical innovation and such contingency factors of technical innovation. The major findings of this study are summarized as follows; First, Type 1 Group (Innovative Industry Leading Group) tends to use innovative and market differentiation strategy and has more innovative C.E.O's management style and innovative culture. Second, Type 2 Group (Dependent Group on Market Change) tends to use market differentiation or cost leadership strategy and has a more conservative C.E.O's management style and non-innovative culture. Third, Type 3 Group (Small Technology Intensive Group) tends to use focused innovative strategy and has a more innovative C.E.O's management style and innovative culture. Fourth, Type 4 Group (Non-Innovative Group) tends to use focused cost leadership strategy and has a more conservative C.E.O's management style and non-innovative culture.

• Journal of the Korean housing association
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• v.14 no.1
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• pp.107-115
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• 2003

This paper is to clarify a cognitive structure and behaviors of the green environment creation in the Western-Style residential areas. The followings are the results of analysis; 1) Regarding the outside space of houses, yard and garden are differently recognized. While various behaviors are carried out in the yard, the garden is recognized as a space to construct green environment. 2) Most residents of Western-Style houses construct the outside space as a green space, and grow plants and flowers to enjoy their beauties. However they have introvert view of green environment. 3) The roles of outside space use are classified into four groups, the cognitive structures on the green environment creation are different from group to group.