• The Journal of the Korea Contents Association
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• v.9 no.11
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• pp.376-390
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• 2009

The objective of this study is to examine the factors affecting adolescents' intention to buy e-Learning web site, expecially focuses on the moderating effect of adolescents's conformity. The main results are as follows. First, teacher's ability, personalized service, easy for service search, interaction between students, service revival for joining e-Learning sites affect intention to buy e-Learning web site through perceptual usefulness, except for entertainment. Second, perceptual usefulness has positive effect on intention to buy. Third, According to conformity, personalized service has different effect on perceptual usefulness. The result shows higher in high conformity group than low conformity group. It means e-Learning companies should focus on reference group or special group to effect their marketing strategy on adolescents. Lately, preceded studies investigated using SERVQUAL or SERVERF which were suit to offline. But, this study found e-Learning factors which are suitable to online. So, the factors and the results are more useful to e-Learning companies.

• The Research Journal of the Costume Culture
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• v.15 no.4
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• pp.569-579
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• 2007

The purpose of the present study was to understand the clothing behavior of high school girls, and to analyze the differences of the behavior in accordance with their family self-concept and residential area. The study was implemented through a normative-descriptive survey method using a questionnaire. The survey was conducted in April 2006, and the sample consisted of 462 girls from 5 high schools. The data were analyzed by t-test, factor analysis, and cluster analysis. The results are as follows: I. In general, the family self-concept of high school girls was considerably positive, and the group from the Gangbuk area showed a more positive family self-concept than the group from Gangnam. 2. The group from Gangnam displayed a higher score in conformity, fashionability, and economy than the group from Gangbuk did. In terms of personality, the group from Gangbuk showed a higher score than the group from Gangnam. 3. The group having a more positive family self-concept showed a higher score in aspects of personality and psychological dependency. In the areas of conformity and fashionability, the group having a more positive family self-concept manifested a lower score. 4. In the case of the group having a more positive family self-concept, the girls from Gangnam, more than the group from Gangbuk, evidenced a higher score in conformity and fashionability, but showed a lower score in personality. In the case of the group having a lower score regarding family self-concept, the girls from Gangnam, more than those from Gangbuk, showed a higher score in conformity, fashionability, and economy. On the other hand, the personality score of the girls from Gangnam was lower than that of the Gangbuk group. Considering the results of the study mentioned above, it could be said that the clothing behavior of high school girls is different according to their family self-concept and residential area, and such clothing behavior could be used as a cue to understanding their family self-concept.

• Hwankyungkyoyuk
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• v.23 no.4
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• pp.32-43
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• 2010

This study was performed to know about the conformity tendencies of adolescent and adult groups based on lectures of the expert on the topic 'the cicada'. Characters of each lecture were 'he pure natural science', 'positiveness', 'negativeness' and 'neutrality,' and then attitude changes on the cicadas were investigated with a questionnaire. Consequently, half of the adolescent and adult groups thought of the cicadas' sounds as 'noise' through mass communications respectively. They had a neutral attitude, neither positive nor negative, on cicadas' sounds in the beginning. Attitudes of the people on the cicada, however, were changed positively only with a pure natural science lecture. In this case, the adolescent group was more prevalented by the lecture than the adult group. In other words, the positive-based lecture affected them positively, while the negative-based lecture affected them negatively. The conformity tendencies of adolescent groups participating in the positive-based lecture were substantial. In conclusion, as we can see from the so-called Kohlberg's 'stages of moral development', conformity tendencies of attitudes towards cicadas' sounds were generally much more prevalent in the adolescent group, compared with the adult group, even though there are some differences in subcategories.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.32 no.2
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• pp.94-103
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• 2009

In relation to a certification system recently, it is coming out complains about make a rule of thumb certification, problems of after-service and duplication with government certifications. Also there is confusion in operating certification system to lack of properly rule to international standard. These impose a heavy burden on company in terms of times and costs and enhance competitiveness. Nevertheless, the survey was not built yet for the status and problems of the cooperation group standards certification System. So, this study purposes that research on the actual condition and development of operational guide for cooperation group standards certification system. In addition it ultimately improve the certification system for reliability and international competitive power. For more detail on this study, it would be considered conformity assessment, domestic/international conformity assessment and certification criteria. Also comparing survey result on the actual condition with international standards, develop operational guidelines to meet international standards.

• The Research Journal of the Costume Culture
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• v.7 no.3
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• pp.93-107
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• 1999

Elderly population of Korea has been significantly increasing, therefore, social and economical influence of the elderly people has been increasing, too. Recently, research regarding elderly people is important because many elderly men take care of their appearance and clothing, and clothing plays an important role in everyday life. The purpose of this study is to investigate the clothing behavior of men aged 55 years and older who were residents of Seoul. The data were collected with a interview and self-administered questionnaire at various places. The importance of various factors on clothing behavior is different. 2. Age has a negative relationship with conformity, but a positive relationship with aesthetics and satisfaction of clothing. Allowance has a positive relationship with all clothing behaviors factors excepts conformity. 3. Life satisfaction has a positive relationship with education and allowance, also, life satisfaction of occupation group is higher than no occupation group is higher than no occupation group. 4. Appearance satisfaction has not a significant relationships with age, but, has a positive relationship with education. 5. There are positive relationships between not only life satisfaction and clothing behavior factors, but also appearance satisfaction and clothing behavior factors except conformity.

