• Journal of the East Asian Society of Dietary Life
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• v.5 no.3
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• pp.263-286
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• 1995

This study was undertaken to investigate the current meal management situation and behaviors of the housewives in Seoul during the period January in 1933. The aim of this study was to improve meal managenment in 1980. This study has been performed by questionnaire about kitchen forms, cooking machines. foodstuffs buying forms, plan of the price in meal and meal management behaviors. 1. 85% of the housewives had stand-up fashioned kitchen forms, and they were equipped with variety of cooking machines and high possession percentage that. 2. 66.7% of the housewives spent the price of meal under plan, 3.1% of them purchased foodstuffs daily. 3. The time spent in preparing the table of breakfast and lunch was about 60 minutes and dinner was about 90 minutes. the time spent in clearing the table of breakfast and lunch was about 20 minutes and dinner was about 40 minutes. 4. The numbers of daily cooking rice was the higher percentage twice a day than once a day, but increased higher percentage once a day than 1980's. 5. In preparing kimchi most of housewives were making it in their homes and number of making kimchi once a 15day and a month was high percentage. 6. When they prepared meals they gave higher percentage to the tastes of families than nutrition. The number of preparing a side dish in breakfast and lunch was 3~4, and dinner was 5~6. 7. In most cases housewives cooked for themselves, and the number of husbands who help their wives for kitchen work was increased in group of younger housewives than older. 8. The environment of kitchen work is improved to many facility but not to be desired facility, and meal management behavior is changing gradually into more convenience but not to be changing into more scientific forms.

• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.3
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• pp.181-189
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• 2007

This study aims to conduct research into the property of costumeplay that has been established with our unique characteristics despite the critics from the existing generation, and the cospre style preferred by costumeplayers. The research methods include literature study, existing research, and a survey targeting costumeplayers who make costumes upon order or borrow costumes on websites. The findings are as follows. 1. From the results of the survey, 77% of the participants in the costumeplay were secondary school students, 16% were college students, and 5% were primary school students. 2. The distribution of the residences of the costumeplayers was found to be mostly centered in two areas including Seoul/Gyeonggi and Gyeongsang/Busan, which were 39% and 37% each. This is probably because Seoul Comic and Busan Comic were regularly taking place, and these are relatively economically affluent areas and locations where the rapid exchange of Japanese culture occurs. 3. For the cospre style preferred by costumeplayers, 57% of respondents preferred costumes for reviving characters, 18% of them for fan-cospre and 14% of them for reviving a character and creating new characters. Costumeplayers preferred cospre costumes for reviving characters rather than for creating new characters. 4. Most respondents preferred a character-oriented design, posting 31.9%. Next, 17.5% of them selected the Lolita look This is probably because the Lolita look which is much favored in the latest fashion trends affects them, and the rest of the respondents preferred a fantasy/SF group, visual, uniform, and maid look, in order. 5. For costs required for costumeplay for 1 time, 39% of respondents spent about KRW $100,000{\sim}150,000$, and 24% of them about KRW $150,000{\sim}200,000$. However, for buying accessories or small items, over 50% of them spent KRW $30,000{\sim}40,000$.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.6
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• pp.696-704
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• 2003

The main purpose of this study is to examine the gay men's clothing attitude and preference according to gender role, for reviewing their clothing culture. Specifically, this study focuses on 1) investigating gay men's clothing attitude(brand orientation, conformity, fashion leadership, sexual attractiveness), 2) identifying their clothing preference, 3) comparing the difference of lifestyle, and 4) comparing the difference of their preference color and wearing the accessary, according to their gender role. Futhermore, this study compares those factors between gay men and heterosexual men. The data was collected from 168 persons(76 gay men and 92 heterosexual men) in LGHRF(Lesbian & Gay Human Rights Federation), Korea Gaymen's Coalition and adult men living in Seoul. To analyze data, the methodology adopted in this study is frequency, t-test, and ANOVA. The results found in this study are as followings: First, sexual attractiveness was significant factor for the gay men's clothing attitude and not concern about conformity. According to the gender role, bottom, who have much of the woman in composition, was more higher for the fashion leadership than top, who have a propensity for masculine. Second, gay men prefer to masculine, simple and casual style. According to the gender role, 'top' was more likely to masculine, simple and formal style rather than 'Bottom'. Third, Gay men were much more concern about a cultural life style. Furthermore, a preference color for both group was blue. Especially, gay men tended to prefer a chromatic color. The implication getting from conclusion in this study was to study Gay men's taste for a fashion, clothing attitude and their preference to purchase, etc., in considering their buying power for clothing in a fashion market.