• Korean Journal of Pharmacognosy
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• v.50 no.4
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• pp.260-271
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• 2019

This study aimed to evaluate the safety of Oplopanax elatus (Nakai) Nakai hydrothermal extract powder. It was conducted using male and female Sprague-Dawley (SD) rats. The test group was established with dose of 500 (low-dosage group), 1,000 (medium- dosage group), and 2,000 (high- dosage group) mg/day. These are investigated that number of dead animals, general symptoms, weight changes, food consumption, ophthalmological examination, urinalysis, urine volume, hematological values, plasma coagulation time values, serum biochemical values, absolute organ weight, relative organ weight and histopathological finding during the experiment. As a result of the above, toxicological changes were not observed. Therefore, the non-toxic content of Oplopanax elatus (Nakai) Nakai hydrothermal extract powder is determined to be 2,000 mg/kg/day, and target organ was not observed.

• The Research Journal of the Costume Culture
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• v.19 no.6
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• pp.1320-1333
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• 2011

The purpose of this study is to investigate high school students' buying attitudes toward school uniform brands according to clothing conformity orientation. For this research, a survey was carried out to 418 boy and girl students in Seoul and Gyeonggi areas. The data analysis of this study was verified by descriptive analysis, factor analysis, reliability tests, cluster analysis, one-way ANOVA with Duncan-test, and ${\chi}^2$-test. The results are as follows. First, high school students preferred and had strong intentions to buy school uniforms of famous leading brands although they were not satisfied with famous brands. Especially, respondents tended to have favorable attitudes toward sophisticated and luxurious designs of famous school uniform brands. Second, respondents who had a conformity to parents tended to follow parents' opinions by purchasing famous brand uniforms. The conformity group of mass media preferred famous brands, and acquired the information about uniforms from various mass media such as television or magazines. A peer conformity group also preferred leading brands. Based on results of this study, curriculum of home education department should consist of contents for inducing rational consumption of uniforms by considering students' inclination of conformity. In terms of marketing perspectives, school uniforms firms need to reinforce strategies to improve products' quality and value for money.

• The Bulletin of The Korean Astronomical Society
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• v.40 no.1
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• pp.77.3-78
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• 2015

It is known that the galaxy evolution by direct interaction between galaxies is most active in a galaxy group. As a result, the satellite galaxies are closely related to their central galaxy in properties such as morphology, color and star formation rate (so-called 'galactic conformity'). However, it is not clear yet whether such conformity between galaxies is found in a galaxy cluster. Recently, Lee et al. (2014) have found a measurable correlation between the colors of bright galaxies and the mean colors of their faint companions in a cluster WHL J085910.0+294957 at z = 0.3, using the photometrically-selected cluster members. They suggest that such correlation may be the vestige of infallen groups in the cluster as one possibility. In order to confirm the small-scale conformity in galaxy clusters with higher reliability, we study the Virgo cluster using the Extended Virgo Cluster Catalog (EVCC). The cluster members are selected spectroscopically unlike in WHL J085910.0+294957. We examine the galactic conformity in two distinct areas of the Virgo cluster: the inner X-ray emission region and its outer region. We find a marginal conformity in color (> $2{\sigma}$ significance to bootstrap uncertainty) in the outer region, while no meaningful signal of small-scale conformity is detected in the X-ray emission region. We discuss the implication of this result, focusing on cluster mass assembly and cluster environmental effects on galaxy evolution.

• Asia Marketing Journal
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• v.19 no.1
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• pp.55-67
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• 2017

This study explores the influence of reference groups depending on the type (in-group versus out-group) and the size (an individual member versus a group as a whole) of reference groups. We propose a mixed conformity model, which suggests that people want to fit in with their in-group but at the same time they want to stand out within their in-group members. We found that in moderately identity-relevant product categories, people tend to diverge from individual members of their in-group while conforming to their in-group as a whole. However, in highly identity-relevant product categories, people conform to their in-group independent of the referent's size. Directions for future research are outlined in order to further establish and understand the proposed phenomenon.

• Korean Journal of Pharmacognosy
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• v.50 no.3
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• pp.205-218
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• 2019

This study was conducted to investigate the toxicity symptoms and approximate lethal dose (ALD) of Oplopanax elatus (Nakai) Nakai hydrothermal extract powder by single oral dose toxicity and 4 weeks of repeated oral dose determination. The Sprague-Dawley (SD) male and female rats were treated with 1,250 (low- dosage group), 2,500 (medium- dosage group) and 5,000 (high- dosage group) mg/kg. In the single oral dose toxicity test, no dead animals and toxic symptoms were observed during the experiment. And there were no related with anomalies in normal weight changes and autopsy results. In the four-week repeated oral dose determination test, no death animals and toxicity symptoms were observed during the experiment, and there were no abnormal results in weight changes, feed and negative intake measurements. Results of eye examination, urinalysis, hematological values and serum biochemical values, gross findings and absolute organ were not of singularity. These result demonstrated that no toxic symptoms were observed by the test substance Oplopanax elatus (Nakai) Nakai hydrothermal extract powder under this test condition, and the non-toxic content is determined to be 5,000 mg/kg/day.