• Journal of Distribution Science
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• v.8 no.1
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• pp.43-52
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• 2010

Country images of Korea and Japan based on economic development, education level, goods' quality, R&D, political democratization and quality of life, perceived by Chinese university students in Beijing, Shanghai and Shandong province of chinese emerging markets as the representative of a potential buying power group, are surveyed, which, then are used to study how the perceived country images effect on their purchasing intention for Korean and Japanese products, such as, foods, cars, fashions, music CDs, electronic products and living goods. The study shows that, in chinese emerging markets, country image affects on the purchase intention of each products differently. The country image of Korea was less influential than that of Japan on the Chines students' purchasing intention for the goods other than the electronic goods. Despite the small number of the sample, this study showed the importance of country image in the in chinese emerging markets and suggested the need for both the government and private sector to take a strategy to enhance the country image by finding the relation between the elements of country image and the intention to purchase certain product.

• Journal of Convergence for Information Technology
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• v.9 no.2
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• pp.75-84
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• 2019

The purpose of this paper is to examine the factors influencing on loyalty in US online shopping malls. The study proposed a model to investigate the relationship among quality of sites, satisfaction, attitude, and loyalty. The hypotheses were examined by analyzing a structural equation model. 280 US samples were used for the final analysis. The results show that this model demonstrates good fit for the samples. The ease of use was found to be a significant variable in their satisfaction, while it did not have the direct effect on attitude toward the sites. The information quality was found to be a crucial variable in consumers' satisfaction and attitude toward the site. Satisfaction directly affected attitude as well as loyalty, and attitude also directly affected loyalty. Thus, the structural relationship among the variables of customers' loyalty was verified. This research provides practical insights into US consumer behaviors that would be beneficial to marketers when they make decisions for the US e-commerce market.

• The Journal of Korean Physical Therapy
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• v.31 no.2
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• pp.67-75
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• 2019

Purpose: Patients with brain damage suffer from limitations in performing the activities of daily living (ADL) because of their motor function and visual perception impairment. The aim of this study was to help improve the motor function and visual perception ability of patients with brain damage by providing them with virtual reality-based contents. The usability results of the patients and specialists group were also evaluated. Methods: The ADL contents consisted of living room, kitchen, veranda, and convenience store, similar to a real home environment, and these were organized by a rehabilitation specialist (e.g., neurologist, physiotherapist, and occupational therapist). The contents consisted of tasks, such as turning on the living room lights, organizing the drawers, organizing the kitchen, watering the plants on the veranda, and buying products at convenience stores. To evaluate the usability of the virtual reality-based visual cognitive rehabilitation service, general elderly subjects (n=11), stroke patients (n=7), stroke patients with visual impairment (n=4), and rehabilitation specialists (n=11) were selected. The questionnaires were distributed to the subjects who were using the service, and the subjective satisfaction of individual users was obtained as data. The data were analyzed using SPSS 21.0 software. The general characteristics of the users and the evaluation scores of the experts were analyzed using descriptive statistics. Results: The usability test result of this study showed that the mean value of the questionnaire related to content understanding and difficulty was high, between 4-5 points. Conclusion: The virtual reality rehabilitation service of this study is an efficient service that can improve the function, interest, and motivation of stroke patients.

• Asia-Pacific Journal of Business
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• v.11 no.2
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• pp.173-188
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• 2020

Purpose - This study examines the determinants of offer price and short-term and long-term performance of small and medium-sized enterprise(SME) IPO stocks listed on the KOSDAQ during the period from July 2007 to December 2016. Design/methodology/approach - The SME IPO samples are classified into three categories of regular listing, technology-based special listing, and listing by merger with special purpose acquisition company(SPAC), whose results are compared each other and compared to the result for the KOSDAQ listing of large firms. Findings - From the point of SME management which attempts to list its company on the KOSDAQ, the listing by merger with SPAC is the most unfavorable, and the underpricing phenomenon of the technology-based special listing is severe in the second place. By contrast, IPO stock investors can earn the largest abnormal return by purchasing the SPAC which succeeds the merger with unlisted firm, and the next abnormal returns are obtained in the order of the IPO stocks of technology-based special listing, regular listing of SMEs, and regular listing of large firms. However, it is interesting to observe that the net buying ratio of individual investors is relatively large for the IPO stocks of regular listing of SMEs and large firms, which exhibit the long-term under-performance. Research implications or Originality - This result implies that the exceptional listing system such as the technology-based special listing or the listing by merger with SPAC cost the SMEs which bypass the complicated procedure of the regular listing.

• The Research Journal of the Costume Culture
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• v.32 no.2
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• pp.199-214
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• 2024

Until now, research on consumers' purchasing behavior has primarily focused on psychological aspects or depended on consumer surveys. However, there may be a gap between consumers' self-reported perceptions and their observable actions. In response, this study aimed to investigate consumer purchasing behavior utilizing a big data approach. To this end, this study investigated the purchasing patterns of fashion items, both online and in retail stores, from a data-driven perspective. We also investigated whether individual consumers switched between online websites and retail establishments for making purchases. Data on 516,474 purchases were obtained from fashion companies. We used association rule analysis and K-means clustering to identify purchase patterns that were influenced by customer loyalty. Furthermore, sequential pattern analysis was applied to investigate the usage patterns of online and offline channels by consumers. The results showed that high-loyalty consumers mainly purchased infrequently bought items in the brand line, as well as high-priced items, and that these purchase patterns were similar both online and in stores. In contrast, the low-loyalty group showed different purchasing behaviors for online versus in-store purchases. In physical environments, the low-loyalty consumers tended to purchase less popular or more expensive items from the brand line, whereas in online environments, their purchases centered around items with relatively high sales volumes. Finally, we found that both high and low loyalty groups exclusively used a single preferred channel, either online or in-store. The findings help companies better understand consumer purchase patterns and build future marketing strategies around items with high brand centrality.

• Culinary science and hospitality research
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• v.15 no.4
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• pp.286-298
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• 2009

The purpose of this study is to determine potential associations among consumer preference for American beef, consumers' involvement in selection of desired beef, and their intentions to purchase beef. In order to meet the above purpose, this study surveyed the visitors who shopped at 2 big discount stores selected in each of 3 metropolitan cities(Seoul, Daejeon and Daegu) from July 11 to 13, 2008. Total 278 sheets of the questionnaire were collected and used for final data analysis. As a result, it was found that the consumers responded most sensitively to the safety of food when buying beef but didn't care much about the amount of fat and beef brand. In terms of imported beef, it was found that Australian beef was considered reliable by consumers, and their preference for Korean beef was positively correlated with that for Australian beef. In addition, in regard to the attributes of beef selection, it was found that low involvement group had higher intentions to purchase American beef than high involvement group. In order to determine the potential effects of consumers' involvement in the attributes of beef selection on their intentions to purchase American beef, this study conducted data analysis in control of consumer preference for American beef. As a result, it was found that consumers' involvement in the attributes of beef selection had significant effects on their intentions to buy American beef. And sex was found to be one of the demographic characteristics associated with involvement in the attributes of beef selection, particularly associated with low involvement. Depending on sex, it was found that women had lower preference for American beef than men.

• Journal of Distribution Science
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• v.14 no.6
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• pp.45-52
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• 2016

Purpose - This study was conducted to present a study on the perception and satisfaction with the brand agricultural products targeted at consumers who use a lot of local products. According to the data of 2011, the total number of the brand agricultural products of Korea is 5,291 with various kinds. Research design, data and methodology - The survey shows that the brand agricultural products are being used by some specific people. However, it can be a useful idea which can help the consumption of brand agricultural products to be expanded if we understand how consumers' recognitions are different between various groups. For an empirical Analysis, the response data of 110 adult patients residing in the metropolitan area were used and conducted with a factor analysis, frequency analysis in order to ensure the validity and conducted a regression analysis and correlation analysis using SPSS statistical program. Results - According to the analysis, it showed consumers with an interest in brand agricultural products are 40-50 age housewives and the middle class of about 5 million won in monthly income more than 3 million won with a college education. As for consumers' purchasing status, all the subjects said that they had experienced buying brand agricultural products and the level of satisfaction for them was very high. Relatively, consumers' satisfaction level with high income and education is high. And recognition of the brand agricultural products was found mainly goes through word of mouth. The age and income are very important factors in customers' repurchase for brand agricultural products. The result of the analysis for the influences on brand agricultural products of customer satisfaction suggests even if the recognitions for safety, quality, and value are vital factors, the recognition of quality doesn't influence on brand agricultural products statistically and significantly. It was analysed if there were any differences between recognitions by group to brand agricultural products, that is to say recognition of safety, quality and value and the result can be summarized as follows. There are all statistical significant differences depending on their age, educational background and income. In the case of 30 or 40 aged, as they got the education level of college and graduate school and earned relatively high income, most customers have positive recognition on the brand agricultural products. This implies the group which can buy and consume the brand agricultural more easily has much more positive recognition. Conclusion - The results of this study shows consumers' brand awareness and satisfaction with brand agricultural products are affected by their age and income level. The purpose of this study is to find the information that can help brand agricultural products markets to be expanded by understanding the factors which encourage consumers to behave repurchase as well as customers' various levels of recognition to the brand agricultural products. The survey says that brand agricultural products are being used by some specific people.